George Davies Turf

What George Davies Turf does

George Davies Turf is a UK-based landscaping materials supplier founded in 2001 and headquartered in Olney, Buckinghamshire, with a second depot in St Albans, Hertfordshire. The company supplies natural turf, artificial turf, paving and stone, Millboard composite decking, topsoil, bark mulch, lawn dressings, and construction and decorative aggregates to residential homeowners, professional landscapers, housebuilders, golf courses, and local authorities across the East of England and South East. Its operations span the full physical product lifecycle — from sourcing freshly cut turf across multiple UK counties (Yorkshire, Lincolnshire, Suffolk, Kent, Cambridgeshire, Essex), through depot-based storage in industrial fridges, to delivery on its own fleet of 8-wheel rigid lorries fitted with Manitou demountable forklifts for precise on-site placement, achieving a 99.6% on-time delivery rate and a 98% two-hour window hit rate.

The business operates a hybrid go-to-market model: an owned e-commerce storefront with product calculators and educational content (the Turfen University blog), inside sales via telephone, two physical depot collections, trade accounts for professional customers, and a direct delivery fleet. Pricing follows a unit-based structure (per m2, per bulk bag, per roll/board) with VAT-inclusive pricing and trade discounts; product range spans entry-level Trident turf at £4.24/m2 through to premium species-rich turf at £17.99/m2, alongside Millboard composite decking at £71–£96 per board. The company holds Platinum Distributor status with Millboard — the first UK stockist of the brand — and serves enterprise reference customers including Chelsea FC, Newcastle United, Silverstone Race Circuit, Wentworth Golf Club, Gleneagles, and Centurion Club. It reports a 4.96 average rating from 4,620 customer reviews.

In June 2026, George Davies Turf was acquired by Harrowden, a strategic operating company in the landscaping sector; the business continues to operate under the George Davies Turf & Stone brand. At the time of acquisition, the company was selling approximately 1.5 million rolls of turf annually (400 acres, the equivalent of 350 football pitches), 11,000+ bags of landscaping materials, 1,100+ tonnes of topsoil cumulatively averaging that volume per year, and 250+ cubic metres of bark mulch, supported by 11–50 employees.

Name

George Davies Turf

Legal name

George Davies Turf Ltd

Website

https://georgedaviesturf.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

George Davies Turf is a UK landscaping materials supplier serving residential homeowners, professional landscapers, housebuilders, and golf courses from depots in Olney and St Albans with natural and artificial turf, paving, Millboard decking, topsoil, and aggregates. Founded in 2001 and acquired by Harrowden in June 2026.

Ownership category

akta.pro rank

Product category

Turf and Landscaping Materials Supply

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI), Turf Management (Sports Fields, Golf Courses) (BPABADAC), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

Keywords

• Lawn turf supply
• Landscaping materials
• Natural grass turf
• Composite decking
• Garden paving stone

Headquarters

HQ city

Olney

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Turf and Landscaping Materials Sales: The company generates revenue through the sale of physical landscaping products including fresh turf, topsoil, bark, paving stones, artificial turf, seed and fertiliser, and composite decking. Products are sold per unit (per m2, per bulk bag, per roll) with pricing varying by product type and quantity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

George Davies Turf is a UK-based supplier of natural and artificial lawn turf, paving and stone, Millboard composite decking, topsoil, bark, and related landscaping materials. The company sources freshly cut turf from growers across multiple UK counties, holds inventory at two depots (Olney and St Albans) with industrial cold storage, and delivers nationwide using its own fleet of lorries equipped with Manitou forklift trucks for precise on-site placement. They sell per unit (per m2, per bulk bag, per roll) to both retail homeowners and trade customers such as landscapers, housebuilders, golf courses, and local authorities.

Product overview

George Davies Turf is a UK-based landscaping materials supplier offering a comprehensive portfolio of products centered around turf, paving, and outdoor landscaping materials. The core offering includes natural grass turf (Trident Turf, Show Lawn Turf, RTF Turf, Wild Flower Turf, Shade Tolerant Turf, and specialty variants), artificial turf (Mira-Lux, Vinca, Rosemary, Sirius, Putting Green), and paving & stone products (Natural Sandstone, Limestone, Porcelain, Granite, Cobble Setts). As a Platinum Distributor and the first UK stockist of Millboard composite decking, the company offers premium composite decking with a 25-year guarantee. Supporting products include topsoil and raised bed mixes, bark mulches, lawn dressings, decorative aggregates, and construction-grade aggregates. The company operates as a single unified e-commerce platform with two depot locations (Bedford and St Albans) serving both domestic and trade customers.

Differentiator

Problem solved

Functional benefit

Brands

• Trident Turf: Popular hard-wearing turf variety with excellent sward density, widely used by customers and landscaping professionals.
• Millboard
• Lawn Dressing

Products and services

• Trident Turf Premium hard-wearing natural grass turf with excellent sward density, the company's most popular variety, suitable for domestic gardens and professional landscaping projects.
• Show Lawn Turf High-quality natural turf made from fine grass varieties for creating ornamental and show-quality lawns.
• RTF Turf (Premium Hard Wearing Turf) Premium hard-wearing natural turf designed for areas requiring durability and resilience, suitable for high-traffic domestic and commercial lawns.
• Clover Turf Specialist natural turf containing clover for enhanced nitrogen fixation and drought resistance.
• Wild Flower Turf Biodiverse turf containing wild flowers and native grasses for pollinator-friendly gardens, meadows, and amenity areas.
• Species-Rich Turf Natural turf with diverse plant species for enhanced biodiversity and naturalistic landscaping.
• Greens Turf Fine-bladed natural turf designed for golf greens and high-quality ornamental lawns.
• Shade Tolerant Turf Specialist natural turf designed to thrive in shaded areas with reduced sunlight exposure.
• Revetting Turf Natural turf designed for slope stabilization and revetting applications, particularly suitable for golf course bunkers.
• Mira-Lux Artificial Turf Premium artificial grass with a luxury finish, suitable for residential and commercial applications.
• Vinca Eco Artificial Turf Eco-friendly 100% recyclable artificial lawn with a dense, luxury carpet finish.
• Vinca Artificial Turf Quality artificial grass suitable for gardens and commercial spaces.
• Rosemary Artificial Turf Synthetic grass designed for residential and commercial landscapes with a natural appearance.
• Sirius Artificial Turf High-quality artificial grass for gardens and landscapes with enhanced durability.
• Putting Green Artificial Turf Specialist artificial turf replicating golf-course green characteristics for home putting practice.
• Millboard Composite Decking Premium composite decking range with a natural wood appearance, 25-year guarantee and no maintenance required. George Davies Turf is the first UK stockist and a Platinum Distributor for Millboard.
• Topsoil Quality-assured topsoil meeting BS3882:2015 standards, disease-free with approximately 80-85% silica content, supplied in bulk bags for turf laying and seeding.
• Raised Bed Mix Premium soil blend for raised beds, planting root balls, shrub beds, and retained planters with balanced organic matter and nutrients.

Quantifiable outcome

• 1.5 million rolls of freshly cut turf sold annually
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Millboard Composite DeckingcoreChannel Partner/ Reseller/ DistributorGeorge Davies Turf is a Platinum Distributor of Millboard composite decking products, being the first stockist of Millboard decking in the UK. They also distribute Millboard's new cladding range as an authorised distributor. The partnership includes exclusive distribution rights and long-established trading relationship.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ivinghoe Turf: Independent UK turf grower and supplier serving domestic and trade customers in the South East/Midlands. Direct competitor to George Davies' natural turf roll business with similar depot-based delivery model.
• Rolawn: The leading UK branded turf and topsoil supplier, directly competing with George Davies on natural turf, topsoil, and bagged landscaping products through a national delivery network and trade/retail channels.
• Lindum Turf: UK grower and supplier of natural turf and topsoil, including sports-grade products. Direct competitor in the harvest-grow-distribute model targeting golf courses, sports venues, and landscapers.
• Greentech (Sports Turf): UK supplier of natural and artificial sports turf, including golf greens turf. Closely comparable to George Davies' premium Greens Turf, Revetting Turf, and sports venue customer base.
• County Turf: UK specialist turf supplier offering a range of lawn and sports turf varieties. Comparable product portfolio and target segments to George Davies' Trident, Show Lawn, and Greens turf ranges.
• Topsoil.com: UK online supplier of screened topsoil, compost, and bulk bagged landscaping materials. Direct competitor in the bagged soil/bark/compost categories that George Davies Turf sells alongside its turf offering.

Emerging players

• Easigrass: UK artificial grass specialist retailer/installer. Comparable product category (artificial turf) overlapping with George Davies' Mira-Lux, Vinca, Sirius and Putting Green lines, though operating via installation rather than materials supply.

Broad incumbents

• Brett Landscaping: UK producer and supplier of paving, aggregates, and concrete landscaping products. Overlaps with George Davies' paving/aggregate categories and serves similar trade landscapers and housebuilders.
• Marshalls plc: UK-listed hard landscaping giant offering paving, natural stone, and aggregates. Comparable in the paving/stone range that George Davies sells alongside its turf business, though at vastly greater scale and breadth.
• Harrowden: Strategic parent of George Davies Turf since June 2026. Harrowden is a broader UK landscaping products group offering trees, plants, and landscaping supplies, providing a direct comparator for category breadth, distribution, and pricing in the same geographies.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gdturf
• Facebookfacebook.com/GeorgeDaviesTurf1
• LinkedInlinkedin.com/company/george-davies-turf-ltd
• Instagraminstagram.com/georgedaviesturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Davies Turf