What Arbella Makarna does

Arbella Makarna is a Turkish pasta manufacturer and online retailer operated by Durum Gida Sanayi Ve Ticaret A.Ş., headquartered in Kazanlı, Mersin, Turkey. Founded in 2000, the company produces a portfolio of pasta products spanning six distinct categories: Glutensiz (gluten-free corn-based pasta for celiac and gluten-sensitive consumers), Gurme (premium/gourmet varieties), Tam Buğday (whole-wheat pasta preserving vitamins, minerals and fiber), Sade (plain classic pasta), Family (vitamin- and vegetable-enriched pasta) and İrmik (vacuum-packed semolina). Product shapes include spaghetti, penne (kalem), fusilli (burgu) and barley couscous (arpa şehriye), typically sold in multi-packs of 400g units. The gluten-free line is produced from 100% corn flour in compliance with the Turkish Food Codex.

Commercially, the company operates a direct-to-consumer e-commerce storefront at www.arbellamakarna.com.tr, built on the IdeaSoft e-commerce platform. Products are sold in case (koli) quantities to individual consumers, families and businesses, with prices displayed inclusive of shipping and VAT (e.g., a case of 12x400g gluten-free spaghetti at 1,199.40 TL). Orders are fulfilled via third-party cargo/shipping companies within four business days, with a 7-day food-safety return policy. Payment is processed through bank systems using SSL encryption without storing card data on company servers, and users can register via Google or Facebook social login.

The business is a privately held for-profit entity with an employee base of 1,001–5,000, indicating a substantial underlying manufacturing operation beyond the e-commerce channel. It is registered as a data controller with the Mersin Trade Registry (registration number 29773, Mersis number 2823314523696396) and states compliance with Turkey's KVKK (Law 6698) personal data protection regime, including provisions for cross-border data transfer. Marketing is conducted through the website catalog and an e-newsletter (E-Bülten) for campaigns and promotions.

Name

Arbella Makarna

Legal name

Durum Gida Sanayi Ve Ticaret A.Ş.

Website

https://arbellamakarna.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Turkish pasta manufacturer operated by Durum Gida Sanayi Ve Ticaret A.Ş., producing gluten-free corn, whole-wheat, gourmet, family, plain and semolina pasta, sold direct-to-consumer in bulk case quantities via its own IdeaSoft-powered e-commerce site to Turkish consumers and families.

Ownership category

akta.pro rank

Product category

Pasta and Packaged Foods

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Pasta products
• Gluten-free pasta
• Whole wheat pasta
• Durum wheat pasta
• Packaged pasta manufacturer

Headquarters

HQ city

Mersin

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through the company's e-commerce website. Sales are conducted in case (koli) quantities with prices including shipping and VAT.
2. Wholesale Bulk Orders: Products are sold in case quantities (koli bazında) targeting both individual consumers and potentially retailers/businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Arbella Makarna manufactures and sells a diverse range of pasta products through a direct e-commerce website, including gluten-free corn-based pasta (Arbella Glutensiz), premium gourmet varieties (Arbella Gurme), whole wheat pasta (Arbella Tam Buğday), plain classic pasta (Arbella Sade), vitamin and vegetable-enriched family pasta (Arbella Family), and vacuum-packed semolina (Arbella İrmik). Products are sold in case quantities (multi-packs of 400g units) directly to end consumers across Turkey.

Product overview

Arbella Makarna is a Turkish pasta company operated by Durum Gıda Sanayi Ve Ticaret A.Ş., offering a portfolio of pasta products across six distinct categories: Glutensiz (Gluten-Free corn pasta for celiac and gluten sensitivity patients), Gurme (Gourmet premium varieties with rich content), Tam Buğday (Whole Wheat pasta made from whole grain preserving vitamins, minerals and fiber), Sade (Plain classic pasta), Family (vitamin and vegetable-enriched fun pasta for families), and İrmik (Semolina pasta). The product line includes various pasta shapes such as spaghetti, penne, fusilli, and barley couscous, sold primarily in bulk wholesale quantities (multi-packs of 400g units). The company operates an e-commerce platform for direct consumer sales.

Differentiator

Problem solved

Functional benefit

Brands

• Arbella Glutensiz: Gluten-free pasta products made from corn for celiac and gluten-sensitive consumers
• Arbella Gurme
• Arbella Tam Buğday
• Arbella Sade
• Arbella Family
• Arbella İrmik

Products and services

• Arbella Glutensiz Spagetti 12x400g Gluten-free spaghetti pasta made from 100% corn flour, produced according to Turkish Food Code regulations for individuals with celiac disease or gluten sensitivity. Sold in cases of 12 units x 400g.
• Arbella Glutensiz Kalem 12x400g Gluten-free penne-shaped pasta made from corn flour, suitable for those with celiac disease or gluten sensitivity. Sold in cases of 12 units x 400g.
• Arbella Glutensiz Arpa Şehriye 12x400g Gluten-free barley-style orzo pasta made from corn flour for individuals with celiac disease or gluten sensitivity. Sold in cases of 12 units x 400g.
• Arbella Glutensiz Burgu 12x400g Gluten-free fusilli/corkscrew pasta made from 100% corn flour, produced according to Turkish Food Codex regulations. Sold in cases of 12 units x 400g.
• Arbella Gurme Premium Pasta Premium, award-winning specialty pasta varieties with rich content targeted at gourmet cooking enthusiasts.
• Arbella Tam Buğday Whole Wheat Pasta Whole wheat pasta made from durum wheat that preserves vitamins, minerals, and fiber for health-conscious consumers.
• Arbella Sade Classic Pasta Classic plain pasta for traditional pasta lovers.
• Arbella Family Vitamin & Vegetable Pasta Fun pasta enriched with vitamins and vegetables designed for family meals and children.
• Arbella İrmik Semolina Vacuum-packed semolina products.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• IdeaSoft Yazılım San. ve Tic. A.Ş.coreTechnology or IntegrationIdeaSoft provides the e-commerce infrastructure and platform for Arbella's online store at www.arbellamakarna.com.tr. They offer e-commerce software packages (e-ticaret paketleri).
• Cargo/Shipping CompaniescoreChannel Partner/ Reseller/ DistributorThird-party cargo and shipping companies handle the physical delivery of products to customers. Orders are delivered within 4 business days of dispatch.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Barilla: Global pasta market leader with a broad portfolio including a dedicated gluten-free line. Comparable because Arbella directly competes in traditional and gluten-free pasta, but Barilla operates at vastly greater scale across many geographies and channels.
• Ebro Foods (Panzani): Global food conglomerate owning pasta brands including Panzani and Garofalo. Comparable to Arbella as a scaled pasta manufacturer with multi-brand portfolio strategy and European retail reach.

Direct peers

• Rummo: Italian durum wheat pasta manufacturer with an emphasis on quality and traceability. Comparable to Arbella's Tam Buğday and Sade lines as a durum-wheat-focused dry pasta producer.
• Divella: Large Italian pasta and food manufacturer with multi-tier product lines. Comparable to Arbella's portfolio breadth across plain, whole-wheat, and specialty categories.
• Pastificio Lucio Garofalo: Italian premium pasta producer known for specialty shapes and gourmet positioning. Directly comparable to Arbella's Gurme line in product positioning and shape-driven merchandising.
• Mardin Pasta: Established Turkish pasta brand focused on traditional and regional durum-wheat pasta. Comparable to Arbella's Sade and Tam Buğday offerings in the domestic Turkish market.
• De Cecco: Premium Italian dry pasta manufacturer with whole-wheat and specialty variants. Comparable to Arbella's Gurme and Tam Buğday ranges as a positioned premium pasta brand competing for the same quality-conscious consumer.
• Yayla Pasta: Major Turkish pasta producer with national retail distribution across traditional, whole-wheat, and specialty lines. Directly comparable to Arbella as a domestic competitor in the Turkish pasta category.

Emerging players

• Banza: US-based chickpea-pasta challenger brand in the gluten-free and alternative-grain pasta niche. Comparable to Arbella Glutensiz as a specialty, credentialed gluten-free/alternative pasta brand pursuing health-driven consumers.
• Tolerant Foods: Single-ingredient legume pasta brand targeted at sensitive-diet consumers. Comparable to Arbella's gluten-free and health-positioned lines as a similarly credentialed alternative pasta brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ArbellaMakarna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbella Makarna