APT marketing & pr
APT marketing & pr is a Cheltenham-based, B Corp-accredited strategic communications agency delivering marketing, PR, digital PR, and crisis communications to UK charities, non-profits, membership bodies, and purpose-driven SMEs on retained and project-based engagements since 2000.
- Company typePrivate
- Founded2000
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What APT marketing & pr does
APT marketing & pr (legal entity APT Marketing Ltd) is a privately held, founder-led strategic communications agency based in Cheltenham, UK, operating continuously since 2000. It delivers purpose-led marketing, public relations, digital PR, social value strategy, team mentoring, and crisis communications services to UK charities, non-profits, membership organisations, SMEs with strong ESG credentials, and B Corp businesses. The agency is B Corp accredited and operates a distinctive '10% for Good' impact model under which 5% of client fees and 5% of staff hours are donated to charitable causes; it also runs the APT Academy work-experience programme (800+ young people to date) and a B Corp Brand Bank offering 250 free agency hours annually to B Corps.
The business is bootstrapped with no external funding, has no proprietary technology platform, and generates revenue through a mix of recurring client retainers and project-based engagements, with publicly disclosed pricing starting from £6,000 for its Prep + Protect crisis communications package. Its go-to-market is direct sales-led via discovery calls, phone, and email, targeting UK mid-market purpose-driven organisations. Service delivery is led by a small team (under 50 employees) including founder Angie Petkovic (CEO), Managing Director Victoria Petkovic-Short, Head of PR Angharad Planells (joined early 2025), and Senior Account Executive Maria Fallon, with named long-tenure clients spanning Bristol Zoological Society, Friends of Westonbirt Arboretum, the Institute of Financial Accountants, SOHO Coffee Co., and Cheltenham Borough Council.
APT marketing & pr firmographics
Firmographics- Name
- APT marketing & pr
- Legal name
- APT Marketing Ltd
- Website
- https://aptmarketing.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APT marketing & pr is a Cheltenham-based, B Corp-accredited strategic communications agency delivering marketing, PR, digital PR, and crisis communications to UK charities, non-profits, membership bodies, and purpose-driven SMEs on retained and project-based engagements since 2000.
- Ownership category
- akta.pro rank
APT marketing & pr industry classification
Industry- Product category
- Marketing & Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where APT marketing & pr is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
APT marketing & pr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retained Marketing & PR Services: Ongoing retainer arrangements with clients for strategic communications, PR, and marketing services. Clients are typically retained, working as an extension of the client's team.
- Project-Based Services: Project-by-project engagements for specific campaigns, crisis communications, digital PR, and other discrete deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Crisis Communications Prep + Protect Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
APT marketing & pr product offering
Product offeringCore offering
APT marketing & pr is a purpose-led strategic communications agency providing marketing, PR, crisis communications, digital PR, team mentoring, and social value strategy services to charities, non-profits, social enterprises, purpose-driven SMEs, membership organisations, and B Corp businesses in the UK. Services are delivered on retained monthly engagements or project-based contracts, often functioning as an extension of the client's in-house team.
Product overview
APT marketing & pr is a purpose-led strategic communications agency offering a portfolio of integrated marketing and PR services. The core service offerings include Purpose-led Marketing, Strategic Communications and PR, Prep + Protect Crisis Communications, Team Mentoring, Digital PR, and Social Value Strategy. These services are complemented by social impact programmes including the 10% for Good model (5% fees + 5% hours donated to charity), the B Corp Brand Bank (250 free hours for B Corps), and the APT Academy work experience programme. The agency also offers an apt Protection Pot retainer add-on for ongoing crisis support.
Differentiator
Problem solved
Functional benefit
Brands
- APT Academy: A work experience and internship programme for young people aged 14-24, providing opportunities to learn about working in marketing and PR
- Prep + Protect
- Authority Engine™
Products and services
- Purpose-led Marketing Strategic marketing services that help organisations communicate their purpose with clarity, including campaign strategy, brand positioning, digital marketing, content marketing, social media strategy, and email marketing. Designed for charities, non-profits, purpose-driven SMEs, and membership organisations.
- Strategic Communications and PR PR services including media relations, thought leadership programmes, reputation management, press office support, and internal communications strategy. Delivered to purpose-led organisations and membership bodies in the UK.
- Prep + Protect Crisis Communications Comprehensive crisis communications package designed to help organisations, charities, and individuals anticipate risk, respond with confidence, mitigate fallout, and protect their brand. Includes crisis planning and manual creation, holding statement drafts, internal communications plans, social media guidelines, half-day media training, and Director time. Fees start from £6,000.
- Team Mentoring
- Digital PR
- Social Value Strategy
Quantifiable outcome
- Membership retention improved from 32% to 85% over three years for Bristol Zoological Society
- +5 more outcomes
Companies that use APT marketing & pr
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
APT marketing & pr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APT marketing & pr partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
APT marketing & pr competitors and assessment
Company assessmentDirect peers
- The Good Agency: UK purpose-driven creative agency working with charities and socially responsible brands. Comparable to APT in targeting charities and purpose-led businesses with integrated marketing and communications.
- Purpose Union: UK purpose-led communications agency specialised in strategic communications, campaigns, and PR for charities, social enterprises, and impact-led brands. Comparable to APT in focus on purpose-driven clients and integrated PR/campaign work.
- Wildish & Co: Female-led UK B Corp creative agency serving purpose-driven brands and charities. Comparable to APT in female-led team, B Corp certification, and focus on mission-led clients.
- Manifest London: UK marketing and communications agency working with brands and membership organisations. Comparable to APT in offering integrated marketing and PR services to mid-market UK clients across consumer and membership sectors.
- Nice & Serious: B Corp creative agency using design, film, and content to drive social and environmental impact. Comparable to APT in purpose-driven positioning and B Corp values, with overlapping creative and digital PR services.
- Kindred Agency: B Corp creative agency working exclusively with charities and purpose-driven brands. Comparable to APT in B Corp values, sector focus, and offering integrated marketing and PR services to non-profits.
- Aesop Agency: UK B Corp creative agency for charities and purpose-driven brands. Comparable to APT in B Corp positioning, charity/profit-for-purpose client base, and integrated digital and PR services.
- Forster Communications: UK-based B Corp PR and communications agency focused on social purpose, sustainability, and charity clients. Closely comparable to APT in mission, B Corp status, and client base of charities and purpose-driven organisations.
- Mongoose Agency: UK purpose-driven marketing agency working with charities and socially responsible brands. Comparable to APT in client focus (charities, purpose-led businesses) and offering of strategic marketing and PR services.
Broad incumbents
- Edelman UK: Global PR and communications firm with a UK purpose and social impact practice. Comparable to APT only in scope of work (PR, issues, crisis communications for purpose-driven clients) but operates at much larger scale across multiple sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
APT marketing & pr social profiles
Digital presenceAPT marketing & pr compliance and trust
Trust signalCompliance1 record
APT marketing & pr financial estimates
Financial estimateRevenue estimate
Valuation estimate
APT marketing & pr leadership team
Management profileNumber of profiles
Profiles7 records
APT marketing & pr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APT marketing & pr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APT marketing & pr
What does APT marketing & pr do?
APT marketing & pr is a purpose-led strategic communications agency providing marketing, PR, crisis communications, digital PR, team mentoring, and social value strategy services to charities, non-profits, social enterprises, purpose-driven SMEs, membership organisations, and B Corp businesses in the UK. Services are delivered on retained monthly engagements or project-based contracts, often functioning as an extension of the client's in-house team.
Is APT marketing & pr a public or private company?
APT marketing & pr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APT marketing & pr founded?
APT marketing & pr was founded in 2000. It employs 11 to 50 people.
Where is APT marketing & pr based?
APT marketing & pr is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does APT marketing & pr make money?
Two revenue lines are on record. Retained Marketing & PR Services are the primary driver. The others are project-Based Services.
Who are APT marketing & pr's main competitors?
Direct peers on record are The Good Agency, Purpose Union, Wildish & Co, Manifest London, Nice & Serious, Kindred Agency, Aesop Agency, Forster Communications and Mongoose Agency. Edelman UK is listed as a broad incumbent.
Does APT marketing & pr have an API?
No public API is recorded for APT marketing & pr.
What industry is APT marketing & pr in?
APT marketing & pr's product category is Marketing & Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 541820 and its SIC code is 7311.