Sifar Group
Sifar Group is an Italy-based B2B e-commerce distributor of smartphone and tablet spare parts, accessories, and repair tools, serving service centers, phone dealers, and distributors through a multi-language platform with over 20,000 SKUs and authorized distribution rights for major OEMs.
- Company typePrivate
- Founded2005
- HeadquartersConcorezzo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sifar Group does
Sifar Group S.r.l. is an Italy-based B2B e-commerce distributor of smartphone and tablet spare parts, accessories, and repair tools, founded in 1996 and headquartered in Concorezzo (MB), with a registered office in Milan. The company operates a proprietary multi-language B2B web platform (Italian, English, German, Spanish, French) requiring customer registration and serving a catalog exceeding 20,000 references. Its customer base consists of service centers, phone dealers, and wholesale distributors in the mobile device repair industry across Italy. Authorized distribution relationships with seven major smartphone OEMs (Samsung, Huawei, Oppo, OnePlus, Asus, Realme, and Motorola) provide access to genuine OEM components available in original, refurbished, and compatible quality tiers.
The company's product portfolio combines multi-brand spare parts distribution (displays, batteries, cameras, flex cables, connectors), original and compatible accessories, repair tools and consumables, and proprietary assets including the EasyFit on-demand protective film cutting system (a proprietary cutting machine paired with a dedicated iOS/Android app and a continuously updated device model database) and the +Ego proprietary accessories brand (Smartboard drawing boards, Fanky portable fans, Smart Tag trackers, Ocean Fun waterproof cases). Distribution is conducted exclusively through the self-serve B2B platform from a 1,500-square-meter fully automated warehouse in Concorezzo with 24–48 hour fulfillment.
Since August 2023, Sifar Group has operated as a wholly-owned subsidiary of Esprinet S.p.A., a publicly listed Southern European technology distribution group that provides direction and coordination as sole shareholder. Revenue is generated through one-time product sales (spare parts, accessories, tools), hardware sales (EasyFit machines and consumables), and authorized brand distribution. Pricing is quote-based and not publicly disclosed, with customer registration tiered across service centers, points of sale, and distributors with monthly purchase estimates ranging from under €1,000 to over €50,000.
Sifar Group firmographics
Firmographics- Name
- Sifar Group
- Legal name
- Sifar Group S.r.l.
- Website
- https://sifar.it
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sifar Group is an Italy-based B2B e-commerce distributor of smartphone and tablet spare parts, accessories, and repair tools, serving service centers, phone dealers, and distributors through a multi-language platform with over 20,000 SKUs and authorized distribution rights for major OEMs.
- Ownership category
- akta.pro rank
Sifar Group industry classification
Industry- Product category
- Mobile Device Spare Parts Distribution
- NAICS
- Hardware Merchant Wholesalers (42371)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Sifar Group is headquartered
LocationHeadquarters
- HQ city
- Concorezzo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Sifar Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Spare Parts Distribution: B2B distribution of smartphone and tablet spare parts including displays, batteries, cameras, connectors, and other components. Products available in original (authorized distributor), refurbished, and compatible quality tiers. Revenue generated through product sales with no disclosed subscription component.
- Accessories Distribution: Distribution of smartphone accessories including original accessories from manufacturers and +Ego branded products. Categories include holders, connectivity adapters, premium collection, protection, audio, smartwatch, and charging products.
- EasyFit Service: Sale of protective film cutting machines and associated consumables (blade holders, cutting strips, protective films with cutting credits). Professional service for on-demand screen protection.
- Tools and Equipment: Distribution of repair tools and equipment including automatic screwdrivers, consumables, opening tools, screwdrivers, and tweezers for mobile phone repair professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sifar Group product offering
Product offeringCore offering
Sifar Group is a B2B wholesale distributor of smartphone and tablet spare parts (displays, batteries, cameras, flex cables, charging connectors) and accessories, operating as an authorized distributor for Samsung, Huawei, Oppo, OnePlus, Realme, Asus, and Motorola. It sells the proprietary +Ego accessory brand and operates the EasyFit on-demand protective film cutting service through a registered e-commerce platform, shipping from a fully automated warehouse with 24-48 hour delivery.
Product overview
Sifar Group operates as a B2B e-commerce platform specializing in smartphone and tablet repair components. The core offering consists of spare parts (displays, batteries, cameras, flex cables, connectors) distributed through an authorized dealer network for Samsung, Realme, Huawei, Oppo, Asus, OnePlus, and Motorola brands. The product portfolio includes original accessories sourced from authorized distributors, the proprietary +Ego brand accessories (SMARTBOARD, FANKY, SMART TAG, OCEAN FUN, magnetic accessories, power banks, car holders, wireless earphones, tempered glasses, charging solutions), the EasyFit on-demand protective film cutting service with dedicated app and machine, repair tools and equipment, flash memory cards, and PoP retail displays. The platform serves service centers and phone dealers with a catalog exceeding 20,000 references.
Differentiator
Problem solved
Functional benefit
Brands
- +Ego: The company's proprietary brand for accessories for mobile phones, smartphones, and tablets.
Products and services
- Smartphone & Tablet Spare Parts Components for smartphone and tablet repair including original, refurbished, and compatible displays (LCD/OLED), batteries, camera modules, flex cables, charging connectors, speakers, microphones, and other internal components. Catalog exceeds 20,000 references across multiple smartphone brands, sold exclusively through the registered B2B platform to service centers, phone dealers, and distributors.
- +Ego Brand Accessories Proprietary accessory brand offering smartphone and tablet accessories including SMARTBOARD (magic drawing board), FANKY (3-speed portable fan), SMART TAG (tracker compatible with Apple and Android), OCEAN FUN (waterproof protective case), plus magnetic accessories, phone straps, power banks, car holders, wireless earphones, tempered glasses, and charging solutions.
- Original Accessories Original manufacturer accessories sourced from authorized distributors, including original batteries, Bluetooth devices, cases, data and audio cables, flip cases, power banks, wall chargers, wired earphones, and wireless chargers for various smartphone brands.
- EasyFit Protective Film Cutting Service Professional on-demand protective film cutting service using a dedicated iOS/Android app paired with a proprietary cutting machine. Provides tailored screen protection for smartphones, tablets, smartwatches, sport bands, portable consoles, and GPS navigators. Machine cuts films up to 11 inches, is compatible with next-generation fingerprint readers, and supports curved displays. Film database is continuously updated with new device models.
- Tools and Equipment Repair tools and consumables for mobile phone repair professionals, including automatic screwdrivers, opening tools, screwdrivers, tweezers, and consumables.
- Flash Memory Cards
Quantifiable outcome
- Delivery within 24-48 hours from order
- +1 more outcomes
Companies that use Sifar Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sifar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sifar Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Lenovo (Motorola)coreSifar Group became an authorized distributor of original Motorola spare parts through a new agreement with Lenovo (owner of Motorola Mobility). This expanded Sifar's catalog to include genuine Motorola spare parts.
- RealmecoreSifar Group is an authorized distributor of original Realme spare parts, expanding the catalog to include genuine Realme components for smartphone repair.
- SamsungcoreAuthorized distributor of original Samsung spare parts, providing access to genuine Samsung components for smartphone and tablet repair.
- HuaweicoreAuthorized distributor of original Huawei spare parts, enabling supply of genuine Huawei components.
- OppocoreAuthorized distributor of original Oppo spare parts for smartphone repair services.
- OnePluscoreAuthorized distributor of original OnePlus spare parts for repair businesses.
- AsuscoreAuthorized distributor of original Asus spare parts for smartphone and tablet repair.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sifar Group competitors and assessment
Company assessmentBroad incumbents
- Spigen: Global smartphone case and accessories brand with B2B and DTC distribution. Comparable to Sifar Group in mobile accessories category, with a stronger consumer brand presence.
- Belkin: Global consumer electronics accessories brand (chargers, cables, cases) with B2B channels. Comparable to Sifar Group in mobile accessories distribution, with a broader retail and OEM presence and a much larger global brand.
- Anker: Global consumer electronics and mobile accessories brand with strengths in charging, audio, and connectivity. Comparable to Sifar Group in mobile accessories distribution, with significantly larger scale and brand recognition.
- Tech21: UK-origin global smartphone case and accessories brand sold through B2B and retail channels. Comparable to Sifar Group in mobile accessories and protective products, with a stronger consumer brand presence.
- Avenir Telecom: French mobile phone and accessories distributor with a broad European footprint serving retailers and repair businesses. Comparable to Sifar Group in mobile distribution and accessories, with a wider portfolio including devices and operator services.
Direct peers
- Injured Gadgets: US-based B2B and B2C distributor of smartphone repair parts, tools, and accessories with global shipping. Comparable to Sifar Group in spare parts and tools distribution, with multi-brand coverage.
- iFixit: US-based global retailer and distributor of smartphone/tablet repair parts, tools, and DIY repair guides. Comparable to Sifar Group in spare parts and tools distribution, with a worldwide B2B/B2C channel mix and a strong brand presence.
- Replace Base: UK-based B2B distributor of smartphone and tablet spare parts, accessories, and tools serving repair shops. Closely comparable to Sifar Group in product portfolio, authorized parts coverage, and B2B customer base, with overlapping European geographic reach.
- MobileSentrix: US-headquartered global B2B distributor of smartphone and tablet repair parts, tools, and accessories. Comparable to Sifar Group in product breadth, B2B focus, and OEM/aftermarket parts strategy, with broader geographic reach.
- Direct Phones: UK-based B2B distributor of smartphone spare parts, accessories, and tools serving repair shops and dealers. Comparable to Sifar Group in product mix, B2B customer profile, and European market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sifar Group social profiles
Digital presenceSifar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sifar Group leadership team
Management profileNumber of profiles
Profiles1 record
Sifar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sifar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sifar Group
What does Sifar Group do?
Sifar Group is a B2B wholesale distributor of smartphone and tablet spare parts (displays, batteries, cameras, flex cables, charging connectors) and accessories, operating as an authorized distributor for Samsung, Huawei, Oppo, OnePlus, Realme, Asus, and Motorola. It sells the proprietary +Ego accessory brand and operates the EasyFit on-demand protective film cutting service through a registered e-commerce platform, shipping from a fully automated warehouse with 24-48 hour delivery.
Is Sifar Group a public or private company?
Sifar Group is a private company. It is classified as corporate owned and is currently operating.
When was Sifar Group founded?
Sifar Group was founded in 2005. It employs 11 to 50 people.
Where is Sifar Group based?
Sifar Group is headquartered in Concorezzo, Italy, in the Europe region.
How does Sifar Group make money?
Four revenue lines are on record. Spare Parts Distribution is the primary driver. The others are accessories Distribution, easyFit Service and tools and Equipment.
Who are Sifar Group's main competitors?
Broad incumbents on record are Spigen, Belkin, Anker, Tech21 and Avenir Telecom. Direct peers are Injured Gadgets, iFixit, Replace Base, MobileSentrix and Direct Phones.
Does Sifar Group have an API?
No public API is recorded for Sifar Group.
What industry is Sifar Group in?
Sifar Group's product category is Mobile Device Spare Parts Distribution. Its primary akta.pro industry code is CRACAJAG, Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers). Its NAICS code is 42371 and its SIC code is 5065.