Humanise Collective

What Humanise Collective does

Humanise Collective is a private, founder-controlled Canadian marketing and communications services network headquartered in Montreal (legal entity Gestion Police Inc., Quebec). It operates as a collective of eight independent, wholly-owned specialized agencies — Bleublancrouge, The Garden, GSM Studios, Glassroom, BrandBourg, L'Institut Idée, FieldTrip and Tulipe — unified under a shared mission of combining intelligence, creativity and strategy. The collective employs approximately 275 specialists across more than 50 disciplines, ranging from strategy and creative to business intelligence, marketing, design, media, experiential and transcreation, and operates five hubs in Montreal, Toronto, Paris, Dubai and Singapore. Service revenue is generated primarily through enterprise project and retainer engagements across three functional pillars — Communications, Media and Experiential — plus a Business for Humans (B4H) strategic consulting suite that bundles Problem Framing, Connected Intelligence, Strategic Foresight, Intuition Validation and Cultural Currents. Distribution is direct-to-enterprise via the member agencies' client relationships, supported by a website contact form and a global partner network for multi-region execution. Notable methodologies include the proprietary Structural Mapping Process (SMP) developed by L'Institut Idée for stakeholder alignment, and measurable campaign outcomes such as a 210% lift in conversion value for Dermapure, a 9x return on media investment for Boréale and Adweek Top 25 Ads of 2019 recognition for the WOW Tech 'Scream Your Own Name' campaign. Recent strategic actions include an October 2025 partnership with Toronto-based digital consultancy Nascent to extend into digital strategy, product design and engineering, December 2025 Certified B Corporation status, and senior lateral hiring at the Glassroom media arm.

Name

Humanise Collective

Legal name

Gestion Police Inc.

Website

https://humanise.world

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Brand strategy consulting
• Marketing communications
• Media planning services
• Experiential marketing

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Business for Humans (B4H) services including problem framing, connected intelligence, strategic foresight, intuition validation, and cultural currents analysis to help leaders make decisions and drive lasting change.
2. Communications Services: Creative development and production, content strategy and creation, brand design and identity, and strategy and research services for 360 campaigns and everyday content.
3. Media Services: Omnichannel strategy, marketing science, content ecosystems and engagement strategy, media activation and sponsorship, transformation and AI consulting, and lifecycle design and CRM integration.
4. Experiential Services: Branded environments, narrative visitor journeys, and immersive activations including strategy, content development, multidisciplinary design, project management, and technical development and production.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Humanise Collective is a privately held Canadian-owned collective of eight independent marketing, creative, and communications agencies that delivers integrated marketing and business transformation services. It provides strategic consulting under its Business for Humans (B4H) umbrella (Problem Framing, Connected Intelligence, Strategic Foresight, Intuition Validation, Cultural Currents), Communications services (creative, content, brand design, strategy), Media services (omnichannel strategy, marketing science, activation, AI consulting, CRM), and Experiential services (branded environments, immersive activations, technical production) for enterprise clients globally.

Product overview

Humanise Collective is a collective of eight independent, Canadian-owned marketing and communications agencies — Bleublancrouge, The Garden, GSM Studios, Glassroom, BrandBourg, L'Institut Idée, FieldTrip, and Tulipe — united under a shared mission of combining intelligence, creativity, and strategy. The Collective offers five Business for Humans (B4H) strategic services (Problem Framing, Connected Intelligence, Strategic Foresight, Intuition Validation, and Cultural Currents), expanded communications services (creative development, content strategy, brand design), media services (omnichannel strategy, marketing science, CRM integration, AI consulting), and experiential services (strategy, design, technical production). Each of the eight member agencies operates as a specialized sub-brand with its own focus area, while collectively covering over 50 disciplines including strategy, creative, business intelligence, marketing, design, media, experiential, and transcreation. The Collective has hubs in Toronto, Montreal, Paris, Dubai, and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Business for Humans (B4H): Strategic consulting services including problem framing, connected intelligence, strategic foresight, intuition validation, and cultural currents analysis.

Products and services

• Business for Humans (B4H) Strategic Consulting
• Communications Services
• Media Services
• Experiential Services
• Bleublancrouge (BBR)
• The Garden
• GSM Studios (GSM Project)
• Glassroom
• BrandBourg
• L'Institut Idée
• FieldTrip
• Tulipe

Quantifiable outcome

• 210% increase in conversion value for Dermapure
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NascentcoreStrategic or Co-development Partner · 27 October 2025Toronto-based digital consultancy partnership formalized in October 2025. Alliance brings together founder-driven teams sharing common perspective that people who have built businesses are uniquely equipped to help other leaders grow theirs. Combines Humanise's leadership in strategy, design, creativity and communications with Nascent's leadership in digital strategy, product design and engineering. Both companies remain independent while collaborating on select mandates where complementary strengths create tangible results.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu International offering integrated advertising, experience and content at scale. Competes with Humanise for the same enterprise RFPs but offers network-level media buying power and cross-market delivery that an independent collective cannot match.
• Accenture Song: The experience and creative arm of Accenture, integrating strategy, design, technology and marketing services for the world's largest brands. Increasingly competes for the same transformation-led mandates Humanise pursues via its B4H and AI consulting practices.
• McCann Worldgroup: Global creative agency network offering brand strategy, advertising, content and experience design. Direct competitor on multi-market enterprise creative briefs; differs in scale and holding-company ownership.
• VML (formerly Wunderman Thompson): Global creative and customer experience agency combining brand, commerce and data capabilities. Competes directly with Humanise's Glassroom media and CRM integration offerings at an enterprise scale.

Direct peers

• Lg2: Quebec-based independent creative agency with comparable headcount, full-service creative/media/digital offering, and a strong Quebec-anchored enterprise client base. Closest same-market peer to Humanise's Bleublancrouge and The Garden sub-brands.
• Sid Lee: Montreal-headquartered independent creative agency with multi-disciplinary talent across design, advertising, digital and experiential. Direct competitor for enterprise creative mandates in Canada and an obvious peer given overlapping home market and similar service breadth.
• Bensimon Byrne: Toronto-based independent creative agency serving enterprise and nonprofit clients with strategy, creative and content. Comparable in scale, geographic focus and creative-led positioning.
• The&Partnership: Independently-led global creative network combining creative, media and technology under one P&L. Closest comparable operating model to Humanise's collective structure, though with broader global footprint.
• TAXI (TAXI Toronto): Canadian independent creative agency known for brand-led campaigns for enterprise clients. Overlaps with Humanise Collective in strategy, creative development and brand design services for similar enterprise buyer profiles.
• Mazarine: Paris-based independent creative agency offering brand strategy, content, digital and experiential services for luxury and enterprise clients. Closest European peer in size, ownership structure and service mix to Humanise Collective.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/humanise-collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanise Collective