Fiera Roma
Fiera Roma is a privately held trade fair and exhibition center in Rome operating 120,000 m2 of venue space across 9 pillar-free pavilions and a 13-room conference center, hosting trade fairs, conferences, competitions, and entertainment events for event organizers, public administration, and visitors.
- Company typePrivate
- Founded2006
- HeadquartersRoma, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fiera Roma does
Fiera Roma S.r.l. (Polo Fieristico di Roma Capitale e della Regione Lazio) operates the primary trade fair and exhibition complex serving Rome and the Lazio region of Italy. The venue spans approximately 120,000 m2 of total surface, including nine rectangular pillar-free pavilions totaling approximately 83,000 m2 of covered exhibition space and a Conference Center with 13 rooms offering up to 5,000 seats. Technology infrastructure includes 150 km of fiber optic cabling at 10GB/sec capacity, 250 dual-band Wi-Fi access points supporting 10,000 simultaneous connections per pavilion, 14,000 m2 of computerized workstations, and 8,000 digital workstations. The venue can host multiple simultaneous events, supported by 7,000 outdoor parking spaces plus 1,000 additional spaces, and four access points (North, South, East, West). On-site services include booth fitting, technology, catering, hospitality, advertising space, supplier directory, and ticketing through Vivaticket.
Fiera Roma generates revenue primarily through venue and exhibition space rental to event organizers, supplemented by event-support services (fitting, technology, catering, hospitality, logistics), ticketing, advertising space, and large-scale competitive examination services for public administration (600,000 participants and 800,000 m2 sold in 2021 across 70 competitions). Its go-to-market combines enterprise direct sales to organizers via a commercial team ([email protected]) with event-driven promotion through flagship co-organized exhibitions (Romics, Motodays, Codeway Expo, NSE - New Space Economy, Roma International Estetica, Welfair, RO.ME Museum Exhibition) and marketing channels including website, newsletter, social media, press releases, and the Fiera Roma Academy training ecosystem. It is privately held as a single-member S.r.l. under the direction and coordination of Investimenti SpA, with Fabio Casasoli as current Amministratore Unico (Sole Administrator), 51-100 employees, and a registered share capital of €100,000.
The customer base spans trade fair organizers, conference planners, public administration examination bodies, entertainment and event producers, and end visitors. Repeat co-organizers include Isi.Urb (Romics, RO.ME), Internationalia and The European House Ambrosetti (Codeway Expo), Fondazione E. Amaldi (NSE), Experience S.r.l. (Welfair), Unaprol (EVOOTRENDS), IEG EXPO (Abilmente Roma), and HYROX Italy (HYROX Rome). Strategic location near Rome-Fiumicino Airport with FL1 train connectivity is a core distribution advantage, and operational scale (2 million visitors reported in 2017, occupancy rising from 50% to 70%) anchors its position as a reference venue for the Mediterranean, central-southern Italy, and European exhibition markets.
Fiera Roma firmographics
Firmographics- Name
- Fiera Roma
- Legal name
- Fiera Roma S.r.l.
- Website
- https://fieraroma.it
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fiera Roma is a privately held trade fair and exhibition center in Rome operating 120,000 m2 of venue space across 9 pillar-free pavilions and a 13-room conference center, hosting trade fairs, conferences, competitions, and entertainment events for event organizers, public administration, and visitors.
- Ownership category
- akta.pro rank
Fiera Roma industry classification
Industry- Product category
- Exhibition and Conference Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Conference Centers & Dedicated Meeting Venues (THAHAAAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
Keywords
Where Fiera Roma is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Fiera Roma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Venue and Exhibition Space Rental: Fiera Roma generates primary revenue by renting its 9 exhibition halls (approximately 83,000 m2 of covered exhibition surface), outdoor areas, and the Conference Center (13 conference rooms with capacities from 50 to 5,000 seats) to event organizers for trade fairs, conferences, exhibitions, concerts, sporting events, and film productions.
- Event Support Services: Comprehensive services including fitting/exhibition stand setup, technology services (Wi-Fi, Audio-Video, Connectivity), catering/restaurant services, hospitality accommodations, and logistics services (electricity connections, security, parking, stand cleaning, online payments).
- Ticketing Services: Ticket office services through partnership with Vivaticket for visitor access to exhibitions, concerts, and events hosted at the venue.
- Competition Organization: Organization of competitive examinations for public administration and private sector, with 600,000 competition participants and 800,000 m2 sold in 2021, utilizing computerized testing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for venue rental and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fiera Roma product offering
Product offeringCore offering
Fiera Roma operates a major exhibition and conference venue (Polo Fieristico di Roma Capitale e della Regione Lazio) located in Rome, offering 9 pillar-free rectangular pavilions with approximately 83,000 m² of covered exhibition space plus a Conference Center with 13 meeting rooms up to 5,000 seats. The company rents its venue space to event organizers for trade fairs, conferences, exhibitions, concerts, and competitive examinations, supported by a comprehensive suite of services including fitting/booth setup, technology (Wi-Fi, AV, connectivity), catering, hospitality, ticketing, logistics, and digital platform tools. The venue can host multiple simultaneous events and also organizes its own signature exhibitions.
Product overview
Fiera Roma is a major exhibition and conference venue (Polo Fieristico di Roma Capitale e della Regione Lazio) offering a comprehensive range of event hosting services. The core product consists of 9 pillar-free rectangular pavilions with approximately 83,000 m² of covered exhibition space plus the Centro Convegni (Conference Center) with 13 meeting rooms for up to 5,000 seats. Supporting services include fitting/booth setup, technology services (Wi-Fi, AV, connectivity), digital platform for online services, catering, hospitality, ticketing, logistics, and advertising spaces. Fiera Roma Academy provides permanent advanced training programs. The venue can host multiple simultaneous events across its various entrances (North, South, East, West) and parking areas.
Differentiator
Problem solved
Functional benefit
Brands
- Fiera Roma Academy: Permanent advanced training ecosystem promoted by Fiera Roma to enhance skills, research, and professional development in strategic sectors of trade fair events
- Fiera Roma Academy
Products and services
- Fiera Roma Exhibition Venue A major exhibition center (Polo Fieristico di Roma Capitale e della Regione Lazio) featuring 9 rectangular pillar-free single-storey pavilions with approximately 83,000 m² of covered exhibition space, connected by an elevated walkway at 6 meters height, supporting multiple simultaneous events for trade fair organizers, exhibition companies, and industry associations.
- Centro Convegni (Conference Center) Conference pavilion with 13 meeting rooms equipped for scientific congresses, with capacities ranging from 50 to 5,000 seats, targeting conference organizers, scientific associations, and corporate meeting planners.
- Allestimenti (Fitting and Booth Setup Services) Standard and customized booth fitting services including track lighting (Americane), hanging visuals (Appendimenti), furniture rental, and stand construction for exhibitors and event organizers hosting events at the venue.
- Servizi Tecnologici (Technology Services) On-site technology services including Wi-Fi, audio-video equipment, and connectivity solutions available across all pavilions, provided to event organizers and exhibitors.
- Piattaforma Digitale (Digital Platform) Online services platform providing digital tools for event management and attendee engagement, including 8,000 digital workstations and Wi-Fi positions for visitors and exhibitors.
- Ristorazione (Catering Services) Full catering services including refreshments, catering, banqueting, and on-stand lunch options for event attendees, exhibitors, and organizers.
- Ospitalità (Hospitality Services) Hospitality services with special rate agreements at partner accommodations for event attendees, exhibitors, and organizers visiting Fiera Roma.
- Biglietteria (Ticketing Services) Ticket office services for event attendance, operated through partnership with Vivaticket for visitor access to exhibitions, concerts, and events hosted at the venue, available online at vivaticket.com and authorized resellers.
- Servizi Fieristici (Trade Fair District Services) Trade fair district logistics services including electrical connections, security surveillance, parking management, stand cleaning, and online payment processing for event organizers and exhibitors.
- Spazi Pubblicitari (Advertising Spaces) Advertising space rentals within the fair grounds for brands, sponsors, and event organizers seeking on-site visibility.
- Fiera Roma Academy Permanent advanced training ecosystem promoting skills development, research, and professional growth in strategic sectors of organized trade fair events, with 14 studios, training rooms, meeting rooms, and hospitality areas, hosting specialized events like Lipedema Experience.
- Competitive Examination Organization Services Organization of competitive examinations for public administration and private sector using 14,000 m² of computerized workstations across multiple pavilions, with 70 competitions, 20 smart competitions, and 350 sessions organized in 2021.
Quantifiable outcome
- 600,000 competition participants hosted in 2021
- +4 more outcomes
Companies that use Fiera Roma
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Fiera Roma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fiera Roma partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- VivaticketcoreOfficial ticketing partner providing ticket sales services for all events hosted at Fiera Roma. Tickets sold through vivaticket.com and authorized resellers.
- Isi.UrbcoreCo-organizer of major events including Romics (Festival Internazionale del Fumetto, Animazione, Cinema e Games) and RO.ME Museum Exhibition.
- InternationaliacoreStrategic partner for Codeway Expo, the international cooperation and sustainable development exhibition organized by Fiera Roma.
- The European House AmbrosettiminorScientific partner for Codeway Expo events, providing strategic research and analytical expertise for the cooperation and development sector.
- Fondazione E. AmaldicoreCo-organizer of NSE - New Space Economy European Expoforum, the first European exhibition dedicated to new space economy.
- UnaprolminorCo-organizer of EVOOTRENDS, the olive oil and Mediterranean diet exhibition, with collaboration from Fondazione Evooschool and Coldiretti Lazio.
- Experience S.r.l.minorCo-organizer of Welfair healthcare exhibition and conference, together with LTM&Partners S.r.l. and iDea Congress S.r.l.
- ITALFminorPartner for Lipedema Experience event, organizing medical and wellness-focused exhibitions within Fiera Roma Academy.
- IEG EXPO S.p.A.minorOrganizer of Abilmente Roma, a craft and hobby exhibition hosted at Fiera Roma venue.
- HYROX ItalyminorOrganizer of HYROX Rome fitness event hosted at Fiera Roma venue.
- Convention Bureau Roma-LaziominorMarketing partnership for promoting Rome and Lazio as a destination for meetings and conventions.
- Società Italiana TrasportiminorTransportation partner with standing agreements for logistics and transport services.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Fiera Roma competitors and assessment
Company assessmentRegional players
- Fiera di Genova: Fiera di Genova operates exhibition halls in Liguria for Italian trade fairs and consumer shows, comparable to Fiera Roma in offering regional venue space but serving a different Italian geography.
- PadovaFiere: PadovaFiere is a regional Italian exhibition center in Veneto serving similar trade fair and conference use cases as Fiera Roma, primarily competing within northern Italian regional markets.
Direct peers
- Fiera di Parma: Fiera di Parma operates exhibition halls in Emilia-Romagna and competes with Fiera Roma for mid-sized Italian B2B trade fairs and food/consumer exhibitions, sharing a similar venue-led, organizer-partnered model.
- Veronafiere: Veronafiere is another large Italian exhibition venue hosting signature trade fairs (Vinitaly, Marmomac) and is directly comparable to Fiera Roma in venue size, organizer model, and Italian B2B trade fair positioning.
- Fiera Milano: Fiera Milano is Italy's largest exhibition center and directly comparable to Fiera Roma as a trade fair and convention venue operator serving Italian and international organizers with large covered halls and a conference center.
- BolognaFiere: BolognaFiere operates major exhibition halls and organizes trade fairs across industrial and consumer verticals in Italy, directly comparable to Fiera Roma's B2B trade fair venue and organizer business model.
- Italian Exhibition Group (IEG) - Rimini Fiera: IEG operates multiple Italian venues (Rimini, Vicenza) and is both an exhibition venue operator and event organizer, directly comparable to Fiera Roma's venue-and-organizer model; IEG also organizes Abilmente Roma at Fiera Roma's facility.
Broad incumbents
- Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair operators running its own venues globally; comparable to Fiera Roma as a venue operator and event organizer, but at significantly greater scale and international footprint.
- NürnbergMesse: NürnbergMesse operates exhibition halls and organizes international trade fairs in consumer and industrial goods, broadly comparable to Fiera Roma's venue-organizer model across European B2B exhibitions.
- Deutsche Messe (Hannover): Deutsche Messe runs the Hannover exhibition complex and global events, serving as a broad incumbent venue operator comparable in venue-led trade fair operations to Fiera Roma but at a much larger industrial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fiera Roma social profiles
Digital presenceFiera Roma compliance and trust
Trust signalCompliance2 records
Fiera Roma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiera Roma leadership team
Management profileNumber of profiles
Profiles2 records
Fiera Roma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiera Roma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiera Roma
What does Fiera Roma do?
Fiera Roma operates a major exhibition and conference venue (Polo Fieristico di Roma Capitale e della Regione Lazio) located in Rome, offering 9 pillar-free rectangular pavilions with approximately 83,000 m² of covered exhibition space plus a Conference Center with 13 meeting rooms up to 5,000 seats. The company rents its venue space to event organizers for trade fairs, conferences, exhibitions, concerts, and competitive examinations, supported by a comprehensive suite of services including fitting/booth setup, technology (Wi-Fi, AV, connectivity), catering, hospitality, ticketing, logistics, and digital platform tools. The venue can host multiple simultaneous events and also organizes its own signature exhibitions.
Is Fiera Roma a public or private company?
Fiera Roma is a private company. It is classified as corporate owned and is currently operating.
When was Fiera Roma founded?
Fiera Roma was founded in 2006. It employs 51 to 100 people.
Where is Fiera Roma based?
Fiera Roma is headquartered in Roma, Italy, in the Europe region.
How does Fiera Roma make money?
Four revenue lines are on record. Venue and Exhibition Space Rental is the primary driver. The others are event Support Services, ticketing Services and competition Organization.
Who are Fiera Roma's main competitors?
Regional players on record are Fiera di Genova and PadovaFiere. Direct peers are Fiera di Parma, Veronafiere, Fiera Milano, BolognaFiere and Italian Exhibition Group (IEG) - Rimini Fiera. Broad incumbents are Messe Frankfurt, NürnbergMesse and Deutsche Messe (Hannover).
Does Fiera Roma have an API?
No public API is recorded for Fiera Roma.
What industry is Fiera Roma in?
Fiera Roma's product category is Exhibition and Conference Venue Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 71131 and its SIC code is 7900.