HEURUS
HEURUS is a French private operator of multigenerational service residences renting fully equipped apartments to seniors, students, active professionals and PMR tenants, with integrated home-care services, 24/7 teleassistance and on-site staff across its Grand Ouest network.
- Company typePrivate
- Founded2014
- HeadquartersSaint-herblain, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HEURUS does
HEURUS is a French private operator of multigenerational service residences (résidences services multigénérationnelles), headquartered in Saint-Herblain near Nantes and founded in 2014 as a subsidiary of Groupe REALITES. The company rents fully equipped T1–T3+ apartments to a mix of autonomous seniors, seniors with loss of autonomy, students, active professionals, families and people with reduced mobility, with on-site staff present seven days a week. Its core product is the apartment plus a bundled services pack covering concierge, minor maintenance, housekeeping help, meal delivery, administrative assistance, animations, and 24/7 Filien teleassistance; a structurally differentiating add-on is the in-residence Service Autonomie à Domicile (SAD), a regulated home-care service with a dedicated health coordinator that delivers daily-living assistance to residents experiencing loss of autonomy.
The technology stack combines a custom integrated SAD platform, the Filien (ADMR) emergency-response hardware/software (bracelet/pendant → human listening center → residence teams/emergency services), and the PanamaBox (Live-Out) virtual-reality system rotating across residences with 120+ experiences. Commercial distribution is direct-to-consumer: residence visits, phone consultations (02 52 56 85 23), website inquiries, open-house events, a €250 parrainage referral program, and a content-marketing/SEO engine. The company also uses a capital-light LMNP/Censi-Bouvard model in which apartments are pre-sold to individual investors via Groupe REALITES' network, then leased back to HEURUS for operation.
HEURUS currently runs 6 operational residences (Steredenn/Nantes, Blanche de Castille/Trélazé, Epona/Saumur, Olympe/Loudéac, Odyssée/Cherbourg-en-Cotentin) with 2 in the pipeline (Dimezell/Loctudy, Diane/Guilherand-Granges). It employs 130+ collaborators across residences and ~30 at headquarters, targets 40 residences, 5,000 residents and 1,000 employees by 2030, and is pursuing aggressive expansion under a multigenerational model introduced by President Catherine Labardant in May 2023. Following a January 2025 redressement judiciaire filing to separate from Groupe REALITES and refocus on the Grand Ouest, three residences had officially exited the procedure by March 2026.
HEURUS firmographics
Firmographics- Name
- HEURUS
- Legal name
- HEURUS
- Website
- https://heurus.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HEURUS is a French private operator of multigenerational service residences renting fully equipped apartments to seniors, students, active professionals and PMR tenants, with integrated home-care services, 24/7 teleassistance and on-site staff across its Grand Ouest network.
- Ownership category
- akta.pro rank
HEURUS industry classification
Industry- Product category
- Senior Living Residences
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Family-friendly serviced apartments (THAMACAG)
Keywords
Where HEURUS is headquartered
LocationHeadquarters
- HQ city
- Saint-herblain
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
HEURUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain
Revenue model
- Apartment Rental: Core revenue from renting fully-equipped apartments (T1 to T3) to residents. Apartments range from studios to 3-room units, rented as primary residence. Rental includes a pack of basic services.
- Home Care Services (Services à la Personne): Additional personalized assistance services for residents needing support with daily activities. Services include help with meals, housekeeping, administrative assistance, and daily living support. These are offered as add-on services beyond the base rental package.
- LMNP Investment Model: Apartments are sold to investors under the LMNP (Loueur Meublé Non Professionnel) status with Censi-Bouvard tax benefits. Investors purchase apartments which are then rented back to Heurus for exploitation. Heurus pays rent to investors through this arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base apartment rental with included services |
| Usage-based | Monthly | À la carte services |
| Subscription | Pay-as-you-go | Temporary stays |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HEURUS product offering
Product offeringCore offering
HEURUS operates a network of multigenerational service residences in France offering furnished apartment rentals (T1 to T3+) with included services and optional on-site home care. Each residence contains an integrated Service Autonomie à Domicile (SAD) that provides personalized daily living assistance to residents experiencing loss of autonomy, along with 24/7 teleassistance and a la carte wellness, meal, and housekeeping services.
Product overview
HEURUS operates a network of multigenerational service residences for seniors across France, primarily in the Grand Ouest region (Bretagne, Pays de la Loire, Normandie, Auvergne-Rhône-Alpes). The core offering consists of fully equipped rental apartments (T1 to T3+) with comprehensive services included in rent: concierge service, maintenance assistance, housekeeping, meal delivery, administrative support, and collective animations. A key differentiator is the integrated Service Autonomie à Domicile (SAD) providing personalized daily living assistance for residents with loss of autonomy, available 7 days a week. The portfolio includes 7 operational residences (Steredenn in Nantes, Blanche de Castille in Trélazé, Olympe in Loudéac, Odyssée in Cherbourg, Epona in Saumur) plus 2 upcoming locations (Dimezell in Loctudy, Diane in Guilherand-Granges). Additional services include temporary stays, day visits via Club Bonheur, teleassistance via Filien partnership, and virtual reality experiences via PanamaBox. The group underwent restructuring in 2025, separating from parent company Groupe Réalités, and has refocused on the multigenerational living model with ambitions to reach 30 residences by 2028.
Differentiator
Problem solved
Functional benefit
Products and services
- Résidences Services Multigénérationnelles Multigenerational service residences offering apartment rentals (T1 to T3+) with common spaces and a la carte services. Each residence accommodates autonomous seniors, seniors requiring assistance, people with reduced mobility, students, and working professionals. Teams present in residences 7 days a week.
- Apartments (T1 to T3+) Modern rental apartments from studios (T1) to 3-room units (T3+), fully equipped with kitchens and designed for independent living in a secure environment. Residents can bring personal furniture and pets.
- Services Pack (Pack de Services Inclus)
Quantifiable outcome
- 4.0 star average rating on Google based on resident and family reviews
- +1 more outcomes
Companies that use HEURUS
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
HEURUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
HEURUS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DoctolibcoreFirst partnership between Doctolib (France's leading health platform) and a multigenerational residence services operator. Aims to provide greater visibility to services offered in Heurus residences and facilitate access procedures for future residents and their families.
- ODEA by ADAPEI 49minorLaundry services partnership with sheltered employment organization. ODEA provides laundry services for residents' personal laundry. The partnership supports employment of people with disabilities while providing quality laundry services.
- Filien (ADMR)coreTeleassistance partnership providing 24/7 emergency response system for all residences. Filien is a subsidiary of ADMR. Residents receive bracelets or pendants connecting to Filien's listening center, which alerts residence teams or emergency services as needed.
- Groupama Loire BretagneminorRegional insurance partner providing benefits and visibility to Heurus residences.
- MyJugaadminorMoving services partner helping residents with relocation to Heurus residences.
- Vista SantéminorSport-health center providing adapted aquagym services for Steredenn residents. Partnership for wellness activities outside the residence.
- Langlois-ChâteauminorWine tasting partner for events at Epona residence in Saumur. Local winery providing tasting experiences showcasing regional heritage.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HEURUS competitors and assessment
Company assessmentDirect peers
- Domitys: Major French senior service residence brand (backed by Nexity/Aegide), offering furnished apartments with services and care options across France. Closely comparable to HEURUS on category, customer base, and integrated care modules.
- Colisée: French operator with senior residences, EHPAD, and home-care services. Overlaps HEURUS on résidences services seniors with integrated care and competes for the same regional/local authority contracts and French senior population.
- Les Senioriales: France's largest dedicated senior service residence (résidence services seniors) operator, with a national footprint of owned and managed residences — directly comparable to HEURUS by product (T1-T3 apartments with included services), customer base, and regulated service-residence model.
- Les Jardins d'Arcadie: French operator of résidences services seniors with on-site care services and a similar positioning between independent living and EHPAD. Compares to HEURUS on apartment-with-services rental model, multigenerational community programming, and care add-ons.
Broad incumbents
- Korian: Pan-European leader in senior care (nursing homes, assisted living, home care) with deep French presence. Comparable to HEURUS on regulated senior residential services and care adjacencies, though at much larger scale.
- Orpea (Emeis): Large French/European operator of nursing homes (EHPAD), clinics, and assisted-living services. While dominated by EHPAD, it overlaps with HEURUS's senior care and accommodation service lines and represents the dominant established incumbent against which HEURUS positions its alternative model.
- DomusVi: Major French senior care operator (EHPAD, assisted living, home care) and one of the country's largest players. Overlaps with HEURUS in senior residential care and home-care services, serving as a reference point for the incumbent scale HEURUS must compete against.
Others
- Groupe REALITES (parent company): Listed French real estate developer and parent of HEURUS, providing project development, LMNP investor distribution, and corporate infrastructure. Relevant as the structural sponsor and capital partner underlying HEURUS's operations.
Emerging players
- Steva: Independent French operator of senior service residences (résidences services seniors) with a regional presence and similar apartment-with-services and à-la-carte care model to HEURUS.
- Maisons de Famille: French boutique operator of senior care residences and clinics with a premium, family-style positioning. Comparable to HEURUS's mid-market résidentiel-with-services approach and care-led offering, though smaller and more upscale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HEURUS social profiles
Digital presenceHEURUS compliance and trust
Trust signalCompliance2 records
HEURUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEURUS leadership team
Management profileNumber of profiles
Profiles3 records
HEURUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEURUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEURUS
What does HEURUS do?
HEURUS operates a network of multigenerational service residences in France offering furnished apartment rentals (T1 to T3+) with included services and optional on-site home care. Each residence contains an integrated Service Autonomie à Domicile (SAD) that provides personalized daily living assistance to residents experiencing loss of autonomy, along with 24/7 teleassistance and a la carte wellness, meal, and housekeeping services.
Is HEURUS a public or private company?
HEURUS is a private company. It is classified as corporate owned and is currently operating.
When was HEURUS founded?
HEURUS was founded in 2014. It employs 51 to 100 people.
Where is HEURUS based?
HEURUS is headquartered in Saint-herblain, France, in the Europe region.
How does HEURUS make money?
Three revenue lines are on record. Apartment Rental is the primary driver. The others are home Care Services (Services à la Personne) and LMNP Investment Model.
Who are HEURUS's main competitors?
Direct peers on record are Domitys, Colisée, Les Senioriales and Les Jardins d'Arcadie. Broad incumbents are Korian, Orpea (Emeis) and DomusVi. Groupe REALITES (parent company) is listed as an others. Emerging players are Steva and Maisons de Famille.
Does HEURUS have an API?
No public API is recorded for HEURUS.
What industry is HEURUS in?
HEURUS's product category is Senior Living Residences. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 7000.