Filip

What Filip does

Filip informatika d.o.o. is a privately held Croatian IT company headquartered in Kaštel Sućurac (Split region) that supplies integrated hardware, software, and managed IT services to small and medium enterprises in the Dalmatia region. Its core offering is the authorized regional distribution of the 4D Wand modular ERP/business information system (developed by 4th Dimension d.o.o. Zagreb), supplemented by the company's own proprietary products: the eStorePro e-commerce platform built on nopCommerce, Filip GastroPOS for hospitality, F-Hotel for hotel reception, and F Cloud Backup built on Asigra. The company also resells third-party cloud, mail, and data protection technologies (IceWarp, arcserve UDP, Double-Take).

Revenue mechanics combine transactional IT hardware sales via a physical retail store and the eStorePro online catalog, recurring revenue from cloud server rental, cloud hosting/VPS, F Cloud Backup subscriptions, and IceWarp mail hosting, plus managed-services revenue from tiered SLA IT maintenance contracts and professional services for system integration and ERP implementation. Customer segments span SMEs across retail, wholesale, hospitality, agriculture/trading, and IT services, with named reference clients such as Ribola, Poljoprivredna Zadruga Marina, Fashion Company, Pristan, Antonio Trade, and Poljopromet. Filip distributes 4D Wand exclusively for Dalmatia under a partnership that has been in place since 2002, and has used EU co-financing for ISO 27001 compliance, a BCS internal control project, and APP server capacity expansion.

Name

Filip

Legal name

Filip informatika d.o.o.

Website

https://filip.hr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Filip informatika is a Croatian regional IT provider distributing the 4D Wand ERP system across Dalmatia and operating the eStorePro e-commerce platform, Filip GastroPOS, F-Hotel, and related cloud, mail, and backup services for SMEs in retail, hospitality, and trading.

Ownership category

akta.pro rank

Product category

ERP and Business Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• ERP software distribution
• Cloud hosting services
• Hospitality POS systems
• IT maintenance services
• E-commerce platform

Headquarters

HQ city

Kastel Kambelovac

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware and IT Equipment Sales: Sales of computers, servers, printers, networking equipment, peripherals, and software through the e-commerce platform and physical retail store.
2. 4D Wand ERP Software Distribution: Authorized distributor of 4D Wand business information system for small and medium enterprises in Dalmatia. Revenue from software licenses and related services.
3. Cloud Hosting and VPS Services: Cloud server rental, VPS servers, cloud Windows and Linux web hosting packages with redundancy and high availability infrastructure.
4. IT Maintenance and Support Services: SLA-based IT system maintenance including on-call, business hours, and 24/7 options covering hardware and software support, network infrastructure, and backup monitoring.
5. Professional Services: System integration, consulting, project design, installation, and configuration services for IT infrastructure.
6. Cloud Backup and Disaster Recovery: F Cloud Backup service and arcserve UDP solutions for data protection and business continuity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Filip informatika d.o.o. is a Croatian IT company that distributes and implements the 4D Wand business information system (ERP) for SMEs in the Dalmatia region. The company develops and operates its own e-commerce platform (eStorePro) and hospitality software (Filip GastroPOS and F-Hotel), and provides cloud server hosting, VPS, web hosting, cloud backup, disaster recovery, mail server, and SLA-based IT maintenance services. It also sells IT hardware and peripherals through its online catalog and physical sales center in Kaštel Sućurac.

Product overview

Filip Informatika (Filip) is a Croatian IT company offering a portfolio of products and services centered on its eStorePro e-commerce platform and a comprehensive range of business solutions. The core offering consists of: (1) eStorePro — a professional e-commerce and online catalog platform built on nopCommerce, which integrates with 4D Wand ERP, M San Grupa distribution, Facebook, and eBay; (2) 4D Wand — a modular ERP/business information system from 4th Dimension d.o.o. Zagreb, resold and supported by Filip for Dalmatia, with over 16 modules including Financial Accounting, Wholesale/Retail, Payroll, Fixed Assets, Cash Management, Travel Orders, Service/Vehicle Management, Address Book, POS, Backup, and an Internet/Mobile Connector (IMC) for web and mobile access; (3) Hospitality solutions — Filip GastroPOS (restaurant/hospitality POS) and F-Hotel (hotel management/reception), which can work independently or in an integrated fashion where restaurant charges are billed directly to hotel rooms; and (4) Cloud services — including Cloud APP servers (rented private cloud app servers), Cloud Servers and Web Hosting (VPS, public/private cloud, Plesk-based), IceWarp Cloud Mail Server, F Cloud Backup (based on Asigra), arcserve UDP, Double-Take HA/DR, and remote support services via TeamViewer and FilipVPN. The company also provides IT maintenance contracts (SLA) covering server, network, and workstation support.

Differentiator

Problem solved

Functional benefit

Brands

• F Cloud Backup: Cloud backup service based on Asigra Cloud Backup system for data protection and disaster recovery
• Filip GastroPOS
• F-Hotel
• eStorePro

Products and services

• eStorePro Web Shop Professional e-commerce platform and online catalog built on nopCommerce open-source software, serving as web shop, online catalog, and CMS. Integrates with external systems including 4D Wand ERP, M San Grupa distribution, Facebook, and eBay. Supports unlimited products, multi-language capability, multi-store, product comparisons, wish lists, and product recommendations.
• 4D Wand ERP Modular business information system (ERP) developed by 4th Dimension d.o.o. Zagreb, designed for small and medium enterprises. Modules can be used independently or in an integrated suite covering financial accounting, wholesale/retail operations, payroll, fixed assets, cash management, travel orders, service management, POS, address book, and more. Filip provides localized implementation, training, and support as authorized Dalmatia distributor.
• F-Hotel Windows-based hotel management and reception application for managing reservations, guest registration/checkout, billing of accommodation and additional services, tourist board registration, advance payments, and invoice issuance. Integrates with Filip GastroPOS for restaurant charges billed directly to hotel rooms.
• Filip GastroPOS Point-of-sale cash register application for the hospitality sector (cafes, restaurants, bistros, taverns). Supports touch screen and standard PC screens, wireless PDA order collection, kitchen display, and multi-user operation over LAN/WLAN networks. Integrates with F-Hotel for direct billing of guest charges to hotel rooms.
• Cloud APP Server System Rental of private cloud application servers hosted in Filip's data center, providing 24/7 access to business applications (primarily 4D Wand ERP). Features high availability through server clustering, local replication every 5-15 minutes, remote replication to backup site, and daily backups every 3 hours.
• IceWarp Cloud Mail Server Next-generation mail server offered to business customers with integrated antivirus (Kaspersky) and dual antispam protection. Includes web mail client, GroupWare functionality (calendar, tasks, shared contacts, document management), online document editing, and synchronization with Microsoft Outlook and mobile Active-Sync.
• Cloud Servers and Web Hosting Cloud hosting services including cloud web hosting (Windows and Linux Plesk packages), cloud VPS servers, public and private cloud servers, and hybrid cloud systems. Features high availability infrastructure and automatic data backup.
• F Cloud Backup Cloud backup and data recovery service based on the Asigra Cloud Backup system. Supports backup of files, disks/partitions, email, databases (MS SQL, Oracle, MySQL, PostgreSQL, SAP, DB2), complete computers, BMR, mobile devices, and SaaS applications (Salesforce.com, Office 365, Google Apps). Data encrypted with 256-bit encryption.
• arcserve UDP Unified Data Protection solution combining backup, replication, high availability, and global deduplication for virtual and physical environments. Supports VMware and Hyper-V without agent installation, Windows and Linux physical systems, tape migration, and on-premise, off-premise, or cloud deployment.
• Double-Take HA/DR High availability and disaster recovery (HA/DR) solution for physical, virtual, and cloud servers, offered in partnership with technology vendors.
• SLA IT System Maintenance IT system maintenance service with three support models: on-call, business-hours (Mon-Fri 8-16h), and 24/7. Covers server system maintenance (Windows Server, MS Exchange, MS SQL, antivirus), network infrastructure, internet access, backup monitoring, and workstation/equipment servicing.
• Help Desk Remote Support Remote technical support service using TeamViewer QuickSupport for customer access, with TeamViewer Host available for permanent remote access installations. FilipVPN is offered as a secure remote access solution.

Quantifiable outcome

• Bookkeeping staff can automatically post all financial transactions from hundreds of daily invoices in seconds instead of a full work day
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 4th Dimension d.o.o. ZagrebcoreTechnology or Integration · 1 January 2002Developer of 4D Wand business information system. Filip informatika is authorized distributor for Dalmatia since 2002. 4D Wand is a modular ERP solution for small and medium enterprises covering financial accounting, inventory, payroll, POS, and more.
• AsigracoreTechnology or IntegrationProvider of Asigra Cloud Backup technology used as the foundation for F Cloud Backup service. The Asigra platform is multi-award winning and supports comprehensive backup for various data types.
• IceWarpcoreTechnology or IntegrationIceWarp cloud mail server offered as a business communication and collaboration solution with integrated antivirus, antispam, groupware, and document management features.
• M San GrupaminorChannel Partner/ Reseller/ DistributorDistribution partner integrated with eStorePro for product data import. Major Croatian IT distributor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CS Computer Systems: Croatian IT company providing IT infrastructure, cloud, and business solutions to SMEs. Comparable to Filip in regional focus, SME target segment, and combined hardware/software/services business model.
• Comping d.o.o. Croatian IT systems integrator and managed services provider serving SMEs and mid-market with cloud, infrastructure, and ERP solutions. Comparable to Filip in target segment (regional SMEs), service mix (managed IT, cloud, ERP), and Croatian geographic focus.

Others

• Asigra: Provider of the cloud backup platform underlying Filip's F Cloud Backup service. Comparable as an enabling technology partner rather than direct competitor; Filip is a service provider reselling Asigra's platform with local support and customization.
• 4th Dimension d.o.o. Developer of the 4D Wand ERP system that Filip has distributed and implemented since 2002. Included as a peer because Filip's core ERP business is functionally inseparable from this partner, and the upstream vendor's roadmap directly determines Filip's product positioning.
• nopCommerce: Open-source e-commerce platform on which Filip's eStorePro product is built. Included as a peer because Filip's commerce offering is fundamentally a localized nopCommerce distribution and customization, making this vendor relationship structurally important to the product.

Broad incumbents

• Span d.d. Croatian-headquartered IT solutions provider with cloud, managed services, and enterprise software offerings across the Adriatic region. Directly comparable to Filip as a regional full-stack IT services provider, but operates at significantly larger scale and broader geographic footprint.
• Oracle Micros (Oracle Food and Beverage): Global leader in hospitality POS and hotel property management software. Comparable to Filip's GastroPOS and F-Hotel products in target use case (restaurant and hotel operations), though competing at much larger scale and with broader feature depth rather than Croatian regulatory localization.
• King ICT: One of the largest Croatian IT solutions and services companies, providing cloud, infrastructure, ERP, and managed services to enterprises and the public sector. Comparable to Filip because it operates in the same Croatian market offering cloud hosting, ERP implementation, and IT services, but at much larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nopCommerce
• Facebookfacebook.com/FILIPinformatika
• LinkedInlinkedin.com/company/filip-informatika

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filip