Dan's Comp
Dan's Comp is a privately held US specialty e-commerce retailer, founded in 1986, that sells complete BMX bikes, parts, apparel, and accessories across 40+ brands via a direct-to-consumer website fulfilled from California and North Carolina distribution centers, serving individual freestyle, race, dirt jump, and casual BMX riders.
- Company typePrivate
- Founded1986
- HeadquartersVernon Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dan's Comp does
Dan's Comp is a privately held, US-based specialty e-commerce retailer founded in 1986 and headquartered in Vernon Hills, Illinois. The company operates a direct-to-consumer online storefront positioned as "The World's Largest BMX Store," selling complete BMX bikes, replacement parts, apparel, accessories, safety gear, and maintenance products across freestyle, race, dirt jump/mountain, big-wheel, and balance/push-bike categories. It carries an extensive brand portfolio of more than 40 BMX-specific manufacturers including Kink, Cult, Odyssey, Colony, We The People, S&M, Fiend, Profile Racing, Box, and Alienation, and adds value by having in-house mechanics inspect and pre-assemble complete bikes prior to shipment.
The business runs a pure-play e-commerce model with no physical retail storefronts, fulfilled from two distribution centers located in Chico, California and Charlotte, North Carolina. This dual-coast footprint enables 1-2 business day fulfillment and up to 10-day delivery on orders over $99 within the contiguous United States, with international shipping supported through UPS, USPS, DHL, and APC Postal Logistics. The marketing engine is content-driven, combining an extensive SEO-optimized technical help blog (build guides, trick how-to's, frame-geometry explainers), an active presence on Facebook, Instagram, YouTube, and TikTok, and a VIP Rewards loyalty program that includes tiered perks such as free rush shipping for Platinum members.
Dan's Comp generates revenue through one-time transactional product sales with no subscription component, operating on a unit-pricing model with per-item SKUs ranging from approximately $25 consumables to $389+ carbon forks and complete bikes starting around $280. Customer acquisition is decentralized across individual freestyle riders, race riders, dirt jump and casual "bike life" riders, and gift buyers, with no concentration in enterprise or B2B accounts. The company employs 51-100 people and has remained privately held for its 40-year history with no disclosed venture, private-equity, or public-market backing.
Dan's Comp firmographics
Firmographics- Name
- Dan's Comp
- Legal name
- Dan's Comp
- Website
- https://danscomp.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dan's Comp is a privately held US specialty e-commerce retailer, founded in 1986, that sells complete BMX bikes, parts, apparel, and accessories across 40+ brands via a direct-to-consumer website fulfilled from California and North Carolina distribution centers, serving individual freestyle, race, dirt jump, and casual BMX riders.
- Ownership category
- akta.pro rank
Dan's Comp industry classification
Industry- Product category
- BMX Bicycles and Parts Retail
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Dan's Comp is headquartered
LocationHeadquarters
- HQ city
- Vernon Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dan's Comp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Revenue generated from direct sales of BMX bikes, parts, accessories, clothing, maintenance products, and safety gear through the e-commerce platform. One-time transactional model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Dan's Comp product offering
Product offeringCore offering
Dan's Comp is a specialized online BMX e-commerce retailer selling complete BMX bikes, replacement parts, accessories, clothing, maintenance products, and safety gear across freestyle, race, dirt jump, and bike life disciplines. All complete bikes are inspected and pre-assembled by in-house BMX mechanics prior to shipping, and the company operates two US distribution centers supporting direct-to-consumer fulfillment.
Product overview
Dan's Comp is a specialized e-commerce retailer and the world's largest BMX bike store, offering a comprehensive portfolio of products organized across multiple categories: complete bikes (Freestyle, Race, Dirt Jump MTB, Big Bikes, and Balance/Push Bikes for children); replacement parts (Freestyle Parts, Race Parts, Dirt Jump MTB Parts, and Bike Life Parts covering components like bottom brackets, brakes, chains, cranks, forks, frames, handlebars, headsets, hubs, pedals, pegs, rims, seats, sprockets, stems, tires, tubes, and wheels); accessories (backpacks, bike racks, cameras, lights, locks, pumps, trainers); apparel (clothing, shoes, gloves, helmets); maintenance supplies (tools, lubes, cleaners); and safety gear (helmets, pads, guards). The store features an extensive brand portfolio including Alienation, Answer, Black Ops, Box, Chase, Cinema, Colony, Cult, DK, Elite BMX, Fiend, Fit Bike Co, Fly Racing, Kink, Kenda, Maxxis, Merritt, Odyssey, Profile Racing, S&M, SE Bikes, Shimano, Sunday, We The People, and many others. Additional offerings include a VIP Rewards loyalty program and digital gift cards. All bikes are inspected and pre-assembled by in-house BMX mechanics before shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Dan's Comp: The primary brand name and trading name of the company, specializing in BMX bikes, parts, accessories, clothing, and maintenance products.
Products and services
- Freestyle BMX Bikes
Quantifiable outcome
- 4.9/5 customer rating on Google
- +2 more outcomes
Companies that use Dan's Comp
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Dan's Comp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dan's Comp partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Dan's Comp competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon is a general marketplace where many of the same BMX brands sell direct, often with Prime shipping. It is a broad incumbent competing on commodity BMX parts and accessories, putting pricing pressure on Dan's Comp's long-tail SKUs.
- REI: REI is a large US outdoor and cycling retailer carrying BMX-adjacent bikes, parts, and apparel alongside a much broader outdoor portfolio. While not BMX-specialist, REI competes for the casual BMX rider and gift-buyer customer with brand recognition and physical retail.
- Dick's Sporting Goods: Dick's Sporting Goods is a major US sporting goods chain carrying entry-level BMX bikes and select parts/accessories. While not BMX-specialist, it competes for casual riders, gift purchases, and youth/family buyers at the entry tier.
Direct peers
- Jenson USA: Jenson USA is an online direct-to-consumer bike and parts retailer with multiple US distribution centers and a similar East/West Coast fulfillment model. It competes head-to-head with Dan's Comp across BMX, mountain, and road categories with comparable price and free-shipping positioning.
- Worldwide Cyclery: Worldwide Cyclery is an online bike retailer specializing in BMX, mountain, and road with a strong YouTube content presence. It competes with Dan's Comp on BMX selection, content marketing, and direct-to-consumer shipping.
- Chain Reaction Cycles: Chain Reaction Cycles is a large online cycling retailer operating globally with deep parts, accessories, and complete bike inventory. It directly competes with Dan's Comp on omnichannel bike and parts e-commerce, including BMX categories, with a comparable broad-SKU model.
- Sourcebmx: Sourcebmx is a BMX-specialist online retailer carrying parts, bikes, and accessories from the same core BMX brands (Kink, Cult, Odyssey, Sunday). It is a direct competitor in the BMX-only niche with overlapping customer base and similar specialty positioning.
- Empire BMX: Empire BMX is a BMX-specialist online retailer and one of the most established BMX-only e-commerce stores. It overlaps with Dan's Comp across complete BMX bikes, parts, apparel, and accessories, serving the same freestyle and race riders.
Emerging players
- Aliexpress BMX sellers: Aliexpress hosts a large number of low-cost Chinese BMX parts and accessories sellers. While product quality and selection depth differ significantly, they compete at the price-sensitive entry tier for commodity BMX components.
- Alienation BMX: Alienation is a BMX components brand (hubs, rims, brakes, pegs) that Dan's Comp currently retails. While primarily a manufacturer, Alienation sells direct-to-consumer online, creating partial channel overlap with Dan's Comp on parts sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dan's Comp social profiles
Digital presenceDan's Comp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dan's Comp leadership team
Management profileNumber of profiles
Profiles1 record
Dan's Comp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dan's Comp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dan's Comp
What does Dan's Comp do?
Dan's Comp is a specialized online BMX e-commerce retailer selling complete BMX bikes, replacement parts, accessories, clothing, maintenance products, and safety gear across freestyle, race, dirt jump, and bike life disciplines. All complete bikes are inspected and pre-assembled by in-house BMX mechanics prior to shipping, and the company operates two US distribution centers supporting direct-to-consumer fulfillment.
Is Dan's Comp a public or private company?
Dan's Comp is a private company. It is classified as unknown and is currently operating.
When was Dan's Comp founded?
Dan's Comp was founded in 1986. It employs 51 to 100 people.
Where is Dan's Comp based?
Dan's Comp is headquartered in Vernon Hills, United States, in the North America region.
How does Dan's Comp make money?
One revenue line is on record: product Sales.
Who are Dan's Comp's main competitors?
Broad incumbents on record are Amazon, REI and Dick's Sporting Goods. Direct peers are Jenson USA, Worldwide Cyclery, Chain Reaction Cycles, Sourcebmx and Empire BMX. Emerging players are Aliexpress BMX sellers and Alienation BMX.
Does Dan's Comp have an API?
No public API is recorded for Dan's Comp.
What industry is Dan's Comp in?
Dan's Comp's product category is BMX Bicycles and Parts Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 5945.