AmeriCheer
- Company typePrivate
- Founded1987
- HeadquartersWesterville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
AmeriCheer firmographics
Firmographics- Name
- AmeriCheer
- Legal name
- AmeriCheer
- Website
- https://americheer.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AmeriCheer industry classification
Industry- Product category
- Cheerleading and Dance Events & Instruction
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Amateur & Grassroots Tournament Organizers (MPAKADAH)
- akta.pro secondary industries
- Sports-Specific Group Conditioning (HSADABAK), Team & School Athletic Uniforms Retail (CRAMACAJ)
Keywords
Where AmeriCheer is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AmeriCheer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Registration and Competition Fees: AmeriCheer generates revenue through registration fees for cheerleading and dance competitions including Spirit Series, Championships, Nationals, Internationals, and regional events. Teams and individuals pay registration fees to participate in competitive events.
- Camps and Clinics: The company offers cheerleading and dance camps and clinics, generating revenue through participant registration fees for instructional programs and training opportunities.
- Apparel Sales - Victory Wear: AmeriCheer operates Victory Wear Store (victorywearonline.myshopify.com), an e-commerce storefront selling cheerleading and dance apparel and merchandise.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AmeriCheer product offering
Product offeringCore offering
AmeriCheer Family of Brands operates cheerleading and dance instructional camps, clinics, and choreography programs, alongside a tiered competitive events ecosystem including the Spirit Series, Championships, Nationals, Internationals, Hershey National, EDA Nationals, regional opens (Buckeye Cheer, Buckeye Dance, Ohio Grand School), Dance Classic, and the Virtual Spirit Cup. Through its Victory Wear sub-brand, the company also sells cheerleading and dance apparel and merchandise via an e-commerce storefront. The combined portfolio serves youth and young adult cheerleaders, dancers, coaches, teams, gyms, and schools across the United States.
Product overview
AmeriCheer Family of Brands is a comprehensive cheerleading and dance organization offering a unified platform of instructional camps and elite competitions. The portfolio consists of cheerleading camps and dance camps (providing professional instruction), alongside a competitive events ecosystem including Spirit Series, Championships, Nationals, and regional competitions like Buckeye Cheer Open Nationals, plus dance-specific competitions such as Dance Classic and EDA Nationals. Additional offerings include Virtual Spirit Cup for remote participation, Performance Opportunities, and a Training Center. The Victory Wear sub-brand provides merchandise through an e-commerce store. The organization serves coaches, cheerleaders, and dancers with over 40 years of experience in the sport.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheer Camps Instructional cheerleading camps providing skill development training for cheerleaders of various levels, registered individually or as teams via the company website and RegChamp.
- Dance Camps Dance instruction and choreography training camps for dancers, covering technique and routine development.
- Spirit Series Regional cheerleading competition series for teams across the cheerleading ecosystem.
- Championships Championship-level cheerleading and dance competitions for advancing teams.
- Nationals National-level cheerleading championships for qualifying cheer and dance teams.
- Buckeye Cheer Open Nationals Regional cheerleading open nationals competition held in Ohio for cheer teams.
- The Ohio Grand School Cheer & Dance Championship Combined cheer and dance championship event for school-affiliated teams in Ohio.
- Internationals International cheerleading championship competition for top qualifying cheer and dance teams.
- Hershey National National cheerleading and dance competition held in Hershey for participating teams.
- Dance Classic Dance competition series for dance teams within the AmeriCheer dance competition portfolio.
- Buckeye Dance Open Nationals Regional dance open nationals competition held in Ohio for dance teams.
- EDA Nationals National dance competition hosted as part of the AmeriCheer dance competition ecosystem.
- Virtual Spirit Cup Virtual cheer and dance competition for teams unable to attend in-person events.
- Training Center Training facility and resources for cheerleading and dance instruction.
- Victory Wear Store E-commerce storefront selling cheerleading and dance team apparel, uniforms, and accessories under the Victory Wear sub-brand.
Companies that use AmeriCheer
Customer profileSegments1 record
Ideal customer profiles2 records
AmeriCheer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AmeriCheer partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
AmeriCheer competitors and assessment
Company assessmentDirect peers
- The JAM Brands (JAMZ): Major cheerleading and dance competition company running national event series (JAMZ, American Cheer, American Dance). Highly comparable event-driven model and customer base to AmeriCheer's competition business.
- World Cheerleading Association (WCA): Cheerleading competition and event organizer targeting similar grassroots and school-based cheer teams. Overlaps directly with AmeriCheer's Spirit Series and championship offerings.
- Star Dance Alliance: Dance competition circuit organization comparable to AmeriCheer's Dance Classic and EDA Nationals dance competition offerings.
- Champion Spirit Group: Operates cheerleading and dance competitions including Champion Spirit Nationals. Directly comparable as a mid-sized competition organizer serving school, gym, and all-star teams.
- CheerSport: Cheerleading competition operator running regional and national events across the U.S. Comparable mid-tier competitor in the grassroots cheer event space with similar event calendar and team-based customer model.
Regional players
- East Celebrity Elite: Large regional cheerleading gym with associated competitions and events in the Northeast U.S. Comparable in its multi-service model (instruction + events + apparel), but primarily Northeast-focused.
Emerging players
- Cheer Athletics: Large all-star cheerleading gym network that also runs events and exhibitions. Partial overlap as a competitor for athlete participation and a potential partner for camps/clinics.
Broad incumbents
- Varsity Spirit: The dominant national operator of cheerleading and dance camps, competitions, and apparel. Direct overlap with AmeriCheer across events, instruction, and uniforms, but operating at vastly larger scale and with a broader brand portfolio (NCA, UCA).
Others
- Rhino Web Studios: Digital/web services vendor credited as powering the AmeriCheer website. Included as an ecosystem participant providing technology infrastructure to the company.
- U.S. All Star Federation (USASF): Governing body for all-star cheer and dance that sanctions events and sets rules. Not a direct competitor but a regulatory/standards counterpart that shapes the competitive landscape AmeriCheer operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AmeriCheer social profiles
Digital presenceAmeriCheer financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmeriCheer leadership team
Management profileNumber of profiles
AmeriCheer subsidiaries and ownership
Company hierarchySubsidiaries1 record
AmeriCheer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmeriCheer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmeriCheer
What does AmeriCheer do?
AmeriCheer Family of Brands operates cheerleading and dance instructional camps, clinics, and choreography programs, alongside a tiered competitive events ecosystem including the Spirit Series, Championships, Nationals, Internationals, Hershey National, EDA Nationals, regional opens (Buckeye Cheer, Buckeye Dance, Ohio Grand School), Dance Classic, and the Virtual Spirit Cup. Through its Victory Wear sub-brand, the company also sells cheerleading and dance apparel and merchandise via an e-commerce storefront. The combined portfolio serves youth and young adult cheerleaders, dancers, coaches, teams, gyms, and schools across the United States.
Is AmeriCheer a public or private company?
AmeriCheer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AmeriCheer founded?
AmeriCheer was founded in 1987. It employs 1 to 10 people.
Where is AmeriCheer based?
AmeriCheer is headquartered in Westerville, United States, in the North America region.
How does AmeriCheer make money?
Three revenue lines are on record. Event Registration and Competition Fees are the primary driver. The others are camps and Clinics and apparel Sales - Victory Wear.
Who are AmeriCheer's main competitors?
Direct peers on record are The JAM Brands (JAMZ), World Cheerleading Association (WCA), Star Dance Alliance, Champion Spirit Group and CheerSport. East Celebrity Elite is listed as a regional player. Cheer Athletics is listed as an emerging player. Varsity Spirit is listed as a broad incumbent. Others are Rhino Web Studios and U.S. All Star Federation (USASF).
Does AmeriCheer have an API?
No public API is recorded for AmeriCheer.
What industry is AmeriCheer in?
AmeriCheer's product category is Cheerleading and Dance Events & Instruction. Its primary akta.pro industry code is MPAKADAH, Amateur & Grassroots Tournament Organizers, with a secondary code of HSADABAK, Sports-Specific Group Conditioning. Its NAICS code is 7113 and its SIC code is 7990.