Marrish

What Marrish does

Marrish (株式会社マリッシュ) is a Japanese consumer-facing matchmaking platform founded in January 2016 and headquartered in Shinjuku, Tokyo. The company operates a mobile application (iOS and Android) and consumer website (marrish.com) targeting individuals seeking romantic partnerships across multiple relationship types, with a stated specialization in divorced individuals, single parents (particularly single mothers), and those pursuing remarriage — a demographic niche underserved by generalist dating apps. As of May 2025, the platform reported over 4 million registered members and had facilitated more than 10 million cumulative matches as of March 2024. The company positions itself within Japan's policy framework for addressing declining marriage and birth rates, and maintains IMS (Internet-type Marriage Introduction Service) certification obtained in September 2024 alongside TRUSTe privacy certification.

The business model is subscription-based: users pay recurring fees to access premium matchmaking features, communication tools, and enhanced profile visibility. No public pricing is disclosed, and revenue figures are not available in the source material. Distribution occurs through self-serve app downloads, the consumer website, and an unusual public-sector channel — partnerships with 11 or more Japanese municipal governments (including Fukuoka City, Kanagawa, Miyazaki, Gunma Tatebayashi, Akita Yokote, Kagoshima Ichikikushikino, and Nagano Nakano) that officially recommend and partially subsidize Marrish usage for residents. Corporate distribution alliances with JR East (2020), Japan Tobacco (2020), and Dai-ichi Life Insurance (2021) extend reach into commuter and life-planning customer bases.

The product portfolio centers on the Marrish matchmaking app, supplemented by a Single Mother Employment Support service launched in November 2023 that provides career assistance, and a ribbon-mark donation program to the Tokyo Metropolitan Single-Parent Family Welfare Council. The company is privately held, founder-led (Representative Director Iida Kazuhisa), with no disclosed external venture or private equity investment, and operates exclusively within Japan. Technical stack details, including any algorithmic matching infrastructure, are not publicly disclosed.

Name

Marrish

Legal name

株式会社マリッシュ (Kabushiki Kaisha Marrish)

Website

https://corp.marrish.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Marrish is a Japanese subscription-based matchmaking platform serving 4M+ members, specializing in divorced individuals, single mothers, and remarriage seekers. It operates a mobile app and website distributed through self-serve channels and partnerships with 11+ Japanese municipal governments.

Ownership category

akta.pro rank

Product category

Online Matchmaking Services

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Online matchmaking app
• Marriage introduction services
• Remarriage matchmaking platform
• Single parent dating app
• Certified dating platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based matchmaking service: Marrish generates revenue through a subscription-based model where users pay to access premium matchmaking features, communication tools, and enhanced profile visibility. The platform operates as an internet-based marriage introduction service certified under Japan's IMS (Internet-type Marriage Introduction Service) framework.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Marrish operates a subscription-based online matchmaking mobile and web application connecting individual users seeking romantic partnerships, including dating (恋活), marriage (婚活), remarriage, single-mother matching, age-gap relationships, and mid-life marriage (中年婚). The platform is certified under Japan's IMS (Internet-type Marriage Introduction Service) framework and holds TRUSTe privacy certification, serving over 4 million registered members in Japan as of May 2025.

Product overview

Marrish operates a single unified matchmaking application platform. The core product is the Marrish dating/marriage app, which serves users seeking various relationship types. The company also offers a single mother employment support service that provides economic stability and career advancement assistance, functioning as an add-on support feature alongside the main matchmaking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marrish (マリッシュ) Matchmaking App Subscription-based mobile and web matchmaking application supporting various relationship goals including dating (恋活), marriage (婚活), remarriage, single-mother matching, age-gap relationships (年の差婚), and mid-life marriage (中年婚). Certified by marriage support organizations (IMS) and TRUSTe privacy certified, serving over 4 million registered members in Japan.
• Single Mother Employment Support (シンママ就労支援) Employment support services for single mothers, including job assistance, career advancement opportunities, and donations of a portion of ribbon-mark sales to single-parent welfare organizations such as the Tokyo Metropolitan Single-Parent Family Welfare Council. Designed to provide economic stability alongside matchmaking support.

Quantifiable outcome

• Cumulative matches exceeded 10 million as of March 2024
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• 公益財団法人 東京都ひとり親家庭福祉協議会 (Tokyo Metropolitan Single-Parent Family Welfare Council)coreStrategic or Co-development Partner · 1 August 2023Marrish donates a portion of ribbon-mark sales revenue to the Tokyo Metropolitan Single-Parent Family Welfare Council to support single-parent welfare activities. This partnership aligns with Marrish's mission to support single-parent economic stability and social well-being.
• 結婚パーティーサンマリエ (Marriage Consultation Sanmarie)minorStrategic or Co-development PartnerPartnership with Sanmarie, a traditional marriage consultation service, to provide comprehensive matchmaking services that bridge online app-based matching with offline professional consultation.
• 第一 생명보험 주식회사 (Dai-ichi Life Insurance)minorGTM or Marketing PartnerPartnership with Dai-ichi Life Insurance established in July 2021, primarily for co-marketing and referral activities targeting shared demographic interests in life planning and relationships.
• JR東日本 (East Japan Railway Company)minorGTM or Marketing PartnerPartnership with JR East established in 2020, involving co-marketing and referral activities leveraging JR East's commuter and regional network reach.
• JT (日本たばこ産業, Japan Tobacco Inc.)minorGTM or Marketing PartnerPartnership with Japan Tobacco established in 2020, involving co-marketing activities.
• 神奈川県 (Kanagawa Prefecture) — 恋カナ！ ProgramcoreGTM or Marketing PartnerKanagawa Prefecture partnership for the 'Koi Kana!' program — a coordinated agreement to promote appropriate use of dating apps. Marrish participates as a certified, safety-conscious matchmaking app endorsed by the prefecture.
• 宮崎県 (Miyazaki Prefecture)coreGTM or Marketing PartnerMiyazaki Prefecture provides subsidies for residents using Marrish as a certified marriage support service, reducing the cost barrier for local singles seeking matchmaking assistance.
• 群馬県 館林市 (Tatebayashi City, Gunma Prefecture)coreGTM or Marketing PartnerTatebayashi City provides encounter creation support subsidies for residents using Marrish as a certified matchmaking service.
• 秋田県 横手市 (Yokote City, Akita Prefecture)coreGTM or Marketing PartnerYokote City operates a youth encounter support initiative, subsidizing local residents' use of Marrish as a certified dating support service.
• 鹿児島県 いちき串木野市 (Ichikikushikino City, Kagoshima Prefecture)coreGTM or Marketing PartnerIchikikushikino City provides marriage activity support subsidies to residents using Marrish's certified matchmaking platform.
• 長野県 中野市 (Nakano City, Nagano Prefecture)coreGTM or Marketing PartnerNakano City provides subsidies for residents using Marrish as a matchmaking or dating app service.
• 福岡県 福岡市 (Fukuoka City, Fukuoka Prefecture)coreGTM or Marketing PartnerFukuoka City recommends Marrish as a safe matchmaking app with robust safety measures, including it in the city's official dating app guidelines for residents.
• 一般社团法人恋愛・結婚マッチングアプリ協会 (General Incorporated Association Love & Marriage Matching App Association)coreStrategic or Co-development PartnerMarrish is a regular member (正会員B) of the industry association for love and marriage matching apps. The association sets industry standards and promotes responsible matchmaking service practices, with Marrish participating since April 2019.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• with: Personality and psychological matching-focused dating app owned by Match Group, operating in Japan. Comparable to Marrish's matchmaking service with a different (psychological matching) differentiation angle targeting similar Japanese single demographics.
• Engage (Match Group): Marriage-focused dating app from Match Group Japan, specifically targeting users seeking serious relationships and marriage. Direct competitor to Marrish with similar product positioning in the Japanese marriage-introduction market.
• Tapple: Interest-based dating app in Japan with millions of users, operating a freemium subscription model. Direct competitor to Marrish in the Japanese dating market with overlapping target demographic of singles seeking relationships.
• Omiai: Marriage-focused dating app operated by Net Marketing with millions of registered members. Closely comparable to Marrish in mission and demographic targeting, particularly users seeking committed relationships and marriage.
• IBJ (IBJ Inc.): Japan's largest marriage agency operating a hybrid online-offline matchmaking model with a serious-marriage focus. Direct competitor to Marrish in the marriage-introduction segment, particularly for users seeking formal marriage agency services.
• Pairs (Eureka): Japan's largest dating app with 10M+ registered users, operating a similar subscription-based matchmaking model targeting singles seeking serious relationships. Direct head-to-head competitor in the Japanese matchmaking market with broader demographic focus.

Others

• Zexy (Recruit): Japan's leading wedding information and matchmaking referral platform operated by Recruit. Comparable to Marrish as a Japanese marriage-ecosystem player but focuses on wedding venue referrals and traditional matchmaking rather than app-based dating.

Broad incumbents

• Bumble: Global dating app with women-message-first model, operating actively in Japan. Broader incumbent competing in the Japanese dating market with international brand recognition and broader demographic targeting.
• Tinder: Global dating app from Match Group with significant presence in Japan. Broader incumbent competing for the same Japanese user base but with a casual-dating positioning rather than Marrish's marriage/remarriage focus.

Regional players

• CoCome / Sunny (Konkatu Agent): Japan-based online matchmaking service with community-driven matching features. Comparable to Marrish as a Japanese marriage-introduction platform with similar subscription model but different community-based product approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrish