The Modern Orthodontist

Name

The Modern Orthodontist

Legal name

The Modern Orthodontist

Website

https://themodernorthodontist.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Self-ligating braces
• Digital orthodontic imaging
• Orthodontic care

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through fees charged for orthodontic treatment plans, which may include braces (metal and clear Damon braces), Invisalign clear aligners, and retainers. Treatment fees are typically paid over the course of treatment (often 1-2 years) with initial payments upon appliance placement and ongoing adjustments. The practice accepts most dental insurance plans and offers in-house financing and customized payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Modern Orthodontist is a private orthodontic practice that provides comprehensive orthodontic treatment services for children, teens, and adults. Core offerings include self-ligating Damon Braces (regular and clear ceramic), Invisalign and Invisalign Teen clear aligners, accelerated treatment with AcceleDent Aura, and 3D digital treatment planning with Insignia Advanced Smile Design. The practice supports these services with in-house diagnostics (3D radiography, iTero intraoral scanning) and offers complimentary initial exams, virtual assessments, post-treatment retainers, and interest-free in-house financing.

Product overview

The Modern Orthodontist is an orthodontic practice offering a comprehensive suite of teeth-straightening treatments. The core offerings center on two main product categories: Damon Braces (traditional and clear self-ligating braces) and Invisalign clear aligners (including a teen-specific version). These are supported by advanced technology add-ons including AcceleDent Aura (accelerated treatment device), Insignia 3D smile design planning, and iTero digital scanning. The practice provides complete orthodontic care including initial exams (complimentary), diagnostic imaging (3D X-rays), indirect bonding techniques, retainers for post-treatment retention, and virtual assessment options. The treatment philosophy combines modern technology with the practice's artistic approach, as reflected in their modern art museum-inspired office design.

Differentiator

Problem solved

Functional benefit

Products and services

• Damon Braces (Regular and Clear) Self-ligating orthodontic braces using the Damon System with tie-less brackets that reduce friction and pressure on teeth for more comfortable movement. Available in regular metal and clear ceramic options. Adjustments needed every 8-10 weeks instead of every 6 weeks, potentially saving up to 4 appointments over a 2-year treatment. For patients of all ages seeking traditional orthodontic correction.
• Invisalign Clear aligner orthodontic treatment using virtually invisible removable aligners. Patients can remove aligners for eating and oral hygiene. The practice holds VIP Diamond Provider status, ranking in the top 1% of Invisalign providers nationwide. For teens and adults seeking discreet orthodontic treatment.
• Invisalign Teen Clear aligner treatment specifically designed for teenage patients, featuring compliance indicators that fade from blue to clear to help gauge wear time. For adolescent patients seeking orthodontic correction with a removable option.
• Complimentary Initial Exam First-visit consultation including office tour, photos, 3D X-rays, exam by Dr. Schnepper, and discussion of treatment options. Available both in-office and via virtual assessment. Free of charge for prospective patients.
• Virtual Assessment Remote orthodontic consultation option using web-based forms (JotForm) allowing prospective patients to begin the assessment process without visiting the office in person.
• Retainers Post-treatment orthodontic retention devices used to maintain tooth positions after braces or aligner treatment is complete. Available in Hawley and clear Essix styles.

Quantifiable outcome

• Up to 50% faster tooth movement with AcceleDent Aura
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AetnaOthersThe Modern Orthodontist participates in the Aetna dental network, allowing Aetna-insured patients to receive in-network benefits at the practice.
• Delta Dental (Premier, PPO, Preferred)OthersThe practice participates in Delta Dental Premier, Delta Dental PPO, and Delta Dental Preferred networks, offering in-network savings for Delta-insured patients.
• United ConcordiaOthersThe Modern Orthodontist participates in the United Concordia dental network, providing in-network orthodontic benefits for United Concordia members.
• RegenceOthersThe practice is a participating provider in the Regence insurance network, offering in-network orthodontic coverage.
• CignaOthersThe practice participates in the Cigna dental network (Cigna radius), providing in-network benefits for Cigna members.
• GuardianOthersThe Modern Orthodontist participates in the Guardian dental network, offering in-network orthodontic benefits to Guardian-insured patients.
• Vancouver School District (local schools)coreStrategic or Co-development PartnerThe practice created a Partners in Education program in 2011, donating $100 per patient to their school when a patient begins full treatment. The practice sponsors sports teams, biking teams, art programs, fundraising efforts, and school trips. It also displays student art in the office and hosts annual art shows featuring middle school student work from multiple local schools including Jason Lee, Thomas Jefferson, Alki, Vancouver School of Arts and Academics, McLoughlin, Gaiser, King’s Way, and more.
• Local Partner Dentists (referring dentists)coreChannel Partner/ Reseller/ DistributorThe practice maintains referral relationships with local general dentists who refer patients for orthodontic treatment. The practice hosts events for referring dentists such as the Pumpkin Decorating Contest, where local dental practices compete and the winning practice receives a complimentary lunch for their staff.
• Girl Scouts of SW WashingtonminorStrategic or Co-development PartnerThe practice hosts Girl Scout Troop 40968 and other local troops for educational tours including interactive stations on orthodontics, dental health, oral hygiene, nutrition, and art projects. Each scout receives a dental health badge and goes home with hygiene supplies and healthy snacks.
• Moms Place Maternity (local charity)minorOthersDuring the annual Halloween Candy Buy Back program, the practice donates $1.00 for every $1.00 spent buying candy back from kids to Moms Place Maternity, a local charity in Battle Ground offering housing and services for homeless pregnant women and women with children.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intraoral scanner — both of which are core products used at TMO. Comparable as the platform/technology provider whose provider-tier designations (Diamond, Platinum) directly drive TMO's competitive positioning and patient acquisition.

Broad incumbents

• Heartland Dental: Largest dental support organization in the US, supporting primarily general dentistry offices some of which offer orthodontic services. Comparable as an operator competing for the same suburban patient pool with DSO-style scale advantages, although orthodontics is not its core specialty.
• Aspen Dental: Large dental support organization operating hundreds of branded offices offering general dentistry plus orthodontic services including clear aligners. Comparable as a multi-site operator competing for the same suburban orthodontic patient, though ortho is a subset of its broader portfolio.
• Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic dental services including braces and clear aligners. Comparable as a scaled operator offering similar orthodontic services to similar suburban demographics, though orthodontics is part of a broader dental portfolio.
• Western Dental & Orthodontics: Multi-state DSO offering general dentistry and orthodontic services including braces and clear aligners. Comparable because it provides the same orthodontic product set in similar suburban markets, but as part of a much broader dental services portfolio.
• Pacific Dental Services: Large DSO supporting general dentistry and multi-specialty practices, many of which offer orthodontic services including clear aligners. Comparable as a scaled dental services platform with overlapping patient demographics, although orthodontics is one of several service lines.
• Gentle Dental: Multi-location dental group operating in the Pacific Northwest (including Oregon and Washington) offering general dentistry plus orthodontic services. Comparable as a regional incumbent competing for the same Portland/Vancouver metro patient base, though ortho is one line within a broader practice.

Emerging players

• Candid Co. Direct-to-consumer clear aligner brand targeting price-sensitive adult orthodontic patients with at-home impression kits and remote monitoring. Comparable because it competes for the same adult clear-aligner patient pool that TMO serves with its VIP Diamond Invisalign offering, but via a fundamentally different (remote) delivery model.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US, operating multi-location orthodontic clinics offering braces and Invisalign. Directly comparable because it sells the same core orthodontic services (Damon-style braces, Invisalign, retainers) to similar patient segments, but at scale across multiple geographies.
• Image Orthodontics: Multi-location orthodontic practice group offering braces and clear aligners in the US Pacific Northwest and California markets. Comparable as a directly competing ortho-focused group practice operating in overlapping Pacific Northwest geographies with a similar braces-plus-Invisalign service mix.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/themodernortho
• YouTubeyoutube.com/user/DrGretchenSchnepper/playlists
• Facebookfacebook.com/themodernorthodontist
• LinkedInlinkedin.com/company/the-modern-orthodontist
• Instagraminstagram.com/themodernorthodontist

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern Orthodontist