Haft2

What Haft2 does

Haft2 Inc. is a Toronto-based privately held brand and design agency founded in 2004, operating as a professional services firm with a 6-person core team supported by a 16-person extended partner network. The firm delivers four integrated service pillars — Strategy (logo design, visual identity systems, brand guidelines, naming, tone of voice), Digital (web and app design, UX/UI, design systems, responsive design), Brand (creative direction, campaign design, motion), and Colour (colour strategy, market research, design audits, trend forecasting) — with colour strategy positioned as the core differentiator against generalist branding competitors.

The agency primarily serves purpose-driven organizations, including nonprofits and NGOs (Mastercard Foundation Asset Management, Kinvia, MEDA, Launch Kawartha), healthcare and public health entities (Grand Erie Public Health, Helping Hands Healthcare), and commercial clients in real estate and investment (KingSett Capital, Calgary Place). Over 20+ years, Haft2 has completed 504 projects and created 318 colour palettes, with multiple clients referencing 10+ year engagement tenures. Notable recent engagements include the 2024 rebrand of Canadian Feed the Children successor Kinvia and the 2025 brand build for newly merged Grand Erie Public Health.

Haft2 generates revenue through project-based professional services fees scoped per engagement, with no publicly disclosed pricing tiers, rate cards, or standardized packages. Go-to-market is sales-led and direct, driven by portfolio-driven website traffic, client testimonials, organic social presence on LinkedIn and Instagram, and referrals. The firm operates without disclosed external funding, subsidiaries, or parent entities, and is led by founder Paul Haft (President & Chief Colour Officer). The company maintains formal affiliations with the Colour Research Society of Canada and the Canadian Queer Chamber of Commerce, and operates a pro bono program called Haft2GiveBack that has contributed over $400K in design support.

Name

Haft2

Legal name

Haft2 Inc.

Website

https://haft2.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Haft2 is a Toronto-based brand and design agency founded in 2004 that delivers colour strategy, visual identity, digital design, and creative direction primarily to purpose-driven organizations including nonprofits, healthcare providers, and government entities in Canada.

Ownership category

akta.pro rank

Product category

Brand Design and Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand design services
• Colour strategy
• Visual identity design
• Digital brand design
• Brand strategy consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Design and Branding Services: Project-based professional services engagement model. Clients engage Haft2 for specific brand strategy, visual identity, digital design, and colour strategy projects. Revenue is generated through project fees for services including brand positioning, logo design, visual identity systems, website design, and brand guidelines development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Haft2 is a Toronto-based brand and design agency offering four integrated service pillars: Strategy (brand positioning, logo design, visual identity systems, naming, tone of voice), Digital (mobile-first web design, app and interface design, UX/UI, design systems), Brand (creative direction, campaign design, visual storytelling, motion and animation), and Colour (colour strategy, market research, design audits, trend forecasting). The agency builds every project around rigorous colour strategy, serving purpose-driven organizations with project-based engagements.

Product overview

Haft2 is a Toronto-based brand and design agency offering four integrated service pillars: Strategy (logo design, visual identity, brand guidelines), Digital (web/app design, UX/UI, design systems), Brand (creative direction, campaign design, motion), and Colour (color strategy, research, trend forecasting). Projects typically combine multiple services including brand positioning, visual identity development, website creation, and launch campaigns. The agency serves purpose-driven organizations including healthcare providers, non-profits, financial institutions, and government organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Digital Services
• Brand Services
• Colour Services

Quantifiable outcome

• 503% increase in website visits in first 30 days of launch for Helping Hands Healthcare
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Canadian Queer Chamber of CommerceminorGTM or Marketing PartnerHaft2 is a proud certified supplier and supporter of the Canadian Queer Chamber of Commerce (CQCC). This partnership demonstrates the agency's commitment to diversity and inclusion in business practices.
• Colour Research Society of CanadacoreStrategic or Co-development PartnerHaft2 is a proud member of the Canadian Colour Research Society of Canada. This aligns with the agency's positioning as 'The Colour Authority for Branding' and supports their colour strategy expertise through academic and industry research connections.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Lg2: Quebec-based independent creative agency offering brand strategy, design, and digital services. Directly comparable as an independent Canadian creative shop serving purpose-driven and enterprise clients.
• Siegel+Gale: Global brand strategy and design firm focused on simplicity in branding. Comparable in offering brand positioning, visual identity, and naming services to enterprise clients.
• Pearlfisher: Independent brand design agency offering brand strategy, identity, and packaging design. Comparable as a founder/leadership-led creative shop specializing in brand expression with deep design craftsmanship.
• MetaDesign: Global brand and design agency with deep heritage in visual identity systems and brand strategy. Comparable in offering integrated strategy, digital, and brand design services.
• Bruce Mau Design: Toronto-based design and brand strategy firm led by a renowned founder. Closely comparable in geographic market, founder-driven positioning, and focus on brand/visual identity work for mission-driven clients.
• FutureBrand: Global brand consultancy specializing in brand strategy, visual identity, and experience design. Directly comparable in service mix (strategy + digital + brand) and client profile of purpose-driven and enterprise organizations.
• Lippincott: Global brand strategy and design consultancy offering brand positioning, identity systems, and naming. Directly comparable in core services and consulting-led brand transformation work, though at much larger scale.
• Manual (London): Independent creative agency offering brand strategy, visual identity, and digital design for mission-driven and enterprise clients. Comparable in positioning as a focused independent brand studio.

Broad incumbents

• Cossette: Major Canadian full-service marketing and communications agency with brand strategy and design capabilities. Comparable in target market (Canadian enterprise and government) but operates at significantly larger scale across multiple disciplines.
• Juniper Park\TBWA: Toronto-based creative agency within the TBWA global network, offering brand strategy, advertising, and design. Comparable in Toronto market and brand work but operates at much larger scale with broader advertising capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haft2-inc-
• Instagraminstagram.com/haft2know
• Xx.com/Haft2know
• Facebookfacebook.com/Haft2

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haft2