What Chromatique Salon does

Chromatique Salon is a privately held, founder-led premium hair salon headquartered at Bellevue Place in Bellevue, Washington, with a second location in Gilman Village in Issaquah, Washington. Founded in 2013 and currently operating with 11-50 staff (approximately 11 named stylists plus support), the company delivers hair design, precision cuts, comprehensive coloring (Full Color, Highlights, Balayage, Foilayage, Babylights, Bleach + Tone), hair extensions (including a proprietary "Chromatique Method" hand-tied technique co-created by co-founder Elle Levine), color corrections and treatments, and consultation services. It serves premium individual consumers in the Seattle metro area, with brand visibility extended through community sponsorships (Seattle Seahawks Dancers, Northwest pageants) and premium brand partnerships (R+Co, Oribe).

Beyond in-salon services, Chromatique operates the Chromatique Hair Co. sub-brand, which includes the Evée luxury extension care product line developed by founder and CEO Samantha Lawrence. Products and selected stylist tools are sold direct-to-consumer through a Shopify e-commerce storefront, while appointments are managed via the Boulevard booking platform. Pricing is quote-based with $50 extension consultations and deposits required for new installs, supported by an internal Apprentice Program that supplies the company's stylist pipeline. The company is wholly founder-owned with no evidence of institutional, private equity, or venture capital backing.

Chromatique monetizes primarily through per-chair professional services revenue across two retail locations, supplemented by appointment-fee revenue (consultations and deposits) and ancillary product/merchandise sales through Shopify. Its distribution is regional (Pacific Northwest), with the website and individual-stylist Instagram handles functioning as primary digital channels for top-of-funnel brand awareness and bottom-of-funnel appointment capture. The company has earned the 2024 425 Business 40 Under 40 recognition and 2024 and 2025 Global Beauty Awards Best Entrepreneur awards for its CEO, reflecting elevated category positioning within the regional luxury beauty segment.

Name

Chromatique Salon

Legal name

Chromatique Salon

Website

https://chromatiquesalon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Chromatique Salon is a founder-led, premium hair salon operating two retail locations in Bellevue and Issaquah, Washington. It serves individual consumers with precision cuts, coloring, proprietary hand-tied extensions, treatments, and a branded extension-care product line.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Hair coloring services
• Hair extensions
• Professional hair styling
• Premium salon services

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hair Services: Service-based revenue from hair coloring, cuts, extensions, transformations, treatments, and add-on services. Appointments booked through Boulevard booking system.
2. Product Sales (Chromatique Hair Co.): Sale of professional hair care products and tools through Shopify e-commerce store. Curated professional tools, merch, and luxury hair care products.
3. Consultation Fees: Extension consultations priced at $50. Deposits required at consultation to book new installs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chromatique Salon is a premier hair salon operating from two locations in Bellevue and Issaquah, Washington. The salon delivers a comprehensive suite of in-person hair services including precision haircuts, professional coloring (Full Color, Highlights, Balayage, Foilayage, Babylights, Bleach + Tone), premium hand-tied hair extensions, color correction and treatment services (Fusio Dose, Kerastase Premiere), and add-on services. The company also sells professional hair care products and tools via its Shopify e-commerce store under the Chromatique Hair Co. sub-brand, including the proprietary Evée luxury extension care line.

Product overview

Chromatique Salon is a premier hair salon operating from two locations in Bellevue and Issaquah, WA. The salon offers a comprehensive suite of hair care services organized around six core offerings: Haircuts + Style, Color Services (including Full Color, Highlights, Balayage, Foilayage, Babylights, and Bleach + Tone), Hair Extensions (Hand Tied with 14", 18", and 22" lengths), Transformation + Treatment services, Add Ons (Gloss, Mini Highlight, Tinsel, and concierge services), and Consultations. The salon also operates Chromatique Hair Co., a sub-brand encompassing their proprietary product line including Evée, a luxury extension care line. Services are primarily delivered through their Boulevard booking platform and products are sold via their Shopify e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• Chromatique Hair Co. Premium hair extension and care brand designed for the modern, high-end consumer, including the Evée luxury extension care line.

Products and services

• Haircuts + Style Expert haircuts and voluminous, stylish blowouts for rejuvenating transformations, available to individual salon clients at Chromatique Salon.
• Color Services Comprehensive hair coloring services including Full Color, Bleach + Tone, Highlights, Babylights, Balayage, and Foilayage for vibrant transformations, delivered by Chromatique stylists to individual salon clients.
• Hair Extensions Premium hand-tied extension services available in 14", 18", and 22" lengths, plus Hand Tied Extension Maintenance and removal services, providing seamless blending with natural hair for added length and volume.
• Transformation + Treatment Advanced color correction and treatment services including Fusio Dose and Kerastase Premiere, designed to revitalize hair health and beauty.
• Add Ons Enhancement services including Gloss, Mini Highlight, Tinsel, Extra color options, Concierge, and On-Site Services, offered to individual salon clients to tailor and elevate their service.
• Consultations Personalized consultation services including New Client Consultation, Basic Consultation, Extension Consultation ($50), Fashion Color Consultation, and Color Correction Consultation, helping clients plan services and book installs with required deposits.
• Chromatique Hair Co. Sub-brand offering premium hair extension and care products for the modern, high-end consumer, including the proprietary Evée luxury extension care line, distributed via the Shopify e-commerce store.
• Evée Luxury Extension Care Line Luxury extension care line featuring multi-benefit, clean formulations designed to protect and enhance long-wear extensions, developed by Samantha Lawrence and sold via the Chromatique Hair Co. Shopify store.

Quantifiable outcome

• Multiple 5-star reviews from satisfied clients

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Seattle Seahawks DancersminorGTM or Marketing PartnerChromatique Salon is a sponsor of the Seattle Seahawks dancers, providing community support and brand visibility through sports team association.
• NW PageantsminorGTM or Marketing PartnerSponsorship of Northwest pageants, supporting beauty pageant contestants and gaining visibility within the regional pageant community.
• R+CocoreTechnology or IntegrationPartner brand whose products are used by stylists and featured in their work. Co-Founder Elle Levine has styled hair for NYFW with the R+Co team.
• OribecoreTechnology or IntegrationPremium hair care brand partner whose products are used and recommended by Chromatique stylists.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Madison Reed: Color-focused hair brand combining professional color services with a strong D2C product line. Comparable in pairing a salon-quality service experience with proprietary retail products (analogous to Evée).
• Olaplex: Professional bond-building hair treatment brand with salon and retail distribution. Comparable in targeting premium treatment services and building a clean, science-backed product line adjacent to salon services.

Broad incumbents

• Aveda: Estée Lauder-owned professional haircare brand sold through partner salons. Comparable in leveraging salon channels for product distribution and embedding premium brand positioning with stylists.
• Ulta Beauty: Largest US beauty retailer carrying professional haircare brands including R+Co, Oribe, and Olaplex — all partners of Chromatique. Comparable in monetizing premium haircare through both product retail and in-store salon services.
• Hand & Stone Massage and Facial Spa: National franchise in personal care services (massage, facials, hair removal). Comparable multi-location retail service model, subscription-style customer retention, and franchise-based expansion.

Direct peers

• Gene Juarez Salons & Spas: Long-established Pacific Northwest salon and spa chain with multiple locations in the Seattle/Bellevue market. Direct competitor for premium clientele, color services, and stylists in the same geography.
• Drybar: National premium blowout and hair services chain with strong brand identity. Comparable premium positioning, multiple-location retail model, and similar product extension strategy into branded tools and haircare.
• Blo Blow Dry Bar: Premium hair services franchise focused on blowouts and styling. Comparable retail-storefront GTM, premium pricing model, and multi-unit scaling strategy.

Others

• Salon Lofts: Salon-suite franchise providing independent stylists with their own branded space. Comparable as an alternative operating model competing for the same stylist talent pool in the premium segment.
• Phenix Salon Suites: Salon-suite rental concept enabling independent stylists to operate their own businesses. Comparable in serving the same stylists Chromatique recruits and competes for, and represents a structural alternative business model in the same industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Chromatiquehair
• Facebookfacebook.com/Chromatiquesalon
• LinkedInlinkedin.com/company/chromatique-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromatique Salon