My Member Insurance Agency

What My Member Insurance Agency does

My Member Insurance Agency (MMIA) is an independent insurance agency organized as My Member Insurance Agency, LLC, headquartered in Saginaw, Michigan, and operating as an affiliate of Frankenmuth Credit Union. Founded approximately in 1960, the agency sells personal and commercial insurance products — including home, auto, life, health, business, farm, workers' compensation, Medicare (Parts A, B, D, Advantage, and Medigap), dental, umbrella liability, flood, boat, disability, and identity-theft coverage — by representing multiple regional, national, and specialty insurance carriers as a Trusted Choice independent agent.

The agency runs a sales-led, commission-based distribution model with no proprietary technology platform; it relies on industry-standard agency management software and carrier connectivity tools, supplemented by a website with online quote-request functionality and a Twitter presence. It serves customers through four physical Michigan branch offices in Saginaw, Midland, Sebewaing, and Pigeon, supported by licensed agents providing face-to-face and phone-based consultations.

MMIA's go-to-market leverages the Frankenmuth Credit Union member base as its primary referral channel, while also serving general Michigan individuals and families, small businesses, farms, and Medicare beneficiaries. The firm has pursued a measured buy-and-build strategy through two disclosed acquisitions (Duclos Insurance in 2018 and Dennis A. Haist Agency in 2021) and incremental geographic expansion, with no venture capital or private equity investment disclosed.

Name

My Member Insurance Agency

Legal name

My Member Insurance Agency, LLC

Website

https://mymemberinsurance.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Independent insurance agency
• Home auto insurance
• Commercial insurance
• Medicare coverage
• Farm insurance

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: MMIA operates as an independent insurance agency earning commissions from multiple insurance carriers including regional, national, and specialty carriers. Agents represent various insurance companies and earn commission-based compensation on policies sold and renewed. As a Trusted Choice independent agency, they can shop multiple providers on behalf of customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My Member Insurance Agency is an independent insurance agency representing multiple regional, national, and specialty carriers to deliver home, auto, life, health, business, farm, workers' compensation, dental, Medicare, and related insurance products. The agency operates from four Michigan branch locations and serves customers including Frankenmuth Credit Union members through licensed agents who shop multiple carriers on the customer's behalf.

Product overview

My Member Insurance Agency (MMIA) is an independent insurance agency offering a comprehensive portfolio of insurance products. The core offerings include Home, Auto, Business, Farm, Life, and Health insurance, supplemented by specialized coverage including Medicare products (Parts A, B, D, Advantage Plans, and Medigap supplements), Workers' Compensation, Dental, Disability, and Umbrella Liability insurance. Additional specialized products include Flood Insurance, Identity Theft Protection, and Boat Insurance. MMIA operates as an affiliate of Frankenmuth Credit Union and represents multiple regional, national, and specialty insurance carriers to provide competitive options for Michigan residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Wall-to-wall home and dwelling coverage insuring homes and possessions against loss, offered through multiple carriers to Michigan homeowners.
• Auto Insurance Affordable insurance solutions for autos, recreational vehicles, boats, trailers, and RVs, offered through multiple carriers.
• Business Insurance A wide range of corporate and small business coverage to help protect businesses and operations from financial loss.
• Farm Insurance Property and liability coverage for Michigan's small-family farms and large-scale agribusiness operations.
• Life Insurance Life insurance providing financial security and a death benefit for loved ones.
• Health Insurance Health coverage with guidance through premiums and benefits to protect individuals and families.
• Workers' Compensation State-required coverage for employers providing protection for employees for accidents or disease arising from employment.
• Dental Insurance Affordable dental coverage for preventative, basic, and major services, available for as low as $40 per month.
• Medicare Insurance Medicare coverage including Part A (Hospital Insurance), Part B (Medical Insurance), Part D (Prescription Drug Coverage), Medicare Advantage (Part C) plans (HMO, POS, PPO, SNP), and Medicare Supplement (Medigap) plans.
• Umbrella Liability Insurance Additional liability coverage adding $1 million or multiples thereof to extend liability limits of home and auto policies, protecting assets from large lawsuit settlements.
• Flood Insurance Separate policy coverage for flood damage through the National Flood Insurance Program (NFIP), providing structural and contents protection.
• Boat Insurance Coverage for boats including liability, physical damage, comprehensive theft protection, and personal property for fishing equipment.
• Identity Theft Protection Coverage and protection services for identity theft incidents.
• Disability Insurance Income protection coverage for individuals who become disabled and unable to work.

Quantifiable outcome

• Multiple carrier options available through independent agency model

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered moderate, core and minor.

• AFEUSAmoderateStrategic or Co-development Partner · 1 July 2021MMIA expanded its insurance offerings through affiliation with AFEUSA (American Family Life Assurance Company of Columbus or similar), gaining access to additional insurance products and markets.
• Frankenmuth InsurancecoreTechnology or Integration · 1 April 2018MMIA is a preferred partner with Frankenmuth Insurance, one of the regional insurance carriers represented by the agency. This preferred status indicates a strong commercial relationship for insurance product distribution.
• Frankenmuth Credit UnioncoreChannel Partner/ Reseller/ DistributorMMIA is an affiliate of Frankenmuth Credit Union, serving as the credit union's insurance services provider. The partnership provides MMIA with exclusive access to the credit union's member base for insurance referrals. FCU members receive access to MMIA's insurance products through the credit union's banking channels.
• Michigan Agency Alliance (MAA)minorStrategic or Co-development PartnerMAA is an organization of independent agents who have joined together to help each other gain scale, skills and knowledge. MMIA participates in this network for industry collaboration and resource sharing.
• PIA MichiganminorStrategic or Co-development PartnerPIA (Professional Insurance Agents) enables agents to provide options for coverage and rates to insurance consumers in their area and throughout the state. MMIA participates in PIA for industry representation and education.
• Michigan Association of Insurance Agents (MAIA)minorStrategic or Co-development PartnerState-level insurance agent association providing advocacy, education, and networking for member agencies.
• Trusted ChoicecoreChannel Partner/ Reseller/ DistributorMMIA is a Trusted Choice Independent Agency, free to shop multiple providers on behalf of customers. The Trusted Choice brand provides national marketing support and brand recognition for independent agents.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Acrisure: Michigan-headquartered independent insurance brokerage that grew through aggressive acquisitions of independent agencies and is now one of the largest insurance brokers in the world. Directly comparable business model (independent agency, multi-line, commission-based) and similar Michigan heritage, though at vastly larger scale.
• Hylant Group: Midwest-based independent insurance brokerage serving businesses and individuals across multiple states with multi-line personal and commercial coverage. Comparable as a regional independent agency broker with similar carrier-representation model.
• Burnham & Flower Insurance Group: Michigan-based independent insurance agency offering personal, commercial, and specialty insurance products through multiple carrier relationships. Directly comparable as a Michigan independent agency serving similar customer segments with multi-line offerings.
• Hilb Group: National independent insurance brokerage that has grown primarily through acquisition of regional independent agencies. Comparable business model of acquiring and operating local independent agencies while maintaining multi-carrier representation and multi-line offerings.

Broad incumbents

• Brown & Brown Insurance: One of the largest independent insurance brokerages in the US, operating a hub-and-spoke model of acquired regional agencies. Comparable in distribution model and multi-line approach, but operates at far greater scale and geographic diversity than MMIA.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant operations in Michigan and across personal/commercial lines. Comparable in serving multi-line customers through multiple carrier relationships, but at a vastly larger scale with broader geographic and product reach.
• Hub International: Large North American insurance brokerage operating through regional hubs and acquired independent agencies. Comparable in independent agency distribution model, though at significantly larger scale and with broader geographic presence than MMIA.

Regional players

• Frankenmuth Insurance: Michigan-based regional insurance carrier and MMIA's preferred partner. While Frankenmuth is a carrier (not an agency) and a partner rather than competitor, it represents the carrier side of the distribution relationship MMIA relies on, making it thematically comparable.
• Auto-Owners Insurance: Michigan-headquartered regional insurance carrier distributing primarily through independent agents. While a carrier rather than an agency, it shares MMIA's Michigan heritage and represents one of the carriers MMIA represents, making it a relevant comparable for understanding MMIA's competitive set.

Emerging players

• LeClair Group Insurance: Michigan-based independent insurance agency offering personal, commercial, and group benefits coverage. Comparable as a similar-sized Michigan independent agency competing for the same customers and carrier relationships in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mymemberins
• Facebookfacebook.com/mymemberinsurance
• LinkedInlinkedin.com/company/my-member-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Member Insurance Agency