W.J. Grosvenor & Company

What W.J. Grosvenor & Company does

W.J. Grosvenor & Company is a regional flooring and flooring installation supplies distributor serving professional installers and contractors across New England. Founded in 1910 and headquartered in North Billerica, Massachusetts, the company operates eight warehouse branches across Massachusetts (6), New Hampshire (1), and Rhode Island (1), enabling same- or next-day pickup and multiple weekly deliveries to local trade areas (typical delivery charge of $50 in MA/NH). The company was acquired in December 2024 by L. Fishman & Son, the holding company of Fishman Flooring Solutions, integrating it into a broader 14-state distribution network with access to over 100 vendor partners.

The product portfolio spans the full flooring installation lifecycle: finished flooring (Powerhold LVT and QuickStyle SPC lines, including waterproof Muzeo, Catskills, and Rockies collections), installation supplies (adhesives from Mapei, Taylor, Parabond, RH Adhesives and Powerhold; acoustical underlayments; surface preparation compounds from Schönox, Mapei, and Ardex; subfloor preparation; tile-setting products; shower systems from Mapei and Prova; tapes; tack strips; surface protection), and floor covering tools (saws, carpet, vinyl, plank, and tear-out equipment from Crain and Powerhold). Pricing is quote-based and not publicly disclosed, with all transactions handled through local branches.

The go-to-market model is enterprise field sales combined with local branch-based service: dedicated branch managers oversee each location, and the company maintains a digital presence through a product catalog website, blog, and professional flooring calculators. The customer base consists of professional flooring installers and construction/finishing trades working on residential and commercial projects. No public revenue figures, AI/technology platforms, patents, or significant outside funding are associated with the company; it operates as a traditional relationship-driven B2B distributor within a stable end market.

Name

W.J. Grosvenor & Company

Legal name

W.J. Grosvenor & Co., Inc.

Website

https://wjgrosvenor.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

W.J. Grosvenor & Company is a New England flooring and installation supplies distributor serving professional installers and contractors via eight warehouse branches across Massachusetts, New Hampshire, and Rhode Island since 1910.

Ownership category

akta.pro rank

Product category

Flooring Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Flooring distribution
• Flooring installation supplies
• LVT SPC flooring
• Commercial flooring materials
• Professional flooring tools

Headquarters

HQ city

North Billerica

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Products Distribution: Distribution of flooring materials including LVT, SPC flooring, carpet, and related products sourced from manufacturer brand partners.
2. Installation Supplies Distribution: Sale of installation supplies including adhesives, underlayments, trims, tools, and surface preparation products.
3. Delivery Services: Local delivery service with multiple weekly deliveries. Typical delivery charge of $50 for MA and NH areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

W.J. Grosvenor distributes flooring products (LVT, SPC, carpet), a comprehensive range of flooring installation supplies (adhesives, underlayments, surface and subfloor preparation, trims, tapes, shower systems, tile setting products), and professional floor covering tools (saws, carpet, vinyl, plank, and tear-out equipment). The offering is sold through quote-based pricing to professional flooring installers and contractors, with branch pickup and local delivery across 8 New England locations.

Product overview

W.J. Grosvenor & Company is a flooring distribution company serving New England since 1910, offering a comprehensive portfolio of flooring products and installation supplies. The company's product ecosystem centers on Luxury Vinyl Tile (LVT) and Stone Plastic Composite (SPC) flooring through its Powerhold and QuickStyle brands, complemented by extensive installation supplies including adhesives (DYNAMIC, Ultrabond ECO 399), surface preparation products (Schönox SL, 650 Polymer Patch), shower systems, and professional-grade floor covering tools (saws, carpet tools, vinyl tools, plank tools, tear-out equipment). With 8 locations across Massachusetts, New Hampshire, and Rhode Island, W.J. Grosvenor positions itself as a one-stop distributor for professional flooring installers, providing materials from subfloor preparation through finished flooring installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerhold LVT Collection Luxury vinyl tile flooring products including Natchez and Verity lines, available in various thicknesses (2.0mm, 2.5mm, 5.0mm SPC, 5.2mm SPC) and installation types (standard and loose lay), distributed to professional flooring installers.
• QuickStyle SPC Flooring 100% waterproof SPC flooring collections including Catskills, Muzeo, and Rockies lines featuring Floating DropLoc Installation System with attached acoustic membrane, distributed to professional flooring installers.
• Floor Trims & Molding Transition and finishing products including adjustable stair nose, bevel caps, overlap reducers, and various floor shims for seamless flooring installations.
• Acoustical Underlayments Sound reduction products including ACI-125, MAPESONIC RM, Scotchgard Guardian, and Whisper Step for noise control in flooring installations.
• Adhesives Comprehensive adhesive solutions from Mapei, Parabond, Powerhold, RH Adhesives, and Taylor including pressure-sensitive adhesives, contact cement, and multi-flooring adhesives.
• Shower Systems Complete shower installation solutions including curbless systems, linear systems, waterproofing membranes, tile backer, and traditional shower components from Mapei and Prova.
• Subfloor Preparation Subfloor preparation products including Ardex self-leveling underlayments, moisture control systems, primers, and mixing tools for proper flooring foundation.
• Surface Preparation Surface preparation compounds and materials from Mapei, Powerhold, Schönox, and Silpro including patching compounds, primers, and smoothing compounds.
• Surface Protection Temporary surface protection products including carpet shield, builder board, kraft paper, and protective films from Powerhold and Surface Shields.
• Tackstrip & Nails Carpet installation hardware including various gauge tack strips for wood, concrete, and dual-purpose substrates with matching nails.
• Installation Tapes Installation tapes including UltraStik adhesive tapes, carpet seaming tapes, masking tapes, and duct tapes from Powerhold, Surface Shields, and Trimaco.
• Tile Setting Products Tile setting materials including mortars, waterproofing membranes, grouts, and underlayment boards from Mapei and Powerhold.
• Professional Flooring Tools Professional installation tools including blades, fasteners, knee pads, leather tool pouches, trowels, and work belts from Powerhold.
• Floor Covering Saws Cutting equipment including undercut saws, toe kick saws, and blades from Crain for precise flooring cuts.
• Carpet Installation Tools Comprehensive carpet installation equipment including knives, stretchers, tack strip tools, seam cutters, and hot melt glue guns from Crain.
• Vinyl Installation Tools Vinyl flooring installation tools including tile cutters, scribes, heat guns, rollers, welding equipment, and trimmers from Crain.
• Plank Installation Tools Plank and LVP/LVT installation tools including cutters, miter saws, spacers, tappers, and strap clamps.
• Floor Tear Out Equipment Flooring removal equipment including power strippers, scrapers, lifters, and stand-up cutters from Crain.
• DYNAMIC Adhesive (Taylor 2098) Transitional Pressure Sensitive adhesive for LVT/LVP, fiberglass-backed and sheet vinyl, VCT and carpet tile with ColorReady technology indicator.
• Ultrabond ECO 399 High-moisture-resistant, heavy-rolling-load-resistant pressure-sensitive multi-flooring adhesive from Mapei with enhanced dimensional control properties.
• Schönox SL Cement-based, rapid-drying smoothing and finishing compound for interior substrates with up to 1 inch featheredge capability, typically no priming required.
• 650 Polymer Fortified Portland Cement Patch Plus Multi-purpose cementitious patching compound and skim coat from Powerhold with adjustable liquid-to-powder ratio for various applications.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Carpet One Floor & Home: Cooperative flooring retailer with 1,000+ independently owned locations across North America. Adjacent channel rather than direct competitor: serves end consumers and small contractors through showrooms, contrasting with W.J. Grosvenor's pure B2B installer focus.

Broad incumbents

• Floor & Decor: National specialty retailer of hard surface flooring with over 250 warehouse-format stores across the U.S. Operates a Pro-focused division that targets the same professional installer customer base as W.J. Grosvenor, but at significantly larger scale and with a broader assortment.
• Empire Today: National flooring retailer and installer specializing in carpet, hardwood, laminate, and tile with next-day installation services. Competes indirectly with W.J. Grosvenor in the consumer-driven portion of flooring demand in New England markets.
• Lowe's for Pros: Pro-focused division of Lowe's serving contractors with bulk pricing, volume delivery, and trade credit. Targets the same professional flooring installer segment as W.J. Grosvenor at scale with a broader home improvement assortment.
• Home Depot Pro: Business-to-business division of The Home Depot targeting professional contractors with bulk pricing, dedicated account managers, and rapid fulfillment. Increasingly competitive with regional flooring distributors on commodity flooring and installation supplies.
• SRS Distribution: Large national building products distributor serving contractors with roofing, siding, and complementary interior products. Competes with W.J. Grosvenor for the contractor relationship and increasingly stocks flooring-adjacent installation supplies.
• ABC Supply Co. Largest wholesale distributor of roofing and building products in North America with 900+ branches. While primarily roofing/siding focused, the company competes for the same contractor relationships and has expanded into adjacent interior building products categories.

Regional players

• Horizon Forest Products: Mid-Atlantic and Southeast regional distributor of flooring, building materials, and specialty products serving dealers and contractors. Comparable in regional distribution model and product mix, though operating in different geographies than W.J. Grosvenor.

Direct peers

• Fishman Flooring Solutions: Parent company of L. Fishman & Son, which acquired W.J. Grosvenor in December 2024. Operates a similar flooring distribution business model across 14 states, serving professional installers with flooring materials, adhesives, and installation supplies. Most directly comparable in product mix and customer base.
• Florstar Sales: Regional flooring products distributor serving the Midwest with a similar product mix of LVT, carpet, adhesives, and installation supplies to professional contractors. Operates as a direct comparable in business model, customer segment, and product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WJGrosvenor

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W.J. Grosvenor & Company