Sunbury Transport

What Sunbury Transport does

Sunbury Transport is a privately held Canadian full-truckload transportation company headquartered in Saint John, New Brunswick, with a secondary terminal in Brampton, Ontario. Founded in 1951 in Sunbury County, New Brunswick as a single flatbed truck moving lumber, the company has grown into a multi-service TL carrier operating hundreds of tractors and trailers across US-Canada cross-border and domestic Canadian lanes. It is a subsidiary of the J.D. Irving, Limited Transportation and Logistics Division, alongside affiliated entities including Atlantic Towing, Kent Line, JDI Logistics, NBM Railways, RST, and Universal Truck and Trailer.

The company offers five integrated service lines: Vans (ambient and heated full-truckload), Flatbed (including aluminum 48' tridems, 53' tridems, standard B-trains, and roll-tite B-trains), Wood Fibre (bulk transportation to Eastern Canadian facilities producing packaging, tissue, flooring, and pellets), Intermodal (container drayage with genset-equipped chassis for ambient and refrigerated 20'-53' containers via the Ports of Halifax and Saint John), and Logistics (capacity management and a partner-carrier program). Customer segments are organized vertically into Consumer Products (retail and food & beverage), Construction Products (building materials and precast concrete), Forestry (pulp, paper, wood fibre, pellets), and Partner Carriers.

Sunbury generates revenue through quote-based, transaction-fee pricing on full-truckload transportation services with no publicly disclosed rates. Go-to-market is sales-led and direct: customers engage via phone, website contact forms, and department-specific contacts (HR, Operations, Customer Service, Sales). The company maintains trusted-trader credentials (Partners in Protection, C-TPAT, SmartWay) and active memberships in TCA, ATA, THRSC Atlantic, Atlantic Provinces Trucking Association, and TruckingHR Canada, which support cross-border credibility and driver recruitment. No proprietary technology, AI/ML capabilities, or external funding are disclosed; the firm operates as a traditional asset-based TL carrier within the JDI group.

Name

Sunbury Transport

Legal name

J. D. Irving, Limited

Website

https://sunbury.ca

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunbury Transport is a privately held Canadian full-truckload trucking company, founded 1951, operating vans, flatbed, wood-fibre, and intermodal services across US-Canada cross-border and domestic lanes for consumer products, construction, and forestry shippers; it is a subsidiary of J.D. Irving, Limited.

Ownership category

akta.pro rank

Product category

Truckload Transportation Services

NAICS

General Freight Trucking (4841), Specialized Freight Trucking (4842), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Truckload transportation
• Cross-border freight
• Flatbed trucking
• Container drayage
• Wood fibre transport

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Truckload Transportation Services: Sunbury Transport generates revenue through full-truckload transportation services, moving freight via truckload van, flatbed, bulk wood fibre, and container service across US-Canada cross-border and domestic Canadian routes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sunbury Transport is a premier full-truckload transportation company providing van, flatbed, bulk wood fibre, and container drayage services across US-Canada cross-border and domestic Canadian routes. The company operates a fleet of hundreds of tractors and trailers serving consumer products, construction products, and forestry customers from offices in Saint John, New Brunswick and Brampton, Ontario. It is a member of the J.D. Irving, Limited Transportation and Logistics Division.

Product overview

Sunbury Transport operates as a premier full-truckload transportation company offering a unified portfolio of specialized trucking and logistics services. The core product lineup consists of five integrated service lines: Vans (ambient and heated full-truckload van services), Flatbed (equipment including 48'/53' tridems, B-trains, and roll-tite trailers), Wood Fibre (bulk transportation for forestry products), Intermodal (container drayage with genset-equipped chassis for ambient and refrigerated containers), and Logistics (capacity management and carrier partnership services). These services collectively address cross-border US-Canada shipments and domestic Canadian shipments across diverse customer segments including Consumer Products, Construction Products, and Forestry.

Differentiator

Problem solved

Functional benefit

Products and services

• Vans Full-truckload van services utilizing ambient and heated van trailers, tailored to address individual customer shipping needs from first-time full-truckload shippers to high-volume daily shippers.
• Flatbed Flatbed trucking services offering equipment including lightweight aluminum 48' tridems, 53' tridems, standard B-trains, and roll-tite B-trains for safe and timely delivery of freight.
• Wood Fibre Bulk wood fibre transportation delivering to facilities in Eastern Canada, supporting production of consumer packaging, cardboard boxes, tissue products, flooring, and wood pellets for heating.
• Intermodal Container drayage services utilizing standard and genset-equipped container chassis for 20' to 53' containers, handling both ambient and refrigerated containers throughout the Maritime provinces, Maine, and Quebec via the Ports of Halifax and Saint John.
• Logistics Capacity management services providing customers access to preferred partner carriers to meet growing demands, maintaining cost-effective, timely, and high safety standards. Includes a carrier partnership program for domestic full-truckload needs.

Quantifiable outcome

• Served Maritime provinces, parts of Maine and Quebec via Ports of Halifax and Saint John

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Truckload Carriers AssociationcoreGTM or Marketing PartnerSunbury Transport is a member of the Truckload Carriers Association, demonstrating commitment to industry standards and best practices in the trucking industry.
• THRSC AtlanticcoreGTM or Marketing PartnerAtlantic regional trucking human resources organization providing HR support and resources for the transportation industry.
• Atlantic Provinces Trucking AssociationcoreGTM or Marketing PartnerRegional industry association representing trucking companies in Atlantic Canada, providing advocacy and industry networking.
• SmartWaycoreStrategic or Co-development PartnerEnvironment Canada's smartway program for fuel efficiency and environmental sustainability in freight transportation. Demonstrates commitment to environmental performance.
• TruckingHR CanadacoreGTM or Marketing PartnerNational organization focused on human resources solutions for the trucking and logistics industry, supporting workforce development.
• American Trucking Associations (ATA)coreGTM or Marketing PartnerMajor US trucking industry association providing advocacy, standards, and industry representation for trucking companies.
• Partners in ProtectioncoreStrategic or Co-development PartnerCanada Border Services Agency program for trusted traders, enhancing security in cross-border shipments.
• C-TPAT (Customs-Trade Partnership Against Terrorism)coreStrategic or Co-development PartnerUS Customs and Border Protection program for supply chain security, enabling trusted trader status for cross-border operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TFI International: TFI International is one of Canada's largest publicly traded transportation and logistics conglomerates, operating full-truckload, LTL, logistics, and dedicated fleets across North America. It is a direct competitor in cross-border TL freight and a relevant benchmark for Canadian carrier scale and M&A activity.
• Day & Ross: Day & Ross is a major Atlantic Canada-based full-truckload and LTL carrier, also a subsidiary of a diversified Canadian group (McCain). It directly competes with Sunbury in cross-border, dedicated, and LTL freight across Eastern Canada with overlapping customer segments in consumer products and industrial freight.
• Midland Transport: Midland Transport is an Atlantic Canada-based TL and LTL carrier headquartered in New Brunswick — direct geographic overlap with Sunbury in the Maritime provinces and a direct competitor for regional shippers in consumer products and industrial freight.
• Mullen Group: Mullen Group is a diversified Canadian transportation, logistics, and warehousing provider operating across Western and Eastern Canada. Its full-truckload and specialized freight segments overlap directly with Sunbury's van, flatbed, and intermodal services.
• Manitoulin Transport: Manitoulin Transport is a Canadian national less-than-truckload and full-truckload carrier with a dense network across all provinces. It directly overlaps with Sunbury in domestic and cross-border Canadian freight, particularly for industrial and consumer products shippers.

Broad incumbents

• Schneider National: Schneider National is a large US publicly traded truckload, intermodal, and logistics carrier with significant cross-border Canada-US capacity. It is a broad incumbent competing for the same shipper relationships and freight lanes that Sunbury operates in.
• Werner Enterprises: Werner Enterprises is a major US-based truckload carrier and logistics provider with dedicated, one-way TL, and cross-border Canada-US service. It is a broad incumbent relevant to Sunbury's cross-border freight business and dedicated capacity offerings.
• J.B. Hunt Transport Services: J.B. Hunt is a major US publicly traded carrier operating intermodal, dedicated, final mile, and truckload services across North America. It is a broad incumbent in intermodal drayage and cross-border freight — the same space Sunbury serves in the Eastern Canadian corridor.
• Knight-Swift Transportation: Knight-Swift is the largest US truckload carrier by revenue, operating TL, LTL, and logistics services nationwide with growing Canada cross-border presence. It is a broad incumbent that competes for large shipper accounts and dedicated capacity contracts overlapping Sunbury's verticals.

Regional players

• Eassons Transport: Eassons Transport is a Nova Scotia-based regional carrier serving Atlantic Canada with general freight, dedicated, and logistics services. It is a regional peer overlapping Sunbury's Maritime Canada footprint and customer base in consumer and industrial products.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rstsunbury
• LinkedInlinkedin.com/company/rst-sunbury-transport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunbury Transport