Chokwang Paint

What Chokwang Paint does

Chokwang Paint Co., Ltd. (조광페인트 주식회사) is a publicly traded South Korean specialty chemicals manufacturer founded in 1947 in Busan, producing paints and coatings for architectural, industrial, automotive refinish, wood, floor/waterproofing, powder, UV/EB curing, and electronic materials applications. The company operates three R&D centers (Busan, Umseong, Gunpo), manufacturing facilities in Busan and Umseong, a Vietnam production subsidiary (Chokwang Vina), and a sales office in Shanghai, supported domestically by six regional sales offices and a 570+ dealer/agency network with computerized color matching (Speed Color/CCM, 13,000+ colors) and an apartment repainting one-stop service. Revenue is generated primarily through one-time product sales across this diversified portfolio, with ancillary revenue from technical consulting, paint academy training (CKPA, est. 2012), and exclusive distribution of BASF's Glasurit premium automotive refinish line under a 1994 technology partnership. Core technology differentiation rests on Korea's first ECO Mark-certified eco-friendly architectural paints, solvent-free 100% solid powder coatings (POWLAC), proprietary UV/EB curing systems, and a KOLAS-accredited chemical materials testing laboratory (accredited February 2026), with newer investments targeting UV-blocking Optical Clear Adhesive (OCA) for displays via a VisCure/LG Display PoC (CES 2026) and EV battery coatings exhibited at InterBattery 2026. FY2025 (제59기) revenue of 194.4 billion KRW (~$140M USD) marks a two-year decline from 240.5 billion KRW in FY2024 and 246.5 billion KRW in FY2023, while governance reflects a family-influenced publicly listed structure with Yang Seong-a as CEO and Song Gyeong-ja as Chair as of March 31, 2026.

Name

Chokwang Paint

Legal name

조광페인트 주식회사

Website

https://ckpc.co.kr

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Chokwang Paint is a 1947-founded South Korean specialty coatings manufacturer producing architectural, industrial, automotive refinish, wood, powder, and electronic-material paints via 570+ domestic dealers and operations in Vietnam and China, with FY2025 revenue of 194.4 billion KRW (~$140M USD).

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

Keywords

• Architectural paints
• Industrial coatings
• Automotive refinish paints
• Powder coatings
• Eco-friendly coatings

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Paints and Coatings Sales: Primary revenue from manufacturing and selling various paint and coating products including architectural, industrial, automotive refinish, wood coatings, floor/waterproofing, powder coatings, UV curing, and electronic materials.
2. Technical Services and Consultation: Revenue from technical support, color design consulting, and paint academy training services.
3. Dealer Network Revenue: Revenue from managing the extensive dealer/agency network across Korea, with some dealers being exclusive brand representatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Chokwang Paint is a South Korean paint and coatings manufacturer producing architectural paints, industrial coatings, automotive refinish paints (Glasurit/BASF), wood coatings, powder coatings, UV/EB curing coatings, and electronic materials. The company also provides technical services including color design consulting, Speed Color (CCM) computerized color matching, apartment repainting systems, and industry training through its CKPA Paint Education Center, distributing through an extensive dealer network across South Korea with manufacturing facilities in Korea and Vietnam.

Product overview

Chokwang Paint operates as a comprehensive paint manufacturer with a diversified portfolio spanning multiple product categories and services. The core offering includes architectural paints (자연N eco-friendly line, KS-standard products), industrial coatings (데스몬, 프로폰, 에폭시 systems), wood coatings (실카탄, 퍼니졸, 스테인), powder coatings (파우락/POWLAC), plastic coatings, UV/EB curing coatings, electronic materials, adhesives, energy-saving products (에버쿨, EverInsul), floor/waterproofing (엘라탄, 에피푸로아), and heavy-duty coatings. The company holds a strategic automotive refinish partnership with BASF for the Glasurit premium brand and offers color-related services including the Speed Color System (13,000+ colors), color consulting, and apartment repainting services. Recent innovations include UV-blocking OCA technology developed in partnership with VisCure for display applications. The company maintains KOLAS-accredited testing facilities and operates the CKPA paint education center for industry workforce development.

Differentiator

Problem solved

Functional benefit

Brands

• 자연N (Jayeon-N): Premium eco-friendly water-based paint - first in Korea to receive ECO mark certification
• 엘라탄 (Elathane)
• 에버쿨 (EverCool)
• 마블에폭시 (Marvel Epoxy)
• 파우락 (POWLAC)
• 실카탄 (SIRCATAN)
• 스테인 (STAIN)
• 데스몬 (DESMON)
• 프로폰 (FROPON)
• DCS페인트 (Discolor System)
• 에피푸로아/에피데크 (Epifloor/Epideck)
• 에버프로텍 (EverProtec)
• 퍼니졸 (Purnisol)
• 유비락 (Ubilac)

Products and services

• 자연N (Jayeon-N) Premium Eco-Friendly Water-Based Paint Premium eco-friendly water-based interior/exterior paint, Korea's first to receive ECO Mark certification, designed for residential and commercial buildings requiring low-VOC, formaldehyde-free formulations.
• 엘라탄 (Elathane) Water-Based Waterproof Floor Coating Water-based waterproof floor coating system designed for easy application in modern construction projects, providing waterproofing and durability for floor surfaces.
• 에버쿨 (EverCool) Cool Roof Paint Energy-saving reflective roof paint that lowers indoor temperatures by reflecting solar heat, designed for commercial and industrial rooftops seeking energy efficiency.
• 마블에폭시 (Marvel Epoxy) Interior Floor Coating Solvent-free transparent epoxy interior floor coating using special epoxy resin and modified amine with metallic pearl additive for decorative, high-gloss flooring finishes.
• 파우락 (POWLAC) Eco-Friendly Powder Coating Eco-friendly powder coating with 100% solid content and no volatile solvents, used for metal and industrial applications where environmental compliance and efficiency are required.
• 실카탄 (SIRCATAN) Wood Urethane Coating Two-component urethane coating with reduced free TDI content for wood finishing, produced under technology license from Italian partner SIRCA to minimize toxic harm to humans.
• 데스몬 (Desmon) Chemical-Resistant Urethane Coating Two-component urethane coating formulated with acrylic polyol resin and isocyanate, used in industrial and chemical environments requiring chemical resistance, adhesion, weatherability, and durability.
• 프로폰 (Fropon) Fluorine Resin Coating Super-weather-resistant fluorine resin coating using special ceramic pigments, designed for exterior structures requiring outstanding weatherability and long service life.
• DCS Paint (Discolor System) Acid/Alkali Leak Detection Coating Specialty coating combining standard protective paint properties with acid/alkali leak detection capability, used on chemical facility tanks and pipelines to enable rapid visual identification of leaks.
• 자연N 우드스테인 (Jayeon-N Wood Stain) Eco-friendly wood protective stain that maintains natural wood grain and texture, used on furniture, interior wood surfaces, and wooden construction elements.
• Glasurit Premium Automotive Refinish Paint Premium automotive refinish paint brand (BASF Glasurit) supplied to Korean automotive body repair shops and dealerships under the BASF partnership, incorporating nano-technology for color matching and finish quality.
• UV-Blocking Optical Clear Adhesive (OCA) Technology Proprietary UV-blocking optical clear adhesive technology using visible light for curing while blocking over 99% of UV rays in a single layer, eliminating the need for separate UV-blocking films in display manufacturing applications.
• Apartment Repainting System Service One-stop apartment repainting service including environmental diagnosis, construction planning, color planning, and technical support, offered to apartment complexes and property managers through dedicated regional teams.
• Speed Color System (CCM) Color Matching Service Computerized color matching service available at CCM-equipped dealer locations, providing 13,000+ color options with approximately 3-minute mixing time, consistent color reproduction for reorders, and economy pricing for dealers and end users.
• Color Design Consulting Service Color design consulting service that analyzes building usage and surrounding landscape to propose color schemes for architectural and commercial projects, supporting developers, contractors, and design firms.
• CKPA Paint Education Center Training Service Paint education and training service operated since 2012, providing free professional training to SME workers, facility lending, talent matching, and HRD services for member companies in the coating industry.

Quantifiable outcome

• First in Korea to receive ECO Mark certification for eco-friendly paint products
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VisCurecoreStrategic or Co-development Partner · 6 January 2026VisCure, a deep-tech startup supported by Seoul Business Agency, is conducting Proof of Concept (PoC) projects with LG Display and Chokwang Paint for proprietary UV-blocking Optical Clear Adhesive (OCA) technology. The innovation uses visible light for curing while blocking over 99% of UV rays with a single layer, eliminating the need for separate UV-blocking films in display manufacturing.
• BASFcoreStrategic or Co-development PartnerTechnology partnership since 1994 with BASF Group's BASF Coatings division. Chokwang Paint supplies Glasurit premium automotive refinish paint products to the domestic import and luxury car market. BASF provides technology and the Glasurit brand while Chokwang Paint manages distribution and local operations.
• SIRCA (Italy)coreTechnology or IntegrationTechnology licensing partnership with Italian company SIRCA for wood coating technology. Produces SIRCATAN wood coating products in Korea with improved TDI content for reduced toxicity.
• Jotun KoreaminorChannel Partner/ Reseller/ DistributorListed as family site/affiliate company relationship for Jotun paint brand distribution in Korea.
• Seoul Business AgencyminorOthersSeoul Business Agency provides support to VisCure startup which is conducting PoC projects with Chokwang Paint and LG Display for UV-blocking technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• BASF Coatings: Global coatings division and Chokwang's Glasurit technology partner. Strategic partner in automotive refinish but also a competitor in OEM and industrial coatings globally.

Direct peers

• Asian Paints: Asia's largest decorative paint manufacturer with strong dealer-distribution model. Comparable in distribution-led go-to-market, broad product portfolio, and emerging expansion into industrial/specialty coatings.
• KCC Corporation: Major Korean paint, coatings, and chemicals manufacturer (formerly including Kangnam Jevisco). Closest direct Korean competitor with overlapping architectural, industrial, and decorative paint portfolios serving the same domestic construction and industrial base.
• Kansai Paint: Japanese paint manufacturer with strong Asian presence in automotive, architectural, and industrial coatings. Closely comparable in product mix, regional focus, and partnership-driven technology strategy.
• Samhwa Paint Industrial: Korean paint manufacturer producing architectural, industrial, marine, and protective coatings. Direct domestic peer with similar product breadth and Korean construction market exposure.
• Noroo Paint & Coatings (Noroo Holdings): Leading Korean paint and coatings company with comparable architectural, industrial, and automotive refinish product lines. Direct competitor across Chokwang's Korean dealer network and B2B segments.

Broad incumbents

• AkzoNobel: Global decorative paints (Dulux) and industrial coatings incumbent. Competes in Korea's architectural and refinish segments with global R&D resources and broad sustainability credentials.
• Nippon Paint Holdings: Global paint major with significant Korean and Asian operations (acquired DGA Group/DAI Nippon Toryo footprint). Competes in architectural and industrial coatings with vastly larger R&D and scale.
• Jotun: Norwegian paints and coatings major; notably Chokwang's own Korean affiliate 'Chokwang Jotun' distributes Jotun's brand domestically. Overlap across marine, protective, and decorative coatings.

Regional players

• Toa Paint (Thailand): Leading Southeast Asian paint manufacturer serving Thailand and ASEAN markets. Comparable product range (architectural, industrial, marine) and useful reference point for Chokwang's Vietnam manufacturing expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ckokwangpaint
• Facebookfacebook.com/chokwangpaint
• Instagraminstagram.com/chokwang_paint/?igshid=vwhjy8bl8nl0
• LinkedInlinkedin.com/company/chokwang-paint-co.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chokwang Paint