The Wheeler House

What The Wheeler House does

The Wheeler House is an all-inclusive historic wedding venue located at 510 Gilmer Ferry Road in Ball Ground, Georgia, on the foothills of the Appalachians. The company operates a restored 1906 historic house (6,000 sq ft of heart pine tongue and groove flooring, walls, and ceilings) complemented by a 3,600 sq ft climate-controlled barn built in 2012, plus three on-site cottages (Magnolia, Willow, Maple) accommodating up to 30 guests. Founded by owner Lee Lusk in 2011 after purchasing the property in February 2010, the venue targets couples planning weddings, with packages scaled for both traditional (up to 125 guests) and micro (up to 50 guests) celebrations, as well as corporate events and fundraisers. Photography sessions and on-site cottage rentals are offered as adjacent revenue streams.

The core product is the all-inclusive wedding package, which bundles venue use, catering, bar service, in-house DJ (Euphoric Events), wedding cake (Confection Perfection), coordination, setup/breakdown, tables, linens, and access to bridal and groom suites into a single quote-based transaction. The venue also maintains a curated preferred vendor network spanning florals, photography, beauty, and transportation. No significant technology platform is disclosed; operations rely on a website inquiry form, private venue tours, and Instagram (@thewheelerhouse) for customer acquisition, with an 8-person team managing execution from inquiry through wedding day.

The business model is direct-to-consumer with an event-driven go-to-market motion. Pricing is not publicly disclosed but is quote-based, with photography sessions starting at $875-$950. Revenue streams include one-time wedding packages, cottage accommodations, professional photography sessions, and corporate events. The company is privately held and founder-led, with no external investors or parent company disclosed.

Name

The Wheeler House

Legal name

The Wheeler House

Website

https://thewheelerhouse.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wheeler House is an all-inclusive historic wedding venue in Ball Ground, Georgia, founded in 2011, offering bundled packages with catering, DJ, coordination, and on-site cottages for couples planning weddings and corporate events in North Georgia.

Ownership category

akta.pro rank

Product category

Wedding Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

akta.pro secondary industries

Large Group & Event-Friendly Homes (THAMAAAM), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Wedding venue services
• All-inclusive wedding packages
• Event hosting services
• On-site lodging
• Corporate event venue

Headquarters

HQ city

Ball Ground

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wedding venue packages: All-inclusive wedding packages including ceremony/reception venue, catering, bar, DJ, wedding cake, coordination, setup/breakdown, tables, linens, chairs, and use of bridal suite and groom's suite. Packages for up to 125 guests and micro weddings up to 50 guests. Venue maximum capacity is 300 guests.
2. On-site cottage accommodations: Three on-site cottages (Magnolia, Willow, Maple) available for wedding party and guests, accommodating up to 30 total. Each cottage has 3 bedrooms, 1 bathroom, full kitchen, and outdoor fire pit.
3. Photography sessions: Editorial photography sessions starting at $950, Love Stories sessions starting at $875, and Travel/custom quote sessions for destination shoots.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Wheeler House is a historic wedding venue in Ball Ground, Georgia, selling all-inclusive wedding packages for up to 125 guests (and micro weddings up to 50 guests) that bundle ceremony, reception, catering, wedding cake, bar, DJ, coordination, setup/breakdown, tables, linens, and chairs. The venue also rents three on-site cottages (Magnolia, Willow, Maple) accommodating up to 30 guests, hosts corporate events and fundraisers, and offers professional photography sessions (Editorial, Love Stories, Travel). It accommodates up to 300 guests with year-round climate-controlled space.

Product overview

The Wheeler House is an all-inclusive historic wedding venue offering a single unified experience built around its restored 1906 historic house and purpose-built barn. The core product is the wedding venue itself, which customers purchase through all-inclusive wedding packages that bundle catering, DJ services, bar, coordination, tables, linens, and use of the house, barn, and arbor. Adjacent to the venue, The Wheeler Cottages (Magnolia, Willow, and Maple) operate as on-property accommodations that can be booked separately to extend the wedding experience into a weekend. Additional offerings include corporate events and professional photography sessions. The venue maintains a curated network of preferred vendors for florals, photography, beauty, and transportation that clients can choose from, plus three in-house vendors (DJ, cakes) that are included in packages.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Wedding Packages All-inclusive wedding packages for up to 125 guests (with micro weddings up to 50 guests) including a 4-hour event plus 1-hour rehearsal, ceremony (barn or arbor), 3,600 sq.ft. climate-controlled barn reception, catering, wedding cake, DJ, bar, tables, linens, chairs, setup/breakdown, event staff, parking attendants, trash removal, and a wedding coordinator with two planning consultations and day-of coordination.
• The Wheeler House Wedding Venue An all-inclusive historic wedding venue in Ball Ground, Georgia, featuring a restored 1906 historic house with original heart pine interiors, a 3,600 sq.ft. climate-controlled barn, and outdoor ceremony space with arbor. The venue includes a bridal suite with original claw foot tub, groom's suite with billiards room, and accommodates up to 300 guests.
• The Wheeler Cottages (Magnolia, Willow, Maple) Three on-property cottage accommodations for wedding guests, each with 3 bedrooms, 1 full bathroom, full kitchen, gathering/dining area, and custom-built fire pit. The cottages collectively accommodate up to 30 guests and support a full wedding weekend including rehearsal dinners.
• Corporate Events and Fundraisers Corporate event and fundraiser hosting services at the Wheeler House venue, utilizing indoor and outdoor event spaces for organizations and nonprofits.
• Photography Sessions (Editorial, Love Stories, Travel) Professional photography session packages including Editorial sessions starting at $950 for creatives, brands, and artists; Love Stories sessions starting at $875 for couples; and Travel sessions at custom quote for destination shoots.

Quantifiable outcome

• Venue has hosted weddings successfully since 2011

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Euphoric EventscoreChannel Partner/ Reseller/ DistributorIn-house DJ vendor included in all Wheeler House wedding packages. Provides premium music package as part of the all-inclusive experience.
• Confection PerfectioncoreChannel Partner/ Reseller/ DistributorIn-house wedding cake vendor included in all Wheeler House wedding packages. Provides wedding cakes as part of the all-inclusive experience.
• Events By DezinecoreChannel Partner/ Reseller/ DistributorIn-house event design vendor included in Wheeler House packages. Provides decorative elements and styling services.
• Miss Milly'sminorChannel Partner/ Reseller/ DistributorPreferred vendor for event rentals, decor, and florals. Full-service event rental company.
• Hello DaisyminorChannel Partner/ Reseller/ DistributorPreferred floral vendor with customized approach to wedding flowers.
• Florals by Sophia LynnminorChannel Partner/ Reseller/ DistributorPreferred floral vendor specializing in heartfelt, creator-inspired arrangements.
• Studio BloomminorChannel Partner/ Reseller/ DistributorPreferred floral vendor sourcing fresh blooms from carefully chosen farms.
• Graham Floral Co.minorChannel Partner/ Reseller/ DistributorPreferred mother-daughter floral team with 25+ years of experience.
• The Prissy Plate CompanyminorChannel Partner/ Reseller/ DistributorPreferred decor and rental vendor offering vintage and modern event elements.
• August In Full BloomminorChannel Partner/ Reseller/ DistributorPreferred vendor for wedding floral preservation.
• Get TuxedminorChannel Partner/ Reseller/ DistributorPreferred men's formalwear vendor specializing in custom tailored attire.
• Anna ChristineminorChannel Partner/ Reseller/ DistributorPreferred bridal attire boutique offering curated wedding day looks.
• Ginger Snap StudiosminorChannel Partner/ Reseller/ DistributorPreferred photographer capturing candid, story-driven wedding moments.
• Olivia RodriguezminorChannel Partner/ Reseller/ DistributorPreferred photographer focused on genuine, unique wedding photography.
• Into The EmbersminorChannel Partner/ Reseller/ DistributorPreferred photographer with candid, authentic style.
• Madeline BeaminorChannel Partner/ Reseller/ DistributorPreferred photographer offering proposal to wedding day coverage.
• Lex + TrevminorChannel Partner/ Reseller/ DistributorPreferred photographer duo offering documentary-style and editorial wedding photography.
• Hellen Co.minorChannel Partner/ Reseller/ DistributorPreferred photography/video vendor emphasizing timeless wedding day capture.
• Toni AngelinaminorChannel Partner/ Reseller/ DistributorPreferred photographer focused on authentic, artful wedding documentation.
• Compass FilmsminorChannel Partner/ Reseller/ DistributorPreferred wedding film and photo vendor guiding couples through wedding day.
• RIS LimousineminorChannel Partner/ Reseller/ DistributorPreferred transportation vendor for wedding party and guest transport.
• North Georgia Wedding TransportationminorChannel Partner/ Reseller/ DistributorPreferred transportation vendor with fleet for various wedding party sizes.
• MakeMeUpminorChannel Partner/ Reseller/ DistributorPreferred beauty and hair/makeup vendor for wedding party.
• Vigilante CosmeticsminorChannel Partner/ Reseller/ DistributorPreferred beauty and makeup vendor for wedding day glam.
• Formal FacesminorChannel Partner/ Reseller/ DistributorPreferred hair and makeup vendor for wedding party preparation.
• Beauty Babes ATLminorChannel Partner/ Reseller/ DistributorPreferred beauty and styling vendor for Atlanta-area weddings.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vannoy Estate: Estate wedding venue offering all-inclusive packages with ceremony, reception, and on-site lodging. Directly comparable product offering and target customer to The Wheeler House.
• The Foundry at Puritan Mill: Georgia-based event and wedding venue with all-inclusive packages and in-house coordination. Comparable target customer and bundled-service revenue model to The Wheeler House.
• Cydney's Vineyards: Winery/estate wedding venue offering bundled wedding packages and on-site lodging. Similar premium positioning and 'destination-feel' estate experience to The Wheeler House.
• Montaluce Winery: Winery estate with wedding and event hosting, on-site dining, and overnight accommodations. Comparable premium estate venue model combining multiple revenue streams.
• The Estate at Chestnut Hill: Estate-style wedding venue offering all-inclusive packages with on-site accommodations and coordination. Similar product breadth (venue + lodging + coordination) and comparable mid-market positioning to The Wheeler House.
• The Barn at High Point Farms: North Georgia all-inclusive wedding venue with barn and outdoor ceremony space. Directly comparable geographic market, similar package structure (venue + coordination + bundled services), and similar capacity profile to The Wheeler House.
• Park Crest Event Facility: Georgia all-inclusive wedding venue with house, barn, and ceremony spaces. Comparable bundled package model and similar customer segment (couples seeking single-vendor wedding experience).
• The Woodlands at Gabriel's: Estate wedding venue with on-site lodging and all-inclusive packages. Comparable multi-day wedding product and similar mid-Atlantic/Southeast positioning.

Broad incumbents

• Old Edwards Inn and Spa: Established luxury resort in the Southeast with extensive wedding and event operations. Comparable wedding customer segment but at significantly larger scale and broader hospitality portfolio than The Wheeler House.
• Biltmore Ballrooms: Established urban event and wedding venue operating at larger scale with broader event portfolio. Comparable core customer and event hosting services but as part of a larger hospitality footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thismodernromance
• LinkedInlinkedin.com/company/nolan-trucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wheeler House