Managing Matters
- Company typePrivate
- Founded2004
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Managing Matters firmographics
Firmographics- Name
- Managing Matters
- Legal name
- Managing Matters Inc.
- Website
- https://managingmatters.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Managing Matters industry classification
Industry- Product category
- Association Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Services (8741), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Speaker, Program & Abstract Management Services (THAHACAI)
Keywords
Where Managing Matters is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Managing Matters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Association Management Services: Full-service Association Management Company providing comprehensive professional services to not-for-profits, associations, and organizations. Revenue is generated through retainer-based professional service agreements covering various aspects of association operations including member engagement, events, marketing, certification, financial management, and operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Managing Matters product offering
Product offeringCore offering
Managing Matters is a full-service Association Management Company (AMC) that delivers comprehensive managed services to not-for-profit associations, professional organizations, and trade bodies. Its six core service lines are Association Management, Event Management, Certification Management, Communications & Marketing, Creative Services, and Talent Sourcing & HR, offered through retainer-based professional service agreements covering executive leadership, governance, membership, events, marketing, certification, finance, and operations.
Product overview
Managing Matters is a full-service Association Management Company (AMC) providing professional services to help associations, not-for-profits, and organizations manage their operations. The company offers six core service offerings: Association Management (the primary service covering executive leadership, governance, membership, and operations), Event Management (planning and executing conferences, conventions, and online events), Certification Management (program implementation and administration), Communications & Marketing (strategy, content, and digital marketing), Creative Services (branding, design, and video production), and Talent Sourcing & HR (recruitment and talent management). These services work together as an integrated suite where the company acts as the client's association headquarters, providing end-to-end support for all operational needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Association Management Full-service association management for not-for-profits and professional organizations, providing executive director leadership, board support, administrative management, membership and database management, financial services, strategic planning, governance, and software implementation.
- Event Management End-to-end event management services for associations and not-for-profits, covering conferences, conventions, online events, retreats, award ceremonies, destination management, professional meeting management, and networking events.
- Certification Management Certification program implementation, delivery, management, and creation services, including user support, program promotions, audits, and branding for association certification programs.
- Communications & Marketing Communications and marketing services including strategy, website content creation, social media management, newsletter and eblast creation, paid digital marketing, branding and rebranding packages, and Google Ads management.
- Creative Services Visual content creation for associations, including branding refreshes, style guides, marketing collateral, in-person and virtual event design, and video creation and editing.
- Talent Sourcing & HR Talent management services for associations, including job description delivery, interview process creation, recruitment, candidate pre-screening, onboarding mentorship, and retention assessment.
Companies that use Managing Matters
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Managing Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Managing Matters partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Marriott InternationalminorEvent venue sponsor for Client and Partner Connection Night. Marriott provides event space and hospitality services for MM client events.
- Hilton Hotels & ResortsminorEvent venue sponsor for Client and Partner Connection Night. Hilton provides event space and hospitality services for MM client events.
- BMOminorEvent sponsor for Client and Partner Connection Night. BMO provides financial support for MM community building events.
- Tegan Monaco PhotographyminorPhotography services sponsor for Client and Partner Connection Night, documenting MM's community events.
- EncoreminorEvent services sponsor for Client and Partner Connection Night, providing event production support.
- Association HeadquarterscoreAssociation Headquarters (AH) acquired Managing Matters in February 2025. This strategic acquisition strengthens AH's position as a global leader in association management. Managing Matters maintains its strong brand, client relationships, and dedicated team while integrating into AH's operations. The combined expertise drives greater efficiencies and expanded service offerings for associations worldwide.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Managing Matters competitors and assessment
Company assessmentDirect peers
- SmithBucklin: SmithBucklin is the largest Association Management Company in the United States, providing full-service management, event, and communications services to trade associations and professional societies — directly comparable to Managing Matters' AMC model for nonprofit and professional member organizations.
- Kellen Company: Kellen Company is a global association management firm providing management, meetings, communications, and government relations services to trade and professional associations, comparable to Managing Matters' integrated AMC service suite.
- Association Headquarters: Association Headquarters is Managing Matters' parent company following the February 2025 acquisition and a leading global AMC; it offers the same association management, event, certification, and communications services, making it the closest direct comparable.
- Association Management Center (AMC): AMC is a US-based Association Management Company serving healthcare, professional, and trade associations with full-service management including events, certification, and member services — a direct peer in the outsourced AMC space.
- Virtual, Inc. Virtual, Inc. is a US-based AMC specializing in management of technology, scientific, and professional associations with full operational, event, and meeting services, directly comparable to Managing Matters' association management and event management offerings.
Broad incumbents
- MCI Group: MCI Group is a large global event and association management firm serving associations, corporations, and governments with meetings, events, and engagement services; comparable to Managing Matters' broader event and association management capabilities.
Emerging players
- Cvent: Cvent is a leading event management technology platform used by associations and corporations for registration, logistics, and hybrid events; relevant as Managing Matters' Event Management service competes and integrates with platforms like Cvent.
- MemberClicks: MemberClicks is an association management software platform for small-staff associations, providing membership, event, and communication tools; relevant as a technology alternative that could compete with or complement Managing Matters' manual service delivery.
- Wyman Center (dba Management Solutions Plus): Management Solutions Plus is a US-based association management company offering outsourced operations, events, and communications to member-based organizations, comparable in scope to Managing Matters' integrated service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Managing Matters social profiles
Digital presenceManaging Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Managing Matters leadership team
Management profileNumber of profiles
Profiles9 records
Managing Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Managing Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Managing Matters
What does Managing Matters do?
Managing Matters is a full-service Association Management Company (AMC) that delivers comprehensive managed services to not-for-profit associations, professional organizations, and trade bodies. Its six core service lines are Association Management, Event Management, Certification Management, Communications & Marketing, Creative Services, and Talent Sourcing & HR, offered through retainer-based professional service agreements covering executive leadership, governance, membership, events, marketing, certification, finance, and operations.
Is Managing Matters a public or private company?
Managing Matters is a private company. It is classified as corporate owned and is currently operating.
When was Managing Matters founded?
Managing Matters was founded in 2004. It employs 11 to 50 people.
Where is Managing Matters based?
Managing Matters is headquartered in Toronto, Canada, in the North America region.
How does Managing Matters make money?
One revenue line is on record: association Management Services.
Who are Managing Matters's main competitors?
Direct peers on record are SmithBucklin, Kellen Company, Association Headquarters, Association Management Center (AMC) and Virtual, Inc.. MCI Group is listed as a broad incumbent. Emerging players are Cvent, MemberClicks and Wyman Center (dba Management Solutions Plus).
Does Managing Matters have an API?
No public API is recorded for Managing Matters.
What industry is Managing Matters in?
Managing Matters's product category is Association Management Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAB, Corporate Meeting & Conference Planning (Internal/External). Its NAICS code is 561920 and its SIC code is 8741.