Bache Gabrielsen
Bache-Gabrielsen is a fourth-generation, family-owned Cognac house founded in 1905 in Cognac, France, operating as a négociant-éleveur producing premium cognac, Pineau des Charentes, and personalized cask experiences for premium spirits consumers, collectors, and Scandinavian heritage customers.
- Company typePrivate
- Founded1905
- HeadquartersCognac, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bache Gabrielsen does
Bache-Gabrielsen is a family-owned Cognac house (legal entity THS Bache-Gabrielsen SAS) founded in 1905 in Cognac, France, by Norwegian lieutenant Thomas Bache-Gabrielsen. Now in its fourth generation of family leadership under President Hervé Bache-Gabrielsen (with Christian Bache-Gabrielsen as Chairman of the Supervisory Board), the Maison operates as a négociant-éleveur, sourcing eaux-de-vie exclusively from bouilleurs de cru (winegrower-distillers) across three selected crus of the AOC Cognac region: Fins Bois, Petite Champagne, and Grande Champagne. Cellar Master Jean-Philippe Bergier, in the role since 1989 and a BNIC tasting jury member, oversees blending, aging, and quality control.
The product portfolio spans core Cognac expressions (VS, VSOP, XO, Extra) plus Pineau des Charentes, Limited Editions, and Vintage releases. Differentiated offerings include American Oak (2016, the first Cognac ever matured in American oak barrels), the Private Cognac Cask program (2018, enabling customers to purchase personalized casks with a minimum 50-bottle guarantee per growing area), and Bio '5' (2021, the first BIO eco-designed VSOP). Production and aging are fully internalized at three cellars built in 2015 in Louzac-Saint-André, a few kilometers from Cognac.
Revenue is generated through three primary streams: (1) direct product sales via the Company's own e-commerce boutique (France métropolitaine only) and physical boutique at the Cognac headquarters, with international sales routed exclusively through export partner La Cognothèque; (2) the multi-year Private Cognac Cask program sold on individual contract terms; and (3) paid experiential tourism (tastings from free to €750 for a full Day with the Cellar Master). Pricing spans €25-€750 per experience. The customer base is split across premium individual spirits consumers, collectors seeking cask-ownership, corporate/event buyers, and the hospitality industry, with a notably loyal Scandinavian community (the Amis de Bache-Gabrielsen fan clubs in Norway and Sweden) tracing back to the brand's Norwegian heritage. In 2025, the Maison adopted Société à Mission status (January) and obtained B Corp certification (December), with a stated 17% CO2 emissions reduction target by 2027.
Bache Gabrielsen firmographics
Firmographics- Name
- Bache Gabrielsen
- Legal name
- THS Bache-Gabrielsen SAS
- Website
- https://bache-gabrielsen.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bache-Gabrielsen is a fourth-generation, family-owned Cognac house founded in 1905 in Cognac, France, operating as a négociant-éleveur producing premium cognac, Pineau des Charentes, and personalized cask experiences for premium spirits consumers, collectors, and Scandinavian heritage customers.
- Ownership category
- akta.pro rank
Bache Gabrielsen industry classification
Industry- Product category
- Premium Cognac
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Bache Gabrielsen is headquartered
LocationHeadquarters
- HQ city
- Cognac
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Bache Gabrielsen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cognac and Spirit Sales: Direct sales of cognac products including Icons (flagship range), (R)evolutions, Limited Editions, and Vintages. Also includes Pineau des Charentes and other spirits. Revenue generated through e-commerce, physical boutique, and export partners.
- Private Cognac Cask Experience: Premium personalized cognac experience where customers purchase their own cask of aging cognac, selecting crus and following aging process under cellar master supervision until bottling.
- Tourism and Experiences: Paid experiences including tastings, cellar master challenge, and day-in-the-life programs at the Maison in Cognac.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online boutique products priced in Euros, varies by cognac expression |
| Unit Pricing | Pay-as-you-go | Visit experiences priced from free to 750€ per person |
| Unit Pricing | Multi-year contract | Private Cognac Cask - pricing per contract |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bache Gabrielsen product offering
Product offeringCore offering
Bache-Gabrielsen is a family-owned Cognac house producing premium aged Cognac expressions organized into Icons (flagship VS, VSOP, XO, Extra), (R)evolutions (innovative range including American Oak and BIO '5'), Limited Editions, and Vintages, alongside Pineau des Charentes as other spirits. The Maison also sells personalized Private Cognac Cask ownership where customers purchase their own aging barrel under cellar-master supervision, and operates paid tasting and visit experiences at the Cognac headquarters. Production sources exclusively from bouilleurs de cru across three AOC Cognac crus (Fins Bois, Petite Champagne, Grande Champagne) with full internalization of aging at the Louzac-Saint-André cellars.
Differentiator
Problem solved
Functional benefit
Brands
- American Oak: First cognac ever aged in American oak barrels, launched in 2016.
- 5 (Bache-Gabrielsen 5)
- Private Cognac Cask
- VSOP Triple Cask
Products and services
- Cognac Icons Collection Flagship range of aged Cognac expressions (VS, VSOP, XO, Extra) representing the Maison's signature style, sourced from Fins Bois, Petite Champagne, and Grande Champagne crus, aimed at individual premium spirits consumers and collectors.
- Cognac (R)evolutions Collection Innovative Cognac line featuring American Oak (first Cognac aged in new American oak barrels), VSOP Triple Cask with triple cask maturation, and Bache-Gabrielsen '5' (first organic BIO eco-designed VSOP), targeted at early-adopter spirits enthusiasts seeking novel flavor profiles and sustainable production.
- Limited Edition Cognacs Restricted-quantity special release Cognacs featuring unique aging profiles, cask finishes, or rare selections, aimed at collectors and connoisseurs seeking exclusive bottlings.
- Vintage Cognacs Single-year harvest Cognacs distilled from exceptional vintages, showcasing year-specific terroir characteristics from the Maison's selected crus, targeted at collectors and vintage-spirits enthusiasts.
- Pineau des Charentes Fortified wine aperitif from the Cognac region made from unfermented grape juice blended with young Cognac eau-de-vie, positioned as an accessible Other Spirit alongside the core Cognac range.
- Private Cognac Cask Program Personalized Cognac cask ownership experience where customers purchase their own aging barrel, select a cru (Fins Bois, Petite Champagne, or Grande Champagne), and follow the aging process under cellar-master supervision until bottling, with multi-year contracts and custom labeling for individual collectors, gifting, and corporate/event use.
- Visit and Tasting Experiences Paid tasting and visit experiences at the Cognac headquarters ranging from a free Dégustation to a full 750€ Day with the Cellar Master, including the Challenge du Maître de Chai (blending workshop with Jean-Philippe Bergier), targeted at tourists, enthusiasts, and corporate/hospitality visitors.
Quantifiable outcome
- 17% CO2 emissions reduction target over 5 years to 2027
- +1 more outcomes
Companies that use Bache Gabrielsen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Bache Gabrielsen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bache Gabrielsen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- La CognothèquecoreRecommended export partner for customers outside France. La Cognothèque handles international shipping and serves as the authorized international retailer for Bache-Gabrielsen products. Mentioned on terms of sale and delivery pages as the solution for foreign customers.
- Explore CognacminorPartnership for the Cellar Master Challenge experience, offering public access to learn blending techniques from Jean-Philippe Bergier.
- BNIC (Bureau National Interprofessionnel du Cognac)coreJean-Philippe Bergier serves as a jury member of the BNIC tasting committee. BNIC is the regulatory body for the Cognac appellation, overseeing AOC standards and crus classification.
- M. Morrisset (Winegrower)minorPartner winegrower in Saint-Fort-sur-Gironde (Charente-Maritime) supplying Fins Bois eaux-de-vie for Private Cognac Cask program. Multi-generational family operation.
- Céline Cahier (Winegrower)minorPartner winegrower in Montchaude supplying Petite Champagne eaux-de-vie for Private Cognac Cask program. Took over family vineyard operation.
- M. Bauré (Winegrower)minorPartner winegrower in Salles d'Angles supplying Grande Champagne eaux-de-vie for Private Cognac Cask program. Over 50 years of viticulture experience.
- Amis de Bache-Gabrielsen (Scandinavian Fan Clubs)minorFan clubs in Norway and Sweden organizing annual WorldKongress gatherings. Long-standing customer community celebrating the Norwegian heritage of the brand. Organized every 10 years in Cognac.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bache Gabrielsen competitors and assessment
Company assessmentDirect peers
- Larsen Cognac:
- Hine Cognac: Historic premium Cognac producer owned by LVMH but operating as a niche house focused on aged and vintage cognacs. Closely comparable in product mix and premium positioning.
- Delamain: Small, family-controlled premium Cognac house focused on aged XO and older expressions. Comparable in scale, premium positioning, and reliance on a single négociant operation.
- Hardy Cognac: Family-owned Cognac house with comparable heritage and négociant structure. Overlaps in product range and DTC/visitor experience model.
- Frapin Cognac: Single-estate Cognac producer with château and visitor experience. Comparable in premium positioning, family ownership, and château-based hospitality revenue.
- Camus Cognac: Independently family-owned Cognac house, comparable in size, premium positioning, and négociant-éleveur style. Closest peer in terms of independent family-owned premium Cognac business model.
Broad incumbents
- Rémy Martin: Major Cognac house owned by Rémy Cointreau, with strong Fine Champagne positioning. Direct category peer, but larger and more internationally distributed than Bache-Gabrielsen.
- Courvoisier: Beam Suntory-owned Cognac house with global distribution. Comparable product category with broader marketing reach and larger production volume.
- Martell: Pernod Ricard-owned Cognac house with broad international footprint. Same product category and channel overlap, but at materially larger scale.
- Hennessy: World's largest Cognac house owned by LVMH. Operates at vastly greater scale across all major cognac categories and geographies; directly comparable in product category but materially larger and broader in portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Bache Gabrielsen social profiles
Digital presenceBache Gabrielsen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bache Gabrielsen leadership team
Management profileNumber of profiles
Profiles4 records
Bache Gabrielsen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bache Gabrielsen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bache Gabrielsen
What does Bache Gabrielsen do?
Bache-Gabrielsen is a family-owned Cognac house producing premium aged Cognac expressions organized into Icons (flagship VS, VSOP, XO, Extra), (R)evolutions (innovative range including American Oak and BIO '5'), Limited Editions, and Vintages, alongside Pineau des Charentes as other spirits. The Maison also sells personalized Private Cognac Cask ownership where customers purchase their own aging barrel under cellar-master supervision, and operates paid tasting and visit experiences at the Cognac headquarters. Production sources exclusively from bouilleurs de cru across three AOC Cognac crus (Fins Bois, Petite Champagne, Grande Champagne) with full internalization of aging at the Louzac-Saint-André cellars.
Is Bache Gabrielsen a public or private company?
Bache Gabrielsen is a private company. It is classified as family owned and is currently operating.
When was Bache Gabrielsen founded?
Bache Gabrielsen was founded in 1905. It employs 11 to 50 people.
Where is Bache Gabrielsen based?
Bache Gabrielsen is headquartered in Cognac, France, in the Europe region.
How does Bache Gabrielsen make money?
Three revenue lines are on record. Cognac and Spirit Sales are the primary driver. The others are private Cognac Cask Experience and tourism and Experiences.
Who are Bache Gabrielsen's main competitors?
Direct peers on record are Larsen Cognac, Hine Cognac, Delamain, Hardy Cognac, Frapin Cognac and Camus Cognac. Broad incumbents are Rémy Martin, Courvoisier, Martell and Hennessy.
Does Bache Gabrielsen have an API?
No public API is recorded for Bache Gabrielsen.
What industry is Bache Gabrielsen in?
Bache Gabrielsen's product category is Premium Cognac. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 312140 and its SIC code is 2080.