Conjoint Consulting Corp.

What Conjoint Consulting Corp. does

Conjoint Consulting is a privately-held Canadian survey research consultancy that designs, executes, and analyzes custom survey projects for organizations needing primary market or stakeholder data. The firm is led by two principals — Blake Lee-Whiting and Thomas Bergeron — who jointly run client engagements and serve as the company's only publicly identified contacts. Its core service is survey research design and execution, with the firm's positioning built on combining quantitative analytical expertise with human-centered research practice under the tagline "Survey research done well."

The firm's operational footprint, as self-reported on its website, includes work conducted across 78 countries in 15 languages, with a cumulative respondent base of over 183,007 people across all projects. There is no platform or productized offering — the input data shows no enumerated products, no mobile app, no API, no SDK, and no third-party integrations. The website is hosted on Squarespace, consistent with a small professional services operation. The underlying technology disclosed is "survey research methodology," with no proprietary tooling, patents, or trademarks on record.

Revenue mechanics are not publicly disclosed: pricing is not on the website, no customer logos or named references are available, and no segment mix (enterprise vs. SMB vs. long-tail) is described. The firm is privately held with no disclosed funding rounds, investors, parent entity, or M&A activity. Operating geographies are described as global, and the website remains active.

Name

Conjoint Consulting Corp.

Legal name

Conjoint Consulting

Website

https://conjoint.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Conjoint Consulting is a privately-held Canadian survey research consultancy that designs and executes custom multilingual survey projects across 78 countries for organizations needing primary market research data.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Conjoint Consulting provides professional survey research services for organizations requiring rigorous, well-executed data collection and analysis. The firm delivers multinational and multilingual survey research across 78 countries and 15 languages, combining quantitative analytical expertise with a human-centered research approach. The core service encompasses survey design, execution, and analysis for clients needing global market insights.

Product overview

Conjoint Consulting offers survey research services. Based on their website tagline 'Survey research done well' and their scale statistics (over 183,007 people surveyed across 78 countries in 15 languages), they appear to operate as a single, unified survey research service rather than a platform with modular products. The source data does not enumerate specific named products, modules, or distinct service offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Broad incumbents

• NielsenIQ: NielsenIQ is a global consumer intelligence firm with extensive multinational survey and panel operations. It competes with Conjoint Consulting for enterprise-level international research mandates.
• GfK: GfK (now part of NielsenIQ) is a global market research firm with multinational consumer survey capabilities. It is a broad incumbent competing for large-scale cross-border research engagements.
• Kantar: Kantar is a global market research and insights firm with deep multinational survey capabilities. It is a broad incumbent that competes for enterprise research RFPs where Conjoint Consulting also plays.
• Ipsos: Ipsos is one of the world's largest market research firms, offering global survey research across many countries and languages. It competes with Conjoint Consulting for multinational research budgets but at vastly greater scale.

Emerging players

• SurveyMonkey: SurveyMonkey is a self-serve survey platform with enterprise research offerings. It is an adjacent player that competes for survey-based research work, though primarily through technology rather than bespoke consulting.

Direct peers

• Toluna: Toluna operates a global online survey panel and offers multinational research services. It competes directly with Conjoint Consulting for online survey-based research projects across multiple geographies.
• Sawtooth Software: Sawtooth Software specializes in conjoint analysis software and related survey methodology consulting. Given Conjoint Consulting's name and survey research methodology focus, Sawtooth is the most directly comparable peer in the conjoint analysis niche.
• Conjointly: Conjointly is a platform specifically built for conjoint analysis and choice modeling research. It directly competes with Conjoint Consulting in the conjoint/methodology niche, though as a software platform rather than bespoke consultancy.

Regional players

• Potloc: Potloc is a Canadian survey research firm that combines online and offline (e.g., street intercept) data collection. As a fellow Canadian research consultancy, it competes in the same domestic talent market and serves overlapping client segments.
• Léger: Léger is the largest Canadian-owned market research firm, with strong North American survey capabilities and growing global reach. It is a direct domestic competitor and a credible alternative for Canadian clients seeking research partners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/conjoint-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conjoint Consulting Corp.