ECONT
- Company typePrivate
- Founded2004
- HeadquartersSão José Da Serra, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ECONT firmographics
Firmographics- Name
- ECONT
- Legal name
- ECONT Sistemas e Gestão do Agronegócio Ltda
- Website
- https://econt.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ECONT industry classification
Industry- Product category
- Agricultural Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
- akta.pro secondary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
Keywords
Where ECONT is headquartered
LocationHeadquarters
- HQ city
- São José Da Serra
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ECONT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (Econt Agro): Annual or recurring software licensing fees for the Econt Agro agricultural management platform, which includes modules for farm management, invoice issuance (NF-e/MDF-e), and agricultural operations control.
- Software Subscriptions (Ponto Web): Recurring subscription fees for the Ponto Web human resources and time management system.
- Implementation and Training Services: One-time professional services including consultative implementation, personalized training, and system setup to ensure rapid deployment and customer readiness.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ECONT product offering
Product offeringCore offering
ECONT (ECONT Sistemas e Gestão do Agronegócio Ltda) develops and sells two web-based SaaS software products for the Brazilian market: Econt Agro, an agricultural management platform covering farm operations, NF-e/MDF-e electronic invoice issuance, shipment tracking, and harvest management, and Econt Ponto (Ponto Web), a time-and-attendance and HR/payroll management system. The company sells recurring software subscriptions bundled with personalized implementation and training services to agribusinesses and businesses requiring HR workforce management.
Product overview
ECONT offers a portfolio of two core software products targeting Brazilian businesses and farms: Econt Agro for agricultural management and Econt Ponto for HR/attendance management. Both products are positioned as intelligent, complete software solutions that integrate and optimize business operations. The company operates as a unified brand offering these specialized solutions, with Econt Agro accessed via app.econtagro.com.br and Econt Ponto accessed via econtponto.com.br.
Differentiator
Problem solved
Functional benefit
Brands
- Econt Agro: Agricultural software solution for farm management and agribusiness operations.
- Econt Ponto
Products and services
- Econt Agro Agricultural management software that integrates and optimizes farm and agribusiness operations, providing control over agricultural routines, NF-e and MDF-e electronic invoice issuance, shipment tracking, harvest management, and financial planning. It is built for Brazilian agricultural businesses, farms, and rural producers (grain producers, livestock operations, and rural enterprises) that need an integrated, intelligent system to reduce costs, mitigate risks, and increase profits.
- Econt Ponto (Ponto Web) Web-based time-and-attendance (ponto eletrônico) and human resources management system for workforce tracking, employee records, and payroll processing. It is built for Brazilian small and mid-market companies that need efficient, compliant HR and time management, and is delivered as a SaaS application accessible through the Ponto Web portal.
Quantifiable outcome
- Implementation in hours rather than weeks or months
- +3 more outcomes
Companies that use ECONT
Customer profileSegments2 records
Ideal customer profiles2 records
ECONT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ECONT partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
ECONT competitors and assessment
Company assessmentEmerging players
- Pontotel: Pontotel is a Brazilian time-and-attendance and HR management SaaS for SMBs, offering electronic time clock, payroll integration, and compliance. It competes directly with Econt Ponto/Ponto Web in the Brazilian SMB HR software market.
- Agrosmart: Agrosmart is a Brazilian digital agriculture platform focused on precision agronomy, IoT sensors, and farm analytics. It serves the same Brazilian agribusiness customer base as ECONT but emphasizes data-driven, IoT-enabled offerings rather than back-office farm management.
- Granular (Corteva): Granular is a farm management software business owned by Corteva, offering financial and operational planning tools for farmers. It is comparable to Econt Agro in functionality but focused primarily on North American and select Latin American markets.
- Strider (FMC): Strider is a Brazilian agtech focused on pest monitoring, digital agronomy, and farm intelligence that was acquired by FMC. It overlaps with ECONT in serving Brazilian farmers with digital tools, although its emphasis is agronomic intelligence rather than invoicing or HR.
Broad incumbents
- TOTVS: TOTVS is the largest Brazilian enterprise software company, offering broad ERP suites that include dedicated agribusiness and HR/payroll modules. While far larger and more diversified than ECONT, it competes head-to-head for the same Brazilian agribusiness and HR software budgets.
- SAP: SAP is a global ERP incumbent with an agriculture industry solution and strong presence among large Brazilian agribusinesses. It does not specialize in SMB farm management like ECONT but represents the upper-end competitive threat.
- Bayer Climate FieldView: Climate FieldView is Bayer's global precision agriculture platform offering satellite imagery, field analytics, and farm data management. It competes with ECONT for digital mindshare at Brazilian farms, especially larger operations seeking advanced analytics.
Direct peers
- Senior Sistemas: Senior Sistemas is a Brazilian ERP and HR management vendor serving SMB and mid-market customers across multiple verticals including agribusiness. It directly competes with both Econt Agro and Econt Ponto/Ponto Web in Brazil.
- Aegro: Aegro is a Brazilian farm management SaaS platform for crop and livestock producers, offering financial, operational, and inventory management. It is a direct competitor to Econt Agro in the same Brazilian agribusiness SMB segment.
Others
- Secullum: Secullum is the underlying technology vendor for ECONT's Ponto Web product (hosted at pontoweb.secullum.com.br). As a backend provider of time-tracking technology, Secullum is both a critical enabler and a structural dependency for ECONT's HR offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ECONT social profiles
Digital presenceECONT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECONT leadership team
Management profileNumber of profiles
ECONT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECONT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECONT
What does ECONT do?
ECONT (ECONT Sistemas e Gestão do Agronegócio Ltda) develops and sells two web-based SaaS software products for the Brazilian market: Econt Agro, an agricultural management platform covering farm operations, NF-e/MDF-e electronic invoice issuance, shipment tracking, and harvest management, and Econt Ponto (Ponto Web), a time-and-attendance and HR/payroll management system. The company sells recurring software subscriptions bundled with personalized implementation and training services to agribusinesses and businesses requiring HR workforce management.
Is ECONT a public or private company?
ECONT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECONT founded?
ECONT was founded in 2004. It employs 11 to 50 people.
Where is ECONT based?
ECONT is headquartered in São José Da Serra, Brazil, in the Latin America region.
How does ECONT make money?
Three revenue lines are on record. Software Subscriptions (Econt Agro) is the primary driver. The others are software Subscriptions (Ponto Web) and implementation and Training Services.
Who are ECONT's main competitors?
Emerging players on record are Pontotel, Agrosmart, Granular (Corteva) and Strider (FMC). Broad incumbents are TOTVS, SAP and Bayer Climate FieldView. Direct peers are Senior Sistemas and Aegro. Secullum is listed as an others.
Does ECONT have an API?
No public API is recorded for ECONT.
What industry is ECONT in?
ECONT's product category is Agricultural Management Software. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs, with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 51321 and its SIC code is 7372.