National Dance Alliance-NDA
National Dance Alliance (NDA), founded in 1976 and operating as a Varsity Spirit division, runs U.S. school, college, and all-star dance team camps, regional and national competitions, choreography, merchandise, and coach education, delivered through the myVarsity registration platform and Varsity TV streaming.
- Company typePrivate
- Founded1976
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What National Dance Alliance-NDA does
National Dance Alliance (NDA), founded in 1976 and headquartered at 640 Shiloh Road, Plano, Texas, is a U.S. dance team organization that operates as a brand division of Varsity Spirit, itself part of the Varsity Brands umbrella. NDA runs a vertically integrated portfolio for school, college, and all-star dance teams — including overnight and day summer camps, regional and national competitions (Regionals, Classics, High School Nationals, Intermediate Divisions, College Nationals in Daytona Beach, and All-Star Nationals), the College Dance Team Combine recruitment program held at seven U.S. locations, custom choreography services via the VROC dance division, the Varsity Innovation Lab customer-feedback program, and Varsity University coach education.
The organization's underlying technology stack centers on the myVarsity online registration and account-management platform, which handles camp signups, competition entries, and account lifecycle; the Digital Dance Critique virtual evaluation service; and Varsity TV, a streaming platform for live broadcasts and on-demand replays of national championships and competitions. Distribution is direct-to-consumer: customers self-register through myVarsity, attend on-site events in their region, purchase merchandise through the Varsity Shop e-commerce storefront, and engage with content across TikTok, Instagram, Facebook, YouTube, X, Pinterest, and Snapchat.
NDA generates revenue primarily through one-time registration and entry fees for camps and competitions, professional-services fees for custom choreography, hardware sales of dance shoes, poms, apparel, accessories, uniforms, and beauty products via Varsity Shop, and recurring subscription revenue from Varsity University coach-education programs. Pricing is quote-based and not publicly disclosed. Customer segments are horizontally structured across school dance teams (primary), college dance teams (primary), all-star dance teams, and dance coaches; no single customer or institution represents a material share of revenue. NDA holds a strategic GTM partnership with BAND App (designated Official Communication App of Varsity Spirit) and maintains relationships with U.S. and international cheer/dance governing bodies including USA Cheer, U.S. All Star Federation, International All Star Federation, and International Cheer Union.
National Dance Alliance-NDA firmographics
Firmographics- Name
- National Dance Alliance-NDA
- Legal name
- National Dance Alliance
- Website
- https://nda.varsity.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Dance Alliance (NDA), founded in 1976 and operating as a Varsity Spirit division, runs U.S. school, college, and all-star dance team camps, regional and national competitions, choreography, merchandise, and coach education, delivered through the myVarsity registration platform and Varsity TV streaming.
- Ownership category
- akta.pro rank
National Dance Alliance-NDA industry classification
Industry- Product category
- Dance Team Training and Competition Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Fine Arts Schools (61161)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
- akta.pro secondary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
Keywords
Where National Dance Alliance-NDA is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Dance Alliance-NDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Summer Camps: Registration fees for dance team summer camps including overnight, day, and college combine programs
- Competitions: Entry fees for regional competitions, classics, and national championships for school and all-star dance teams
- Choreography Services: Custom dance choreography services for teams through VROC dance division
- Merchandise Sales: Sale of dance shoes, poms, apparel, accessories, uniforms, and beauty products through Varsity Shop
- Education Programs: Varsity University educational resources and certification programs for coaches
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
National Dance Alliance-NDA product offering
Product offeringCore offering
National Dance Alliance (NDA) operates as the longest-running dance competition and camp provider in the United States, offering summer dance camps, regional and national competitions for school, college, and all-star dance teams, college recruitment combines, custom choreography through its VROC division, coach education via Varsity University, and live event streaming through Varsity TV. The organization serves as the dance division under the Varsity Spirit umbrella alongside UCA, NCA, USA, and UDA.
Product overview
National Dance Alliance (NDA) is a dance team organization under Varsity Spirit that provides a comprehensive portfolio of products and services for dance teams across school, college, and all-star segments. The core offerings include NDA Summer Camps for training and instruction, School Competitions (Regionals, Classics, High School Nationals), All Star Competitions, and College Nationals. Additional services include College Dance Team Combines for recruitment, Digital Dance Critique for virtual evaluation, Varsity TV for streaming content, and VROC choreography services. The portfolio operates as a unified platform under the Varsity Spirit umbrella, with products designed to support dancers from youth through college level.
Differentiator
Problem solved
Functional benefit
Products and services
- NDA Summer Camps Overnight and day camp programs providing dance technique instruction, spirit building, and team choreography for high school and college dance teams.
- School Dance Competitions
Companies that use National Dance Alliance-NDA
Customer profileSegments4 records
Ideal customer profiles4 records
National Dance Alliance-NDA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National Dance Alliance-NDA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BAND AppcoreBAND is designated as The Official Communication App of Varsity Spirit, used to keep dance teams connected during competition season.
- Varsity Spirit (Parent Organization)coreNDA operates as a division of Varsity Spirit, part of the Varsity Brands umbrella company, along with UCA, NCA, USA, and UDA brands.
- USA CheerminorListed as an important link, representing the national governing body for cheerleading in the United States.
- U.S. All Star FederationminorListed as an important link, representing the governing organization for all star cheer and dance competitions.
- International All Star FederationminorListed as an important link, representing the international governing body for all star activities.
- International Cheer UnionminorListed as an important link, representing the international governing body for cheerleading.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
National Dance Alliance-NDA competitors and assessment
Company assessmentDirect peers
- National Cheerleaders Association (NCA): Sister Varsity Brands division specializing in cheerleading with adjacent dance competitions. Comparable as a same-umbrella competition brand targeting school and all-star cheer/dance teams with national championship format.
- CheerSport: Regional and national cheer and dance competition operator. Comparable event-driven model serving school and all-star teams with multi-tiered competition formats.
- Americheer: Independent operator of cheer and dance competitions and events across the U.S. Directly comparable event-driven business model targeting school and all-star dance teams with regional and national competition formats.
- Universal Dance Association (UDA): Sister Varsity Brands division running school and college dance camps, competitions, and national championships. Most directly comparable in product mix, customer segments (school and college dance teams), and event-based business model, though operating under the same parent.
- JAMZ (Varsity competitor brand): Cheer and dance competition operator running national and all-star events. Comparable as a direct competitor in the cheer/dance competition space with similar team-based registration and event fee revenue model.
- World Cheerleading Association (WCA): Sanctioning body and competition organizer for cheerleading and dance. Comparable as a peer competition operator with overlapping school and all-star team customer base and event-based revenue.
Others
- Varsity Spirit: Parent organization of NDA that shares infrastructure (Varsity TV, Varsity Shop, Varsity University) across its cheer/dance brand portfolio. Relevant as the corporate parent rather than a market competitor.
- U.S. All Star Federation (USASF): Governing body for all-star cheer and dance competitions in the U.S. Listed by NDA as an important link. Relevant as the sanctioning framework within which NDA's all-star competitions operate rather than a direct commercial peer.
Broad incumbents
- USA Cheer: National governing body for cheerleading in the U.S., listed as an important link by NDA. Comparable as an industry authority that sanctions competitions, certifies coaches, and shapes the regulatory environment in which NDA operates.
- Dance Spirit Magazine: Leading trade media brand covering competitive dance, including school, all-star, and studio dance. Comparable as a peer serving the same dance team and coach audience via content, education, and event adjacencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
National Dance Alliance-NDA social profiles
Digital presenceNational Dance Alliance-NDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Dance Alliance-NDA leadership team
Management profileNumber of profiles
National Dance Alliance-NDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Dance Alliance-NDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Dance Alliance-NDA
What does National Dance Alliance-NDA do?
National Dance Alliance (NDA) operates as the longest-running dance competition and camp provider in the United States, offering summer dance camps, regional and national competitions for school, college, and all-star dance teams, college recruitment combines, custom choreography through its VROC division, coach education via Varsity University, and live event streaming through Varsity TV. The organization serves as the dance division under the Varsity Spirit umbrella alongside UCA, NCA, USA, and UDA.
Is National Dance Alliance-NDA a public or private company?
National Dance Alliance-NDA is a private company. It is classified as corporate owned and is currently operating.
When was National Dance Alliance-NDA founded?
National Dance Alliance-NDA was founded in 1976. It employs 11 to 50 people.
Where is National Dance Alliance-NDA based?
National Dance Alliance-NDA is headquartered in Plano, United States, in the North America region.
How does National Dance Alliance-NDA make money?
Five revenue lines are on record. Summer Camps are the primary driver. The others are competitions, choreography Services, merchandise Sales and education Programs.
Who are National Dance Alliance-NDA's main competitors?
Direct peers on record are National Cheerleaders Association (NCA), CheerSport, Americheer, Universal Dance Association (UDA), JAMZ (Varsity competitor brand) and World Cheerleading Association (WCA). Others are Varsity Spirit and U.S. All Star Federation (USASF). Broad incumbents are USA Cheer and Dance Spirit Magazine.
Does National Dance Alliance-NDA have an API?
No public API is recorded for National Dance Alliance-NDA.
What industry is National Dance Alliance-NDA in?
National Dance Alliance-NDA's product category is Dance Team Training and Competition Services. Its primary akta.pro industry code is EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 611620 and its SIC code is 7000.