RBA

What RBA does

RBA is a privately held French accounting and business advisory firm (cabinet d'expertise comptable) headquartered in Fondettes, near Tours in the Centre-Val de Loire region. Founded in 1977 by Etienne Rouxel, the firm operates under a partnership structure led by 8 partners and employs 55 collaborators supporting more than 1,500 clients daily. It is registered with the Ordre des Experts-Comptables Région Centre-Val de Loire and the CRCC de Versailles, with a stated share capital of €499,720.

The firm's service offering is organized around six core pillars: accounting and tax (Comptabilité et Fiscalité), statutory audit (Audit et commissariat aux comptes), HR and payroll (RH et Paie), business creation and transfer (Création d'entreprise), corporate legal services (Juridique d'entreprise), and delegated management outsourcing (Gestion Déléguée). It supplements these with digital client tools — a suite of online financial simulators, a weekly newsletter, and a secure client portal — and has more recently added a structured Pôle Transition Digitale & Facturation Électronique service line to support clients through French electronic invoicing mandates. Internal training is delivered through the RBA Académie, launched September 2022, and the firm maintains a dedicated RSE (Corporate Social Responsibility) program.

RBA serves a horizontally segmented client base of local TPE-PME (very small and small/medium businesses), entrepreneurs, and associations, with 84% of clients headquartered in Centre-Val de Loire. The go-to-market is sales-led and proximity-driven: client visits are organized within a single day, distribution is regional rather than national, and acquisition relies primarily on local reputation and referrals. The firm operates a multi-channel presence — website, blog, LinkedIn, Facebook, weekly email newsletter, and RSE microsite — and runs minor partnerships such as the Welhome furnished-rental declaration service. The firm is currently executing a strategic plan called ESSOR, which targets €7 million in revenue and 80 employees. RBA has no disclosed AI/ML, no proprietary software platform, and no external funding.

Name

RBA

Legal name

RBA

Website

https://rba.fr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

RBA is a privately held French accounting and business advisory firm based in Fondettes near Tours, serving more than 1,500 local TPE-PME, entrepreneurs, and associations in the Centre-Val de Loire region across accounting, audit, HR/payroll, legal, and digital transition services.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Accounting services
• Tax advisory
• Statutory audit
• Payroll management
• Business advisory

Headquarters

HQ city

Fondettes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services (Accounting, Tax, Audit): Core revenue streams from accounting, tax services, audit and statutory audits, and HR/payroll services. Services are billed through professional service engagements with local businesses, entrepreneurs, and associations.
2. Advisory and Digital Transition Services: Additional services including electronic invoicing transition support, digital transformation consulting, and strategic advisory services. The firm targets 20% of revenue from these supplementary offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RBA is a certified public accounting firm (cabinet d'expertise comptable) based in Fondettes near Tours, France, providing a 360-degree advisory approach built on six core service pillars: accounting and tax (Comptabilité et Fiscalité), statutory audit (Audit et commissariat aux comptes), HR and payroll (RH et Paie), business creation and transfer support (Création d'entreprise), corporate legal services (Juridique d'entreprise), and delegated management outsourcing (Gestion Déléguée). The firm has also developed a dedicated digital transition and electronic invoicing service module (Pôle Transition Digitale & Facturation Électronique) to support clients through regulatory e-invoicing obligations.

Product overview

RBA is an accounting and business advisory firm based in Fondettes near Tours, France, offering a comprehensive suite of professional services organized around six core pillars: accounting and tax (Comptabilité et Fiscalité), statutory audit (Audit et commissariat aux-comptes), HR and payroll (RH et Paie), business creation (Création d'entreprise), corporate legal services (Juridique d'entreprise), and delegated management (Gestion Déléguée). The firm supplements its core service portfolio with digital client-facing tools including a suite of online financial simulators, a weekly professional newsletter, and a client portal (Espace Client). In 2022 it launched the RBA Académie as an internal training and onboarding program, and more recently it has developed a dedicated Pole Transition Digitale & Facturation Électronique offering structured e-invoicing transition services. It also partners with Welhome to deliver furnished rental declaration services. The firm does not appear to offer a software product or platform in the traditional SaaS sense; all offerings are service-based.

Differentiator

Problem solved

Functional benefit

Brands

• RBA Académie: Onboarding and training program for new employees established in September 2022, focusing on knowledge sharing and integration.
• RBA RSE
• Welhome
• Pôle Transition Digitale & Facturation Électronique

Products and services

• Comptabilité et Fiscalité
• Audit et commissariat aux comptes
• RH et Paie
• Création d'entreprise
• Juridique d'entreprise
• Gestion Déléguée
• Pôle Transition Digitale & Facturation Électronique

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WelhomeminorStrategic or Co-development PartnerPartnership with Welhome group for furnished rental declarations. Experts serving clients with their furnished rental property declarations, facilitated through a dedicated form on the RBA website.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mazars: France-rooted international audit, accounting, tax, and advisory firm with strong presence across the country — comparable professional services with a more international footprint than RBA.
• BDO France: International mid-tier accounting network with a substantial French practice offering audit, tax, and advisory services to larger SMEs and mid-market clients — overlapping service set but typically serving bigger clients than RBA.
• PwC France: Big 4 firm with French operations across audit, tax, legal, and consulting — broad incumbent that competes for advisory mandates originating from RBA's client base.
• Grant Thornton France: International mid-tier accounting and advisory firm with French offices providing audit, tax, and consulting — comparable multi-disciplinary offering targeting French SMB and mid-market.
• KPMG France: Big 4 firm in France offering audit, tax, and advisory to mid-market and large clients — relevant incumbent competitor for any SMB client graduating upmarket.

Direct peers

• Cerfrance: Leading French association of accounting and advisory firms focused on SMBs, farmers, and associations; comparable to RBA in serving regional French TPE/PME with bundled accounting and advisory services.
• In Extenso: French network of accounting and consulting firms providing accounting, payroll, legal, and advisory services to SMBs and associations — directly comparable in customer profile (TPE/PME/associations) and multi-disciplinary 360° delivery.
• Fiducial: French national accounting and advisory firm serving SMBs and small businesses across France with bookkeeping, payroll, tax, and legal services — the closest large-scale analog to RBA's SMB-focused, multi-disciplinary CPA model.
• Baker Tilly France: Mid-tier international accounting network with French member firms providing audit, accounting, tax, and advisory to mid-market companies — comparable multi-disciplinary offering and client size tier.

Emerging players

• Pennylane: French AI-native accounting and financial management platform serving SMBs and accountants — emerging technological competitor that threatens to automate the bookkeeping layer RBA's revenue model depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cabinetRBA
• LinkedInlinkedin.com/company/cabinet-rba

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBA