What Erwin does

Erwin Chrysler Dodge Jeep Ram is a privately-held, family-owned automotive dealership founded in 1975 and headquartered at 2775 S Co Rd 25A, Troy, Ohio. The company operates as an authorized Stellantis franchise dealer, holding exclusive rights to retail new Chrysler, Dodge, Jeep, and Ram vehicles, along with certified pre-owned and used inventory, within the Troy and Western Ohio service area (Dayton, Huber Heights, Vandalia, Piqua, Sidney). Its customer base is exclusively individual retail consumers, segmented across families (Chrysler Pacifica/Voyager minivans), off-road and outdoor enthusiasts (Jeep Wrangler, Gladiator, Grand Cherokee), truck buyers (Ram 1500/2500/3500), and performance-oriented shoppers (Dodge Charger, Durango). A Custom Factory Order program extends the transaction model beyond floor inventory to 4-12 week build-to-order configurations with lock-in pricing.

The dealership's product surface spans the full vehicle lifecycle: new vehicle sales (across four Stellantis brands and approximately 139 current new units), used and certified pre-owned sales, finance and insurance products with trade-in valuation and payment calculator tools, and a Mopar-certified service department offering factory-trained maintenance, diagnostics, and repairs using genuine OEM parts. Underlying technology consists entirely of OEM-provided platforms—Stellantis Uconnect with CONNECT ONE connected services (10-year plan included), Apple CarPlay/Android Auto integration, in-vehicle WiFi and wireless charging—and dealer-side workflow tools such as Botdoc for encrypted transaction documentation. Erwin has been recognized with Stellantis's Customer First Award and CARFAX recognition for vehicle history transparency.

Erwin's business model is a conventional franchise dealership revenue stack: one-time vehicle sales at MSRP adjusted by dealer discounts, manufacturer incentives (e.g., National Retail Bonus Cash of $3,500-$7,250, Military/First Responder Bonus Cash of $500), and a $398 documentation fee; transaction-fee revenue from F&I products and financing markups; and recurring service and parts revenue from Mopar genuine parts and labor. Pricing spans entry-level units (effective $28,700-$38,700) through mid-range ($35,000-$50,000), premium ($48,000-$57,000), and limited-production specialty vehicles such as the Wrangler Rubicon 392 Final Edition at $106,975 MSRP. Go-to-market relies on a physical showroom with digital inventory browsing, online service scheduling, parts ordering, and community-driven brand building rather than enterprise sales motion.

Name

Erwin

Legal name

Erwin Chrysler Dodge Jeep Ram

Website

https://erwinchryslerdodgejeep.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Erwin Chrysler Dodge Jeep Ram is a family-owned, single-location Stellantis franchise dealership in Troy, Ohio, founded in 1975, retailing new and used Chrysler, Dodge, Jeep, and Ram vehicles along with finance, parts, and certified Mopar service to retail consumers across Western Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles along with certified pre-owned and used vehicles. Revenue derived from MSRP pricing with dealer discounts, manufacturer incentives, and conditional offers affecting final transaction prices.
2. Finance and Insurance: Auto financing services including loan arrangement, trade-in valuation, and payment calculator tools. F&I products and financing markups contribute to revenue.
3. Service and Parts: Mopar parts sales and certified maintenance/repair services. Includes routine service (oil changes, diagnostics) and advanced repairs using genuine OEM components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Erwin Chrysler Dodge Jeep Ram is a family-owned automotive dealership in Troy, Ohio, founded in 1975, that sells new Chrysler, Dodge, Jeep, and Ram vehicles alongside pre-owned inventory. The dealership provides vehicle financing, parts, certified Mopar service, custom factory orders, and Uconnect Connected Services support to individual retail customers in western Ohio.

Product overview

Erwin Chrysler Dodge Jeep Ram is a family-owned car dealership in Troy, Ohio, operating since 1975. The company offers a unified portfolio of new and pre-owned vehicles across four Stellantis brands—Chrysler (minivans), Dodge (performance cars/SUVs), Jeep (off-road SUVs), and Ram (pickup trucks)—along with comprehensive supporting services. These services include factory-authorized Mopar parts and certified service, in-house and online financing, trade-in valuation, and a Custom Factory Order program for personalized vehicle builds. The dealership also provides Uconnect connected vehicle services with mobile app integration. As a traditional automotive dealership, Erwin's product portfolio is organized around vehicle sales as the core offering, with complementary finance, parts, and service modules that create a full vehicle lifecycle ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler Vehicles

Quantifiable outcome

• Customer First Award from Stellantis
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• StellantiscoreChannel Partner/ Reseller/ DistributorStellantis is the parent company of Chrysler, Dodge, Jeep, and Ram brands. Erwin Chrysler Dodge Jeep Ram operates as an authorized franchise dealer selling new vehicles, parts, and service for these Stellantis brands. The dealership has earned Stellantis's Customer First Award for excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery and vehicle vending machines. Comparable as a competitive threat disrupting the traditional dealership purchase experience with a digital-first model.

Broad incumbents

• Lithia Motors: One of the largest US automotive dealer groups with hundreds of stores across the US and UK. Comparable as a multi-brand franchised auto retailer driving aggressive consolidation and digital retail investment.
• CarMax: Largest US used vehicle retailer with a no-haggle pricing model. Comparable as a competitor for Erwin's used vehicle business, particularly as consumers increasingly weigh used over new.
• Sonic Automotive: US automotive retailer operating franchised dealerships plus EchoPark used vehicle stores. Comparable as a multi-brand franchised dealer with a parallel used vehicle strategy.
• AutoNation: Largest US automotive retailer operating ~300 dealerships across multiple OEMs. Comparable as a multi-brand franchised auto retailer; represents the scale and consolidation benchmark relevant to any dealership operation.
• Asbury Automotive Group: US automotive retailer operating franchises across multiple Sun Belt and other markets. Comparable as a multi-OEM franchised dealership group with growing digital retail capabilities.
• Group 1 Automotive: US and UK automotive retailer with diversified franchise and used vehicle operations. Comparable as a multi-brand dealer group combining new vehicle sales with service and parts operations.
• Penske Automotive Group: International automotive retailer with a diversified premium and volume franchise portfolio. Comparable as a multi-brand franchised dealership operator with emphasis on customer experience and diversified revenue streams.

Regional players

• Germain Motor Company: Family-owned automotive dealer group with locations across Ohio and other Midwest markets. Comparable as a regional, family-operated multi-brand franchise dealer in the same Midwest competitive geography.
• Suburban Collection: Michigan-based family-owned automotive dealership group with multiple franchise brands. Comparable as a regional, family-led multi-brand dealer group operating in a similar Midwestern market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EVERYBODYERWINS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erwin