Harrowden Turf
Harrowden Turf is the UK's largest grower and distributor of turf, supplying landscape contractors, house builders, local authorities, and consumers via five national depots and an online shop, with diversified products including wildflower turf, sedum, green roof systems, and soils.
- Company typePrivate
- Founded1965
- HeadquartersKettering, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Harrowden Turf does
Harrowden Turf Ltd is a privately held UK horticultural grower and distributor, self-described as the UK's largest in the turf category, with origins tracing to 1965 through the consolidation of four regional turf businesses. The company operates five distribution depots across the UK (Edinburgh, Feltwell, Runcorn, Kettering headquarters, and Southport), supplying turf, wildflower turf (sold under the Meadowmat sub-brand), sedum and green roof systems, topsoil and substrates, seeds, plants, tools, and lawn care consumables. Core technical differentiators include night harvesting methodology that enables delivery within 6 hours of harvest to prevent sod-heating losses, and full vertical integration of wildflower seed production from plant cultivation through seed cleaning and market supply with complete provenance traceability.
The business operates a dual-channel go-to-market: a trade/professional supply motion serving landscape contractors, garden designers, green roofing contractors, house builders, local authorities, resellers, and specifiers, alongside a direct-to-consumer e-commerce storefront at harrowden.co.uk. Revenue is generated through one-time product sales across both B2B and B2C channels, with no subscription or recurring pricing model evident. Certifications from BALI (British Association of Landscape Industries), Red Tractor, and TGA (Turf Growers Association) underpin credibility with professional and public-sector buyers. In June 2026, Harrowden expanded its footprint through the acquisition of George Davies Turf & Stone, continuing an established pattern of consolidation-led growth in a fragmented UK market.
Harrowden Turf firmographics
Firmographics- Name
- Harrowden Turf
- Legal name
- Harrowden Turf Ltd
- Website
- https://harrowdenturf.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harrowden Turf is the UK's largest grower and distributor of turf, supplying landscape contractors, house builders, local authorities, and consumers via five national depots and an online shop, with diversified products including wildflower turf, sedum, green roof systems, and soils.
- Ownership category
- akta.pro rank
Harrowden Turf industry classification
Industry- Product category
- Horticultural Products
- NAICS
- Landscaping Services (561730), Nursery and Floriculture Production (11142)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
Keywords
Where Harrowden Turf is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Harrowden Turf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Turf and Horticultural Product Sales: Direct sales of turf, wildflower turf, sedum, topsoil, plants, seeds, tools, bulbs, and other horticultural products through physical depots and online shop. Revenue generated from both B2B (professional contractors, landscape companies, house builders) and B2C (general public) channels.
- Professional Contractor Supply: Supply of comprehensive horticultural product range to professional landscape contractors, serving as a one-stop shop for plants, seeds, tools, and everything needed to plant, prune, feed, spray and spread.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Harrowden Turf product offering
Product offeringCore offering
Harrowden Turf is a national horticultural grower and distributor specialising in turf, wildflower turf (Meadowmat), sedum and topsoil. The company also distributes complementary horticultural supplies — plants, seeds, tools, bulbs, soils, substrates, bark and lawn care consumables — to professional contractors and the general public through five UK depots and an online shop.
Product overview
Harrowden Turf is a national horticultural grower and distributor offering a diversified product portfolio centered on turf, wildflower turf (Meadowmat), sedum, and topsoil as core offerings. The company operates as a one-stop shop for professional contractors and the public, distributing horticultural products including plants, seeds, tools, bulbs, and lawn care consumables. Their product ecosystem includes turf and wildflower turf as primary growing products, complemented by green roof solutions (sedum and substrates), lawn care equipment, and general horticultural supplies. The company has expanded through acquisition, including George Davies Turf & Stone, and maintains full seed traceability with in-house seed production.
Differentiator
Problem solved
Functional benefit
Brands
- Meadowmat: A brand of wildflower turf and seeds produced by Harrowden, featuring colourful mixes of flowering plants and grasses.
Products and services
- Turf Premium quality turf rolls sourced with careful attention to grass seed variety selection for optimal colour, disease resistance and durability; supplied to landscape contractors, house builders and the general public across the UK.
- Wildflower Turf (Meadowmat) Proprietary Meadowmat wildflower turf - a colourful mix of flowering plants and grasses providing a wildlife-friendly patch with fully traceable wildflower seed mixes from Harrowden's own production lifecycle.
- Green Roof Products Living roof solutions including sedum kits for pitched and flat roofs, Meadowmat wildflower turf, feed and substrate products that support wildlife, improve insulation and add colour to green roofing installations.
- Sedum Sedum plants and kits designed for green roofing applications, providing living roof solutions for pitched and flat roofs.
- Seeds & Plants Wildflower seeds, plugs and plants for customising wildflower meadows or enhancing garden planting, with full seed traceability from Harrowden's own seed production.
- Soils, Substrates & Bark Garden substrates, soil and bark products providing the foundation for landscaping projects, including growing media for lawn relaying and biodiverse green roofs.
- Lawn Care Equipment & Consumables Lawn care equipment and consumables to maintain established lawns, including products for planting, pruning, feeding, spraying and spreading.
- Horticultural Tools Professional horticultural tools and equipment for landscaping and garden maintenance projects, completing the one-stop-shop product offering.
Quantifiable outcome
- Turf delivered within 6 hours of harvest during night harvest periods
- +1 more outcomes
Companies that use Harrowden Turf
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles8 records
Harrowden Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harrowden Turf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- George Davies Turf & StonemajorGeorge Davies Turf & Stone joined Harrowden in June 2026, representing an exciting new chapter for both businesses. This acquisition/merger strengthens Harrowden's position in the market and expands their capabilities in the turf and stone sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Harrowden Turf competitors and assessment
Company assessmentEmerging players
- Permaroof: Permaroof supplies EPDM roofing membranes and related green roof systems in the UK, providing adjacent product competition to Harrowden's sedum and green roof kits for residential and small commercial projects.
- Boston Seeds: Boston Seeds is a UK supplier of wildflower, grass, and amenity seeds, overlapping with Harrowden's Meadowmat wildflower seed product range for landscape and conservation buyers.
Broad incumbents
- Countrywide Grounds Maintenance: Countrywide is a UK national grounds maintenance provider serving public sector and commercial estates, purchasing turf and horticultural inputs comparable to those Harrowden supplies, but operating as a service contractor rather than product grower.
- GreenThumb Lawn Treatment Service: GreenThumb is a UK national lawn care treatment franchise offering fertilisation and weed control services to consumers, overlapping with Harrowden's LawnCare consumables product line but operating in a recurring service model rather than product supply.
Direct peers
- Lindum Turf: Lindum Turf is a UK-based turf producer supplying cultivated turf for sports, landscape, and residential projects, with comparable product breadth and B2B/B2C distribution to Harrowden.
- Bauder: Bauder is a UK manufacturer of green roof systems and waterproofing, directly competing with Harrowden's sedum and Meadowmat green roofing product line for the green roofing contractor segment.
- Rolawn: Rolawn is one of the UK's leading turf growers and topsoil suppliers, directly competing with Harrowden in the cultivation and national distribution of premium turf rolls to both professional contractors and consumers.
- Wallbarn: Wallbarn supplies green roof and landscaping products including sedum mats and substrates across the UK, overlapping with Harrowden's sedum, substrate, and green roof offering for construction and landscaping buyers.
- Stewarts Turf: Stewarts Turf is a UK turf grower and distributor operating across multiple growing sites, competing head-to-head with Harrowden for landscape contractor and house builder turf supply.
Regional players
- Evergreen Lawns UK: Evergreen Lawns is a regional UK turf grower and supplier with comparable product offerings to Harrowden, primarily serving the Midlands and northern England markets with similar B2B and consumer channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Harrowden Turf social profiles
Digital presenceHarrowden Turf compliance and trust
Trust signalCompliance3 records
Harrowden Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrowden Turf leadership team
Management profileNumber of profiles
Harrowden Turf subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harrowden Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrowden Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrowden Turf
What does Harrowden Turf do?
Harrowden Turf is a national horticultural grower and distributor specialising in turf, wildflower turf (Meadowmat), sedum and topsoil. The company also distributes complementary horticultural supplies — plants, seeds, tools, bulbs, soils, substrates, bark and lawn care consumables — to professional contractors and the general public through five UK depots and an online shop.
Is Harrowden Turf a public or private company?
Harrowden Turf is a private company. It is classified as unknown and is currently operating.
When was Harrowden Turf founded?
Harrowden Turf was founded in 1965. It employs 1 to 10 people.
Where is Harrowden Turf based?
Harrowden Turf is headquartered in Kettering, United Kingdom, in the Europe region.
How does Harrowden Turf make money?
Two revenue lines are on record. Turf and Horticultural Product Sales are the primary driver. The others are professional Contractor Supply.
Who are Harrowden Turf's main competitors?
Emerging players on record are Permaroof and Boston Seeds. Broad incumbents are Countrywide Grounds Maintenance and GreenThumb Lawn Treatment Service. Direct peers are Lindum Turf, Bauder, Rolawn, Wallbarn and Stewarts Turf. Evergreen Lawns UK is listed as a regional player.
Does Harrowden Turf have an API?
No public API is recorded for Harrowden Turf.
What industry is Harrowden Turf in?
Harrowden Turf's product category is Horticultural Products. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 561730 and its SIC code is 5200.