Thomas Sherriff

What Thomas Sherriff does

Thomas Sherriff & Co Ltd is a privately held agricultural and ground care equipment dealership established in 1816, headquartered in Haddington, East Lothian, with seven physical branches across South Scotland and North Northumberland. The company is an official John Deere dealer (since 1988) for agriculture, landscaping, grounds care, and golf/sports turf equipment, and also distributes products from 16 additional equipment brands including Kramer telehandlers, Kuhn farm machinery, Ifor Williams trailers, Etesia, Dennis, and Trimax. Its core technology stack centers on John Deere Smart Farming Solutions, FarmSight services, and connected equipment, which the dealership resells and supports locally.

The business generates revenue through four primary streams: new equipment sales (tractors, combines, sprayers, mowers, utility vehicles), replacement parts sales (via branches, an eBay store, and a Shopify mower store), professional service and repairs (including John Deere Expert Check diagnostics), and used equipment resale through the MachineFinder marketplace. Go-to-market is executed via an enterprise field-sales motion across the seven branches, with sales, parts, and service staff at each location; pricing is quote-based and not publicly disclosed. Customer segments span agricultural operations, golf and sports turf, and commercial grounds care, served through a horizontal segmentation approach with localized regional distribution.

Name

Thomas Sherriff

Legal name

Thomas Sherriff & Co Ltd

Website

https://thomassherriff.co.uk

Company type

Private

Founded year

1816

Operating status

Operating

Headcount range

101–250 employees

Short description

Thomas Sherriff & Co Ltd is a privately held, 200-year-old authorized John Deere dealership operating seven branches across South Scotland and North Northumberland, selling and servicing agricultural, commercial grounds care, and golf/sports turf equipment alongside 16 other equipment brands.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealer

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Agricultural equipment dealer
• John Deere dealer
• Grounds care equipment
• Commercial mowing equipment
• Agricultural machinery sales

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new agricultural, commercial, and consumer equipment including tractors, combines, sprayers, mowers, and utility vehicles through authorized dealership branches
2. Parts Sales: Sales of replacement parts and accessories for all equipment brands sold, available through walk-in branches, online shop, and eBay store
3. Service and Repairs: Maintenance, repair, and servicing of agricultural and commercial equipment including John Deere Expert Check diagnostics
4. Used Equipment Sales: Resale of pre-owned agricultural and commercial equipment through Machine Finder platform and dedicated used equipment listings

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Thomas Sherriff & Co Ltd is an authorized John Deere agricultural and grounds care equipment dealer that sells new and used machinery, supplies replacement parts, and provides maintenance and repair services through seven branch locations across South Scotland and North Northumberland. The company offers a multi-brand portfolio spanning John Deere, Kramer, Kuhn, Ifor Williams Trailers, Etesia, Dennis, Trimax, Dalbo, GKB, GreenTek, Groundsman Industries, Sisis, Stewart Trailers, Tru-Turf, Timberwolf, Weibang, and Wiedenmann, covering agriculture, landscaping, golf, and sports turf applications.

Product overview

Thomas Sherriff & Co Ltd is an official John Deere dealer and agricultural machinery dealership established in 1816, offering a diverse portfolio of equipment across agriculture, landscaping, and grounds care sectors. The core offering centers on John Deere products including tractors, combines, sprayers, commercial mowing equipment, compact utility tractors, and golf/sports turf machinery, complemented by John Deere Smart Farming Solutions for precision agriculture. The company distributes additional equipment brands including Etesia, Dalbo, Dennis, GKB, GreenTek, Groundsman Industries, Kramer, Kuhn Farm Machinery, Sisis, Stewart Trailers, Ifor Williams Trailers, Tru-Turf, Trimax, Timberwolf, Weibang, and Wiedenmann. The business provides sales, parts, and service support through seven branch locations across South Scotland and North Northumberland, with an online presence including John Deere Parts Online and eBay store.

Differentiator

Problem solved

Functional benefit

Brands

• Sherriff Used Equipment: Pre-owned agricultural and commercial equipment sold through Machine Finder

Products and services

• John Deere Agricultural Equipment Full range of John Deere agricultural machinery including tractors, combines, sprayers, mower conditioners, frontloaders, and Gator utility vehicles sold to farmers and agricultural businesses for crop production, livestock operations, and general farm work.
• John Deere Landscaping and Grounds Care Equipment John Deere compact utility tractors, commercial mowing equipment, Gator utility vehicles, and lawn and garden maintenance equipment sold to professional landscaping companies, grounds maintenance contractors, and local authorities.
• John Deere Golf and Sports Turf Equipment Specialized equipment for golf courses and sports turf maintenance from John Deere, sold to golf courses, sports grounds, and professional turf management operations.
• John Deere Parts and Workshop Products Genuine John Deere parts, accessories, and home and workshop products available for purchase through John Deere Parts Online and across the seven dealership branches.
• Used Equipment (Sherriff Used Equipment) Pre-owned agricultural and commercial equipment resold through the John Deere MachineFinder platform to customers seeking lower-cost alternatives to new machinery.
• Parts and Service Support Comprehensive parts supply and professional maintenance, repair, and diagnostic services (including John Deere Expert Check) for all equipment brands sold, available across all seven branch locations.
• John Deere Equipment Financing Financial services and financing options for John Deere equipment purchases, provided through John Deere Finance to support customer equipment acquisitions.
• Kramer Telehandlers and Wheeled Loaders Material handling equipment including telehandlers and wheeled loaders from Kramer, sold to agricultural and commercial customers requiring on-site materials handling.
• Kuhn Farm Machinery Agricultural equipment and machinery from Kuhn Farm Machinery sold to farming operations for tillage, seeding, fertilisation, and harvesting applications.
• Ifor Williams Trailers (IWT) Trailers from Ifor Williams Transport sold for agricultural and commercial use, supporting transport and farm operations.
• Sherriff eBay Store Online storefront on eBay for parts and equipment sales operated by Thomas Sherriff, supplementing the branch-based sales channel.
• Sherriff Mower Store Dedicated Shopify-based e-commerce storefront for mower and grounds care equipment sales operated by Thomas Sherriff.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered primary, core and minor.

• John DeereprimaryChannel Partner/ Reseller/ Distributor · 1 January 1988Official John Deere dealer since 1988. The groundcare division sells and services John Deere commercial and consumer equipment. Company represents the full John Deere agriculture, landscaping, and golf/sports turf product lines including tractors, combines, sprayers, and smart farming solutions.
• KramercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kramer telehandlers and wheeled loaders, offering materials handling equipment to the regional customer base.
• Kuhn Farm MachinerycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kuhn Farm Machinery products including agricultural implements and equipment.
• Ifor Williams Trailers (IWT)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ifor Williams trailers, offering trailer products to agricultural and commercial customers in the region.
• EtesiaminorChannel Partner/ Reseller/ DistributorDealer for Etesia grounds care and vegetation management equipment.
• DennisminorChannel Partner/ Reseller/ DistributorDealer for Dennis professional turf maintenance equipment.
• TrimaxminorChannel Partner/ Reseller/ DistributorDealer for Trimax rotary and flail mowers for golf, sports turf, and tractor applications.
• DalbominorChannel Partner/ Reseller/ DistributorDealer for Dalbo agricultural machinery including rollers and cultivators.
• GKBminorChannel Partner/ Reseller/ DistributorDealer for GKB grounds maintenance and sports turf equipment.
• GreenTekminorChannel Partner/ Reseller/ DistributorDealer for GreenTek grounds care and vegetation management products.
• Groundsman IndustriesminorChannel Partner/ Reseller/ DistributorDealer for Groundsman Industries grounds maintenance equipment.
• SisisminorChannel Partner/ Reseller/ DistributorDealer for Sisis professional turf maintenance equipment.
• Stewart TrailersminorChannel Partner/ Reseller/ DistributorDealer for Stewart Trailers agricultural and commercial products.
• Tru-TurfminorChannel Partner/ Reseller/ DistributorDealer for Tru-Turf golf course maintenance equipment.
• TimberwolfminorChannel Partner/ Reseller/ DistributorDealer for Timberwolf wood chippers and vegetation management equipment.
• WeibangminorChannel Partner/ Reseller/ DistributorDealer for Weibang commercial mowing equipment.
• WiedenmannminorChannel Partner/ Reseller/ DistributorDealer for Wiedenmann grounds maintenance and turf care equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Riggs JCB: Riggs is a UK JCB agricultural and construction equipment dealer with multi-branch operations covering East Anglia, providing sales, parts, and service support. It is comparable to Thomas Sherriff in being a multi-brand large-equipment dealer serving farmers and grounds care customers through a regional branch network.
• RDO Equipment Co. RDO Equipment is the largest John Deere dealer network in the United States, operating dozens of branches selling agricultural, construction, and turf equipment with parts and service. While operating in a different geography, it is the most directly comparable scaled multi-brand John Deere dealer model and a useful benchmark for the dealer archetype.
• Farol Ltd: Farol is a long-standing UK John Deere agricultural equipment dealer with branches across the Midlands and northern England, offering tractors, combines, sprayers, and groundcare equipment with parts and service support — directly comparable to Thomas Sherriff's structure, product mix, and GTM motion.
• Ben Burgess & Co: Ben Burgess is an East Anglian John Deere agricultural dealer operating multiple branches with sales, parts, service, and grounds care offerings. It is a directly comparable multi-branch John Deere dealer with the same customer segments and revenue mix as Thomas Sherriff.
• Chandlers (Farm Equipment) Ltd: Chandlers is a multi-branch UK farm equipment dealership representing Case IH and other major agricultural brands, offering new and used equipment, parts, and service across the Midlands. It is a comparable regional multi-brand agricultural equipment dealer with an overlapping customer base.
• Peacock & Binnington: Peacock & Binnington is a Yorkshire/Lincolnshire-based John Deere agricultural dealer with a branch network offering the full John Deere agriculture and groundcare portfolio plus parts and service — operating with an identical dealership model to Thomas Sherriff.

Broad incumbents

• AGCO Corporation: AGCO is a global manufacturer of agricultural equipment under brands including Massey Ferguson, Fendt, and Valtra. It is a broad incumbent competing in the same product categories Thomas Sherriff distributes, and AGCO's dealer network strategy directly parallels the model Thomas Sherriff operates within.
• CNH Industrial (Case IH / New Holland): CNH Industrial is a global agricultural and construction equipment manufacturer operating the Case IH and New Holland brands. It competes with John Deere through its own dealer networks and represents a broad incumbent with comparable product categories and dealer economics to those Thomas Sherriff depends on.
• CLAAS Group: CLAAS is a German-based global manufacturer specializing in combines, foragers, and tractors, distributed through a UK dealer network. As a specialist OEM with strong UK dealer relationships, CLAAS is a broad incumbent whose products overlap with those Thomas Sherriff sells through its Kuhn and Dalbo partnerships and competes against on dealer shelves.

Others

• Krone Group: Krone is a German agricultural machinery manufacturer producing hay/forage equipment, balers, and commercial vehicles. It is connected to Thomas Sherriff as a competitor OEM in adjacent categories (forage/baler equipment) and a parallel partner-manufacturer in the broader UK farm equipment dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas Sherriff