Pure Malt Products
Pure Malt Products is a family-owned UK manufacturer of specialty malt extracts and powders, founded in 1972 in Haddington, Scotland, supplying brewers, beverage, bakery, dairy, meat-free and savoury food manufacturers across more than 70 countries via a global channel partner network.
- Company typePrivate
- Founded1972
- HeadquartersHaddington, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Malt Products does
Pure Malt Products Ltd (trading as PureMalt) is a UK-based, family-owned manufacturer of specialty malt ingredients, founded in 1972 by Bruce Turner MBE and now led by his son Ross Turner as Managing Director. The company operates a single manufacturing site in Haddington, East Lothian, Scotland — a location with an 800-year history of cereal processing — where it produces malt extracts in liquid and powder formats across the pale, caramalt/crystal and roast spectrum. Its portfolio of approximately 18 stock SKUs (including EAGLE, ZEBRA, ZAB/65, CB30/65–CB400/65, RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH, KD4, RD34 and RD50) is organised into five application categories: Brewing, Alcohol-Free (0.0 beers and malt beverages), Bakery & Dairy, Meat-Free and Savoury.
The underlying technology is conventional specialty malt extract manufacturing (cereal mashing, extraction and concentration for liquids; spray drying for powders), augmented by a pilot plant that supports bespoke formulation, small-batch trials and packaging development for customers. PureMalt also publishes interactive tools (Colour Calculator, Malt Flavour Wheel, Beer Style Wheel) that help customers specify dosage and map products to beer styles.
PureMalt generates revenue by selling specialty malt ingredients on a quote-based, volume- and specification-driven model to brewers, beverage producers, bakeries, dairy producers, and meat-free/savoury food manufacturers. Distribution is executed almost entirely through a global channel partner network covering 70+ countries across six continents, with IMCD serving as the flagship European distributor and dedicated partners across the Americas, Asia Pacific, Middle East and Africa. Direct sales support is provided through the Haddington headquarters and a regional sales manager based in Guadalajara for the Americas. Pricing is not publicly disclosed, and the company maintains no listed revenue, external shareholders or institutional capital.
Pure Malt Products firmographics
Firmographics- Name
- Pure Malt Products
- Legal name
- PureMalt Products Ltd
- Website
- https://puremalt.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Malt Products is a family-owned UK manufacturer of specialty malt extracts and powders, founded in 1972 in Haddington, Scotland, supplying brewers, beverage, bakery, dairy, meat-free and savoury food manufacturers across more than 70 countries via a global channel partner network.
- Ownership category
- akta.pro rank
Pure Malt Products industry classification
Industry- Product category
- Specialty Malt Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Spice and Extract Manufacturing (311942)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Maltose & Malt Syrups (Maltose Syrup, Malt Extract) (AFAJAAAF)
- akta.pro secondary industries
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Sweetener Blends & Systems (Bulk + HIS Blends, Customized Sweetening Systems) (AFAJAAAO)
Keywords
Where Pure Malt Products is headquartered
LocationHeadquarters
- HQ city
- Haddington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pure Malt Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Specialty Malt Ingredients: PureMalt manufactures and sells specialty malt extracts (liquids and powders) to food and drink manufacturers globally. Products are sold directly to brewers, beverage producers, bakeries, dairy producers, and meat-free food manufacturers. Revenue is generated through product sales with quote-based pricing tailored to customer volume and specifications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Pure Malt Products product offering
Product offeringCore offering
PureMalt manufactures specialty malt ingredients (malt extracts in liquid and powder form) from specialty malts for the food and beverage industry. The portfolio spans pale malt extracts (e.g., EAGLE, ZEBRA, ZAB/65), caramalt/crystal malt concentrates (CB30/65, CB120/65, CB220/65, CB400/65), roast malt liquids (RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH) and spray-dried powders (KD4, RD34, RD50). Products are sold to brewers, alcohol-free beverage producers, bakeries, dairy producers, meat-free food manufacturers and savoury food manufacturers for colour adjustment, flavour enhancement, body and mouthfeel improvement, and as clean label alternatives to artificial caramel colours.
Product overview
Pure Malt Products is a manufacturer of specialty malt ingredients offering a portfolio of malt extracts and powders organized across five application categories: Alcohol Free (0.0 beers and malt beverages), Brewing (traditional beer production), Bakery & Dairy (colour and flavour applications), Meat Free (plant-based colour solutions), and Savoury (clean label colour for food applications). The product portfolio includes pale malt extracts (EAGLE, ZEBRA, ZAB/65), caramalt/crystal malt concentrates (CB30/65, CB120/65, CB220/65, CB400/65), roast malt liquids (RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH), and spray-dried malt powders (KD4, RD34, RD50). Products serve functions including colour adjustment, brand creation, body and mouthfeel enhancement, and clean label caramel colour replacement across the food and beverage industry.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Distinction: Product line branding used across product categories (e.g., 'Alcohol Free Pure Distinction', 'Brewing Pure Distinction').
- PureMalt Pilot Plant
Products and services
- EAGLE Clarified pale malt extract designed for easy production of classic and flavoured malt beverages. Provides golden colour, clean malt flavour, and bright appearance; suitable for 0.0 beer bases and malt beverage applications.
- ZEBRA Clean tasting pale malt extract for manufacturing reduced, low and no alcohol beers (0% and 0.0%) and malt beverages. Supports body, mouthfeel and foam with golden colour and clean malt flavour.
- ZAB/65 Refined pale malt extract providing clean malt flavour with foam, body and mouthfeel for NAB/LAB applications. Golden colour with clean and sweet malt flavour; requires filtration to produce a clear beverage base.
- CB30/65 100% caramalt concentrate providing sweet caramel malt flavour and golden amber colour. Used for creating premium European style 0.0 lagers or bringing sweetness and body to brewed soft drinks.
- CB120/65 Cara/crystal malt blend providing balanced sweetness, caramel and crystal malt flavours with striking amber colour. Used in brewing for amber-red speciality beers and in bakery/dairy for warm amber colour applications.
- CB220/65 Crystal/cara malt blend providing complex caramel and crystal malt flavours with amber red colour. Used for creating speciality beers from amber lagers to malt forward bocks, and bakery/dairy applications.
- CB400/65 100% dark crystal malt concentrate providing rich crystal malt, caramel and toffee flavours with dark copper red colour. Used for distinct crystal malt flavour in speciality beers from amber lagers to darker ales.
- RB3/65 Flavourful roast malt extract providing dry toasted and nutty characteristics with amber brown colour. Also used at very low addition rates to restore body and mouthfeel in LAB/NAB applications.
- RUBY Caramelised roast malt extract with striking red tone for creating red beers, ales and bock. Provides balanced caramelised and delicate roast flavour with dark copper red colour.
- REX Versatile roast malt liquid for cost effective natural colouring. Low in viscosity and turbidity, suitable for late stage addition to beer; positive impact on foam. Clean label colour with slight caramelised flavour.
- RBSMOOTH
Companies that use Pure Malt Products
Customer profileSegments5 records
Ideal customer profiles5 records
Pure Malt Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Malt Products partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- GlobalfoodcoreGlobalfood serves as PureMalt's exclusive channel partner for Brazil in the Americas region. They distribute PureMalt specialty malt ingredients to the Brazilian food and beverage manufacturing market.
- Gusmer EnterprisescoreGusmer Enterprises is the channel partner for PureMalt covering North America. They distribute PureMalt malt extract products to customers in the brewing and beverage sectors.
- ChemelcocoreChemelco serves as channel partner for PureMalt covering Canada, The Caribbean, and South Africa. They distribute PureMalt ingredients to regional food and beverage manufacturers.
- InvitacoreInvita is PureMalt's channel partner for Australia and New Zealand, distributing specialty malt ingredients to the ANZ food and beverage market.
- Shanghai Sunny (Shennei)coreShanghai Sunny (operating as Shennei) is the channel partner for PureMalt covering China, distributing malt extract products to Chinese food and beverage manufacturers.
- Novasol IngredientscoreNovasol Ingredients is PureMalt's channel partner for India, distributing specialty malt ingredients to Indian food, beverage, and brewing companies.
- MP GokyocoreMP Gokyo is the channel partner for PureMalt covering Japan, distributing malt extract products to Japanese food and beverage manufacturers.
- DAONcoreDAON serves as PureMalt's channel partner for South Korea, distributing specialty malt ingredients to the Korean food and beverage market.
- AletekcoreAletek is PureMalt's channel partner for Sri Lanka, distributing specialty malt ingredients to food and beverage manufacturers in the region.
- RAMAcoreRAMA is the channel partner for PureMalt covering Thailand, distributing malt extract products to Thai food and beverage companies.
- Thai TancoreThai Tan is PureMalt's channel partner for Vietnam, distributing specialty malt ingredients to Vietnamese food and beverage manufacturers.
- IMCDflagshipIMCD is PureMalt's flagship channel partner covering Benelux, France, Germany, Italy, Nordics, South East Europe, and Switzerland — a broad and strategically important multi-country mandate across Europe.
- BartcoreBart is PureMalt's channel partner for Poland, distributing specialty malt ingredients to Polish food and beverage manufacturers.
- Biochem artcoreBiochem art is a channel partner for PureMalt in Poland, serving the food ingredient distribution market.
- BrenntagcoreBrenntag is PureMalt's channel partner covering Spain and Portugal, distributing specialty malt ingredients to the Iberian food and beverage market.
- MPMGidacoreMPMGida is PureMalt's channel partner for Turkey, distributing specialty malt ingredients to Turkish food and beverage manufacturers.
- EcolancoreEcolan is PureMalt's channel partner for Ukraine, distributing specialty malt ingredients to Ukrainian food and beverage manufacturers.
- SagiTechcoreSagiTech is PureMalt's channel partner for Israel, distributing specialty malt ingredients to Israeli food and beverage manufacturers.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Pure Malt Products competitors and assessment
Company assessmentBroad incumbents
- Döhler: Döhler is a global producer of natural ingredients, flavours, colours, and ingredient systems for the food and beverage industry. Overlaps with PureMalt in malt-based flavour and colour systems for brewing, alcohol-free beverages, bakery, and dairy customers across global markets.
- Ingredion: Ingredion is a major global ingredient solutions provider focused on sweeteners, starches, and texturizers for food and beverage manufacturers. Competes with PureMalt in sweetener systems and clean-label ingredient categories for brewing, bakery, and dairy applications.
- Boortmalt: Boortmalt is one of the world's largest maltsters, producing malt for brewing and distilling globally. Adjacent to PureMalt as a raw malt supplier and potential competitor in malt-derived ingredient categories, with significantly greater scale and geographic footprint.
- Tate & Lyle: Tate & Lyle is a global specialty food and beverage ingredient supplier with strong positions in sweeteners, texturants, and clean-label solutions. Competes with PureMalt in sweetener systems and clean-label colour/flavour categories, particularly in bakery, beverage, and dairy applications.
- ADM: ADM is a global food and ingredient processor with extensive sweetener, colour, and flavour portfolios serving food, beverage, and brewing customers. Competes broadly with PureMalt in ingredient categories such as sweeteners, colours, and natural flavours from a position of far greater scale and global reach.
- Cargill: Cargill is a global agricultural and food ingredient major with a broad portfolio that touches malt, sweeteners, colours, and clean-label ingredients. Competes with PureMalt in food ingredient categories (sweeteners, colours, flavours) at significantly greater scale, particularly through its sweeteners and starches business.
Direct peers
- Briess Malt & Ingredients: Briess is a US-based specialty malt extract and malted ingredient producer focused on brewing, food, and dairy applications. Closely comparable in product scope (dry and liquid malt extracts, malted flours) and customer base to PureMalt, with similar specialty positioning against larger ingredient majors.
- Ireks: Ireks is a Germany-based specialty malt extract and bakery ingredients manufacturer. Comparable to PureMalt in malt extract production for brewing and bakery applications, with similar customer bases across European brewing and baking industries.
- Muntons: Muntons is a UK-based manufacturer of malt extracts and malted ingredients for brewing, food, and beverage applications. Direct competitor to PureMalt with overlapping product portfolios (malt extracts, flours, flakes) and similar UK manufacturing base, serving comparable food and beverage customers.
- Malt Products Corporation: Malt Products Corporation is a US manufacturer of malt extracts, syrups, and malted ingredients for food, beverage, and brewing customers. Direct competitor to PureMalt with overlapping malt-based syrups and extract offerings into similar end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Malt Products social profiles
Digital presencePure Malt Products compliance and trust
Trust signalCompliance7 records
Pure Malt Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Malt Products leadership team
Management profileNumber of profiles
Profiles8 records
Pure Malt Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Malt Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Malt Products
What does Pure Malt Products do?
PureMalt manufactures specialty malt ingredients (malt extracts in liquid and powder form) from specialty malts for the food and beverage industry. The portfolio spans pale malt extracts (e.g., EAGLE, ZEBRA, ZAB/65), caramalt/crystal malt concentrates (CB30/65, CB120/65, CB220/65, CB400/65), roast malt liquids (RL20, RL25, RB3/65, RB1500/40, RB1500/45, RUBY, REX, RBSMOOTH) and spray-dried powders (KD4, RD34, RD50). Products are sold to brewers, alcohol-free beverage producers, bakeries, dairy producers, meat-free food manufacturers and savoury food manufacturers for colour adjustment, flavour enhancement, body and mouthfeel improvement, and as clean label alternatives to artificial caramel colours.
Is Pure Malt Products a public or private company?
Pure Malt Products is a private company. It is classified as family owned and is currently operating.
When was Pure Malt Products founded?
Pure Malt Products was founded in 1972. It employs 11 to 50 people.
Where is Pure Malt Products based?
Pure Malt Products is headquartered in Haddington, United Kingdom, in the Europe region.
How does Pure Malt Products make money?
One revenue line is on record: specialty Malt Ingredients.
Who are Pure Malt Products's main competitors?
Broad incumbents on record are Döhler, Ingredion, Boortmalt, Tate & Lyle, ADM and Cargill. Direct peers are Briess Malt & Ingredients, Ireks, Muntons and Malt Products Corporation.
Does Pure Malt Products have an API?
No public API is recorded for Pure Malt Products.
What industry is Pure Malt Products in?
Pure Malt Products's product category is Specialty Malt Ingredients. Its primary akta.pro industry code is AFAJAAAF, Maltose & Malt Syrups (Maltose Syrup, Malt Extract), with a secondary code of CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners). Its NAICS code is 31193 and its SIC code is 2090.