AnalyticsCreator
AnalyticsCreator (Munich) sells a metadata-driven data warehouse automation platform that generates SQL, ETL/ELT pipelines, and BI semantic models for Microsoft Azure, Fabric, Power BI, Tableau, and Qlik. It serves enterprise data engineering teams modernizing on-premise estates via direct sales and a DACH partner network.
- Company typePrivate
- Founded2017
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AnalyticsCreator does
AnalyticsCreator (legal entity: AnalyticsCreator Solutions GmbH) is a privately held software vendor headquartered in Munich, Germany, that sells a metadata-driven data warehouse automation platform. The product generates SQL database objects, ETL/ELT pipelines (for SSIS and Azure Data Factory), data lakehouse structures, and BI semantic models for Power BI, Tableau, and Qlik Sense from a unified metadata layer, with wizard-based automation for Kimball dimensional modeling and Data Vault 2.0 patterns. It targets enterprise data engineering teams modernizing from on-premise SQL Server estates to Microsoft Azure, Synapse, and Microsoft Fabric, including SAP source integration through a Theobald connector and Microsoft Purview lineage feeds for governance.
The company is founder-led (CEO Peter Smoly, CTO Dimitri Sorokin) with 11–50 employees, no disclosed external funding, and no acquisitions or M&A on record. Revenue is generated primarily through recurring software subscriptions sold via direct enterprise field sales, supported by a partner network of DACH-centric consulting/implementation partners (XAX, BI-Automation, VSB, Akquinet, d-fine, Early Friday) and global SI Zensar, plus technology partners (Microsoft, Tableau, Theobald, Enstrapp, Amexus, Managility and others). Pricing is not publicly disclosed and follows a "Request a Demo" motion with a free trial funnel.
Customer evidence is spread across transportation (Zentralbahn), beverage/manufacturing (Kulmbacher Brauerei AG), manufacturing (Wahl GmbH), insurance (unnamed major German insurer), automotive (unnamed), food/e-commerce (mymuesli), and finance (unnamed), supported by consecutive BARC Data Management Survey leadership (18 top ranks and maximum scores in 6 KPIs in 2024; continued 2025 and 2026 placements) and a G2 High Performer badge in Data Warehouse Automation.
AnalyticsCreator firmographics
Firmographics- Name
- AnalyticsCreator
- Legal name
- AnalyticsCreator Solutions GmbH
- Website
- https://analyticscreator.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AnalyticsCreator (Munich) sells a metadata-driven data warehouse automation platform that generates SQL, ETL/ELT pipelines, and BI semantic models for Microsoft Azure, Fabric, Power BI, Tableau, and Qlik. It serves enterprise data engineering teams modernizing on-premise estates via direct sales and a DACH partner network.
- Ownership category
- akta.pro rank
AnalyticsCreator industry classification
Industry- Product category
- Data Warehouse Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)
- akta.pro secondary industries
- Data Quality, Observability & Metadata Management Services (BPAEAHAI), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where AnalyticsCreator is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AnalyticsCreator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses/Subscriptions: AnalyticsCreator operates as a software vendor offering licenses for its data warehouse automation platform. The product is available in packages with different tiers. Customers can start a free trial and then convert to paid licenses. The software generates code that customers own and can use even after subscription expires.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
AnalyticsCreator product offering
Product offeringCore offering
AnalyticsCreator is a metadata-driven data warehouse automation platform that generates SQL code, ETL/ELT pipelines, semantic models, and deployment artifacts from a unified metadata layer. It supports Kimball, Data Vault 2.0, and custom modeling approaches, and deploys to Microsoft SQL Server, Azure (Synapse, Data Factory, SQL), Microsoft Fabric, and BI tools such as Power BI, Tableau, and Qlik Sense. The product is sold as a recurring software subscription with a free trial option.
Product overview
AnalyticsCreator is a single unified metadata-driven data warehouse automation platform. The core AnalyticsCreator product serves as the central design environment, generating data warehouse models, SQL artifacts, ETL/ELT pipelines (via SSIS or Azure Data Factory), and semantic models for BI tools. Specialized automation modules extend the platform for specific use cases: Data Vault 2.0 Automation for enterprise-scale modeling, Data Lakehouse Automation (DLA) for lakehouse architectures, Power BI Automation for Microsoft BI stacks, Azure deployment automation, SAP source integration, and Tableau Push for publishing. All modules share the same unified metadata layer and modeling interface, with Modeling Wizards providing guided automation for Kimball, Data Vault 2.0, and custom approaches. The platform supports one-click deployment to Azure Synapse, Azure SQL Database, Azure Data Factory, and Microsoft Fabric.
Differentiator
Problem solved
Functional benefit
Products and services
- AnalyticsCreator Data Warehouse Automation Platform Metadata-driven data warehouse automation platform that automates data modeling, code generation, and deployment for modern data stacks. Supports dimensional, Data Vault 2.0, and custom modeling approaches; generates ETL/ELT pipelines, SQL artifacts, and semantic models from a unified metadata layer for enterprise data teams.
- AnalyticsCreator Power BI Automation Automates generation of Power BI semantic models and datasets directly from data warehouse metadata, keeping the backend warehouse and frontend Power BI models synchronized as schema changes occur. Targeted at Microsoft BI teams using Power BI for analytics and reporting.
- AnalyticsCreator Data Vault 2.0 Automation
Quantifiable outcome
- Reduces data warehouse development time by up to 80%
- +3 more outcomes
Companies that use AnalyticsCreator
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
AnalyticsCreator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature12 records
AnalyticsCreator partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MicrosoftcoreTechnology partnership for deep integration with Microsoft ecosystem including Azure, Azure Synapse, Azure Data Factory, Microsoft Fabric, Power BI, and SQL Server. AnalyticsCreator generates code and models optimized for Microsoft platforms.
- XAX (xax.de)minorSolution partner for consulting and reselling AnalyticsCreator solutions. Located in Germany.
- BI-Automation (bi-automation.at)minorSolution partner for consulting and reselling. Located in Austria.
- Early Friday (earlyfriday.nl)minorSolution partner located in the Netherlands providing consulting services for AnalyticsCreator implementations.
- VSB (vsb.de)minorSolution partner for consulting and reselling. Located in Germany.
- ZensarminorGlobal solution partner providing consulting and implementation services for AnalyticsCreator.
- AkquinetminorSolution partner for consulting and reselling. German IT consulting company.
- d-fineminorTechnology and consulting partner specializing in data analytics implementations.
- TableaucoreTechnology partnership enabling AnalyticsCreator to publish models directly to Tableau. Part of the 'Tableau push' solution use case.
- TheobaldcoreTechnology partner providing connectors for SAP integration, enabling AnalyticsCreator to extract data from SAP sources.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AnalyticsCreator competitors and assessment
Company assessmentBroad incumbents
- Microsoft (Fabric / Synapse): Microsoft Fabric and Azure Synapse provide the underlying data platform that AnalyticsCreator automates against; as Microsoft adds native automation features it becomes the most consequential incumbent competitor and a partner simultaneously.
- Snowflake: Snowflake is the leading cloud data warehouse whose ecosystem increasingly absorbs DW modeling and transformation workloads; competes for enterprise data platform budget even though it does not directly offer a code-generation automation layer like AnalyticsCreator.
- Databricks: Databricks provides the lakehouse platform (and acquired Dataiku-competing capabilities) that increasingly competes with AnalyticsCreator's Lakehouse Automation; an emerging adjacent substitute for metadata-driven DW automation on the modern data stack.
- Talend (Qlik): Talend, now part of Qlik, offers enterprise data integration, quality, and governance tools that overlap with AnalyticsCreator's metadata, lineage, and ETL/ELT generation capabilities in legacy and cloud modernization projects.
- Informatica: Informatica is the established enterprise leader in data integration, data quality, and metadata management; competes with AnalyticsCreator at the high end of enterprise metadata and DWH automation, with a much broader portfolio across the data management lifecycle.
Direct peers
- VaultSpeed: VaultSpeed automates Data Vault 2.0 modeling and DWH code generation on cloud data platforms; competes directly with AnalyticsCreator's Data Vault 2.0 Automation module for enterprises standardizing on Data Vault methodology.
- TimeXtender: TimeXtender is a metadata-driven data warehouse automation platform that automates ETL, modeling, and deployment — the closest direct peer to AnalyticsCreator in approach (metadata as code generation) and target buyer (Microsoft-stack enterprises modernizing legacy DW).
- WhereScape: WhereScape is the long-standing pioneer of data warehouse automation with metadata-driven code generation for dimensional and Data Vault modeling; competes head-on with AnalyticsCreator for enterprise DW modernization projects on SQL Server, Azure, and Teradata stacks.
Emerging players
- dbt Labs: dbt is the dominant open-source transformation tool that has redefined data engineering workflows around SQL and declarative models; competes with AnalyticsCreator's metadata-driven automation for developer mindshare, especially in cloud-native lakehouse environments.
- Dataform (Google): Dataform (acquired by Google Cloud, now part of BigQuery) pioneered SQL-based transformation workflows that are conceptually adjacent to AnalyticsCreator's metadata-driven approach and target the same enterprise data engineer persona on cloud platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AnalyticsCreator social profiles
Digital presenceAnalyticsCreator financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnalyticsCreator leadership team
Management profileNumber of profiles
Profiles3 records
AnalyticsCreator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnalyticsCreator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnalyticsCreator
What does AnalyticsCreator do?
AnalyticsCreator is a metadata-driven data warehouse automation platform that generates SQL code, ETL/ELT pipelines, semantic models, and deployment artifacts from a unified metadata layer. It supports Kimball, Data Vault 2.0, and custom modeling approaches, and deploys to Microsoft SQL Server, Azure (Synapse, Data Factory, SQL), Microsoft Fabric, and BI tools such as Power BI, Tableau, and Qlik Sense. The product is sold as a recurring software subscription with a free trial option.
Is AnalyticsCreator a public or private company?
AnalyticsCreator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnalyticsCreator founded?
AnalyticsCreator was founded in 2017. It employs 11 to 50 people.
Where is AnalyticsCreator based?
AnalyticsCreator is headquartered in München, Germany, in the Europe region.
How does AnalyticsCreator make money?
One revenue line is on record: software Licenses/Subscriptions.
Who are AnalyticsCreator's main competitors?
Broad incumbents on record are Microsoft (Fabric / Synapse), Snowflake, Databricks, Talend (Qlik) and Informatica. Direct peers are VaultSpeed, TimeXtender and WhereScape. Emerging players are dbt Labs and Dataform (Google).
Does AnalyticsCreator have an API?
No public API is recorded for AnalyticsCreator.
What industry is AnalyticsCreator in?
AnalyticsCreator's product category is Data Warehouse Automation Software. Its primary akta.pro industry code is HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms, with a secondary code of BPAEAHAI, Data Quality, Observability & Metadata Management Services. Its NAICS code is 513210 and its SIC code is 7372.