Three point motors

What Three point motors does

Three Point Motors is a privately held Mercedes-Benz automobile dealership headquartered at 2546 Government Street, Victoria, British Columbia, operating as a single-location franchise since 1970. The company is a division of GAIN Group, a diversified automotive conglomerate, and serves the Vancouver Island and Greater Victoria markets. Its product portfolio spans new Mercedes-Benz passenger vehicles (sedans, SUVs, coupes, convertibles), pre-owned and certified pre-owned vehicles, the all-electric EQ lineup (EQB, EQE, EQS, CLA 350 Electric), high-performance AMG vehicles, and Mercedes-Benz commercial vans (Sprinter). Supporting services include certified technician maintenance and repairs, genuine parts and accessories, wheels and tires, van upfitting, pre-paid maintenance plans, roadside assistance, trade-in valuation, and vehicle financing and leasing arranged through Mercedes-Benz credit channels.

The dealership operates a traditional sales-led go-to-market model combining a physical showroom with online lead capture for price requests, test drive bookings, service appointments, and financing applications. Revenue is generated through three streams: (1) one-time vehicle sales across new, pre-owned, certified pre-owned, AMG, EQ, and commercial van categories, with mid-2026 model MSRPs ranging from approximately $65,150 CAD (2027 GLC 300) to $200,150 CAD (2027 G-Class G 550); (2) transaction-based finance and lease arrangements with terms of 12-84 months; and (3) recurring service and parts revenue from certified technician labour and genuine OEM parts. The customer base is broadly defined as luxury vehicle buyers and existing Mercedes-Benz owners on Vancouver Island, with no enterprise or B2B-fleet customers named publicly. Marketing is conducted through the dealership website, Google Reviews, Facebook sharing, and direct email follow-up.

Name

Three point motors

Legal name

Three Point Motors

Website

https://threepointmotors.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Three Point Motors is a privately held Mercedes-Benz franchise dealership in Victoria, British Columbia, serving Vancouver Island since 1970 with new, pre-owned, certified pre-owned, EQ electric, AMG, and commercial van vehicles, plus certified service, parts, and financing under parent GAIN Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Mercedes-Benz vehicles including sedans, SUVs, electric vehicles, AMG performance models, and vans. Also includes pre-owned and certified pre-owned vehicle sales.
2. Finance and Lease Services: Automotive financing and leasing services for vehicle purchases, personalized to fit customer specific needs and budgets.
3. Service and Parts: Vehicle maintenance, repairs, and genuine Mercedes-Benz parts and accessories sales. Includes pre-paid maintenance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Three Point Motors is an authorized Mercedes-Benz dealership that sells new, pre-owned, and certified pre-owned Mercedes-Benz passenger vehicles, AMG performance models, EQ electric vehicles, and Mercedes-Benz commercial vans. The dealership also provides manufacturer-certified vehicle maintenance and repairs, genuine parts and accessories, consumer financing and leasing, van upfits, pre-paid maintenance plans, and roadside assistance to customers in the Vancouver Island and Greater Victoria area.

Product overview

Three Point Motors is a Mercedes-Benz dealership offering a comprehensive automotive retail experience. The core product portfolio includes new Mercedes-Benz passenger vehicles (sedans, SUVs, coupes, convertibles), pre-owned and certified pre-owned vehicles, electric EQ vehicles, commercial vans, and high-performance AMG models. The dealership operates as a single-location franchise with supporting services including vehicle financing/leasing, maintenance and repairs by certified technicians, roadside assistance, wheels and tires, and van upfitting services. The integrated offering combines vehicle sales with after-sales services to provide a complete customer journey from purchase through ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles New Mercedes-Benz passenger vehicles including sedans, SUVs, coupes, and convertibles from the current Mercedes-Benz lineup, sold at manufacturer MSRP to retail consumers in the Victoria region.
• Pre-Owned Vehicles Pre-owned vehicle inventory including various makes and models individually priced based on condition and mileage, available for purchase at the dealership.
• Certified Pre-Owned Program Mercedes-Benz certified pre-owned vehicles that meet manufacturer standards and include warranty coverage, sold through the dealership's certified pre-owned program.
• Electric Inventory (EQ Vehicles) All-electric Mercedes-Benz EQ vehicles including EQB, CLA 350 Electric, EQE, and EQS models sold to consumers in the Victoria region.
• Mercedes-Benz Vans Mercedes-Benz commercial vans including Sprinter cargo vans and passenger vans sold to commercial buyers and fleet operators through the dealership's Van Centre.
• AMG Performance Vehicles High-performance Mercedes-AMG vehicles including AMG GT, AMG CLA, AMG GLC, and AMG GLE models sold through the dealership's dedicated AMG Centre.
• Service & Parts Vehicle maintenance, diagnostics, and repairs performed by certified Mercedes-Benz technicians using state-of-the-art equipment, with genuine Mercedes-Benz parts available through the Parts Centre.
• Financing & Leasing Auto credit, financing, and leasing solutions personalized to customer needs and budgets for vehicle purchase or leasing, with terms ranging from 12 to 84 months.
• Pre-Paid Maintenance Pre-paid maintenance plans that cover ongoing vehicle upkeep and service intervals, offered to Mercedes-Benz owners.
• Roadside Assistance Emergency roadside assistance services for Mercedes-Benz vehicles, including dedicated roadside assistance for Mercedes-Benz vans.
• Wheels & Tires Wheels and tires sales and service offered through the dealership's Parts Centre.
• Van Upfits Custom upfitting services for Mercedes-Benz vans, including commercial modifications to meet specific business needs.
• Trade-In Valuation Vehicle trade-in evaluation service that determines the value of a customer's current vehicle toward a new or pre-owned purchase.

Quantifiable outcome

• Served Vancouver Island and Greater Victoria area for over 50 years

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• GAIN GroupcoreOthersThree Point Motors is a Division of GAIN Group, indicating a parent company relationship within the automotive retail group.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealership franchise representing the Mercedes-Benz brand, offering new vehicles, certified pre-owned programs, and manufacturer-backed services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoCanada: Publicly traded Canadian automotive dealer group operating franchised dealerships across the country. Comparable as a multi-brand franchise dealer with similar new vehicle, used vehicle, and service revenue model at greater scale.
• Dilawri Group: One of Canada's largest automotive dealer groups with substantial luxury franchise representation including Mercedes-Benz. Comparable as a privately held diversified Canadian dealer group with similar premium franchise model.
• Group 1 Automotive: Publicly traded large multi-brand automotive retailer with significant U.S. and U.K. luxury franchise exposure. Comparable as a scaled franchised dealer operating the same sales/service/parts/F&I business model.
• AutoNation: Largest U.S. automotive retailer operating hundreds of franchised dealerships. Comparable as a public-market scaled franchise dealer with the same vehicle sales, finance, parts, and service operating model.
• OpenRoad Auto Group: Large British Columbia-based automotive dealer group with significant luxury franchise exposure. Comparable as a regional Canadian dealer group operating in the same Vancouver-area market with overlapping premium brand representation.
• Holman Automotive: Large North American automotive dealer and fleet services group. Comparable as a diversified franchise dealer with luxury brand representation and integrated service operations at a much larger scale.
• Asbury Automotive Group: Publicly traded large U.S. automotive retailer with diversified franchise portfolio. Comparable as a scaled multi-brand franchised dealer with similar new, used, F&I, and service revenue streams.

Direct peers

• Pfaff Automotive Partners: Canadian luxury automotive dealer group operating multiple premium franchises including Mercedes-Benz. Most directly comparable to Three Point Motors as a multi-brand luxury dealer operating under a similar franchise model in the Canadian market.
• Park Place Dealerships: Luxury automotive dealer group in the Greater Toronto Area with Mercedes-Benz and other premium franchises. Comparable as a luxury-focused dealer group with similar sales, service, and certified pre-owned operating model.

Regional players

• Rahal Group (Mercedes-Benz Vancouver): Mercedes-Benz dealership in the Vancouver area serving a different but adjacent British Columbia territory. Comparable as a fellow Canadian Mercedes-Benz franchise dealer operating the same brand and similar full-service dealership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/3_Point_Motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three point motors