Acuity Research and Field Solutions
Acuity Research and Field Solutions is a New Delhi-based Indian market research fieldwork agency delivering consumer, healthcare, social, and political research across PAN India and Asia via 14 field offices and multi-methodology data collection (CAPI, CATI, CAWI, PAPI) for enterprise, government, and international clients.
- Company typePrivate
- Founded2018
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Acuity Research and Field Solutions does
Acuity Research and Field Solutions Pvt. Ltd. is a New Delhi-headquartered, privately held Indian market research fieldwork agency operating across PAN India and Asia. The company delivers consumer (qualitative and quantitative), healthcare, social, and political research services for enterprise clients, government bodies, and international organizations, supported by a network of 14 offices covering Delhi, Lucknow, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Patna, Ranchi, Jamshedpur, Indore, Jaipur, Kolkata, and Guwahati.
Its technology stack centers on a multi-methodology fieldwork platform spanning CAPI (Computer Aided Personal Interviews), CATI (telephonic), CAWI (web), and PAPI (pen-and-paper) data collection, supplemented by online survey, video conferencing, online panels, mobile phone research, and social network analysis capabilities. The firm organizes its services around five expertise areas — Consumer Quantitative, Consumer Qualitative, Healthcare, Social, and Political Research — and three delivery mechanisms: qualitative data collection (FGDs, ethnography, depth interviews), online surveys, and large-scale quantitative data collection including mystery shopping and product testing.
The business runs as a B2B professional services firm using a direct sales motion, with project-based, quote-based pricing determined by methodology, sample size, geography, and complexity, and multi-year contract billing. Reference clients include the World Bank (including DLHS engagements), multiple Indian state governments, Nestle, and healthcare organizations. The company is MSME-registered, holds ISO certification references on its site, and emphasizes cost-saving positioning and 24/7 operational support as competitive differentiators.
Acuity Research and Field Solutions firmographics
Firmographics- Name
- Acuity Research and Field Solutions
- Legal name
- Acuity Research and Field Solutions Pvt. Ltd.
- Website
- https://acuityresearch.co.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acuity Research and Field Solutions is a New Delhi-based Indian market research fieldwork agency delivering consumer, healthcare, social, and political research across PAN India and Asia via 14 field offices and multi-methodology data collection (CAPI, CATI, CAWI, PAPI) for enterprise, government, and international clients.
- Ownership category
- akta.pro rank
Acuity Research and Field Solutions industry classification
Industry- Product category
- Market Research Fieldwork Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Acuity Research and Field Solutions is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices14 records
Markets served
Acuity Research and Field Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research and Fieldwork Services: Professional services revenue generated through providing fieldwork, data collection, and research services to consumer and B2B clients. Services include qualitative and quantitative research, healthcare research, social research, and political research. Revenue is project-based with fees determined by methodology, sample size, geography, and project complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Acuity Research and Field Solutions product offering
Product offeringCore offering
Acuity Research and Field Solutions provides outsourced market research fieldwork and desk research services for consumer and B2B clients across India and Asia. The firm executes qualitative and quantitative data collection projects covering consumer, healthcare, social, and political research using methodologies such as CAPI, CATI, CAWI, PAPI, focus groups, in-depth interviews, ethnography, and online surveys, delivered through a network of 14 Indian branch offices.
Product overview
Acuity Research and Field Solutions Pvt. Ltd. is a PAN India and Asia fieldwork and desk research agency for Consumer & B2B research studies. The company offers a comprehensive suite of market research services organized across five core expertise areas: Consumer Quantitative Research (Brand Image, Buying Behavior, Customer Satisfaction studies), Consumer Qualitative Research (Brand Evaluation, Executive Interviews), Healthcare Research (Health Outcomes, Patient Satisfaction), Social Research (Baseline/Needs Assessment studies), and Political Research (Opinion/Exit Polls, Campaign Management). The company provides three primary service delivery mechanisms: Qualitative Data Collection (FGDs, Ethnography, In-depth Interviews), Online Survey platforms (digital interviews, panels, mobile research), and Quantitative Data Collection (CAPI, CATI, CAWI, PAPI, Mystery Shopping). The company operates through a network of branch offices across India including Delhi (head office), Lucknow, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Patna, Ranchi, Jamshedpur, Indore, Jaipur, Kolkata, and Guwahati.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Executed over 3000 National & International Projects for World Bank, DLHS, Nestle & State Government
- +1 more outcomes
Companies that use Acuity Research and Field Solutions
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Acuity Research and Field Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Acuity Research and Field Solutions partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Acuity Research and Field Solutions competitors and assessment
Company assessmentBroad incumbents
- Ipsos India: Global market research leader with substantial India operations covering consumer, healthcare, social, and political research — a direct incumbent competitor across most of Acuity's verticals.
- NielsenIQ India: Global consumer measurement and analytics firm with India presence; offers consumer research, retail measurement, and panel-based insights — competing for many of the same FMCG and B2B clients Acuity serves.
- TNS India (now Kantar): Global research firm with established India presence in consumer and B22B research — a former employer of Acuity's Director Operations and directly comparable in methodology and sector coverage.
- IMRB International (now Kantar): One of India's largest market research firms offering syndicated, custom, and fieldwork services across consumer, media, and social research — broad incumbent competitor that frequently subcontracts fieldwork to smaller vendors like Acuity.
Direct peers
- Market Xcel Data Systems: India-based full-service market research firm offering quantitative and qualitative fieldwork across consumer, healthcare, and B2B sectors — directly comparable to Acuity's service portfolio and an explicit prior employer of Acuity's Project Manager.
- Conjoint Analysis (Impetus Research): Indian market research firm offering consumer, healthcare, and B2B research with quantitative and qualitative capabilities — a former employer of Acuity's Director Operations and a directly comparable service peer.
- Markelytics (Mart Rural Research): India-based full-service market research firm with strong rural, consumer, and healthcare research offerings — directly comparable scope and a former employer of Acuity's Project Manager.
- Borderless Access: India-headquartered market research firm offering online and offline data collection, panel access, and qualitative/quantitative fieldwork across emerging markets — comparable service model with a stronger digital panel footprint.
- Dataprompt (Market Pulse successor): India-based market research and data services firm offering fieldwork and consumer insights — directly comparable scope and a former employer of Acuity's Director Operations.
- Kadence International (Kadence India): Global market research firm with significant India operations covering consumer, B2B, healthcare, and rural research — directly comparable service mix and an explicit prior employer of multiple Acuity team members.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Acuity Research and Field Solutions social profiles
Digital presenceAcuity Research and Field Solutions compliance and trust
Trust signalCompliance1 record
Acuity Research and Field Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Research and Field Solutions leadership team
Management profileNumber of profiles
Profiles4 records
Acuity Research and Field Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Research and Field Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Research and Field Solutions
What does Acuity Research and Field Solutions do?
Acuity Research and Field Solutions provides outsourced market research fieldwork and desk research services for consumer and B2B clients across India and Asia. The firm executes qualitative and quantitative data collection projects covering consumer, healthcare, social, and political research using methodologies such as CAPI, CATI, CAWI, PAPI, focus groups, in-depth interviews, ethnography, and online surveys, delivered through a network of 14 Indian branch offices.
Is Acuity Research and Field Solutions a public or private company?
Acuity Research and Field Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acuity Research and Field Solutions founded?
Acuity Research and Field Solutions was founded in 2018. It employs 11 to 50 people.
Where is Acuity Research and Field Solutions based?
Acuity Research and Field Solutions is headquartered in New Delhi, India, in the Asia region.
How does Acuity Research and Field Solutions make money?
One revenue line is on record: market Research and Fieldwork Services.
Who are Acuity Research and Field Solutions's main competitors?
Broad incumbents on record are Ipsos India, NielsenIQ India, TNS India (now Kantar) and IMRB International (now Kantar). Direct peers are Market Xcel Data Systems, Conjoint Analysis (Impetus Research), Markelytics (Mart Rural Research), Borderless Access, Dataprompt (Market Pulse successor) and Kadence International (Kadence India).
Does Acuity Research and Field Solutions have an API?
No public API is recorded for Acuity Research and Field Solutions.
What industry is Acuity Research and Field Solutions in?
Acuity Research and Field Solutions's product category is Market Research Fieldwork Services. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8742.