What Opening does

Opening is a Danish full-service strategic advertising agency headquartered in Vejle with a branch office in Odense, operating under the legal entity OPENING a/s since 2003. The firm serves Danish B2B and B2C clients across three formal vertical specializations — food and beverages (where it claims leadership in the Danish market), career and recruitment, and experiences (sports, leisure, entertainment) — alongside execution services spanning website and webshop development, SEO, social media marketing, ESG communication, employer branding, video production, digital platform and app development, and hosting. Its client roster includes enterprise F&B brands such as Orkla, Carlsberg, Unilever Food Solutions, Atria Foodservice, Havnemøllerne, Vilsund Blue, and Flensted, alongside institutional accounts including Danske Regioner, Danske Gymnasier, and Danmarks Sportsfiskerforbund.

The agency's underlying technology stack centers on Umbraco CMS (in which the firm positions itself as an expert), supplemented by WordPress, JavaScript, and Google Analytics integration. Hosting is delivered through a reseller partnership with CURANET, Denmark's largest CO2-neutral hosting provider. Generative AI tools — ChatGPT, DALL·E, and Midjourney — are used for content ideation, SEO text, and image generation, with no proprietary AI/ML product development. Operating geographies are confined to Denmark.

Opening generates revenue through professional services fees on a project and retainer basis with no publicly disclosed pricing model or rate card. Its go-to-market is sales-led: direct client engagement supported by physical offices in Vejle and Odense, an inbound website presence (opening.dk), phone and email contact, and case-study-driven marketing across LinkedIn, Facebook, and Instagram. The firm is privately held as a Danish public limited company (a/s) with no disclosed investors, ownership structure, board composition beyond Chairman Thomas Wiborg Steen, or funding history.

Name

Opening

Legal name

OPENING a/s

Website

https://opening.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Opening is a Danish full-service strategic advertising agency headquartered in Vejle with a branch office in Odense, serving enterprise clients across food and beverages, career recruitment, and experience industries throughout Denmark.

Ownership category

akta.pro rank

Product category

Advertising & Brand Strategy Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Strategic advertising services
• Brand development agency
• Digital marketing services
• Food beverages marketing
• Creative content production

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Professional services revenue from strategic advertising, brand development, concept development, digital marketing, and content marketing services for B2B and B2C clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Opening is a full-service strategic advertising bureau that delivers brand development, concept development, digital marketing, content marketing, and market insight/strategy services to Danish businesses. The agency combines creativity with strategic planning across three specialized verticals: food and beverages, career/recruitment, and experiences, supported by execution services such as web design, webshop development, SEO, social media marketing, ESG communication, and video production.

Product overview

Opening is a full-service strategic advertising bureau headquartered in Vejle and Odense, Denmark. The company operates as a unified agency combining creativity and strategy to help clients open opportunities through insight, strategy, and communication. Its core service offering spans five main practice areas: Indsigt & Strategi (Insight & Strategy), Brandudvikling & Identitet (Brand Development & Identity), Konceptudvikling (Concept Development), Digital Marketing, and Content Marketing. These are delivered alongside three specialized vertical expertise areas — Fødevarer (Food & Beverages), Karriere (Career & Recruitment), and Oplevelser (Experiences) — and supported by a broad range of execution services including website/webshop development, SEO, social media marketing, ESG communication, recruitment and employer branding, hosting, video production, and software/app development. Opening functions as a single integrated agency rather than a modular platform, where strategic planning and creative production are delivered together through an in-house team supplemented by trusted freelancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indsigt & Strategi (Insight & Strategy)
• Brandudvikling & Identitet (Brand Development & Identity)
• Konceptudvikling (Concept Development)
• Digital Marketing
• Content Marketing
• Webdesign & Website Development
• Webshop Development
• Digital Platform & App Development
• SEO & Søgemaskineoptimering
• SoMe Marketing (Social Media Marketing)
• ESG Kommunikation
• Rekruttering & Employer Branding
• Hosting Services
• Profilfilm & Produktvideo

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• TRY Apt / TRY (TRY Reklame): Major Norwegian creative agency network offering full-service advertising across the Nordics. A regional scale peer comparable in service mix, though with a different home market.
• Hallvarsson & Halvarsson: Swedish corporate communications and brand agency serving enterprise clients across the Nordics. Comparable to Opening in integrated brand/communications offerings and enterprise client focus, though Sweden-based.
• Forsman & Bodenfors: Leading Swedish creative agency known for integrated campaigns and brand work for major Nordic and global brands. A Nordic peer operating in a comparable creative-services category, but at significantly larger scale and broader geography.

Emerging players

• Pearlfisher: London-based brand design agency with deep specialization in food, beverage and consumer packaged goods branding. Closest comparable to Opening's F&B vertical positioning, though operating at a larger international scale.

Direct peers

• Zupa: Danish creative agency providing integrated brand, digital and content services. Similar size and business-model profile to Opening, serving Nordic B2B and B2C clients.
• Advice A/S: Danish full-service creative/advertising agency offering strategy, brand, digital and content work to Nordic clients. Highly comparable to Opening in business model, scope and target market, with a similarly broad client mix across F&B and other verticals.
• Kunde & Co: Copenhagen-based Danish creative agency with integrated strategy, brand and digital capabilities. Comparable to Opening as a Danish full-service shop, though typically serving larger national accounts.
• Wibroe, Duckert & Partners: Long-standing Danish full-service advertising agency in Copenhagen with strategy, creative and digital offerings. Comparable to Opening in service mix and Danish enterprise client targeting.
• Brandhouse: Danish creative agency focused on brand strategy, concept development and integrated campaigns. Directly comparable to Opening's core practice areas and Danish B2B/B2C client base.

Broad incumbents

• DDB Denmark (part of DDB Worldwide / Omnicom): Danish arm of the global DDB creative network, offering integrated advertising, digital and brand services. A larger incumbent competitor that overlaps with Opening's full-service offering but with far greater scale and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opening