Fishman Flooring Solutions
Fishman Flooring Solutions is a 100% employee-owned wholesale distributor of flooring and flooring installation supplies, serving commercial and residential installation contractors through 48 branches across the Mid-Atlantic, Southeast, Midwest and Northeast United States, with a Landmark Interiors private-label brand.
- Company typePrivate
- Founded1919
- HeadquartersBaltimore, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fishman Flooring Solutions does
Fishman Flooring Solutions is a Baltimore-headquartered wholesale distributor of flooring and flooring installation supplies, founded in 1919 and operating under the holding company L. Fishman & Son. The business has been 100% employee-owned since May 2012 and serves commercial and residential flooring installation contractors across the Mid-Atlantic, Southeast, Midwest, and, following the December 2024 acquisition of WJ Grosvenor, the Northeast United States. Product offerings span roughly 36,000 SKUs from approximately 75 vendor partners across LVT/LVP, engineered hardwood, commercial rubber and vinyl, sports and static-control flooring, adhesives, tools, floor-prep and self-leveling underlayments, ceramic-tile setting materials, shower systems, stairwell solutions, wall base and millwork, trims and transitions, and the company's own Landmark Interiors private-label brand. Customers also include architects and designers served through a separate Specifiers Guide and project portfolio channel.
The operating model is a hybrid B2B distribution network: 48 branches provide regional pickup and local delivery backed by advanced truck routing, while an e-commerce platform handles account-based ordering, non-stock special orders, and nationwide fulfillment for selected lines (for example Tredsafe stair nosings). Account-based B2B pricing is opaque publicly — products display 'Call for price' — and customers must register for accounts. Distribution is supplemented by a content and training ecosystem including installation videos, product selector guides, vendor open houses, an annual sales meeting, and direct support for the CFI/FCICA Certified Installation Manager program. Two large acquisitions (Sobol Sales, 2013; WJ Grosvenor, 2024) sit alongside organic branch openings and warehouse expansions as the primary growth vehicles.
Revenue is not publicly disclosed. Recent branch cadence (Birmingham 2021, Columbus warehouse doubled 2023, Fredericksburg 2023, Linthicum Heights 2025), a Starnet Top 10 ranking as the sole East Coast independent on that list, recognition as a Baltimore Top Workplace for six consecutive years, and recent leadership transitions (Shane Richmond named fifth President in January 2024 with CEO Bob Wagner continuing) indicate a stable, expansion-oriented operator in a mature category.
Fishman Flooring Solutions firmographics
Firmographics- Name
- Fishman Flooring Solutions
- Legal name
- L. Fishman & Son
- Website
- https://lfishman.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fishman Flooring Solutions is a 100% employee-owned wholesale distributor of flooring and flooring installation supplies, serving commercial and residential installation contractors through 48 branches across the Mid-Atlantic, Southeast, Midwest and Northeast United States, with a Landmark Interiors private-label brand.
- Ownership category
- akta.pro rank
Fishman Flooring Solutions industry classification
Industry- Product category
- Flooring Distribution
- NAICS
- Other Building Material Dealers (444180)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industry
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Fishman Flooring Solutions is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Fishman Flooring Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Product Distribution: Distribution of flooring and flooring installation supplies to contractors. Revenue generated from markup on products sourced from vendor partners. Operates as a wholesale distributor with 48 branch locations serving the Mid-Atlantic and Southeast regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Fishman Flooring Solutions product offering
Product offeringCore offering
Fishman Flooring Solutions is a wholesale distributor of flooring and flooring installation supplies, operating 48 branches across the Mid-Atlantic, Southeast, Midwest and Northeast United States. The company distributes 36,000+ products from 75+ vendor partners, spanning commercial and residential flooring materials (LVT/LVP, engineered hardwood, rubber, vinyl, sports and static-control), adhesives, tools, floor-prep products, stairwell and wall-base systems, plus its own Landmark Interiors private label brand.
Product overview
Fishman Flooring Solutions is a wholesale distributor of flooring and flooring installation supplies serving commercial and residential markets. The company operates a distribution model with multiple product categories centered around its private label brand Landmark Interiors, which encompasses engineered hardwood flooring, luxury vinyl tile and plank (LVT/LVP), and sports flooring. The core product portfolio includes flooring materials (LVT/LVP, engineered hardwood, commercial rubber and vinyl, sports flooring, static control flooring), installation supplies (adhesives, tools, floor prep products, underlayments, trims and transitions), and specialty systems (wall base and millwork, ceramic and tile setting materials, shower systems, stairwell solutions). The company also offers value-focused products through Super Saver Solutions and Overstock Deals. Fishman distributes more than 36,000 products from approximately 75 vendor partners including Tarkett, Ardex, MAPEI, Powerhold, Novalis, and others, while also promoting its own Landmark Interiors branded products.
Differentiator
Problem solved
Functional benefit
Brands
- Landmark Interiors: Fishman's private label master brand umbrella for engineered hardwood flooring, luxury vinyl tile and plank, and sports flooring for both residential and commercial markets. Launched in November 2021.
Products and services
- Landmark Interiors Private-Label Flooring Brand Fishman's private-label umbrella brand covering engineered hardwood flooring, luxury vinyl tile and plank (LVT/LVP), and sports flooring sold to contractors and specifiers for residential and commercial projects.
- Sawgrass & Tidewater Water-Resistant Laminate Flooring Water-resistant laminate flooring lines (Sawgrass and Tidewater) added under the Landmark Interiors brand for residential spaces.
- Luxury Vinyl Tile & Plank (LVT/LVP) Luxury vinyl tile and plank flooring collection marketed under the Landmark Interiors and partner brands including Hilltop, Terrain, Backwoods, Elate, NovaFloor, Powerhold, and Tarkett iD Latitude for residential and commercial installations.
- Adhesives & Installation Supplies Adhesive solutions, blades, staples, fasteners, carpet seam tapes, pressure-sensitive tapes, carpet tackstrip, carpet workroom and binding supplies, wrapping and shipping supplies, and maintenance and cleaning supplies for flooring installation contractors.
- Flooring Tools, Supplies & Equipment Carpet installation tools, ceramic tile and stone installation tools, floor prep and demo equipment, hand tools and trowels, heat welding tools, laminate and hardwood installation tools, layout and measuring tools, material handling equipment, moisture testing tools, resilient installation tools, safety products, subfloor leveling tools, and carpet binding and carving equipment.
- Floor Prep & Self-Leveling Underlayments Self-leveling underlayments, self-drying toppings, patches and feather finishes, moisture control products, concrete restoration and repair materials, tools and moisture detectors, additives and primers, and Johnsonite leveler systems for sub-floor preparation.
- Stairwell Solutions Tredsafe stair nosings with inserts, standard rubber treads, visually-impaired rubber treads, rubber treads with riser, standard vinyl treads, risers and stringers, stair nosings for visually impaired, flexible slim-line nosings, and tactile warning strips.
- Wall Base & Millwork Systems Traditional wall base, millwork and designer profiles, Tightlock wall base, Perceptions wall base, corner guards, and wood baseboard, quarter round and shoe moldings for flooring finish-out.
- Ceramic Tile & Stone Setting Materials Mortars and additives, grouts, caulks, grout cleaners and sealers, ceramic backer boards and underlayments, membrane systems and waterproofing, surface preparation products, BEKOTEC screed systems, heated floor solutions, ceramic mastics, and access panel accessories.
- Shower Systems Shower kits, shower drains, shower trays, curbs, ramps and benches, shower shelves, waterproofing membranes, strips, corners and seals, ceramic transitions and finishing profiles, and ceramic backer boards and underlayments for tile shower installations.
- Trims & Transitions Tredsafe products, vinyl trims and transitions, metal trims, ceramic profiles, wood trims, laminate trims, LVT trims, T-track and inserts, and leveler transition strips for finishing floor-to-floor transitions.
Quantifiable outcome
- Top 10 Distributor recognized by Starnet - sole East Coast independent flooring distributor in top 10
- +2 more outcomes
Companies that use Fishman Flooring Solutions
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Fishman Flooring Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fishman Flooring Solutions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and strategic.
- WJ GrosvenormajorL. Fishman & Son (holding company owning Fishman Flooring Solutions) purchased WJ Grosvenor, a major distributor of flooring supplies, tools, and accessories in the Northeast U.S. Grosvenor began in 1910 serving the New England marketplace. Transaction brings together two of the oldest flooring distribution firms in the U.S.
- Encircle ProductscoreEncircle Products received Fishman's 2020 Vendor Partner of the Year Award. Headquartered in The Villages, Florida, Encircle Products is a flooring industry leader in manufacture of premium moldings and trims. Partnership since 2018.
- DriTac Flooring ProductscoreNew distribution partnership announced January 2021. Fishman now carries DriTac's innovative line of problem-solving wood and resilient flooring adhesives and installation solutions. DriTac is a Baltimore-based flooring adhesive specialist.
- TredsafestrategicE-commerce distribution agreement extends Fishman's reach beyond traditional territory to the entire continental United States for Tredsafe stair nosing products. Important for e-commerce growth strategy.
- Sobol SalesmajorFishman purchased Sobol Sales of Cleveland, Ohio, effective July 29. Sobol Sales has been distributing products to flooring installation industry in Northern Ohio since 1957. Gives Fishman strong foothold in Cleveland area and Toledo market.
- TarkettcoreFeatured vendor partner. Fishman named Tarkett Vendor of the Year for 2022. Tarkett celebrated Fishman's centennial by visiting all 37 locations in 2019.
- MapeicoreFeatured vendor partner. Fishman named Mapei Vendor of the Year for 2023. Mapei presented Fishman with Summit Award in 2012 recognizing support for Mapei product line.
- ArdexcoreFeatured vendor partner featured in Featured Vendors section. Collaborated on Grady Memorial Hospital water damage restoration project.
- Landmark InteriorscoreFishman's private label master brand umbrella for lines of engineered hardwood flooring, luxury vinyl tile and plank, and sports flooring for residential and commercial markets. Launched November 2021.
- FCICAstrategicFishman recognized as CIM Champion for supporting the Certified Installation Manager (CIM) Program. The CIM Program is the only certification for floor covering installation project managers.
- CFI (Certified Floorcovering Installers)strategicPartnership with CFI for installation training and certification. Fishman hosts CFI training events at various branch locations including Baltimore, Richmond, and Salisbury.
- StarnetstrategicFishman recognized by Starnet as a top-10 distributor of flooring and installation supplies. Sole East Coast independent flooring distributor in Starnet top 10.
- Wagner MeterscorePartnership since 2010 for distribution of Rapid RH and Orion moisture measurement product lines. Fishman named Distributor of the Year by Wagner Meters for 2019 and 2020.
- Novalis Innovative FlooringcoreFeatured vendor partner. Ryan Dufault of Novalis named Fishman's 2022 Vendor Rep of the Year.
- Futura TransitionscoreFeatured vendor partner. Doug Mayeux of Futura recognized for Business Excellence in 2018.
- PowerholdcoreFeatured vendor partner. Fishman named 2020 Distributor of the Year by FCDA and Powerhold for sales growth and support.
Scale indicators8 records
Recent moves12 records
Expansion highlights7 records
Fishman Flooring Solutions competitors and assessment
Company assessmentDirect peers
- FlorStar Sales: Florida-based independent flooring and installation-supplies distributor and Starnet cooperative member serving the Southeast US, with a comparable product breadth and contractor-customer model to Fishman.
- Cain and Bultman: Jacksonville-based commercial flooring distributor with a Starnet top-10 footprint in the Southeast US, directly comparable to Fishman in B2B contractor focus, vendor mix (Tarkett, Mapei, Ardex), and project-driven revenue model.
- Herregan Distributors: Independently owned wholesale flooring distributor serving a multi-state US region, with a contractor-first GTM and overlapping vendor portfolio that puts it in direct competition with Fishman for territory and account share.
- H. Armstrong & Associates: California-headquartered commercial flooring distributor with strong architect/designer support and a Starnet member footprint comparable to Fishman's value proposition to commercial contractors.
- Wanke Panel & Cascade Coatings: Pacific Northwest flooring distributor with a broad residential and commercial product mix and comparable contractor-segment GTM to Fishman's branch-led model.
Broad incumbents
- Shaw Industries: Largest US carpet and flooring manufacturer and a Fishman vendor partner; competes indirectly by distributing direct to large national accounts, bypassing independent distributors on the largest projects.
- Mohawk Industries: Largest US flooring manufacturer with a vertically integrated distribution arm; competes with Fishman by serving national accounts directly while remaining a sourcing relationship for distributors.
- Tarkett: Global flooring manufacturer and a major Fishman vendor (named 2022 Vendor of the Year); as an incumbent manufacturer with growing direct-contractor programs, it represents both an ally and an indirect competitive threat to independent distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fishman Flooring Solutions social profiles
Digital presenceFishman Flooring Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishman Flooring Solutions leadership team
Management profileNumber of profiles
Profiles7 records
Fishman Flooring Solutions subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fishman Flooring Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishman Flooring Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishman Flooring Solutions
What does Fishman Flooring Solutions do?
Fishman Flooring Solutions is a wholesale distributor of flooring and flooring installation supplies, operating 48 branches across the Mid-Atlantic, Southeast, Midwest and Northeast United States. The company distributes 36,000+ products from 75+ vendor partners, spanning commercial and residential flooring materials (LVT/LVP, engineered hardwood, rubber, vinyl, sports and static-control), adhesives, tools, floor-prep products, stairwell and wall-base systems, plus its own Landmark Interiors private label brand.
Is Fishman Flooring Solutions a public or private company?
Fishman Flooring Solutions is a private company. It is classified as management employee owned and is currently operating.
When was Fishman Flooring Solutions founded?
Fishman Flooring Solutions was founded in 1919. It employs 101 to 250 people.
Where is Fishman Flooring Solutions based?
Fishman Flooring Solutions is headquartered in Baltimore, United States, in the North America region.
How does Fishman Flooring Solutions make money?
One revenue line is on record: flooring Product Distribution.
Who are Fishman Flooring Solutions's main competitors?
Direct peers on record are FlorStar Sales, Cain and Bultman, Herregan Distributors, H. Armstrong & Associates and Wanke Panel & Cascade Coatings. Broad incumbents are Shaw Industries, Mohawk Industries and Tarkett.
Does Fishman Flooring Solutions have an API?
No public API is recorded for Fishman Flooring Solutions.
What industry is Fishman Flooring Solutions in?
Fishman Flooring Solutions's product category is Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 444180 and its SIC code is 5070.