General Pump and Machinery
General Pump and Machinery is a privately held stocking distributor founded in 1982 that sells, services, and supplies OEM parts for pumps and fluid-handling systems from 20+ manufacturers, serving commercial, HVAC, fire protection, industrial, municipal, sanitary, and aquatic markets across the Midwest and Southeast U.S.
- Company typePrivate
- Founded1982
- HeadquartersMontgomery, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What General Pump and Machinery does
General Pump and Machinery, Inc. is a privately held, stocking distributor of pumps and related fluid-handling equipment, founded in 1982 and headquartered in Peoria, Illinois, with a second office in Winder, Georgia serving the Southeast. The company represents more than twenty pump manufacturers — including Pentair (Aurora, Hydromatic, Myers, Berkeley, Fairbanks Nijhuis), Grundfos, Wilo, Weil Pump, Warren-Rupp, Canariis, and Tornatech — across centrifugal, multi-stage, self-priming, diaphragm, sealless mag-drive, submersible, dry pit, gear, metering, propeller, regenerative turbine, and VFD-controlled package systems. Product breadth extends into engineered fire pump packages (electric and diesel-driven with controllers and jockey pumps), packaged lift stations, and sanitary pumps for food, beverage, cosmetic, and pharmaceutical applications.
The business operates a hybrid model combining one-time equipment sales with recurring service revenue. As an authorized service center for Pentair Aurora Pump, Warren-Rupp, Myers, and Canariis, General Pump dispatches factory-trained technicians for troubleshooting, start-ups, commissioning, and both in-house and onsite repairs on a 24/7 basis, supported by stocking of OEM prepackaged repair kits and wear parts with quick-ship capability. Revenue streams are therefore split between equipment distribution (one-time sales) and professional services (repair, commissioning, and field service), with parts acting as a complementary aftermarket tail.
Go-to-market is sales-led and direct, with a knowledgeable inside and field sales force serving end users, sprinkler contractors, park districts, engineering firms, OEMs, mechanical contractors, water parks, and commercial buildings across six horizontal segments: Commercial/HVAC, Fire Protection, Industrial, Municipal, Sanitary, and Aquatic. Pricing is not publicly disclosed and no digital commerce, app, or API surface is offered; the company website (gnrlpump.com) functions as a marketing and contact channel rather than a transactional platform. The company is privately held with no disclosed parent, investors, or funding history.
General Pump and Machinery firmographics
Firmographics- Name
- General Pump and Machinery
- Legal name
- General Pump and Machinery, Inc.
- Website
- https://gnrlpump.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- General Pump and Machinery is a privately held stocking distributor founded in 1982 that sells, services, and supplies OEM parts for pumps and fluid-handling systems from 20+ manufacturers, serving commercial, HVAC, fire protection, industrial, municipal, sanitary, and aquatic markets across the Midwest and Southeast U.S.
- Ownership category
- akta.pro rank
General Pump and Machinery industry classification
Industry- Product category
- Industrial Pump Distribution and Service
- NAICS
- Pump and Compressor Manufacturing (33391), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Specialty & Metering Pumps (IMAHANAC)
- akta.pro secondary industries
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)
Keywords
Where General Pump and Machinery is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
General Pump and Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Sales: Sales of pumps and related equipment from represented manufacturers including Aurora Pump, Weil, Fairbanks, Hydromatic, Myers, and others. Products include centrifugal, multi-stage, self priming, diaphragm, sealless mag drive, submersible, dry pit, gear, metering, propeller, and regenerative turbine pumps, plus VFD controlled package systems.
- Service and Repair: Factory-trained service technicians provide troubleshooting, repairs, start-ups, and commissioning for all types of pumping equipment. Authorized service center for Pentair Aurora Pump, Warren-Rupp, Myers and Canariis.
- OEM Parts and Repair Kits: Stocking distributor providing OEM prepackaged pump repair kits and wear parts for major pump manufacturers with quick ship capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
General Pump and Machinery product offering
Product offeringCore offering
General Pump and Machinery is a stocking distributor that sells and services pumps and related system-application equipment — centrifugal, multi-stage, self-priming, diaphragm, sealless mag drive, submersible, dry pit, gear, metering, propeller, and regenerative turbine pumps, plus VFD controlled package systems — for commercial/HVAC, fire protection, industrial, municipal, sanitary, and aquatic end users. The company also delivers factory-authorized repair, troubleshooting, commissioning, and start-up services, alongside OEM prepackaged pump repair kits and wear parts, serving sprinkler contractors, park districts, engineering firms, OEMs, mechanical contractors, water parks, and commercial buildings.
Product overview
General Pump and Machinery is a pump and related equipment distributor serving commercial/HVAC, fire protection, industrial, municipal, sanitary, and aquatic markets. The company operates as a stocking distributor representing numerous pump manufacturers, offering physical pump products across categories including centrifugal, multi-stage, self-priming, diaphragm, sealless mag drive, submersible, dry pit, gear, metering, propeller, and regenerative turbine pumps, as well as VFD controlled package systems. The product portfolio includes fire pump systems with electric and diesel options, jockey pumps, and controllers. Services include factory-authorized repair and troubleshooting, pump commissioning and start-up, and OEM parts and repair kits.
Differentiator
Problem solved
Functional benefit
Products and services
- Pump Equipment Distribution Stocking distribution of centrifugal, multi-stage, self-priming, diaphragm, sealless mag drive, submersible, dry pit, gear, metering, propeller, and regenerative turbine pumps, plus VFD controlled package systems from 20+ represented manufacturers, sold to end users, sprinkler contractors, park districts, engineering firms, OEMs, mechanical contractors, water parks, and commercial buildings.
- Fire Pump Systems
Companies that use General Pump and Machinery
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
General Pump and Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
General Pump and Machinery partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered primary and standard.
- Aurora Pump (Pentair)primaryRepresents Aurora Pump for centrifugal end suction, inline, split case, regenerative, vertical multi-stage, ANSI, and fire protection pumps.
- WheatleyHVACstandardRepresents WheatleyHVAC for suction diffusers, triple duty valves, air separators, heat exchangers, flex connectors, and tanks.
- BJm PumpsstandardRepresents BJm Pumps for slurry, corrosion resistant, dewatering, and high temperature applications.
- CanariisprimaryRepresents Canariis for domestic booster systems, HVAC packaged systems, and fire pump systems. Also an authorized service center.
- GrundfosstandardRepresents Grundfos for multistage centrifugals, stainless steel, and machine tool pumps.
- March PumpstandardRepresents March Pump for magnetic drive, non-metallic, condensate, and chemical pumps.
- Gardner Denver OberdorferstandardRepresents Gardner Denver Oberdorfer for gear pumps, bronze, stainless steel, and centrifugal pumps.
- PentairprimaryRepresents multiple Pentair brands including Aurora Pump, Hydromatic, Berkeley, and Fairbanks Nijhuis for various water pump applications.
- Topp IndustriesstandardRepresents Topp Industries for fiberglass basins, covers, packaged stations, and triple garage basins.
- Weil PumpstandardRepresents Weil Pump for submersible sump and sewage, vertical pit, packaged systems, control panels, dry pit, stainless steel pumps, and float switches.
- Warren-RuppprimaryRepresents Warren-Rupp for air operated diaphragm AODD pumps (metallic and non-metallic). Company is also an authorized service center.
- Crane Pumps & SystemsstandardRepresents Crane Pumps & Systems for industrial fluid controls, products, systems including valves, pumps and instrumentation.
- PumpsebarastandardRepresents Pumpsebara for corrosion resistant formed stainless steel end suction and multi-stage pumps, submersible, effluent, sump and sewage pumps.
- Pentair BerkeleystandardRepresents Pentair Berkeley for centrifugal water pumps for booster, well, fire, waterfall, irrigation and tanks, motors and controls.
- WilostandardRepresents Wilo for pumps, valves and systems for HVAC, pressure booster, sump and sewage disposal and treatment.
- Fairbanks NijhuisstandardRepresents Fairbanks Nijhuis for solids handling submersible, vertical turbine and vortex pumps.
- EatonstandardRepresents Eaton for electrical, mechanical power management serving all markets with energy efficient products.
- Barmesa PumpsstandardRepresents Barmesa Pumps for self priming solids, trash pumps, submersible non-clog, cutter, grinder, stainless pumps serving all markets.
- FluxstandardRepresents Flux for drum and container pumps and accessories for industrial and sanitary applications.
- TornatechstandardRepresents Tornatech for fire, industrial, municipal control panels and accessories covering a variety of pumping applications.
- Vertiflo Pump CompanystandardRepresents Vertiflo Pump Company for vertical, horizontal, immersible, self priming pumps and package stations servicing most industrial applications.
- Hydromatic (Pentair)standardRepresents Hydromatic for engineered submersible solids handling pumps, self-primers, grinder pumps, sewage, sump, and effluent pumps & accessories.
- Myers (Pentair)primaryRepresents Myers for water well, sewage, sump, effluent and utility pumps, engineered submersible solids handling pumps, self-primers, grinder pumps and reciprocating pumps. Company is also an authorized service center.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
General Pump and Machinery competitors and assessment
Company assessmentBroad incumbents
- Winsupply: Winsupply is a wholesale distributor and cooperative of plumbing, HVAC, and industrial supplies serving contractors — competing with GPM for the same mechanical contractor and commercial plumbing customer base.
- DXP Enterprises: DXP Enterprises is an industrial MRO distributor of pumps, bearings, power transmission, and fluid handling equipment to industrial customers — directly competing with GPM in industrial process, chemical, and municipal pump applications.
- HD Supply Holdings: HD Supply is a large national industrial distributor serving maintenance, infrastructure, and non-residential construction customers — overlapping with GPM's municipal, commercial, and light-industrial pump business.
- Mueller Industries: Mueller Industries manufactures and distributes copper, brass, aluminum, and plastic products used in plumbing, HVAC, and industrial fluid systems — overlapping with GPM's commercial plumbing and mechanical contractor channels.
- MRC Global: MRC Global is the largest global distributor of pipe, valves, fittings, and related industrial equipment to energy and industrial markets — adjacent to GPM's industrial process pump and fluid handling offering.
- Watsco: Watsco is the largest U.S. distributor of HVAC equipment, parts, and controls; it serves the same commercial/residential HVAC contractor base that GPM supports with HVAC booster, heat transfer, and chilled-water pumping equipment.
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, waterworks, and industrial supplies, including pumps and pump accessories sold to mechanical contractors, municipalities, and commercial/industrial customers that overlap with GPM's core segments.
Direct peers
- PumpMan: PumpMan is a regional/national pump service, repair, and distribution specialist that sells, installs, services, and supplies parts for a wide range of industrial and commercial pumping equipment — directly overlapping General Pump and Machinery's stocking-distributor-plus-authorized-service-center model.
Others
- Watts Water Technologies: Watts Water designs and manufactures water and plumbing products, including pumps and water system components distributed to commercial, residential, and institutional customers served by GPM.
- Crane Company: Crane Company (parent of Crane Pumps & Systems) manufactures industrial pumps, valves, and fluid handling equipment that GPM distributes; it is a key supplier/partner rather than a direct competitor, but operates in the same pump and fluid power category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
General Pump and Machinery social profiles
Digital presenceGeneral Pump and Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Pump and Machinery leadership team
Management profileNumber of profiles
General Pump and Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Pump and Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Pump and Machinery
What does General Pump and Machinery do?
General Pump and Machinery is a stocking distributor that sells and services pumps and related system-application equipment — centrifugal, multi-stage, self-priming, diaphragm, sealless mag drive, submersible, dry pit, gear, metering, propeller, and regenerative turbine pumps, plus VFD controlled package systems — for commercial/HVAC, fire protection, industrial, municipal, sanitary, and aquatic end users. The company also delivers factory-authorized repair, troubleshooting, commissioning, and start-up services, alongside OEM prepackaged pump repair kits and wear parts, serving sprinkler contractors, park districts, engineering firms, OEMs, mechanical contractors, water parks, and commercial buildings.
Is General Pump and Machinery a public or private company?
General Pump and Machinery is a private company. It is classified as unknown and is currently operating.
When was General Pump and Machinery founded?
General Pump and Machinery was founded in 1982. It employs 11 to 50 people.
Where is General Pump and Machinery based?
General Pump and Machinery is headquartered in Montgomery, United States, in the North America region.
How does General Pump and Machinery make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are service and Repair and OEM Parts and Repair Kits.
Who are General Pump and Machinery's main competitors?
Broad incumbents on record are Winsupply, DXP Enterprises, HD Supply Holdings, Mueller Industries, MRC Global, Watsco and Ferguson Enterprises. PumpMan is listed as a direct peer. Others are Watts Water Technologies and Crane Company.
Does General Pump and Machinery have an API?
No public API is recorded for General Pump and Machinery.
What industry is General Pump and Machinery in?
General Pump and Machinery's product category is Industrial Pump Distribution and Service. Its primary akta.pro industry code is IMAHANAC, Specialty & Metering Pumps, with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 33391 and its SIC code is 3561.