Balance Nutrition Counseling

What Balance Nutrition Counseling does

Balance Nutrition Counseling, PLLC is a privately held, owner-operated group dietetic practice headquartered in Nashville, Tennessee, with a second location in Murfreesboro and telehealth delivery via web or phone. Founded by Melissa Giovanni, MS, RDN, LDN, CEDS-C, the firm employs a small team (1-10) of credentialed and licensed Registered Dietitian Nutritionists and delivers one-on-one nutrition counseling for adults, adolescents, children, and families. Its clinical scope spans eating disorder treatment, disordered eating, weight and body image concerns, general wellness, sports nutrition, and medical nutrition therapy, offered under a non-diet, Health at Every Size (HAES) framework that distinguishes the practice from conventional weight-management clinics.

The service mix is built on four paid pillars plus a content layer: individual Nutrition Counseling (including personalized add-ons such as meal planning, grocery outings, restaurant outings, and in-home cooking sessions); Professional Consultation & Supervision for other dietitians; the Women's Eating Disorder Recovery Group, an ongoing process group co-facilitated by the founder; and Workshops delivered to schools, corporate retreats, company wellness events, and fitness studios. Telehealth extends reach beyond the two Tennessee offices. Pricing is not publicly disclosed, and lead generation relies on a free 15-minute discovery call funnel fed by the AllthefoodsRD blog and organic social channels.

The business model is professional-services fee-for-service, with payment collected per session; the practice is independent, with no parent company, no subsidiaries, no disclosed funding rounds, and no institutional backing. Technology is conventional — no proprietary platform, app, API, or data assets — and the firm's economic engine is the billable time of its clinicians, complemented by workshop and group-program revenue. Competitive defensibility rests on the founder's CEDS-C credential, HAES-aligned niche positioning, two-office plus telehealth coverage of the Nashville metro, and an active content footprint.

Name

Balance Nutrition Counseling

Legal name

Balance Nutrition Counseling, PLLC

Website

https://balancenutritioncounseling.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Balance Nutrition Counseling, PLLC is a Tennessee-based group dietetic practice providing eating disorder treatment, disordered eating support, and general nutrition counseling via in-person sessions at Nashville and Murfreesboro offices plus telehealth, serving individuals, families, schools, and corporate clients under a non-diet HAES framework.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSADAFAM

Eating Disorder Recovery Nutrition Support

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAE

Medical Nutrition Therapy (Registered Dietitian)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAO

Corporate/Workplace Nutrition & Weight Management Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Nutrition counseling services
• Eating disorder treatment
• Registered dietitian services
• Medical nutrition therapy
• Intuitive eating counseling

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Nutrition Counseling Services: One-on-one nutrition counseling sessions for individuals seeking eating disorder treatment, disordered eating support, weight and body image concerns, general wellness, sports nutrition, and medical nutrition therapy. Sessions available in-person at two Tennessee locations or via telehealth.
2. Group Sessions: Women's Eating Disorder Recovery Group providing ongoing process group support for women working on recovery in a safe environment with peer support.
3. Workshops: Specialized nutrition workshops provided for schools, corporate retreats, company wellness events, and fitness studios.
4. Professional Consultation & Supervision: Consultation and supervision services for other nutrition professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Balance Nutrition Counseling is a group dietetic practice of Registered Dietitian Nutritionists that provides one-on-one nutrition counseling, eating disorder treatment, disordered eating support, and medical nutrition therapy for adults, adolescents, children, and families. Services are delivered in-person at two Tennessee offices and via telehealth, and are supplemented by a weekly eating disorder recovery group, nutrition workshops for organizations, and peer consultation/supervision for nutrition professionals.

Product overview

Balance Nutrition Counseling is a group nutrition practice offering a unified set of nutrition counseling services rather than a modular software platform. The core offerings include individual Nutrition Counseling, Professional Consultation & Supervision, Workshops, and Groups (including the Women's Eating Disorder Recovery Group). Services are available in-person at their Nashville and Murfreesboro locations, and via Telehealth. The practice also maintains the AllthefoodsRD Blog as an educational content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Counseling One-on-one nutrition counseling sessions providing treatment for eating disorders, disordered eating, weight and body image concerns, nutrition-related health conditions, sports nutrition, and general wellness for adults, adolescents, children, and families.
• Women's Eating Disorder Recovery Group An ongoing process group offering a safe environment for women working on eating disorder recovery, with peer support and member connections.
• Nutrition Workshops Specialized nutrition workshops provided to schools, corporate retreats, company wellness events, and fitness studios.
• Professional Consultation & Supervision Consultation and supervision services for nutrition professionals seeking guidance, mentorship, or continuing education.
• Telehealth Nutrition Counseling Remote nutrition counseling sessions delivered via web or phone for clients unable to attend in-person appointments.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Equip: Virtual, evidence-based eating disorder treatment program providing family-based and individual care for adolescents and adults. Directly comparable as a virtual-first eating disorder treatment provider with overlapping patient population and clinical philosophy.
• Wellory: Virtual nutrition counseling platform matching consumers with registered dietitians for personalized one-on-one guidance. Comparable D2C RD delivery model with overlapping customer use cases around weight, wellness, and clinical nutrition.
• Monte Nido & Affiliates: National network of eating disorder treatment programs including residential, PHP, IOP, and outpatient nutrition services. Comparable specialization in eating disorder treatment, though at much larger institutional scale.
• Alsana: Eating disorder treatment provider offering residential, PHP, IOP, and outpatient nutrition services with a HAES-aligned, non-diet philosophy. Closely comparable clinical philosophy and special patient focus on eating disorder recovery.
• Within Health: Virtual eating disorder treatment program offering therapy, psychiatry, and nutrition services. Comparable telehealth-first delivery model and clinical specialization in eating disorder recovery.
• Nourish: Telehealth nutrition counseling platform pairing consumers with registered dietitians for one-on-one sessions across general wellness and clinical conditions. Highly comparable direct-to-consumer, RD-network model with eating disorder coverage similar to Balance Nutrition.
• Fay: Telehealth nutrition counseling marketplace connecting users with registered dietitians for weight, chronic condition, and general wellness care. Comparable D2C RD platform with insurance navigation and one-on-one virtual sessions.

Broad incumbents

• Eating Recovery Center: Large-scale behavioral healthcare provider specializing in eating disorder treatment across levels of care. Comparable eating disorder focus serving similar patient types, but operating as a multi-site hospital-affiliated network.
• Center for Discovery: Established eating disorder and mental health treatment provider operating residential and outpatient programs across multiple states. Overlapping clinical specialty in eating disorder care, but at significantly broader institutional scale.
• Noom: Large-scale consumer weight management and behavior change platform with optional coaching from nutrition professionals. Broad incumbent in adjacent nutrition and weight-related care with overlapping consumer audience but different modality and unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allthefoodsrd
• Instagraminstagram.com/allthefoodsrds
• LinkedInlinkedin.com/company/balance-nutrition-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance Nutrition Counseling