Axelrode Orthodontics
Axelrode Orthodontics is a four-location Bay Area orthodontic practice that delivers braces, Invisalign, and AI-assisted clear aligner treatments to children, teens, and families across Benicia, Moraga, Pinole, and Vallejo.
- Company typePrivate
- Founded1994
- HeadquartersVallejo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Axelrode Orthodontics does
Axelrode Orthodontics is a multi-location orthodontic practice serving the San Francisco Bay Area under family ownership. The practice operates four owned offices in Benicia, Moraga, Pinole, and Vallejo, and delivers comprehensive orthodontic care through traditional metal braces, ceramic clear braces, Invisalign clear aligners (for which it holds Diamond+ Top 1% provider status), the proprietary SmileStruck Smile Touch Up limited-treatment program, and supporting orthodontic appliances, retainers, and emergency care. Services are delivered by a team of six orthodontists whose credentials span UCLA, UCSF, and the University of the Pacific, supported by clinical, treatment, financial, and scheduling coordinators across the four sites.
The practice generates revenue primarily through one-time orthodontic treatment fees that typically range from $2,450 to $6,500 per case, complemented by recurring monthly payment plans starting at $99/month for comprehensive treatment and a post-treatment retainer program. Treatment durations range from approximately 4-6 months for SmileStruck limited cases to 18-36 months for comprehensive cases. Patient acquisition is conducted through a multi-channel approach that combines the practice's content-rich website, Google review presence (4.9-5.0 star ratings across all locations), general dentist referrals, seasonal promotional offers, and community sponsorships, with no third-party resellers or distribution partners involved. The patient base is composed of children (ages 7+), teenagers, adults, and families within the Bay Area catchment, and there is no evidence of outside equity, debt financing, or pending corporate transactions.
Axelrode Orthodontics firmographics
Firmographics- Name
- Axelrode Orthodontics
- Legal name
- Axelrode Orthodontics
- Website
- https://axelrodeorthodontics.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Axelrode Orthodontics is a four-location Bay Area orthodontic practice that delivers braces, Invisalign, and AI-assisted clear aligner treatments to children, teens, and families across Benicia, Moraga, Pinole, and Vallejo.
- Ownership category
- akta.pro rank
Axelrode Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Orthodontic Emergency & Repair Services (HLABABAL), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Axelrode Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Vallejo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Axelrode Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Comprehensive Orthodontic Treatment: Full orthodontic treatment including braces and Invisalign for children, teens, and adults. Treatment typically ranges from 18-36 months with typical costs of $4,500-$6,500. Revenue is generated through one-time treatment fees with payment plan options.
- SmileStruck Limited Treatment: Shorter-term clear aligner treatment for minor adjustments. Level 1 starts at $2,995 (6 months), Level 2 starts at $3,895 (6-10 months). Revenue from one-time treatment fees.
- Monthly Payment Plans: Flexible payment options starting at $99/month for comprehensive treatment. Revenue collected over treatment duration through recurring payments.
- Retainer Program: Post-treatment retainer program (Retain My Smile Retainers Program) for maintaining treatment results. Revenue from one-time or periodic retainer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Comprehensive Braces or Invisalign Treatment |
| One time/ perpetual license | Pay-as-you-go | SmileStruck Level 1 - Minor Adjustments |
| One time/ perpetual license | Pay-as-you-go | SmileStruck Level 2 - Medium Alignments |
| Other | Pay-as-you-go | Orthodontic Consultation |
| Other | Pay-as-you-go | Christmas in July Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Axelrode Orthodontics product offering
Product offeringCore offering
Axelrode Orthodontics provides orthodontic care services including traditional metal braces, clear ceramic braces, Invisalign clear aligners, and a proprietary short-term aligner program called SmileStruck Smile Touch Up. The practice also offers corrective orthodontic appliances, emergency care for broken brackets and wires, and post-treatment retainers. Treatment is delivered across four Bay Area office locations (Benicia, Moraga, Pinole, and Vallejo) serving children, teens, and adults.
Product overview
Axelrode Orthodontics offers a comprehensive suite of orthodontic treatments centered around three primary products: traditional and clear braces, Invisalign clear aligners (as a Diamond+ Top 1% provider), and SmileStruck Smile Touch Up (a faster AI-powered clear aligner solution for adults). Supporting services include orthodontic appliances (expanders, headgear, Twin Blocks, and other corrective devices), emergency care, and retainers. The practice operates across four Bay Area locations (Benicia, Moraga, Pinole, Vallejo) serving children, teens, and adults.
Differentiator
Problem solved
Functional benefit
Brands
- SmileStruck Smile Touch Up: A quicker clear aligner treatment program for adults, achieving results in as little as 6 months. Available at Benicia, Pinole, and Vallejo locations. Level 1 starts at $2,995, Level 2 starts at $3,895.
Products and services
- Traditional Metal Braces Traditional metal braces made of high-grade stainless steel, using metal brackets and archwires to straighten teeth. Patients can add colored elastics for customization. Available for children, teens, and adults at all four Bay Area locations.
- Clear Braces Ceramic or tooth-colored braces that are less noticeable than traditional metal braces. Uses wires that slide and move naturally as teeth shift, with less pressure and reduced pain compared to traditional braces. Available for patients seeking a more aesthetic alternative to metal braces.
- Invisalign Clear Aligners Custom-made series of clear plastic aligners that gradually shift teeth into optimal position without wires or brackets. Aligners are changed every 1-2 weeks. The practice holds Diamond+ Top 1% Invisalign Provider status, indicating high case volume and expertise. Available for teens and adults.
- Orthodontic Appliances Various corrective orthodontic appliances including Upper Expansion Appliance, Quad Helix, Lower Crozat Appliance, Twin Blocks Appliance, Headgear, Forsus Appliance, Lingual Arch, and Elastics for jaw and teeth alignment. Used to address bite, jaw, and specific alignment issues.
- SmileStruck Smile Touch Up Quick clear aligner solution for adults achieving straighter teeth in as few as 4 office visits and approximately 6 months. Backed by specially trained orthodontists using AI technology to design smiles. Level 1 starts at $2,995 (6 months, minor adjustments) and Level 2 starts at $3,895 (6-10 months, medium alignments). Available at Benicia, Pinole, and Vallejo locations.
- Orthodontic Emergency Care Emergency care services for broken braces and wires, soft-tissue injuries, or loose brackets and bands. A video guide is provided for minor emergencies. Available for existing patients of the practice.
- Retainers (Retain My Smile Retainers Program) Post-treatment retainers to maintain teeth alignment after braces or clear aligner treatment. Available through the Retain My Smile Retainers Program for any patient who has completed orthodontic treatment.
Quantifiable outcome
- Top 1% Diamond+ Provider status for Invisalign treatment
- +2 more outcomes
Companies that use Axelrode Orthodontics
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Axelrode Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature1 record
Axelrode Orthodontics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CandidnotableDr. Sadi Kermani is a founding member of Candid, a clear aligner company. He helped advance clear aligner technology and expand access to orthodontic care across underserved communities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Axelrode Orthodontics competitors and assessment
Company assessmentDirect peers
- Smile Doctors: The largest orthodontic specialty network in the U.S., operating hundreds of affiliated locations across 30+ states. Directly comparable to Axelrode as a multi-location orthodontic group practice offering braces and Invisalign to children, teens, and adults.
- Corus Orthodontists: A doctor-owned orthodontic partnership network with locations across North America. Directly comparable to Axelrode as a multi-clinic orthodontic group leveraging shared back-office, marketing, and clinical best practices.
- US Orthodontic Partners (USOP): PE-backed orthodontic specialty group with practices across the U.S. Sun Belt. Directly comparable to Axelrode as a multi-location orthodontic consolidator with shared clinical leadership and operational infrastructure.
Broad incumbents
- Pacific Dental Services: Large DSO supporting dental practices nationwide including specialty services. Comparable to Axelrode as a multi-location dental services platform, particularly strong in the western U.S.
- Aspen Dental: National DSO with hundreds of supported dental offices, including orthodontic offerings. Comparable to Axelrode as a multi-location dental services platform, though broader and general-dentistry focused.
- Heartland Dental: The largest U.S. dental support organization (DSO) supporting thousands of doctors nationwide. Comparable as a multi-location dental/orthodontic services platform, though broader and general-dentistry focused.
- Western Dental & Orthodontics: Large multi-location dental group with dedicated orthodontic service line across California and other states. Comparable to Axelrode as a regional multi-location provider of orthodontic services with broader general dentistry under the same brand.
- Smile Generation: Network of dental practices supported by Smile Generation/PE (supported by other dental groups). Comparable to Axelrode as a multi-location dental and orthodontic services platform.
Emerging players
- Candid: Direct-to-consumer clear aligner company. Comparable to Axelrode as a clear aligner provider; specifically notable because Dr. Sadi Kermani of Axelrode is a founding member of Candid.
Others
- Align Technology: Manufacturer of the Invisalign clear aligner system and iTero scanners. Not a direct competitor but a critical supplier/ecosystem partner to Axelrode; Axelrode's Diamond+ Top 1% status is conferred by Align.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Axelrode Orthodontics social profiles
Digital presenceAxelrode Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axelrode Orthodontics leadership team
Management profileNumber of profiles
Profiles6 records
Axelrode Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axelrode Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axelrode Orthodontics
What does Axelrode Orthodontics do?
Axelrode Orthodontics provides orthodontic care services including traditional metal braces, clear ceramic braces, Invisalign clear aligners, and a proprietary short-term aligner program called SmileStruck Smile Touch Up. The practice also offers corrective orthodontic appliances, emergency care for broken brackets and wires, and post-treatment retainers. Treatment is delivered across four Bay Area office locations (Benicia, Moraga, Pinole, and Vallejo) serving children, teens, and adults.
Is Axelrode Orthodontics a public or private company?
Axelrode Orthodontics is a private company. It is classified as family owned and is currently operating.
When was Axelrode Orthodontics founded?
Axelrode Orthodontics was founded in 1994. It employs 11 to 50 people.
Where is Axelrode Orthodontics based?
Axelrode Orthodontics is headquartered in Vallejo, United States, in the North America region.
How does Axelrode Orthodontics make money?
Four revenue lines are on record. Comprehensive Orthodontic Treatment is the primary driver. The others are smileStruck Limited Treatment, monthly Payment Plans and retainer Program.
Who are Axelrode Orthodontics's main competitors?
Direct peers on record are Smile Doctors, Corus Orthodontists and US Orthodontic Partners (USOP). Broad incumbents are Pacific Dental Services, Aspen Dental, Heartland Dental, Western Dental & Orthodontics and Smile Generation. Candid is listed as an emerging player. Align Technology is listed as an others.
Does Axelrode Orthodontics have an API?
No public API is recorded for Axelrode Orthodontics.
What industry is Axelrode Orthodontics in?
Axelrode Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 621210 and its SIC code is 3843.