Wursthall

What Wursthall does

Wursthall is a single-location, German-inspired California biergarten that operated from 2018 at 310 Baldwin Ave in downtown San Mateo. The restaurant's core offering centered on house-made sausages (including Bier Bratwurst, Chorizo Verde, Porchetta, Hot Italian, and the vegan Impossible Turkish-ish Sausage), complemented by sandwiches, snacks, entrees (e.g., Chicken Schnitzel), a kids menu, and a curated beverage program of European and American craft beer (Bitburger, Hofbrau, Weihenstephaner, Drake's, Cellarmaker, Fort Point, among others), wine, craft cocktails developed by partner Wunderbar, and non-alcoholic options. Sauces, relishes, and sausage formulations were produced in-house, while signature items such as wood-fired pretzels were sourced from partner Daily Driver in San Francisco. Plant-based menu extensions were delivered through a partnership with Impossible Foods.

The business operated as a direct-to-consumer restaurant with three revenue channels: dine-in (indoor and outdoor biergarten seating), take-out, and delivery, with the latter two routed through the ToastTab online ordering platform along with e-gift card sales. Pricing followed standard restaurant unit pricing, with wursts at $17-$18, sandwiches $14-$19, entrees up to $24, and beer/wine/cocktails ranging from $6 to $15.50. Customer segments were local San Mateo residents and workers, families and friend groups, and take-out/delivery users. Marketing was limited to organic social (Instagram @wursthall and Facebook) and the company website (wursthall.com).

The company carried 11-50 employees, disclosed no funding, investors, or ownership structure, and had no patents, trademarks, or awards on record. The company's website states, "Our last day of service is 9/27. Thank you for all your support!" indicating the business has ceased operations.

Name

Wursthall

Legal name

Wursthall

Website

https://wursthall.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Short description

Wursthall was a single-location German-inspired California biergarten in downtown San Mateo, serving house-made sausages, craft beer, wine, and cocktails to local diners via dine-in, take-out, and delivery; the business ceased operations effective 9/27.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• House-made sausages
• Biergarten restaurant
• Craft beer selection
• Casual dining
• Online food ordering

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from selling house-made sausages, sandwiches, appetizers, craft beer, wine, and cocktails for dine-in, take-out, and delivery.
2. Gift Cards: E-gift cards sold through ToastTab platform, providing pre-paid revenue for future transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wursthall operates a German-inspired California biergarten restaurant in downtown San Mateo, serving house-made sausages, sandwiches, small plates, and entrees alongside a curated beverage program of craft beers, wines, and signature cocktails. The restaurant offers dine-in (indoor and outdoor), take-out, and delivery through its ToastTab online ordering platform, including e-gift card sales.

Product overview

Wursthall is a German-inspired California Biergarten restaurant offering a unified dining experience centered on house-made sausages (The Wursts), sandwiches, snacks, entrees, and a curated selection of beers, wines, cocktails, and non-alcoholic beverages. The product portfolio is organized by menu categories: The Wursts (sausages served in buns with sides), Sandwiches & Salads (including plant-based options like the Impossible Burger), Snacks & Small Plates, Entrees, Kids Menu, Desserts, and full beverage programs including beer, wine, and craft cocktails by Wunderbar. The restaurant serves dine-in, take-out, and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wursts (House-made Sausages) House-made sausages including Al Pastor, Bier Bratwurst, Choripan, Hot Italian, Pesto Chicken, Pastrami & Swisswurst, Porchetta, and the Impossible Turkish-ish vegan sausage, served in griddled split top buns with choice of side.
• Sandwiches Sandwich menu including Kenji's Korean Hot Chicken Sandwich, A Pretty Great Seared Chicken Sandwich, Smashed Cheeseburger, and Impossible Burger, served with choice of side.
• Snacks & Small Plates Appetizers including Deviled Eggs, Wood-Fired Pretzel, Sauerkraut Kasedilla, Spaetzle & Cheese, Kenji's Korean Hot Chicken Bites, Kenji's Korean Hot Plant-Based Bites, and Currywurst.
• Entrees Main course offerings including Chicken Schnitzel served with choice of two sides.
• Kids Menu Child-friendly options including Kids Käsedilla, Kinderburger, and Kinderwurst served with choice of side.
• Dessert Dessert item including Stella's Brownie, a rich chocolate brownie with burnt caramel sauce, whipped cream, and pretzel chips.
• Sides Side dishes including Sauerkraut, Chickpea & Carrot Salad, Haus Potato Salad, Parmesan Herb Potato Chips, and Tater Tots.
• Craft Beer Selection Rotating craft and import beer selection including offerings from 21st Amendment, Bitburger, Brewdog, Cellarmaker, Drake's, Fieldwork, Fort Point, Fruh, Ghost Town, Great Notion, Hofbrau Munchen, Kona, Left Hand, Moonlight, Morgan Territory, New Glory, Range of Light, and Weihenstephaner.
• Wine Selection Wine offerings including Broc Cellars Love Red, Liwa Sauvignon Blanc 2022, and Scribe Una Lou Rosé 2022, served in 7 oz pours.
• Cocktails by Wunderbar Signature craft cocktails created by Wunderbar including The Cleaver, The Delicatessen, Kentucky Buck, Pig in Paradise, Porco Loco, Rum in the Oven, Swine & Dine, and When Pigs Fly.
• Non-Alcoholic Beverages

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Impossible FoodscoreStrategic or Co-development PartnerPartnership with Impossible Foods to produce an entirely vegan sausage (Impossible Turkish-ish Sausage) as well as a vegan Impossible Burger. This partnership allows Wursthall to offer plant-based alternatives to their traditional meat menu.
• WunderbarcoreTechnology or IntegrationWunderbar provides cocktail creations for Wursthall. The 'Cocktails by Wunderbar' section features signature drinks including The Cleaver, The Delicatessen, Kentucky Buck, Pig in Paradise, Porco Loco, Rum in the Oven, Swine & Dine, and When Pigs Fly.
• Daily DriverminorStrategic or Co-development PartnerDaily Driver in San Francisco makes custom organic wood-fired pretzels for Wursthall. The pretzels are hand-rolled with a crunchy exterior and chewy interior, served warm with choice of dip.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab provides online ordering platform for Wursthall, handling both take-out and delivery orders, as well as gift card sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yard House: National casual dining chain with an oversized craft beer program (often 100+ taps) and elevated American menu. Comparable large-format casual concept with deep beer focus, though broader menu and portfolio positioning than Wursthall.

Direct peers

• Brotzeit: Bay Area-based German biergarten chain serving sausages, pretzels, and German beers. Closest multi-unit comparable to Wursthall's German-California concept with similar sausage/beer core menu.
• Devil's Acre: San Francisco beer hall featuring rotating craft beer selection and elevated pub food. Comparable Bay Area casual concept with deep beverage program and food-forward beer-hall format.
• Radhaus: Fort Mason beer garden and restaurant offering German-inspired fare with extensive beer program. Comparable biergarten format with similar indoor/outdoor seating and craft beer focus.
• The Brass Tap: National craft beer bar and gastropub franchise offering rotating taps and elevated pub food. Comparable craft-beer-forward casual concept with food menu that complements a deep beverage program.
• Suppenküche: Hayes Valley German restaurant serving traditional Bavarian fare including sausages, schnitzel, and German beers. Comparable German-casual full-service concept in the Bay Area targeting a similar food-and-beer occasion.
• Rosamunde Sausage Grill: San Francisco sausage-focused grill serving house-made sausages with craft beer. Directly comparable concept in the same Bay Area market, with similar sausage-centric menu and biergarten-style positioning as Wursthall.
• Wunderbar: San Mateo cocktail bar whose cocktail program Wursthall featured ('Cocktails by Wunderbar'). Operates a comparable neighborhood bar concept with craft cocktails in the same local market.

Regional players

• Hofbrauhaus Las Vegas: Las Vegas branch of the Munich-based German beer hall chain. Comparable German biergarten format with extensive sausage menu and imported beer program, though operating in a different geography than Wursthall.
• Bierhaus NYC: Midtown Manhattan German beer hall serving sausages, pretzels, and imported German beers in a hall-style format. Comparable German biergarten concept though operating in a different geography than Wursthall.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wursthall
• Instagraminstagram.com/wursthall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wursthall