Landers Center

What Landers Center does

Landers Center is a multi-purpose arena and event venue located at 4560 Venture Drive in Southaven, Mississippi, just off Interstate 55 at Church Road (Exit 287). It is owned and operated by the DeSoto County Convention and Visitors Bureau, a county government entity created by the DeSoto County Board of Supervisors in 1996 under Mississippi Senate Bill 3173, and is governed by a seven-member appointed commission. The venue serves the Memphis metropolitan area with a diversified calendar of sports, concerts, family shows, and community events, anchored by the Memphis Hustle (NBA G League affiliate of the Memphis Grizzlies, playing home games there since 2017), Mid-South Pro Hockey (Federal Prospects Hockey League), and the historic Mid-South Fair, a 501(c)(3) nonprofit tracing its origins to 1856.

The facility features 12 exclusive premium suites accommodating groups of 12, 14, or 20 with catering services, ADA-accessible seating, and operates as a cashless venue accepting credit/debit cards, Apple Pay, Google Pay, and Samsung Pay. The underlying technology stack is modest and partner-dependent: Ticketmaster handles online and mobile ticketing (including mobile entry via Apple/Google wallet), GoFevo manages suite bookings and group inquiries, and a physical box office (currently closed) handles in-person transactions. Sponsorship revenue is supported by Landers Auto Group, Budweiser, Coca-Cola, Miller Lite, and Nissan (naming of the box office entrance), and a preferred hotel partnership with Courtyard Southaven extends the visitor ecosystem.

Revenue is generated through four primary streams: ticket sales (consumers via Ticketmaster and box office), premium suite rentals (groups and corporate clients, including multi-year leases), suite catering services, and concessions (multiple stands plus partner vendor Corky's BBQ). General admission concert tickets range from $46.80 to $217.40 per the 'Weird Al' Yankovic show, while suite pricing is quote-based. The venue currently operates with 101-250 employees and is closed for renovations through 2024-2025 to expand and improve the facility, representing a material operational event with uncertain post-reopening performance impact.

Name

Landers Center

Legal name

Desoto County Convention and Visitors Bureau

Website

https://landerscenter.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Landers Center is a multi-purpose arena in Southaven, Mississippi, operated by the DeSoto County Convention and Visitors Bureau, serving the Memphis metro area with sports (Memphis Hustle G League, FPHL hockey), concerts, and the historic Mid-South Fair. It generates revenue from tickets, suite rentals, concessions, and sponsorship.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Services

NAICS

All Other Amusement and Recreation Industries (71399), Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live event venue
• Multi-purpose arena
• Minor league sports
• Premium suite rentals
• Concession services

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, sports events, family shows, and the annual Mid-South Fair through Ticketmaster and the venue box office.
2. Premium Suite Rentals: Suite rentals for Memphis Hustle games, concerts, and family shows. Suites accommodate groups of 12, 14, or 20 people with catering options. Year-round suite leases available for corporate clients seeking guaranteed access to all events.
3. Suite Catering Services: Private catering options for suite guests including enhanced catering menu and services, managed by dedicated catering manager.
4. Concessions: Food and beverage sales throughout the venue including multiple concession stands, bars, and partner vendor Corky's BBQ.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Landers Center is a multi-purpose arena and event venue in Southaven, Mississippi that hosts live entertainment including NBA G League basketball (Memphis Hustle), FPHL hockey (Mid-South Pro Hockey), the annual Mid-South Fair, concerts, and family shows. The venue sells tickets, rents 12 premium suites with catering, and operates cashless concession stands featuring partner vendors such as Corky's BBQ.

Product overview

Landers Center is a multi-purpose event venue operated by the DeSoto County Convention and Visitors Bureau in Southaven, Mississippi. The venue hosts a portfolio of live entertainment including the Memphis Hustle (NBA G League basketball), Mid-South Pro Hockey (FPHL), the annual Mid-South Fair (since 1856), and various concerts and family shows. Amenities include 12 premium suites, general concessions across multiple stands, and box office services via Ticketmaster. The venue operates as a cashless facility with accessible seating options.

Differentiator

Problem solved

Functional benefit

Products and services

• Memphis Hustle Games (NBA G League Basketball) Live NBA G League basketball games featuring the Memphis Hustle, the official minor league affiliate of the Memphis Grizzlies, providing affordable family-friendly professional basketball entertainment at Landers Center.
• Mid-South Pro Hockey Games (FPHL)
• Mid-South Fair Annual community fair operated by a 501(c)(3) nonprofit, featuring more than 50 rides, ground acts, food and beverage vendors, attractions, youth contests, and educational exhibits; held at Landers Center with a tradition dating to 1856.
• Premium Seating and Suite Rentals Rental of 12 exclusive premium suites accommodating groups of 12, 14, or 20 people (with SRO additions available), including LED TV with live feeds, DIRECTV satellite service, personal suite attendant, enhanced catering menu, executive meeting space access, and year-round lease options for corporate clients.
• Concessions and Food & Beverage Services Food and beverage concessions across six stands throughout the venue, offering chicken tenders, burgers, pizza, Corky's BBQ, hot dogs, F'real milkshakes, and various beverages, plus multiple bars on the concourse. Operates as a fully cashless facility.
• Box Office Services and Ticket Sales Ticket sales, will call, mobile entry, ticket transfer, and accessible seating accommodations through Ticketmaster online/mobile channels and the on-site physical box office at the Nissan entrance on the west side of the venue.
• DeSoto Family Theatre Performances Live community theatre performances hosted by the nonprofit DeSoto Family Theatre, providing family-oriented theatre arts opportunities to DeSoto and surrounding counties at Landers Center.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary authorized ticketing partner for all Landers Center events. Provides online platform, mobile app, and secondary market services. Only authorized ticket source; unauthorized resale tickets may not be honored.
• Landers Auto GroupminorOthersMajor sponsor of Landers Center. Landers Auto Dealerships (Landers Memphis) partnered through naming rights and sponsorship.
• BudweiserminorOthersBeverage sponsor for Landers Center events.
• Coca-ColaminorOthersBeverage sponsor providing Coca-Cola products at venue concessions.
• Miller LiteminorOthersBeer sponsor for Landers Center events.
• Corky's BBQminorOthersConcession partner providing Corky's BBQ menu items including nachos, pulled pork sandwiches, smoked sausage, and wings at Stand 3/Section 109.
• GoFevocoreTechnology or IntegrationSuite management and booking platform used for premium seating reservations, suite rentals, and group event inquiries.
• DeSoto Family TheatreminorStrategic or Co-development PartnerNon-profit community theatre organization providing high quality family-oriented theatre arts opportunities at DeSoto and surrounding counties. Associated with venue through community programming.
• NissanminorOthersNissan entrance provides main box office access on west side of arena near flagpoles.
• Courtyard SouthavenminorOthersPreferred hotel partner located 5 minutes from Landers Center with easy access to I-55 at Goodman Road exit. Marriott property for venue visitors and event attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Gas South Arena: A multi-purpose arena in Duluth, Georgia, hosting Atlanta Gladiators (ECHL) hockey, concerts, and family shows — a comparable peer in scale, suite/premium product, and event mix.
• Huntington Center: A mid-size multi-purpose arena in Toledo, Ohio, hosting concerts, hockey (Toledo Walleye, ECHL), and family events — a directly comparable peer in capacity, event mix, and minor-league sports tenant model.
• Simmons Bank Arena: A multi-purpose indoor arena of comparable size in North Little Rock, Arkansas, hosting concerts, family shows, and minor-league sports — directly comparable venue operator in a similar mid-size Southern market.
• Enmarket Arena: A multi-purpose arena in Savannah, Georgia, hosting concerts, family events, and minor-league sports for a regional audience — a directly comparable peer in size, market positioning, and event-driven revenue model.
• BancorpSouth Arena: A multi-purpose arena in Tupelo, Mississippi, hosting concerts, sporting events, and family entertainment for a regional Mid-South audience — a directly comparable peer in both scale and geographic catchment.
• Mississippi Coliseum: A state-owned multi-purpose arena in Jackson, Mississippi, hosting concerts, rodeos, and family shows — a same-state, same-region peer with a similar event-driven operating model and government ownership structure.
• Ford Center: A multi-purpose arena in Evansville, Indiana, hosting concerts, sporting events, and family entertainment for a regional audience — direct peer in terms of capacity, event mix, and mid-market positioning.

Broad incumbents

• Boutwell Municipal Auditorium: A municipally owned multi-purpose entertainment venue in Birmingham, Alabama, hosting concerts and family events — a broader incumbent in the regional live-entertainment market with a similar government-ownership operating model.
• FedExForum: Home of the NBA Memphis Grizzlies and the dominant large-capacity arena in the Memphis MSA — a much larger incumbent competing for the same touring acts, premium-suite corporate clients, and entertainment dollars in the region.

Regional players

• Trustmark Park: A sports and entertainment venue in Pearl, Mississippi, hosting minor-league baseball and other events — a regional peer serving overlapping Mid-South audiences with comparable event-driven, family-focused programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LandersCenter
• Facebookfacebook.com/landerscenter
• LinkedInlinkedin.com/company/landers-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landers Center