Events by Dezine

What Events by Dezine does

Events by Dezine, operating under legal entity JM Design Group, Inc., is a full-service catering and event design company founded in 1998 by CEO Jennifer Mineo and headquartered in Cumming, Georgia. The company provides integrated catering, event planning and coordination, floral design, bar services, rental equipment, wedding cakes, and event stationery, primarily serving wedding couples, corporate event planners, and private party hosts across North Georgia. It operates a one-stop-shop model bundling these services to reduce coordination friction for clients, with a premium sub-brand called Brava Chef Table Experience offering upscale options such as Wagyu beef and Lobster Thermidor.

The company's go-to-market is overwhelmingly direct-to-consumer, driven by website and phone inquiries, word-of-mouth referrals, presence on The Knot and WeddingWire marketplaces, and a strong preferred-vendor network with 16+ venues across North Georgia including flagship exclusive relationships with The Wheeler House (exclusive caterer) and Silver City at Miles Ranch (event management company). Pricing is project-based with event deposits ranging from $500 to $3,500 depending on date, venue, and services, with weddings typically booked 6-12 months in advance and itemized estimates prepared after consultation. The company is privately held with no external funding, 13 employees, and recognized accolades including The Knot Hall of Fame (nearly 10 years), multiple WeddingWire Couples' Choice Awards, Caterer of the Year, and a track record serving high-profile clients including the Georgia Governor and professional athletes.

Name

Events by Dezine

Legal name

JM Design Group, Inc.

Website

https://eventsbydezine.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Events by Dezine is a privately held, full-service catering and event design company founded in 1998 in Cumming, Georgia, serving wedding couples, corporate clients, and private party hosts across North Georgia with integrated catering, planning, floral, and bar services.

Ownership category

akta.pro rank

Product category

Catering and Event Design Services

NAICS

Caterers (722320), Special Food Services (7223)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Wedding catering services
• Event planning coordination
• Floral design decor
• Corporate event catering
• Bar service rentals

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Catering Services: Full-service catering for weddings, corporate events, private parties, and social gatherings. Includes menu customization, food preparation, staffing, and service.
2. Event Planning & Coordination: Event management services from day-of coordination to full VIP planning packages, including direction and logistics management.
3. Floral Design & Decor: Floral arrangements and decorative elements for events, including flowers, balloons, linens, and specialty rentals.
4. Bar Services: Bartending services with trained professional staff for beer, wine, and full bar service.
5. Rental Services: Event rentals including specialty linens, tables, chairs, furniture, and themed decor.
6. Stationary & Favors: Discounted stationary, invitations, napkins, matchbooks, candy wrappers, ribbons, and favors at 10-40% off retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Events by Dezine provides full-service catering, event planning and coordination, floral design, bar services, and rentals for weddings, corporate events, and private social gatherings across North Georgia. The company acts as a one-stop shop, integrating menu customization, staffing, event direction, decor, and coordination with a network of 16+ preferred venue partners. A premium Brava Chef Table Experience offers upscale dining featuring Wagyu beef, lobster, and signature chef-prepared dishes.

Product overview

Events by Dezine is a full-service catering and event design company offering integrated catering, planning, floral design, and event coordination services. The core offerings include customizable catering menus, event planning packages, floral design, and bar services, with the premium Brava Chef Table Experience as a signature offering. The company operates through a network of preferred venue partners across North Georgia and coordinates additional vendor services including photography, entertainment, and transportation. The product portfolio is organized as a unified service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brava Chef Table Experience: A premium culinary experience featuring upscale appetizers, entrees, and desserts including Wagyu beef, lobster, and specialty dishes like Coffee & Cocoa Crusted Wagyu and Lobster Thermidor.

Products and services

• Catering Services
• Event Planning & Coordination
• Floral Design & Decor
• Brava Chef Table Experience
• Bar Services
• Wedding Cakes
• Rental Services
• Stationery & Favors
• Vendor Coordination Services

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• The Wheeler HouseflagshipStrategic or Co-development PartnerEvents by Dezine is the exclusive caterer for the historic Wheeler House located in Ballground, GA. The company works directly with Wheeler House staff to create culinary experiences for clients booking this venue. This is a flagship partnership with exclusive catering rights.
• Silver City at Miles RanchflagshipStrategic or Co-development PartnerEvents by Dezine serves as the event management company for this pristine 35-acre estate. The company provides award-winning event coordination and gourmet food services for premier events at the property, which also features three luxury on-site home rentals.
• Blue Mountain VineyardscoreChannel Partner/ Reseller/ DistributorPreferred venue partner for events. Blue Mountain Vineyards offers breathtaking views from their three-acre vineyard, open-air ceremony site, and 5,000 square foot event space accommodating 250 guests. Events by Dezine is recommended as a preferred caterer.
• The Views at NimblewillcoreChannel Partner/ Reseller/ DistributorWedding and special event venue in North Georgia mountains with all-white design blank canvas and breathtaking mountain views. Events by Dezine is a preferred vendor for this venue.
• Yonah Mountain VineyardscoreChannel Partner/ Reseller/ DistributorSerene vineyard wedding venue with majestic Yonah Mountain backdrop. Events by Dezine is a preferred caterer for this venue which offers three outdoor ceremony locations and three reception areas.
• The Greystone EstatecoreChannel Partner/ Reseller/ DistributorMost romantic spot in north Georgia located in Ball Ground, GA. Events by Dezine is a preferred vendor following an extensive interview process.
• VezalaycoreChannel Partner/ Reseller/ DistributorWedding and event venue in Dahlonega, GA with panoramic mountain views accommodating up to 200 guests. Events by Dezine is a preferred caterer.
• The Willows FarmcoreChannel Partner/ Reseller/ DistributorPrivate 300-acre farm in North Georgia Foothills with southern charm and pastoral landscapes. Capacity for events from intimate weddings to 400+ guests. Events by Dezine is a preferred catering partner.
• Barn SouthcoreChannel Partner/ Reseller/ DistributorDesigner-crafted modern gambrel barn venue with exposed rafter ceilings and romantic evening lighting. Events by Dezine is a preferred vendor.
• The Venue at CenitacoreChannel Partner/ Reseller/ DistributorFamily-owned event venue with magnificent Yonah Mountain views and lush farmland. Events by Dezine is a preferred vendor.
• 550 TracksidecoreChannel Partner/ Reseller/ DistributorHistoric venue in Lawrenceville, GA serving as preferred vendor since 2006. Host venue for quarterly open houses. Perfect for elegant affairs large and small.
• Ivy & Oak WeddingscoreChannel Partner/ Reseller/ DistributorWedding venue offering all-inclusive packages for intimate to large celebrations. Events by Dezine is a preferred vendor.
• The Juliette ChapelcoreChannel Partner/ Reseller/ DistributorLovely wedding and events venue in Dahlonega, GA. Rustic yet elegant facilities for intimate weddings and events up to 70 seated guests.
• Bull Mountain LodgecoreChannel Partner/ Reseller/ DistributorRustic elegance lodge setting in the foothills of Dahlonega, Georgia. Events by Dezine has served many events at this venue since 2017.
• R-Ranch in the MountainscoreChannel Partner/ Reseller/ DistributorStarting venue for Events by Dezine since 1999. The company grew and gained its footprint in the North Georgia wedding market from this venue.
• Dunagan HillsminorChannel Partner/ Reseller/ DistributorEvent venue in Gainesville, Georgia. Preferred venue partner listed on company website.
• Studio BloomcoreStrategic or Co-development PartnerFloral design partner led by Aubrianna Davis as lead designer. Studio Bloom provides floral arrangements and design services for events through the Events by Dezine partnership.
• International Caterers AssociationminorOthersProfessional association membership for catering companies. Team displays proud membership in ICA.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Proof of the Pudding: Long-established Atlanta full-service catering and event company with broader geographic reach and scale than EBD; serves weddings, corporate, and institutional events across the Southeast — overlapping customer base and menu depth.

Direct peers

• Bold American Catering: Atlanta-area full-service catering and event design company offering catering, planning, and decor for weddings, corporate events, and social gatherings — directly comparable service mix and metro proximity to EBD's North Georgia footprint.
• Catering by David: Atlanta premium off-premise caterer for weddings, corporate, and private events with customizable menus and design services — directly comparable in business model, service portfolio, and customer segment.
• Epting Events: Full-service catering, event planning, and venue operator in the greater Atlanta / North Georgia region; competes for wedding and corporate event spend with a comparable one-stop-shop model.
• The Catering Company: Atlanta-based full-service catering and event design firm providing customized menus and decor for weddings and corporate events — comparable scale, service scope, and regional positioning.
• Affairs to Remember: Atlanta-based full-service catering and event production company with deep wedding and corporate event expertise; competes for the same high-end wedding and corporate catering dollars in the greater Atlanta/North Georgia region.
• A Divine Event Catering: Atlanta-metro full-service caterer serving weddings, corporate, and social events; comparable service mix and target customer profile in the regional wedding market.
• Sun in My Belly: Atlanta-area full-service catering and event design company for weddings, corporate, and social events; comparable boutique scale, design-led positioning, and North Georgia / Atlanta metro service area.
• Endive Catering: Atlanta fine-dining caterer specializing in weddings, corporate, and social events with curated menus and design services; similar premium positioning and full-service offering to Events by Dezine.

Regional players

• The Krog: Atlanta-area event venue and catering operator serving weddings and private events in a different sub-metro footprint; comparable full-service event production model but with venue ownership integration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/events-by-dezine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events by Dezine