Isabella Community Credit Union

What Isabella Community Credit Union does

Isabella Community Credit Union (ICCU) is a federally chartered, not-for-profit member-owned financial cooperative founded on February 10, 1958 in Mount Pleasant, Michigan, originally as the School Employees of Isabella County Credit Union. It operates under NCUA regulation and insurance, with membership eligibility tied to a defined field of eight mid-Michigan counties: Isabella, Clare, Gladwin, Gratiot, Midland, Montcalm, Mecosta, and Osceola. ICCU serves 13,000+ members with approximately $207M in assets, operating four physical branches in Mt. Pleasant (Main Office, Downtown, West M-20, and a Student-Run Credit Union at Mt. Pleasant High School), a Contact Center that opened in 2021, and digital channels (ICCU Mobile iOS/Android app and online banking). The institution is led by President & CEO Jenny Hoyle, who succeeded Jay Anders in 2019.

ICCU's product surface spans deposit accounts (checking, savings, money market, CDs), consumer lending (auto, recreational vehicle, personal, home equity loans and HELOCs, mortgages), a Mastercard credit card with the Life Perks Rewards program, business banking (checking, savings, commercial real estate loans, secured lines of credit, commercial credit card, merchant processing via Elavon), and organization accounts. Digital banking is delivered through the ICCU Mobile app (with mobile check deposit, card controls, free credit score monitoring, and biometric authentication) and online banking integrated with the CU*Answers core processor. The credit union deploys Apple Pay, Samsung Pay, and Google Pay virtual wallet integrations, and participates in the CO-OP surcharge-free ATM network (30,000+ ATMs across the U.S. and Canada, including 5,500 7-Eleven locations) and the Xtend Shared Branching cooperative. Complementary services flow through partners: TruStage Insurance, GreenPath Financial Wellness, My Member Insurance Agency (Medicare solutions), Total Investment Planners, and a network for FHA/VA loan referrals.

The revenue model follows standard credit-union mechanics: net interest income on the loan portfolio (auto, mortgage, personal, home equity, business, and recreational loans) is the primary stream, supplemented by transaction and service fees (wire transfer, stop payment, debit card replacement at $12, safe deposit box rentals from $30-$120 annually) and interchange income from card and ATM transactions. Pricing reflects the cooperative structure — checking accounts are free as long as not overdrawn, credit cards carry no annual fee, and members receive competitive deposit rates (CDs ranging 2.70%-3.65% APY across terms) and loan rates (auto loans starting at 4.90% APR, 30-year fixed mortgage at 6.500% APR, HELOC at PRIME+0%). Member acquisition and retention are driven by community-led marketing: a referral program paying $100 to both referrer and referee for credit cards and auto loans, a student-run credit union program that introduces high school students to banking, the Service Strong Program for military members, Gold Key Discounts for the 62+ segment, and a Solutions for Life! blog and podcast for financial education. ICCU is funded entirely through member deposits and retained earnings, with no external investors, parent company, or venture capital.

Name

Isabella Community Credit Union

Legal name

Isabella Community Credit Union

Website

https://iccuonline.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Isabella Community Credit Union is a federally insured, member-owned cooperative founded in 1958 in Mt. Pleasant, Michigan, serving 13,000+ members across eight mid-Michigan counties with checking, savings, consumer and mortgage lending, business banking, and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Services-Membership Organizations (8600)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Mortgage lending
• Business banking
• Digital banking

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Income from Loans: As a credit union, primary revenue is generated from interest charged on loans including vehicle loans, mortgages, personal loans, home equity loans, and business loans. Interest rates vary by product type and creditworthiness.
2. Fee Income: Various fees including wire transfer fees, stop payment fees, debit card replacement fees ($12), safe deposit box rental fees, and other account service charges. Many basic services like checking accounts have no fees.
3. Interchange and ATM Fees: Revenue from card transaction interchange fees and ATM transactions. CO-OP and shared branching network provides surcharge-free access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Isabella Community Credit Union is a member-owned, not-for-profit financial cooperative that provides retail and commercial banking products to residents of mid-Michigan. Its core offerings include checking and savings accounts, certificates of deposit, IRAs, vehicle loans, mortgages, home equity loans/HELOCs, personal loans, recreational loans, credit cards with rewards, business checking/savings, commercial real estate loans, and merchant processing. Members access these services through four physical branches in Mount Pleasant, a contact center, an iOS/Android mobile app, online banking with mobile check deposit, and an extensive surcharge-free ATM and shared branching network.

Product overview

Isabella Community Credit Union is a not-for-profit financial cooperative offering a comprehensive suite of banking products and services. The credit union operates as a single, unified financial services platform organized around core banking functions: deposit accounts (checking, savings, money market, CDs), lending products (mortgages, vehicle loans, recreational loans, personal loans, home equity/HELOC, business loans), and credit cards with rewards. Digital banking is delivered through ICCU Mobile (iOS/Android apps) and Online Banking, enabling account access, mobile check deposit, bill pay, card controls, and credit monitoring. The credit union enhances its core offerings through strategic partnerships including Apple Pay, Samsung Pay, and Google Pay (payment integrations), TruStage Insurance (insurance products), GreenPath Financial Wellness (counseling services), CO-OP ATMs and Xtend Shared Branching (network access), and Elavon (merchant processing for business members). Additional services include safe deposit boxes, prepaid cards, organization accounts, student-run credit union programs, referral rewards, and Medicare solutions through partner agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Love My CU Rewards: Exclusive member discount program offering savings on TurboTax, Tracfone, Identity Theft Protection, Sam's Club membership, insurance, travel, and entertainment.
• Life Perks Rewards
• Service Strong Program
• Gold Key Discounts

Products and services

• ICCU Mobile App Full-featured mobile banking app for iOS and Android enabling members to access accounts, transfer funds, pay bills, deposit checks, manage card controls, and monitor credit scores.
• Online Banking Web-based banking platform enabling money transfers, MoneyMap budgeting, balance checking, transaction reviews, eStatements enrollment, free online bill pay, and e-alert/e-Notice sign-up.
• CU*Talk Touch-Tone Teller Phone-based banking service accessible from any phone for reviewing recent transactions and mailing checks from accounts; access via (877) 557-0547.
• Checking Accounts Free consumer checking accounts with no minimum balance requirement, debit card access, online/mobile banking, no per check charges, and no monthly service fees.
• Savings Accounts Membership Savings Account, Sub-Savings Accounts, Vacation Savings Account, Christmas Savings Account, and Premium Savings Account with competitive APY rates.
• Business Checking Free business checking with no minimum balance requirement, includes debit card and online/mobile banking, no per check charges, no monthly service fees, and unlimited free ACH deposits and withdrawals.
• Business Savings and Money Market Business savings with $5 minimum and quarterly dividends on balances over $100; Money Market Account with tiered interest rates for businesses with larger balances, limited to 6 automatic withdrawals monthly.
• Mortgages Comprehensive mortgage lending including Conventional Mortgages, 5- and 10-Year Balloon Mortgages, Residential Construction Loans, Mobile Home Loans, Vacant Land Loans, Rural Development Mortgages, and partnerships for FHA and VA loans.
• Vehicle Loans Auto financing for new and used vehicles and light trucks with competitive rates, auto purchase paperwork review, free credit report review, access to special auto insurance discounts, and a 2% rate discount for refinancing from another lender.
• Recreational Loans Financing for RVs, ATVs, travel trailers, motorcycles, snowmobiles, boats, and personal watercraft with low rates for new and used recreational vehicles and flexible terms.
• Personal Loans Loans for unexpected expenses, emergency repairs, vacations, weddings, and Everyday Quick Cash Loans available in $1,000 or $2,000 amounts, with terms from 12 to 60 months based on amount.
• Home Equity Loans and HELOC Home improvement loans, home equity fixed loans, and Home Equity Lines of Credit (HELOC) for home improvement, education, unexpected expenses, debt consolidation, or other purposes. Current promotion offers up to $400 off closing costs.
• ICCU Credit Card with Life Perks Rewards Credit card with no annual fee, contactless technology, zero liability protection, Mastercard ID Theft Protection, and Life Perks Rewards: 3 points per dollar on groceries, 2 points per dollar on gas, 1 point per dollar on other purchases, plus 5,000 bonus points for spending $2,500 in first 90 days.
• Commercial Real Estate Loans Financing for rental homes, commercial buildings, office buildings, restaurants, and investment properties; finance up to 80% of appraised value or purchase price, with up to 20-year amortization on 5-year balloon terms.
• Secured Business Loans and Lines of Credit Secured closed-end loans for business vehicles and equipment (up to 84 months), and secured lines of credit for larger business acquisitions ($20,000+) secured by real estate with variable rates.
• Commercial Credit Card Business credit card for everyday or unexpected business expenses with credit limits from $1,000 to $20,000 and free transaction history in online banking.
• Safe Deposit Boxes Secure storage for valuables including birth certificates, deeds, family heirlooms, financial papers, and savings bonds, available in four sizes from $30 to $120 per year.
• Prepaid Cards Gift cards (purchase fee $3.50, replacement $5), reloadable cards with direct deposit and no credit check, and travel cards accepted internationally with no credit check requirement.
• Gold Key Discounts Discount program for ICCU members 62 and older including free checks (one box per year), $0.75 money orders, and $1.00 off prepaid cards.
• Love My CU Rewards Exclusive member discount program featuring savings on TurboTax, Tracfone, Identity Theft Protection, Sam's Club membership, insurance, and travel/entertainment including rental cars, hotels, theme parks, and event tickets.
• Medicare Solutions Partnership with My Member Insurance Agency providing no-pressure Medicare consultation for supplemental plans based on health and financial needs, multiple insurance carriers with competitive rates.
• Organization Accounts Account services for organizations including bowling leagues, charitable organizations, political organizations, and registered student organizations, with online banking, checking accounts, and low-cost bill pay.
• Xtend Shared Branching Cooperative network allowing ICCU members to conduct transactions at over 160 credit union locations across Indiana, Michigan, New York, South Dakota, and Washington state at no cost.
• CO-OP ATMs Access to over 30,000 surcharge-free ATMs throughout the U.S. and Canada, including 5,500 7-Eleven stores; members can locate ATMs using the CO-OP ATM Locator.
• Service Strong Program Program for active duty, reserve, veteran, and retired U.S. Armed Forces members providing free checking, special CD rates, auto loan discounts (3 months zero payments), and up to $500 off home equity line of credit closing costs.

Quantifiable outcome

• Zero mortgage loan defaults during 2008 mortgage crisis while continuing to lend
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership to provide members access to one-on-one financial counseling, debt management services, and financial education tools. GreenPath is a nationally accredited financial counseling organization.
• TruStage InsurancecoreGTM or Marketing PartnerExclusive insurance products for credit union members including auto insurance, home insurance, life insurance, and AD&D insurance. Backed by over 80 years of credit union partnership experience.
• CU*Answers, Inc.coreTechnology or IntegrationCore data processor for ICCU's banking operations. Provides the technology infrastructure supporting online banking, mobile banking, and core credit union systems.
• ElavoncoreTechnology or IntegrationMerchant processor providing point-of-sale services, payment processing, and payroll processing for ICCU business members.
• Xtend Shared BranchingcoreStrategic or Co-development PartnerCooperative project with hundreds of credit unions offering ability to conduct ICCU transactions at over 160 credit union locations across Indiana, Michigan, New York, South Dakota, and Washington state. Free service for members.
• CO-OP ATMscoreStrategic or Co-development PartnerNetwork of over 30,000 surcharge-free ATMs throughout U.S. and Canada, including 5,500 7-Eleven stores. Provides fee-free cash access for ICCU members.
• Total Investment PlannersminorStrategic or Co-development PartnerReferral partner for uninsured investment products and services. ICCU encourages members to contact for free consultation about retirement planning and investments.
• My Member Insurance AgencyminorGTM or Marketing PartnerMedicare solutions partner helping ICCU members choose supplemental Medicare plans. Provides no-pressure consultations for members 62 and older.
• FHA/VA Loan PartnersminorChannel Partner/ Reseller/ DistributorThird-party lenders for FHA and VA loan products that ICCU does not offer directly. ICCU connects eligible members with these specialized lenders and may receive referral fees.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Lake Michigan Credit Union: One of the largest credit unions in Michigan with broad consumer and business banking across the state. Comparable to ICCU in core product set (deposits, loans, mortgages) but operates at materially larger scale and broader geographic footprint, making it a key competitive benchmark.
• Huntington National Bank: Large regional bank with a strong retail and commercial presence across Michigan, including in counties where ICCU operates. Competes for the same consumer and small-business banking relationships with a much larger balance sheet and product set.
• DFCU Financial: Large Michigan-headquartered credit union providing a broad range of consumer, mortgage, and business banking services across the state. Operates the same core product categories as ICCU but at substantially greater scale.

Direct peers

• Team One Credit Union: Michigan community credit union offering consumer and business banking products to members in the region. Comparable charter type, product breadth, and member base to ICCU.
• Frankenmuth Credit Union: Michigan community credit union with a comparable product mix (deposits, consumer loans, mortgages, business banking) and similar member-owned cooperative structure. Operates in the same regional Michigan market as ICCU.
• Consumers Cooperative Credit Union: Mid-sized Michigan credit union offering deposit, lending, mortgage, and business banking services. Comparable member-owned cooperative model with overlapping mid-Michigan service territory.
• ELGA Credit Union: Community credit union serving mid-Michigan with deposit, lending, and digital banking products closely aligned to ICCU's offering. Directly comparable in scale, field of membership, and community focus.
• Genisys Credit Union: Michigan-based community credit union offering a similar suite of consumer, mortgage, and business banking products. Directly comparable in business model, charter, and target member base, with overlapping mid-Michigan presence.
• Michigan State University Federal Credit Union: Michigan-headquartered credit union offering a full suite of consumer, mortgage, and business banking products. While larger and university-affiliated, it competes for similar mid-Michigan consumer relationships and operates the same core product categories as ICCU.

Emerging players

• Ally Bank: National digital-first bank offering high-yield deposits, auto loans, and mortgages that compete directly for ICCU members' primary banking relationships. Not a direct community peer, but a meaningful competitive threat to ICCU's deposit funding and consumer lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvKoq3GBa855beX_0MUVPaA
• Facebookfacebook.com/IsabellaCommunityCU
• Instagraminstagram.com/iccuonline
• Xx.com/ICCUsays

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isabella Community Credit Union