HTEDance & Spirit Group

Name

HTEDance & Spirit Group

Legal name

HTEDance & Spirit Group, Inc.

Website

https://htedance.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Team Training & Competition Services

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

akta.pro secondary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Dance team camps
• Leadership training
• Dance competitions
• Drill team training
• Youth dance education

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Officer Training Camp (OTC) Fees: Hotel-based overnight camps for dance team officers featuring leadership training, dance curriculum, and director workshops. Pricing based on occupancy (Quad, Triple, Double, Single) with tuition ranging from $500-$760 per student plus director fees of $475-$735. Includes lodging, meals, leadership packets, and access to online music library.
2. Team Training Camp (TTC) Fees: Commuter camps at $185/student or hotel camps ranging from $469-$649/person depending on room occupancy. Includes custom choreography, routines, pep rally material, teamwork training, and director resources.
3. Dance Competition Registration Fees: Regional contests ($110-$355 per routine), State Championship, and National Championships ($135-$385 per routine). Pricing varies by category (Production, Team, Officers, Select, Ensembles by size, Solos/Duets/Trios). Early bird discount of 10% for payments by December 1.
4. Academy Travel Programs: Premium travel experiences including Hawaii trips (Academy) with all-inclusive pricing of $2,599-$3,499 per person depending on occupancy. Includes airfare, hotel, meals, activities, and official merchandise.
5. On Tour Travel Packages: Travel experiences to destinations including New York, Los Angeles, Orlando, Hawaii, Chicago, Denver, and Dallas Holiday Parade participation. Packages include hotel accommodations, excursions, meals, and performance opportunities.
6. Spirit Shop Merchandise: Online merchandise store selling team merchandise, official HTEDance apparel, and supplies through their Spirit Shop.
7. Social Officer Training Camp (SOAR): Specialized training for social officers with pricing of $500-$760 for students and $475-$735 for directors. Includes creative/media track curriculum covering social activities, scrapbooking, fundraisers, and team management.
8. Private Camps: Custom private camp experiences brought to individual schools. Pricing varies by location and number of students, with custom quotes provided upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

HTEDance & Spirit Group operates hotel-based dance team training camps (OTC for officers, SOAR for social officers, TTC for full teams, and Private Camps), runs Regional, State, and National dance competitions across Texas, and delivers standalone Leadership Training built on its proprietary LEAD (Leadership, Excellence, Attitude and Discipline) curriculum. Complementary offerings include On Tour travel packages to performance destinations, an audition-based Academy with Hawaii travel, and a Spirit Shop for branded merchandise, all targeted at high school dance and drill team programs.

Product overview

HTEDance & Spirit Group is a dance team training and competition organization offering a comprehensive suite of services centered around dance team officer and leadership development. The core offerings include four distinct camp formats: Officer Training Camp (OTC) for developing dance team leaders, Social Officer Training Camp (SOAR) for social officers, Team Training Camp (TTC) for full team development, and Private Camp for customized onsite instruction. The company operates a multi-tiered competition structure with Regional Contests, State Championship, and National Championships across Texas and Hawaii. Additional services include On Tour travel programs featuring performances at prestigious events like the Tournament of Roses Parade and Dallas Holiday Parade, standalone Leadership Training programs, an audition-based Academy with international travel, and a Spirit Shop for official merchandise. The company is celebrating its 34th anniversary and has developed the proprietary LEAD (Leadership, Excellence, Attitude and Discipline) program implemented across all training offerings.

Differentiator

Problem solved

Functional benefit

Brands

• LEAD: Leadership, Excellence, Attitude and Discipline program - the company's signature leadership training curriculum for dance teams.

Products and services

• Officer Training Camp (OTC) Intensive hotel-based leadership training camp specifically designed for dance team officers, focusing on developing leadership skills, discipline, and team management capabilities. Held at hotel venues in Dallas, San Antonio, and Houston, with pricing from $500-$760 per student based on occupancy plus director fees of $475-$735. Includes lodging, meals, leadership packets, and access to the online music library.
• Social Officer Training Camp (SOAR)

Quantifiable outcome

• Over 10,000 dancers and cheerleaders trained through LEAD program

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The Dance Grands: The Dance Grands hosts regional and national dance competitions with team categories relevant to school dance programs. Its competition structure competes with HTEDance's contest series but skews to different geographies.

Broad incumbents

• Varsity Spirit: Varsity Spirit is the dominant national operator of cheerleading and dance team camps, competitions, and apparel. It directly competes with HTEDance across camps, contests, and spiritwear, but serves a far broader geographic and product footprint.

Direct peers

• Americheer: Americheer runs cheer and dance camps, competitions, and apparel. Its overnight hotel-based camp model and competition series directly parallel HTEDance's OTC/TTC and championship offerings.
• Universal Dance Association (UDA): UDA operates dance team camps, competition events, and leadership programming for high schools nationwide. Its camp formats and contest categories mirror HTEDance's structure, making it a direct competitor for the same Texas and surrounding state customer base.
• WCA (West Coast Active): WCA is a national dance competition operator with regional and championship events that overlap HTEDance's contest calendar and category structure, including pom, jazz, hip hop, and lyrical.
• Encore DCS: Encore is a national dance competition circuit hosting regional and national events with categories similar to HTEDance's (Kick, Jazz, Pom, Hip Hop, Lyrical). It targets the same school-based dance team market.
• National Dance Alliance (NDA): NDA, part of Varsity Spirit, runs high school dance team camps and national championships with a curriculum and camp format closely aligned to HTEDance's OTC and TTC offerings, targeting the same drill/dance team directors.
• JAMZ (cheer & dance): JAMZ operates cheer and dance camps and competitions across multiple U.S. regions. Its camp curriculum and competition format compete directly with HTEDance for high school team directors' annual budgets.
• Champion Cheer and Dance: Champion offers cheer and dance team camps and competitions, often at hotel venues similar to HTEDance's Sheraton/Marriott/Westin locations, targeting the same drill team and pom squad customer.

Others

• DTDA (Drill Team Directors of America): DTDA is the trade association for drill team directors and an industry channel where HTEDance actively markets. It is not a direct competitor but rather an ecosystem participant that shapes the buyer base HTEDance sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HTEDance
• Facebookfacebook.com/HTEDancer
• LinkedInlinkedin.com/company/hte-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HTEDance & Spirit Group