Sticks and Stones

What Sticks and Stones does

Sticks and Stones is a privately held, full-service creative agency headquartered at #200, 10306–112 St., Edmonton, Alberta, founded in 2007. The firm operates with a 1–10 person team of creatives and strategists delivering project-based work across animation, audio, branding, graphics, guerilla marketing, illustration, interactive media, podcast production, print, production, VFX, and video for clients across Canada. Its revenue model is professional services on a project basis, with no publicly disclosed pricing or retained fee structure.

The agency's portfolio spans video and documentary production (Ha Ling Peak for CBC, pecinaway for Ermineskin Cree Nation, A Century Well Built for APEGA, Gathering Storm for Jasper Place Wellness Centre), identity systems (Stollery Children's Hospital Foundation, Healthquest), interactive experiences (Endless Adventure for STARS Air Ambulance), branded podcasts (Canadian Patient Safety Institute), and broadcast-level campaigns (Renewable, Indigenous Ward Names). Customer concentration sits primarily in Alberta government, nonprofits, healthcare institutions, and Canadian media organizations, with international festival distribution emerging through documentary work at VIFF, DA2 Zagreb, and Architecture Film Festival Rotterdam.

The firm has accumulated multi-year award recognition across Webby Awards, Canadian Cinema Editors, IABC Gold Quill, Telly Awards, Alberta Film and Television Awards, AMPIA Rosie Awards, and ACE Awards. A defining strategic partnership is with Indigenous-owned firm pipikwan pâhtâkwan and community Elders on the City of Edmonton Indigenous Ward Names project, anchoring a reconciliation-focused storytelling vertical. No external funding, M&A activity, or headcount expansion signals are disclosed in available data.

Name

Sticks and Stones

Legal name

Sticks & Stones

Website

https://andstones.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Sticks and Stones is a privately held, full-service creative agency in Edmonton delivering animation, video, branding, interactive, podcast, and VFX work for Canadian government, nonprofit, healthcare, and media clients on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Services and Production: Project-based creative services including video production, animation, branding, illustration, print, audio, interactive, and VFX work for government, nonprofit, and media clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sticks and Stones is a full-service creative and marketing agency delivering project-based work across video production, animation, VFX, branding, illustration, audio/podcast, print, interactive media, and guerilla marketing. The firm integrates these disciplines into unified campaigns for government, nonprofit, healthcare, and media clients across Canada, executing work from concept through final production.

Product overview

Sticks and Stones is a full-service marketing and creative agency based in Edmonton, Alberta, operating as a tight-knit team of creatives and strategists serving clients across Canada. The company offers a unified suite of creative services organized around Animation, Audio, Branding, Graphics, Guerilla marketing, Illustration, Interactive media, Podcast production, Print, Production, VFX, and Video. These services work together as an integrated creative offering—delivering campaigns that combine multiple disciplines such as branded documentaries with animation, identity systems with video production, or interactive platforms with illustration. The portfolio demonstrates projects spanning video/documentary series, identity campaigns, interactive experiences, podcasts, print materials, and experiential installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production
• Animation Services
• VFX Services
• Branding Services
• Illustration Services
• Graphics Services
• Audio and Podcast Production
• Print Production
• Interactive Media
• Guerilla Marketing

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• pipikwan pêchtâkwancoreStrategic or Co-development PartnerCollaborated with pipikwan pêchtâkwan, an Indigenous-owned company, along with Elders, Knowledge Keepers, and community members on the Indigenous Ward Names 12-part video series. This partnership was essential for authentic Indigenous storytelling and consultation efforts for the City of Edmonton's ward naming project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cossette: One of Canada's largest full-service marketing and communications agencies, headquartered in Quebec with national reach. Competes for integrated creative mandates including public-sector work, but at substantially larger scale and with a much broader service portfolio.
• TAXI (Yellow Pages): Major Canadian creative agency with offices across the country, offering brand, advertising, and digital services. Larger incumbent with comparable creative services portfolio but much broader client base and scale.
• Lg2: Major Quebec- and Toronto-based independent creative agency offering brand strategy, advertising, design, and digital. Comparable in being an independent creative firm but materially larger and broader in geography and capabilities.
• DDB Canada: Canadian arm of global advertising network DDB, offering advertising, branding, and content services at significantly larger scale. Competes for the same institutional RFPs as Sticks & Stones but with substantially broader resources and geographic reach.
• Juniper Park\TBWA: Toronto-based TBWA-affiliated creative agency offering brand, advertising, and content services across Canada. Competes for similar institutional and consumer creative mandates but at significantly greater scale.

Direct peers

• Zulu Alpha Kilo: Toronto-based independent creative agency with a comparable mix of brand strategy, video, digital, and design services, and a similarly strong independent-credentials positioning. Overlaps on integrated campaign delivery for institutional and consumer clients.
• Venture Communications: Edmonton-based integrated marketing and communications agency serving public sector, nonprofit, and association clients. Directly comparable in geography, vertical mix, and project-based creative delivery model.
• Calder Bateman Communications: Edmonton-based full-service communications and creative agency of comparable size, also serving government, nonprofit, and healthcare clients across Western Canada. Direct comparable in scope (branding, video, digital) and regional market.
• Rethink Canada: Independent Canadian creative agency known for multi-disciplinary work spanning brand, digital, film, and design. Comparable as a similarly independent, creatively awarded Canadian shop, though larger and broader in market reach.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticks and Stones