Magik Theatre

What Magik Theatre does

Magik Theatre is a 501(c)(3) nonprofit professional theatre company founded in 1994 in San Antonio, Texas, dedicated to producing literature-based theatrical experiences for children ages 3-12 and their families. Its core operation centers on main stage productions at Beethoven Hall, a 594-seat venue in the Hemisfair District, complemented by an Education Center at the Magik Performing Arts Center on the city's northside. The repertoire comprises adaptations of children's literature (Eric Carle, Dr. Seuss) and original works, with accessibility-focused variants including sensory-friendly, ASL-interpreted, and Pay What You Wish performances.

The company runs five distinct revenue streams: ticket sales (general admission at $13.50 with discounts), summer camps and year-round classes for K-12 ($300-$850 per session), birthday party packages ($160), venue rentals, and a substantial donations/sponsorships layer processing tax-deductible contributions through Bloomerang and HelloFund. Distribution is multi-channel: box office direct sales, online ticketing, school field trips coordinated through dedicated educator outreach, and "Magik on the Road" touring productions that bring portable shows to schools and events.

The business is supported by an institutional sponsor base including H-E-B, Valero, Frost Bank, the Shubert Foundation, and multiple Texas family foundations, alongside an annual gala ("A Night of Magik"). The current CEO is Mel Zarb-Cousin, who joined as Managing Director in June 2023 alongside Artistic Director Anthony Runfola, establishing the organization's first dual leadership model. The company employs 11-50 staff plus professional actors and teaching artists, serves approximately 45,000 patrons and 130,000 children annually, and has hosted over 2.5 million visitors cumulatively since founding.

Name

Magik Theatre

Legal name

Magik Theatre

Website

https://magiktheatre.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Magik Theatre is a 501(c)(3) nonprofit professional theatre founded in 1994 in San Antonio, Texas, producing literature-based performances, touring shows, and K-12 theatre education for children and families. It operates a 594-seat downtown venue, a northside education center, and serves roughly 45,000 patrons annually.

Ownership category

akta.pro rank

Product category

Children's Theatre and Performing Arts Education

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Children's theatre
• Theatre education
• Performing arts
• Youth arts programs
• Literature-based productions

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from main stage performances and touring shows. Tickets sold at $13.50 per person for general admission with discounts for seniors, military, and educators.
2. Camps and Classes: Summer theatre camps and year-round classes for children from Kinder through 12th grade. Pricing ranges from $300 to $850 per session depending on duration.
3. Birthday Party Packages: $160 birthday party packages including complimentary ticket, birthday recognition, and concessions.
4. Donations and Sponsorships: Tax-deductible donations from individuals, foundations, and corporations. Major donor programs and annual gala events.
5. Venue Rentals: The 594-seat theatre and facilities available for rental to community groups and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Magik Theatre is a nonprofit professional theatre for young audiences producing literature-based stage adaptations at its 594-seat Beethoven Hall venue, complemented by year-round camps, classes, and touring performances for children K-12, school field trip programming, and accessibility-focused performance formats. The organization sells tickets to its main stage seasons (e.g., The Very Hungry Caterpillar, How The Grinch Stole Christmas, Charlotte's Web), enrols students in summer camps and classes, books school field trips and student matinees, hosts birthday party packages, and rents its theatre facilities.

Product overview

Magik Theatre is a professional theatre for young audiences (established 1994) offering a comprehensive portfolio of theatrical experiences and arts education programs for children and families in San Antonio, Texas. The core offering consists of main stage productions at Beethoven Hall featuring literature-based adaptations (including works by Eric Carle, Dr. Seuss, and classic children's literature), supplemented by touring productions via Magik on the Road and sensory-friendly/ASL-interpreted performances for accessibility. The education arm provides year-round camps and classes taught by professional Teaching Artists, ranging from introductory theatre skills for Kindergarteners to technical theatre workshops for high school students. Supporting offerings include Digital Resource Guides aligned with Texas TEKS standards, educator appreciation programs, venue rentals, the Richard Rosen Scholarship Fund for financial assistance, and the annual A Night of Magik fundraising gala. The theatre serves approximately 45,000 patrons annually, with a mission to ignite imagination, spark curiosity, and inspire empathy in young people.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions Professional literary-based theatrical productions for young audiences performed at the 594-seat Beethoven Hall in San Antonio's Hemisfair District, featuring adaptations of beloved children's books by Eric Carle, Dr. Seuss, and other classic authors. Titles in current and upcoming seasons include The Very Hungry Caterpillar, If You Give A Mouse A Cookie, How The Grinch Stole Christmas, A Year With Frog And Toad, Pinocchio, Charlotte's Web, and Seussical: The Musical.
• Magik Theatre Summer Camps Year-round theatre education camp programs for children K-12 taught by professional Teaching Artists. Themed sessions (e.g., Bluey, KPOP Demon Hunters, Puppet Play, Beetlejuice, PAW Patrol, LEGO World, Stranger Things, Mean Girls, Shrek Jr., Pirates and Fairies, Creature Features) range in price from $300 to $850 per session depending on duration, each culminating in a showcase performance.
• Magik Theatre Classes Ongoing year-round theatre education classes providing instruction in acting, dance, voice, and technical theatre for youth K-12.
• Magik on the Road Tours Travelling interactive performances that bring educational theatre directly to schools, events, and community venues for children ages 3-12.
• Student Matinees and Field Trips Curriculum-aligned (TEKS) theatre experiences for school groups including pre-show preparation materials, classroom activity guides, and post-show discussions. Tickets to Literacy (launched 1999) provides subsidies for low-income schools.
• Birthday Party Packages Birthday celebration packages at $160 including a complimentary ticket for the birthday child, birthday ribbon, lollipop sign, lobby TV slides, a gift from the merch stand, a free specialty drink or popcorn, and cast recognition at the Q&A.
• Venue Rentals Rental of the 594-seat main theatre, lobby with concession stand, proscenium stage, rehearsal space, and dressing rooms to community groups and organizations. Venue contact: Shannon Bishop.
• A Night of Magik Gala Annual fundraising gala supporting Magik Theatre's operations, offering paid ticket and sponsorship packages for individual donors, corporate sponsors (H-E-B, Valero, Frost Bank, Piatti The Quarry, Rosenblatt Law Firm), and community supporters.
• Educator Appreciation Performances Select performances offering educators and school staff one free ticket (valued up to $30) with ID, plus discounted additional tickets, to drive K-12 audience engagement.

Quantifiable outcome

• Served over 2.5 million visitors since founding in 1994
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• H-E-BmajorGTM or Marketing PartnerMajor corporate sponsor supporting Magik Theatre's mission to provide children with theatre experiences and nurture a love of arts.
• ValeromajorGTM or Marketing PartnerEvent sponsor for A Night of Magik annual gala, supporting fundraising efforts for the theatre.
• Frost BankmajorGTM or Marketing PartnerLong-standing sponsor supporting theatre operations and annual gala events.
• Bexar CountycoreStrategic or Co-development PartnerPartnership with Cyndi Taylor Krier Juvenile Correctional Treatment Center enabling incarcerated youth to perform on stage, now a model program nationally.
• Piatti The QuarryminorGTM or Marketing PartnerEvent sponsor for A Night of Magik annual gala celebrations.
• Rosenblatt Law FirmminorGTM or Marketing PartnerSponsor for A Night of Magik annual gala events.
• The DoseumminorStrategic or Co-development PartnerSan Antonio children's museum as community partner for cross-promotional activities.
• Nowhere BookshopminorStrategic or Co-development PartnerIndependent bookstore community partner supporting literary programming and cross-promotion.
• HemisfaircoreStrategic or Co-development PartnerHost venue location partner; shared civic space in downtown San Antonio with Yanaguana Garden and playground access.
• Christ Lutheran Day SchoolminorStrategic or Co-development PartnerCommunity partner for educational programming and cross-promotion.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• First Stage: Milwaukee-based professional children's theatre with mainstage productions, education programs, and theater academy classes. Comparable scale, programming mix, and nonprofit operating structure to Magik Theatre.
• Imagination Stage: Professional theatre for young audiences in Bethesda, Maryland producing mainstage shows, running education classes/camps, and offering accessibility programming. Comparable in mission, programming breadth, and nonprofit venue-anchored model.
• Adventure Theatre MTC: Professional theatre for young audiences in Maryland combining mainstage productions with extensive acting academy and education programming. Operates as a 501(c)(3) with comparable programming mix, venue-based model, and educational programming structure to Magik Theatre.
• Bay Area Children's Theatre: California-based professional theatre producing shows for young audiences alongside touring productions to schools. Comparable mission and touring/mainstage dual model to Magik's "Magik on the Road" + Beethoven Hall programming.
• Atlantic Theater Company: New York-based professional children's programming arm (Atlantic for Kids) producing literature-based mainstage productions for young audiences alongside school outreach. Comparable in professional children's theatre programming approach, though operating in a higher-cost, larger market.
• Nashville Children's Theatre: A professional children's theatre in Nashville, Tennessee producing mainstage productions, education programs, and touring shows for young audiences. Comparable mission, programming mix, and nonprofit operating model to Magik Theatre.
• Dallas Children's Theater: One of the largest professional theaters for young audiences in the Southwest, operating a dedicated venue with mainstage productions, school field trip programming, and education classes. Comparable to Magik in Texas-market positioning, scale, and educational programming model.
• Childsplay Theater: A professional theatre company for young audiences based in Tempe, Arizona. Directly comparable to Magik Theatre: produces literature-based mainstage productions for children, runs education/outreach programming, and tours to schools. Notably, Magik's current Artistic Director Collin Pittmann era follows Anthony Runfola's 20-year tenure at Childsplay, underscoring direct operational and artistic alignment.

Regional players

• Main Street Theater: Houston-based professional theatre with significant children's programming including mainstage productions for young audiences and education classes. Comparable in Texas-market children/family theatre positioning though operating in a different metro.

Broad incumbents

• People's Light: Pennsylvania-based professional theatre with a long-running children's programming initiative (New Voices) plus education programs and venue rentals. Comparable as a multi-decade nonprofit operating mainstage, education, and community programming under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheMagikTheatre
• Facebookfacebook.com/TheMagikTheatre
• Instagraminstagram.com/themagiktheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magik Theatre