ProCo
ProCo is a UK-based print advertising agency serving enterprise B2B clients across financial services, retail, photo gifting, and collectibles, offering data-driven marketing, commercial print, direct mail, and trading card production.
- Company typePrivate
- Founded1992
- HeadquartersSheffield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ProCo does
ProCo, also referenced as Precision Proco, is a Sheffield, United Kingdom–based print advertising agency operating since 1992. The company serves enterprise and mid-market B2B clients in the UK across financial services, photo gifting, retail, beauty distribution, collectibles, and sports e-commerce — including American Express, Photobox, Topps, Hillarys, Sally Europe, Thortful, and Pro:direct. Its offering spans data-driven marketing, commercial print, direct mail, retail marketing, print-on-demand, and specialised trading card production.
The core technology underpinning the business is the HomingIn platform, which uses homemover data and lookalike audience modelling to power targeted direct mail campaigns. Adjacent platforms include ConnecTED for event/connected print and the Next Level Decks product line for premium trading cards. The company operates an integrated stack combining data services, technology, in-house print production, and fulfilment logistics. Distribution is direct B2B sales; the marketing footprint spans LinkedIn, Facebook, Instagram, YouTube, TikTok, a blog, and a podcast. Sustainability credentials include EcoVadis Medal recognition and Carbon Balanced certification.
The business model is project-based professional services revenue from print production and integrated marketing engagements, with quote-based enterprise pricing rather than disclosed subscription or SaaS contracts. Revenue, funding history, ownership, and management team are not publicly disclosed.
ProCo firmographics
Firmographics- Name
- ProCo
- Legal name
- Precision Proco
- Website
- https://proco.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProCo is a UK-based print advertising agency serving enterprise B2B clients across financial services, retail, photo gifting, and collectibles, offering data-driven marketing, commercial print, direct mail, and trading card production.
- Ownership category
- akta.pro rank
Where ProCo is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ProCo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Print Advertising Services: Full-service print advertising agency providing data-driven marketing, commercial print, direct mail, and personalised print solutions. Revenue is generated through project-based print production fees and ongoing service engagements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ProCo product offering
Product offeringCore offering
ProCo (Precision Proco) is a UK-based B2B print advertising agency that provides data-driven marketing, commercial print production, direct mail, retail marketing, print-on-demand, and trading card printing services to enterprise and mid-market clients. The company combines proprietary data targeting capabilities (HomingIn) with end-to-end print production and fulfilment logistics to deliver personalised print campaigns at scale.
Product overview
Precision Proco is a print advertising agency offering a comprehensive suite of print marketing and production services. The company operates as a unified platform with interconnected service modules: Data-Driven Marketing services (Homemovers, Lookalikes) powered by the HomingIn platform; Commercial Print Services (Print Marketing, Print Management, Personalised Print Brochures); Direct Mail Printing solutions (Consolidated Mail, Automated Direct Mail, Made Easy); Retail Marketing; Print On Demand; and Trading Cards (including the Next Level Decks product line). These offerings are supported by internal capabilities in Data Services, Technology Services, Print Production, and Fulfilment and Logistics. The company serves diverse sectors including retail, travel and hospitality, financial services, personalised books, photo gifting, events, charity, and esports and gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Data-Driven Marketing Marketing service leveraging the proprietary HomingIn data platform to target homemover and lookalike audiences, enabling brands to run personalised print and direct mail campaigns based on consumer data. Targeted at enterprise and mid-market brand marketers seeking data-led customer acquisition.
- Commercial Print Services Full-service commercial printing offering including print marketing collateral, print management workflow optimisation, and personalised print brochures for enterprise brand marketing teams.
- Direct Mail Printing Direct mail production services for enterprise clients, including Consolidated Mail (multi-stream consolidation), Automated Direct Mail (event-triggered mailings), and Made Easy (streamlined campaign execution) for scalable, personalised mail campaigns.
- Retail Marketing Print marketing services tailored for retail environments, including in-store displays, promotional materials, and shop-window branding for retail and consumer brand clients.
- Print On Demand On-demand printing services including Connect To Us integration, POD products, and customised Requirements & Solutions for clients needing short-run or variable-volume personalised print production.
- Trading Cards Specialist trading card printing and packaging services for collectables, sports (e.g. Pro:direct BootBible), and gaming/esports brands. Includes the Next Level Decks premium trading card product line.
Companies that use ProCo
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles1 record
ProCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ProCo partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ProCo competitors and assessment
Company assessmentDirect peers
- Pureprint Group: UK commercial printing group focused on sustainable print production, direct mail, and marketing collateral. Comparable as a UK-based B2B print services provider with similar customer profile and emphasis on ESG credentials.
- HH Global: Large UK-rooted (now global) print management and marketing services provider offering commercial print, direct mail, and integrated marketing solutions to enterprise clients. Directly comparable business model to Precision Proco with similar service breadth and customer profile.
- Communisis: UK-headquartered print and marketing services company providing commercial print, direct mail, and personalized marketing solutions. Comparable mid-sized B2B agency serving enterprise clients with similar service offerings.
- Solopress: UK-based online commercial printing company offering wide-format, litho, and digital print services to businesses. Comparable UK commercial print service provider, though stronger in transactional/online ordering than direct mail.
- Linney: UK-based marketing services and print company offering creative, print, mailing, and fulfilment services to enterprise clients. Closely comparable multi-service model with similar emphasis on print marketing and direct mail.
- Adare International: UK-based marketing services provider offering print, direct mail, fulfilment, and data-driven marketing to enterprise clients. Comparable multi-service B2B marketing services firm with similar customer verticals and direct mail capabilities.
- McGowans Print: UK-based commercial printing company offering litho, digital, and large-format print services to business clients. Comparable UK commercial printer, though smaller in scale and less specialized in personalized/direct mail.
- Paragon Group: UK-based customer communications and print services group (formerly St Ives) providing commercial print, direct mail, and data-driven marketing to enterprise clients. Operates a similar multi-vertical, multi-service model to Precision Proco.
Broad incumbents
- Antalis: European-leading paper, packaging, and visual communication products distributor. Operates as a supplier/upstream player in the print ecosystem, relevant as a broader incumbent in adjacent print services but not a direct agency competitor.
- Wilmington plc: UK-listed group historically operating in print, information, and training services. Comparable as a broader print/information services incumbent that has overlap with Precision Proco's commercial print offerings but operates a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ProCo social profiles
Digital presenceProCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCo leadership team
Management profileNumber of profiles
Profiles1 record
ProCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCo
What does ProCo do?
ProCo (Precision Proco) is a UK-based B2B print advertising agency that provides data-driven marketing, commercial print production, direct mail, retail marketing, print-on-demand, and trading card printing services to enterprise and mid-market clients. The company combines proprietary data targeting capabilities (HomingIn) with end-to-end print production and fulfilment logistics to deliver personalised print campaigns at scale.
Is ProCo a public or private company?
ProCo is a private company. It is classified as unknown and is currently operating.
When was ProCo founded?
ProCo was founded in 1992. It employs 101 to 250 people.
Where is ProCo based?
ProCo is headquartered in Sheffield, United Kingdom, in the Europe region.
How does ProCo make money?
One revenue line is on record: print Advertising Services.
Who are ProCo's main competitors?
Direct peers on record are Pureprint Group, HH Global, Communisis, Solopress, Linney, Adare International, McGowans Print and Paragon Group. Broad incumbents are Antalis and Wilmington plc.
Does ProCo have an API?
No public API is recorded for ProCo.