Sandefjord Broadband

What Sandefjord Broadband does

Sandefjord Bredbånd AS is a Norwegian fiber-to-the-home (FTTH) broadband and television provider serving residential and business customers in Sandefjord municipality. Founded in January 2004 as a municipal enterprise (kommunalt foretak) following a 2001 city council approval and a December 2003 partnership agreement with Lyse Tele AS, the company has spent more than two decades building a GPON-based fiber network that reaches approximately 99% of residential and commercial properties in the 'old' Sandefjord municipality. Following a sale completed in approximately May 2023, the company is now majority-owned (89.9%) by Swedish infrastructure fund Infranode AB, with Lyse Teleinvest AS (the investment arm of the Lyse Group) holding the remaining 10.1%. The company employs 19 full-time-equivalent staff, operates from a single headquarters at Nygårdsveien 80 in Sandefjord, and is certified as a Miljøfyrtårn (Eco-Lighthouse) business.

The product portfolio centers on three core offerings: symmetric fiber broadband (speeds from 10/10 Mbps up to 10/10 Gbps for both residential and enterprise); Altibox TV, a points-based entertainment platform bundling channels and streaming services (Netflix, Viaplay, HBO Max, etc.) over Android TV hardware; and managed WiFi solutions (Wifi Total optimization and Wifi 6 mesh via Altibox Wifi Overalt). The company resells Altibox content, TV platform, and EnID authentication from Lyse Tele under a partnership dating to the company's founding, while owning and operating the local fiber infrastructure. Supplementary products include Altibox Bedrift Premium (Cisco Meraki-powered business WiFi and security bundle), Mobil Backup (mobile failover for businesses), SLA tiers (Standard and Gull at NOK 599/month), and value-added services such as the 'Rett På Nett' home-visit consultation service and free quarterly TV courses. Business customers are supported by a dedicated enterprise sales team with named account management (e.g., Sales Manager Bedrift Fredrik Stangeby).

Revenue is generated primarily through monthly recurring subscriptions: residential internet at approximately NOK 929/month for a 250/250 Mbps tier, TV bundles starting at NOK 1,389/month, business fiber with paid SLA uplifts, WiFi equipment rental at NOK 49/month per mesh unit, and enterprise security add-ons. The go-to-market model is hybrid — direct field sales for enterprise, inside sales through a customer service center (weekdays 08:00-18:00), self-service via the sfjbb.no website with availability checking, and the unusual on-site home-visit service. An active community sponsorship program (Sandefjord Bredbånd sponser) targeting local sports, culture, startups (Gründeriet since 2016), and senior digital inclusion (Seniornett) functions as both brand-building and customer acquisition, with grants up to NOK 10,000 per recipient. The company's brand is reinforced by EPSI Rating Norge recognition: Norway's most satisfied broadband customers in 2023 (consecutive), and the largest year-over-year TV customer satisfaction improvement among Norwegian providers in 2024.

Name

Sandefjord Broadband

Legal name

Sandefjord Bredbånd AS

Website

https://sfjbb.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandefjord Bredbånd AS is a Norwegian FTTH broadband and TV provider serving Sandefjord municipality, operating a GPON fiber network covering ~99% of properties. Founded 2004 as a municipal enterprise, it is now majority-owned (89.9%) by Infranode AB and resells the Altibox platform from Lyse.

Ownership category

akta.pro rank

Product category

Broadband Internet & Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Fiber broadband internet
• Television streaming services
• Business connectivity solutions
• Managed wifi networking
• Telecommunications services

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Internet Subscriptions: Monthly recurring subscription fees for fiber broadband internet services to residential customers in Sandefjord municipality. Pricing tiers based on speed (e.g., 250/250 Mbps at kr 929,- per month). Fiber coverage extends to approximately 99% of residential buildings in 'old' Sandefjord municipality.
2. TV and Entertainment Packages: Subscription revenue from TV packages including channel bundles, streaming service access (Netflix, Viaplay, HBO Max, etc.), and sports content. Customers use a point-based system to select preferred channels and streaming services. Additional points can be purchased (50 extra points for 99 kr).
3. Business/Enterprise Fiber Services: Dedicated fiber connections for businesses with symmetric speeds from 10/10 Mbps to 10/10 Gbps. Includes SLA packages (Standard included, Gull at 599,- per month for 24/7 service), security solutions, and mobile backup options.
4. WiFi Equipment Rental: Monthly rental revenue from Wifi Overalt mesh units (Wifi 6 technology) at kr. 49,- per month per unit, with 299,- establishment fee for first unit.
5. Enterprise Security Services: Additional revenue from security add-ons including Cisco Meraki firewall (from kr. 199,- per month), content filtering (from kr. 299,- per month), and DDoS protection services.
6. Wholesale Dark Fiber: Wholesale access to dark fiber in areas developed with public subsidy support. Available in designated development zones within old Sandefjord municipality for other telecom operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sandefjord Bredbånd is a local fiber broadband, television, and telephony provider serving residential and business customers in the Sandefjord municipality of Norway through the Altibox partnership. The company builds, owns, and operates an FTTH/GPON fiber network reaching approximately 99% of properties in "old" Sandefjord and delivers symmetric internet speeds up to 10/10 Gbps, the Altibox TV and streaming platform, managed wifi mesh, and business security/SLA bundles. Supplementary services include home-visit technical support (Rett På Nett), free TV training, mobile backup, and wholesale dark fiber to other operators.

Product overview

Sandefjord Bredbånd is a local fiber broadband and television provider serving the Sandefjord municipality in Norway. It operates as part of the Altibox partnership (powered by Lyse Tele) and offers a bundled product portfolio centered on three core offerings: fiber broadband internet (fiberbredbånd), Altibox TV (television and streaming), and managed wifi services (Wifi Total / Altibox Wifi Overalt). The Altibox TV platform is a points-based entertainment system where customers receive a monthly allocation of points to freely select and swap channels and streaming services (Netflix, Viaplay, Max, HBO Max, etc.) via Mine sider. Supplementary services include Rett På Nett (on-site technical support visits), Tv-kurs (free customer training sessions), Altibox App (mobile TV streaming), and business-specific packages such as Altibox Bedrift Premium (Cisco Meraki-powered business wifi and security), Mobil Backup (failover), and SLA tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Sandefjord Bredbånd sponser: The company's local sponsorship program that provides financial support to local sports clubs, cultural activities, and community organizations in Sandefjord.
• Rett På Nett

Products and services

• Fiberbredbånd (Fiber Broadband Internet) Symmetric fiber broadband internet delivered via the Altibox partnership, with speeds from 10/10 Mbps up to 10/10 Gbps for residential and business customers in Sandefjord municipality. Fiber is built to approximately 99% of properties in the 'old' Sandefjord area, with public IPv4 and optional mobile backup available for businesses.
• Altibox TV Android TV-based television and streaming platform bundled with fiber broadband, offering live channels, on-demand content, and a points-based channel picker (Mine sider) granting access to multiple streaming services including Netflix, Viaplay, Max, and HBO Max.
• Wifi Total Whole-home wireless optimization service that tests recommended wireless devices, provides placement guidance, and offers installation support to ensure stable wifi coverage throughout the customer's home.
• Altibox Wifi Overalt Wifi 6 mesh networking product using multiple access points to extend broadband coverage throughout the home, providing stable wifi in all rooms with a 60-day satisfaction guarantee and rental from kr 49 per month per unit.
• Rett På Nett

Quantifiable outcome

• 99% fiber coverage of residential and commercial buildings in service area
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Seniornett SandefjordminorGTM or Marketing Partner · 1 January 2022Non-profit organization helping seniors (65+) with digital literacy. Partnership includes sponsorship funding and collaborative TV courses. Organization grew from 8 to 90 members since fall 2022.
• GründerietminorGTM or Marketing Partner · 1 January 2016Coworking space and startup hub in Sandefjord center. Sandefjord Bredbånd is a key sponsor since 2016, providing fiber internet and financial support. Over 100 companies in the ecosystem. Important for local startup community engagement.
• Lyse Tele AS (Altibox)coreTechnology or Integration · 1 January 2004Long-term partnership since 2004 where Lyse Tele provides Altibox TV and internet content services over Sandefjord Bredbånd's fiber infrastructure. Sandefjord Bredbånd builds and maintains fiber network while Lyse provides content platform, streaming services, and branding. EnID authentication system provided by Lyse Group.
• Cisco MerakicoreTechnology or IntegrationTechnology partnership providing security solutions including MX68 firewall hardware/software, content filtering, and DDoS protection for business customers through Altibox Bedrift Premium service.
• Sandefjord kommune (Sandefjord Municipality)minorOthersSandefjord Municipality was the former owner of Sandefjord Bredbånd (sold to Infranode/Lyse in 2024) and remains a major customer renting municipal land for node locations. Important stakeholder and customer relationship.
• Seim-selskapene (Seim Maskin, Seim Asfalt, Seim Gjerde)minorOthersEnterprise customer example: Three construction/infra companies with combined revenue NOK 141M and 44 employees. Using Altibox Bedrift Premium with Cisco Meraki security. Demonstrates local business digital infrastructure partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BKK Breiband (Eviny): Vestland-region (Bergen area) fiber ISP and Altibox partner serving residential and business customers over its own FTTH infrastructure. Directly comparable as a local/regional Altibox-affiliated fiber operator with a similar mix of residential, B2B, and wholesale revenue streams.
• Agder Breiband: Agder-region fiber ISP and Altibox partner operating a regional FTTH network. Closely matches Sandefjord Bredbånd's profile: locally owned/operated fiber, Altibox content resale, residential and B2B focus, and a similar community-rooted brand.
• NTE Marked (NTE Bredbånd): Trøndelag-region energy/utility-owned fiber ISP and Altibox partner operating an FTTH network serving both residential and business customers. Highly comparable: utility-originated operator, Altibox reseller model, B2B and residential mix, and similar community-anchored GTM.
• Eidsiva Bredbånd: Innlandet-region fiber ISP and Altibox partner that builds, owns, and operates a regional FTTH network and resells Altibox content/internet services to residential and business customers — almost identical business model and partnership structure to Sandefjord Bredbånd, but at a larger multi-municipality scale.
• Lyse (Altibox): Parent of the Altibox platform and owner/operator of an FTTH network in the Stavanger region using the same Altibox content, TV, and authentication stack. Sandefjord Bredbånd is itself an Altibox partner, making Lyse both supplier and the closest functional peer in business model, technology stack, and customer offering.

Broad incumbents

• Telenor Norge: Norway's incumbent national telecom, offering fixed broadband (fiber, xDSL, 5G FWA) and TV across every municipality including Sandefjord. Overlaps directly on product set but competes as a national-scale incumbent rather than a local fiber specialist, and serves as the primary share donor/gainer in the Sandefjord market.
• GlobalConnect Norge: Nordic fiber infrastructure and wholesale/enterprise connectivity provider with Norwegian fiber assets. Comparable in the B2B/wholesale fiber and dark-fiber segments that Sandefjord Bredbånd serves, but GlobalConnect's center of gravity is enterprise and carrier wholesale rather than residential retail.
• Telia Norge: Major Norwegian fixed and mobile operator (formed via the merger of Telia and Get) offering fiber, cable broadband, and TV nationwide, including the Sandefjord area. Directly competes for the same residential and B2B customers with national-scale economics, but is not a local FTTH specialist.

Emerging players

• Signal Bredbånd: Norwegian regional fiber ISP expanding FTTH in parts of Eastern Norway. Comparable as a smaller, growth-stage fiber operator pursuing similar residential and B2B fiber economics, though not affiliated with the Altibox ecosystem.
• Ice Communications: Norwegian mobile and 5G fixed-wireless access (FWA) operator that competes for the same residential broadband wallet in regions like Sandefjord, especially where FTTH is unavailable or priced at a premium. Represents the primary wireless-substitution threat to a saturated FTTH footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sandefjordbredband
• Instagraminstagram.com/sandefjordbredband

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandefjord Broadband