Larsen Cognac

What Larsen Cognac does

Larsen Cognac is a premium spirits company specializing in the production and sale of cognac, founded in 1926 by Jens Reidar Larsen, who relocated from Tromsø, Norway to establish the brand. The company is headquartered in Cognac, France — the heart of the cognac-producing region — and operates as a brand under parent company International Beverage Holdings. Its product portfolio spans core cognac age expressions (VS, VSOP, XO) alongside specialty offerings such as Aqua Ignis, the Art Edition collection (featuring artistic collaborations), and a sneaker edition, all unified by a production philosophy centered on 'fruit, purity, and balance.'

The company's go-to-market is primarily direct-to-consumer through its official e-commerce website (larsencognac.com), supplemented by brand-building activity on Instagram and Facebook. Revenue derives from one-time product sales of premium cognac across age tiers and specialty editions, targeting affluent, lifestyle-oriented consumers described as 'explorers at heart.' Distribution beyond D2C appears to be managed or supported through its parent company, International Beverage Holdings, though specific wholesale channels are not disclosed.

Larsen Cognac employs 11-50 people and operates as a privately held entity. The brand leverages its nearly 100-year heritage and self-described 'award-winning' quality as primary differentiators, with brand extensions into art collaborations and lifestyle products signaling diversification beyond traditional cognac consumption occasions. Pricing is not publicly disclosed, and no specific revenue figures, funding history, or named awards or industry recognitions are available in the source material.

Name

Larsen Cognac

Website

https://cognac-larsen.fr

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Larsen Cognac is a premium cognac producer founded in 1926, headquartered in Cognac, France, and owned by International Beverage Holdings. It sells VS, VSOP, XO, and specialty editions directly to consumers worldwide via e-commerce, targeting affluent lifestyle-oriented spirits drinkers.

Ownership category

akta.pro rank

Product category

Premium Cognac / Spirits

NAICS

Distilleries (31214), Distilleries (312140), Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Premium cognac
• Aged brandy spirits
• Luxury alcoholic beverages
• Cognac production
• Spirits brand

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Cognac Product Sales: Larsen Cognac generates revenue through the sale of premium cognac products across various age expressions (VS, VSOP, XO) and specialty editions like Aqua Ignis and Art Edition. As a consumer spirits brand, revenue is derived from wholesale distribution and direct-to-consumer e-commerce sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Larsen Cognac produces and sells a curated portfolio of premium cognac spirits, including entry-level VS, mid-tier VSOP, premium XO expressions, a specialty expression called Aqua Ignis, and an Art Edition line featuring artistic collaborations. The brand sells directly to consumers via its e-commerce website and through broader wholesale distribution managed by parent International Beverage Holdings.

Product overview

Larsen Cognac is a portfolio of premium spirit products centered on cognac production. The brand offers a range of cognac expressions spanning different age classifications: Larsen VS (entry-level), Aqua Ignis (distinctive expression), Larsen VSOP (mid-tier Very Superior Old Pale), and Larsen XO (premium Extra Old). The collection is united by the brand's founding mission since 1926 of pursuing fruit, purity, and balance in cognac production. Additionally, the Art Edition sub-brand extends the portfolio into artistic collaborations. International Beverage Holdings owns the Larsen Cognac brand.

Differentiator

Problem solved

Functional benefit

Brands

• Larsen VS: Entry-level cognac expression
• Larsen VSOP
• Larsen XO
• Aqua Ignis

Products and services

• Larsen VS Entry-level Very Special cognac expression from the Larsen portfolio, representing the foundational tier of the brand's quest for fruit, purity, and balance established since 1926. Targeted at consumers seeking an accessible premium cognac for everyday premium occasions.
• Aqua Ignis Distinctive specialty cognac expression from Larsen, reflecting the brand's focus on purity and craftsmanship developed since 1926. Positioned as a unique release within the portfolio for consumers seeking a differentiated cognac experience.
• Larsen VSOP Very Superior Old Pale cognac representing the mid-tier offering in the Larsen collection, continuing the brand's heritage of award-winning cognac production. Aimed at consumers seeking a more aged and refined expression than the VS entry tier.
• Larsen XO Premium Extra Old cognac in the Larsen portfolio, representing the pinnacle of the brand's nearly 100 years of experience in producing award-winning cognac. Targeted at connoisseurs and gift buyers seeking the most aged and prestigious expression in the standard range.
• Art Edition Special collection from Larsen Cognac featuring artistic collaborations, targeting consumers who appreciate both fine spirits and art culture. Extends the brand into lifestyle and collectible territory, including sneaker collaborations as lifestyle extensions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Beverage HoldingscoreOthersInternational Beverage Holdings is identified as the owner of the Larsen Cognac brand and data controller for the company website. This represents a corporate parent-subsidiary relationship where the parent company owns the brand intellectual property and oversees operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hine Cognac: Hine is a heritage cognac producer (owned by Edrington) with VS, VSOP, XO, and prestige expressions including single-vintage releases. Comparable to Larsen as a craft-positioned cognac house with age-tiered portfolio and limited specialty releases.
• Martell: Martell is one of the oldest cognac houses, owned by Pernod Ricard, offering VS, VSOP, Noblige, Blue Swift, XO, and Cordon Bleu. Comparable to Larsen as a heritage-driven cognac producer with multi-tier offerings and global reach.
• Courvoisier: Courvoisier is a major cognac house (owned by Beam Suntory) with a heritage dating to the Napoleonic era, selling VS, VSOP, XO, and prestige expressions. Comparable peer in terms of cognac category, premium tiered portfolio, and lifestyle-driven marketing.
• Hardy Cognac: Hardy is a long-established family-owned cognac house producing VS, VSOP, XO, and luxury expressions. Comparable to Larsen as a heritage-driven cognac producer competing in similar premium niches.
• Hennessy: Hennessy is the world's largest cognac house (owned by LVMH), offering VS, VSOP, XO, and prestige expressions globally. It is the most directly comparable peer to Larsen Cognac as a multi-tier cognac brand targeting premium consumers through similar tiered age expressions.
• Rémy Martin: Rémy Martin is a leading cognac house owned by Rémy Cointreau, with VSOP, 1738 Accord Royal, XO, and XO Excellence expressions. It mirrors Larsen's tiered portfolio strategy and premium positioning aimed at lifestyle and cocktail occasions.
• Delamain Cognac: Delamain is a small, ultra-premium cognac specialist known for aged XO, Pale & Dry, and prestige bottlings. Comparable to Larsen as a craft cognac producer focused on quality, vintage releases, and connoisseur positioning.
• Camus Cognac: Camus is a family-owned cognac house offering VS, VSOP, XO, and specialty expressions, similar in scale and family heritage to Larsen. Most directly comparable as an independent-style mid-sized cognac producer with portfolio depth.

Broad incumbents

• Rémy Cointreau: Rémy Cointreau is the listed parent of Rémy Martin and other spirits brands such as Cointreau and LOUIS XIII. Comparable as a multi-category spirits holding company that owns and operates cognac houses at scale beyond Larsen's single-brand model.
• Pernod Ricard: Pernod Ricard is a global spirits and wine group owning Martell, Jameson, Chivas, and many others. Comparable as a broad incumbent that operates heritage cognac brands along with multi-category portfolios, similar in shape to Larsen's owner International Beverage Holdings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LarsenCognac1926
• Instagraminstagram.com/larsencognac
• LinkedInlinkedin.com/company/cognac-larsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larsen Cognac