Welhome
Welhome is a privately held Moscow boutique agency founded in 2004 that brokers premium residential, commercial, and investment property across Moscow and the Moscow region for high-net-worth clients, developers, and investors.
- Company typePrivate
- Founded2004
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Welhome does
Welhome (operating as ООО «Вэлхом») is a privately held Moscow-based boutique real estate agency founded on November 10, 2004, focused exclusively on premium and luxury residential, commercial, and investment property in Moscow and the Moscow region. The firm runs a hybrid platform combining a multi-listing property database, a CRM for client reporting, and a Telegram-based AI assistant (ASKWELHOMEBOT), with ~45 in-house professionals (brokers, lawyers, analysts, marketers) delivering brokerage, legal transaction support, professional marketing, and strategic consulting under one roof.
The company monetizes through individually negotiated brokerage commissions on the purchase, sale, and rental of high-ticket luxury assets, supplemented by fees for consulting and property marketing services. Welhome's customer base spans three primary segments: high-net-worth individuals acquiring or disposing of premium urban, suburban, and commercial assets; leading Moscow developers (Capital Group, MR Group, Barkli, Renaissance Development, STONE HEDGE, VESPER, Gals-Development, Inteko) using Welhome as a sales channel; and real estate investors seeking project evaluation. Distribution is sales-led via a direct website catalog (welhome.ru), phone, in-person consultations at its 'Sady Pekina' Business Center office, and the AI chatbot on Telegram, with no online checkout or transactional pricing.
Strategic positioning rests on a 20+ year brand in Moscow's elite segment, AREA association membership since 2019 (representing 50%+ of the premium services market), 2024 European Property Awards recognition, and a dense network of developer and financial institution partnerships (Sberbank Capital, Gazprombank, DeltaCredit). Geographic footprint remains single-country/domestic (Moscow and Moscow region only), with no disclosed funding, M&A, or institutional investors; the firm is independently owned by founder/CEO Anastasia Mogilatova and bootstrapped since inception.
Welhome firmographics
Firmographics- Name
- Welhome
- Legal name
- ООО «Вэлхом»
- Website
- https://welhome.ru
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Welhome is a privately held Moscow boutique agency founded in 2004 that brokers premium residential, commercial, and investment property across Moscow and the Moscow region for high-net-worth clients, developers, and investors.
- Ownership category
- akta.pro rank
Welhome industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Welhome is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Welhome business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real estate brokerage commissions: Commission-based revenue from buying, selling, and renting residential and commercial luxury properties in Moscow and Moscow region
- Consulting services: Strategic consulting and project concept development
- Property marketing services: Professional marketing services for real estate properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage commission - negotiated individually |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Welhome product offering
Product offeringCore offering
Welhome is a Moscow-based luxury residential real estate agency that brokers the rental, sale, and exchange of elite apartments, townhouses, and country residences in Moscow and the Moscow region. The firm also provides developer-focused marketing, consulting, and legal support services, with an in-house team of brokers, marketers, lawyers, and analysts delivering end-to-end transactions for high-net-worth clients.
Product overview
Welhome operates as a premium real estate agency platform offering a comprehensive ecosystem of property services and property categories. The core offering is the Welhome property database (База объектов) which provides access to premium urban, suburban, commercial, and international properties across Moscow and Moscow region. The platform is organized into distinct product categories: Городская элитная недвижимость (urban premium properties), Загородная элитная недвижимость (suburban elite properties), Офисная недвижимость (office properties), Торговая недвижимость (retail properties), and Инвестиционные проекты (investment projects). Service modules include brokerage, legal transaction support, professional marketing, strategic consulting, and AI-powered assistant via Telegram. The offering also features a 7-step property selection tool for personalized matching.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Residential Brokerage (Sale and Rental) End-to-end brokerage for sale, rental, and exchange of luxury residential properties (apartments, townhouses, country residences) in Moscow and the Moscow region, targeted at high-net-worth individual buyers, tenants, and investors.
- Legal Support for Property Transactions Legal review, documentation, and transactional support for luxury real estate purchases, rentals, and exchanges, delivered by the firm's in-house lawyers.
- Developer Marketing and Advertising Services Marketing, advertising, lead-generation, and sales-channel support delivered by Welhome's in-house marketers and analysts to residential developers launching premium and elite projects in Moscow.
- Real Estate Consulting Analytical and advisory consulting on pricing, demand, and investment for high-end residential real estate in the Moscow market, delivered to individual clients and developer partners.
- Investor Attraction Services Targeted buyer and investor introduction for residential developers and partner banks, leveraging Welhome's luxury client network and partner bank relationships.
Companies that use Welhome
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Welhome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Welhome partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AREA (Association of Real Estate Agencies)coreSince 2019, Welhome has been a member of AREA professional association of elite real estate agencies, which unites more than 50 companies representing more than 50% of the premium segment services market in Russia.
- BarklicoreLeading Moscow developer partner working in the premium real estate segment
- Capital GroupcoreLeading Moscow developer partner working in the premium real estate segment
- Renaissance DevelopmentcoreOne of Russia's largest developers with solid portfolio of completed projects, including Neva Towers in Moscow City
- MR GroupcoreLeading Moscow developer partner
- STONE HEDGEminorMoscow developer partner in the premium segment
- VESPERminorMoscow developer partner in the premium segment
- Галс-Девелопмент (Gals-Development)coreLeading Moscow developer partner
- ИНТЕКОcoreMoscow developer partner
- АВТОDОМminorBMW dealer leader in Russia, offers special conditions for Welhome clients on automobile purchases
- BoConceptminorGlobal furniture retail network from Denmark with 260+ stores in 60 countries. Furniture designed for modern people who appreciate design and interior aesthetics.
- ALNOminorGerman company specializing in high-quality premium kitchen furniture, popular in Germany and many countries worldwide.
- TEAM 7minorAustrian manufacturer of natural wood furniture and healthy, flexible, high-strength modern design furnishings for home, office, and public buildings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Welhome competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield Russia: International commercial real estate services firm operating in Russia, providing residential, office, and investment advisory at the premium end. Comparable on premium market advisory and developer-side mandates, though with a commercial focus.
- Sotheby's International Realty (Russia): Global luxury real estate brand historically operating in Russia, focused on ultra-premium residential brokerage. Comparable in targeting ultra-HNW clients and luxury listings, with superior brand prestige in cross-border mandates.
- Knight Frank Russia: Global luxury and prime real estate consultancy with a Moscow office offering residential sales, lettings, and advisory in the premium segment. Comparable on HNW buyer targeting and developer relationships, with broader research and international reach.
- Colliers International Russia: Global real estate services firm with a Russian office covering commercial and high-end residential advisory. Comparable on premium property advisory and developer relationships, with broader commercial real estate portfolio.
- Savills Russia: International real estate firm with a Russian practice covering luxury residential, commercial, and investment properties. Competes with Welhome for premium listings and HNW mandates, with global cross-border referral capabilities.
Regional players
- Barnes International Realty: Paris-headquartered international luxury real estate agency focused on premium residential brokerage for HNW clients globally. Comparable in customer profile and premium positioning, with a strong international footprint but no established Russia-based operations.
Direct peers
- Engel & Völkers Moscow: Global luxury real estate franchise with a Moscow presence, focused on premium residential brokerage for HNW clients. Comparable in customer profile, premium property focus, and brand-led GTM, with international network advantages.
- Intermark Real Estate: One of the largest Moscow-based luxury real estate agencies, directly comparable in product (premium residential and commercial brokerage) and target market (HNW individuals in Moscow). A long-standing head-to-head competitor in the same AREA association tier.
- Kalinka Group: Moscow-based elite real estate agency focused on premium residential sales, rentals, and investment advisory. Directly comparable in product mix, customer segment, and AREA association membership, operating in the same Moscow premium market.
Emerging players
- Tranio: Russia-origin international real estate platform specializing in cross-border investment property transactions. Partial overlap with Welhome's investment advisory and international properties offerings, with a digital-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Welhome social profiles
Digital presenceWelhome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welhome leadership team
Management profileNumber of profiles
Profiles1 record
Welhome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welhome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welhome
What does Welhome do?
Welhome is a Moscow-based luxury residential real estate agency that brokers the rental, sale, and exchange of elite apartments, townhouses, and country residences in Moscow and the Moscow region. The firm also provides developer-focused marketing, consulting, and legal support services, with an in-house team of brokers, marketers, lawyers, and analysts delivering end-to-end transactions for high-net-worth clients.
Is Welhome a public or private company?
Welhome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Welhome founded?
Welhome was founded in 2004. It employs 51 to 100 people.
Where is Welhome based?
Welhome is headquartered in Moscow, Russia, in the Europe region.
How does Welhome make money?
Three revenue lines are on record. Real estate brokerage commissions are the primary driver. The others are consulting services and property marketing services.
Who are Welhome's main competitors?
Broad incumbents on record are Cushman & Wakefield Russia, Sotheby's International Realty (Russia), Knight Frank Russia, Colliers International Russia and Savills Russia. Barnes International Realty is listed as a regional player. Direct peers are Engel & Völkers Moscow, Intermark Real Estate and Kalinka Group. Tranio is listed as an emerging player.
Does Welhome have an API?
No public API is recorded for Welhome.
What industry is Welhome in?
Welhome's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.