What Centras Capital does

Centras Capital (commonly branded as Centras Group, /Группа компаний «Сентрас»/) is a privately held, founder-controlled Kazakhstani financial and investment holding company headquartered in Almaty, with roots dating to 1991 through Kommesk-Omir, the first independent insurance company of independent Kazakhstan. The group operates a diversified multi-vertical platform spanning investment services (Centras Securities — brokerage, trust management, corporate finance, pension asset management, three mutual funds, and the Centras Trade mobile trading app), property & casualty insurance (Centras Insurance, via the kupipolis.kz digital platform since 2008), life insurance (Kommesk-Omir), medical assistance (SOS Medical Assistance), restaurant franchising (Popeyes Kazakhstan under Centras Brands), and a C-level events and executive education platform (Kazakhstan Growth Forum, CFO Summit, HR-Forum, K-Tech, KMC, KHF, K-PRO 'mini-Harvard', Social Impact Awards / Charity Ball).

The group serves three primary customer cohorts: high-net-worth individuals and institutional investors seeking brokerage and asset management, corporate clients and SMEs purchasing insurance and pension-related financial products, and C-level executives participating in the KGF event ecosystem and K-PRO executive development. It is led by founder Eldar Abdrazakov (Forbes Kazakhstan #28 most influential businessman 2022), who also chairs Forte Bank and sits on the boards of Air Astana and KASE. The group employs 251-500 people and reports revenue streams across commissions and management fees (brokerage/funds), recurring insurance premiums (P&C and life), franchise operations (Popeyes), and event sponsorship and participation fees.

Revenue mechanics are primarily subscription/recurring for financial and insurance products, with one-time license income from franchising and transaction fees from the events platform. The proprietary S500 (Centras 500) ranking — covering 500 largest Kazakh companies representing approximately 50% of Kazakhstan's GDP — and the AI-augmented Centras Rankings sentiment tool function as both research products and marketing assets, anchoring the group's positioning as Kazakhstan's premier economic intelligence brand. Under the 'Centras 3.0' strategy adopted in 2023, the group has repositioned itself as a technology- and marketing-enabled entrepreneurial corporation, with AlphaLab acting as an internal accelerator for new business hypotheses.

Name

Centras Capital

Legal name

Группа компаний «Сентрас»

Website

https://centras.kz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Centras Capital (Centras Group) is a privately held Kazakhstani financial holding offering brokerage, insurance, healthcare, restaurant franchising (Popeyes), and a C-level events and executive education platform, serving HNW investors, corporates, and C-suite executives across Kazakhstan.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Investors, Nec (6799)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Investment advisory services
• Brokerage and trading
• Property and casualty insurance
• Life insurance products
• Pension asset management

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Investment Services (Centras Securities): Brokerage services, trust asset management, corporate financing, and pension asset management. Three mutual funds: 'Centras – Global Markets', 'Eurobond Fund', and 'Treasury'. Revenue generated through commissions, management fees, and trading spreads on Kazakh and international markets via the Centras Trade mobile app.
2. Property & Casualty Insurance (Centras Insurance): Provides comprehensive insurance coverage to individuals and businesses in Kazakhstan. Operating for 25 years with proprietary digital platform (kupipolis.kz launched 2008) for policy distribution and management.
3. Life Insurance (Kommesk-Ömir): Life insurance products including risk coverage and savings products. First independent insurance company of Kazakhstan (established November 19, 1991). 32 years of experience with strong reinsurance partnerships with local and international reinsurers.
4. Restaurant Franchising (Centras Brands / Popeyes Kazakhstan): Master franchise operation of global fast-food brand Popeyes in Kazakhstan, managed under Centras Brands.
5. Healthcare Services (SOS Medical Assistance): Medical assistance and healthcare support services, led by Aigul Dzhakelova.
6. Events & Professional Education (KGF Platform): Organizes and hosts major professional events and networking platforms (Kazakhstan Growth Forum, CFO Summit, HR-Forum, K-Tech, Kazakhstan Marketing Conference, K-PRO educational program, Charity Ball). Revenue through sponsorship, attendance fees, and networking platform participation.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Centras Capital is a diversified Kazakhstani financial services holding company that provides brokerage and investment services (Centras Securities), general insurance (Centras Insurance via kupipolis.kz), and life insurance (Kommesk-Omir). Beyond finance, the group operates Popeyes franchise restaurants in Kazakhstan, SOS Medical Assistance, and an ecosystem of professional events (Kazakhstan Growth Forum, CFO Summit, HR-Forum, K-Tech, KMC, KHF) along with the K-PRO executive education program and AI-driven Centras Rankings analytics.

Product overview

Centras Capital (Centras Group) is a diversified financial holding company operating across investments, insurance, healthcare, IT, restaurant business, events, and education. The core products include Centras Securities (brokerage and investment services with the Centras Trade mobile trading app), Centras Insurance and Kommesk-Omir (life insurance) with online platform kupipolis.kz. The company also operates restaurant franchise (Popeyes Kazakhstan), medical services (SOS Medical Assistance), and manages multiple event platforms including Kazakhstan Growth Forum, K-PRO educational program, and Social Impact Awards. The group offers AI-powered analytics through Centras Rankings (consumer sentiment analysis) and publishes the annual S500 economic ranking. AlphaLab serves as an internal accelerator for testing new business ideas.

Differentiator

Problem solved

Functional benefit

Brands

• Сентрас Секьюритиз (Centras Securities): Leading Kazakhstan brokerage and dealer company offering broker services, trust management, corporate finance, and pension asset management. Operates 3 mutual funds and mobile app Centras Trade.
• Сентрас Иншуранс (Centras Insurance)
• Коммеск-Өмір (Kommesk-Omir)
• Popeyes Kazakhstan
• SOS Medical Assistance
• Kazakhstan Growth Forum (KGF)
• K-PRO: Professionalize Kazakhstan
• Charity Ball / Social Impact Awards
• AlphaLab
• Centras Trade / Сентрас Трейд

Products and services

• Centras Securities (Сентрас Секьюритиз) Leading brokerage and dealer company operating in Kazakhstan's stock market, providing brokerage services, trust asset management, corporate financing, and pension asset management. Houses three mutual funds (Centras – Global Markets, Eurobond Fund, Treasury) and serves institutional clients, high-net-worth individuals, and corporate clients.
• Centras Trade (Сентрас Трейд) Mobile application of Centras Securities enabling remote broker account management and online trading on Kazakhstan and international markets for retail brokerage clients.
• Centras Insurance (Сентрас Иншуранс)

Quantifiable outcome

• S500 companies represent approximately 50% of Kazakhstan's GDP
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core, secondary and minor.

• Kazakhstan Growth Forum (KGF)flagshipStrategic or Co-development Partner · 1 January 2019KGF is the primary strategic platform operated by Centras for developing the C500/S500 economic ranking and hosting major professional events. The S500 ranking is 'intellectual property of KGF implemented using professional resources provided by Centras Group.' KGF organizes CFO Summit, HR-Forum, K-Tech, Kazakhstan Marketing Conference, Charity Ball, and Social Impact Awards. Led by Executive Director Marzhan Melanych.
• Centras SecuritiescoreStrategic or Co-development PartnerCentras Securities is the investment arm of the group, operating since March 31, 2004 as a leading brokerage and dealer company on Kazakhstan's stock market. Offers brokerage services, trust management, corporate finance, and pension asset management. Houses three mutual funds: 'Centras – Global Markets,' 'Eurobond Fund,' and 'Treasury.' Led by Chairman Talgat Kamarov.
• Centras InsurancecoreStrategic or Co-development PartnerCentras Insurance (Сентрас Иншуранс) — one of Kazakhstan's largest tech-enabled property & casualty insurance companies with 25 years of experience. Provides comprehensive insurance products through digital platform kupipolis.kz. Led by Chairman Beibit Turybekov.
• Kommesk-Ömir (КСЖ Коммеск-Өмір)coreStrategic or Co-development PartnerAO Kompaniya po Strakhovaniyu Zhizni 'Kommesk-Ömir' — first independent life insurance company of Kazakhstan (established November 19, 1991). 32 years of experience with strong reinsurance partnerships. Led by Chairman Oleg Khanin.
• AlphaLabcoreStrategic or Co-development PartnerInternal accelerator/incubator within Centras Group where new ideas, hypotheses, and approaches are tested. Part of the 'Centras 3.0' transformation strategy. Managed by Managing Director Daniyar Kazhenbayev as TeamLead AlphaLab.
• K-PRO (Professionalize Kazakhstan)coreStrategic or Co-development PartnerFree executive education program for C-level leaders, launched by Centras Group in 2016. Branded as 'Kazakhstan mini-Harvard.' XI stream opens enrollment until June 10, 2026. Focused on developing leadership skills, networking, and business strategy for Kazakhstan's top executives.
• SOS Medical AssistancesecondaryStrategic or Co-development PartnerMedical assistance services company within the Centras ecosystem, providing healthcare coordination and emergency medical support. Led by Director Aigul Dzhakelova.
• Centras Brands (Popeyes Kazakhstan)secondaryStrategic or Co-development PartnerMaster franchise operation of global fast-food brand Popeyes in Kazakhstan. Led by CEO Galia Balkybekova. Represents Centras Group's diversification into F&B sector as part of 'Centras 3.0' strategy.
• NurbankminorGTM or Marketing PartnerCorporate partner/sponsor of Social Impact Awards 2025. Among 14 corporate partners supporting KGF's annual philanthropy event and awards.
• KPMGminorGTM or Marketing PartnerCorporate partner/sponsor of Social Impact Awards 2025. Contributed economic analysis data for S500 research (e.g., Economic Complexity Index findings on Kazakhstan's technological lag).
• Alina Group, Aitas, RG BrandsminorGTM or Marketing PartnerCorporate partners/sponsors of Social Impact Awards 2025, alongside Berik and Bayan Kaniyev Foundation, Atasu Group, Kusto Group, Yerzhan Tatishev Foundation, Air Astana, AlemAgro, Visor Kazakhstan, and Centras Group.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tiger Brokers: Emerging digital brokerage platform with growing presence across emerging markets. Comparable as a mobile-first, multi-market online brokerage model that Centras Trade mobile app is positioned against.

Direct peers

• Jusan Invest: Kazakh brokerage firm ranked among the top-3 with strong digital product offerings and a growing retail client base. Direct peer in brokerage, mobile trading, and investment fund distribution — competes head-to-head with Centras Securities.
• BCC Invest (Bank CenterCredit): Brokerage and investment arm of Bank CenterCredit, a top-3 systemically important Kazakh bank. Directly comparable as a brokerage arm serving institutional and retail investors in Kazakhstan's stock market ecosystem alongside Centras Securities.
• Freedom Holding Corp: US-listed financial services holding operating Freedom Finance brokerage across CIS markets including Kazakhstan. Top-ranked in digital services and mobile-app adoption in Kazakhstan's broker market — directly competes with Centras Securities in retail and HNWI brokerage.
• Kaspi.kz: Kazakhstan's dominant fintech super-app offering payments, marketplace, and integrated brokerage/financial services. Direct competitor for retail brokerage and digital financial services; Centras's own S500 analysis highlights Kaspi as the most popular bank by customer recognition.
• Freedom Insurance: Leading general insurance company in Kazakhstan showing strong revenue growth driven by integration with banking infrastructure. Direct peer to Centras Insurance in P&C insurance distribution and digital policy servicing.

Others

• Restaurant Brands International (Popeyes parent): Global QSR parent of Popeyes Louisiana Kitchen. While not a competitive peer, RBI is the principal counterparty in Centras Brands' master franchise arrangement for Popeyes Kazakhstan and is the relevant comparable for evaluating franchise-economics on the restaurant vertical.

Broad incumbents

• ForteBank: Top-3 Kazakh universal bank offering brokerage, asset management, and insurance. Directly comparable as a domestic full-service financial player; notably shares governance overlap with Centras since founder Eldar Abdrazakov serves as Chairman of ForteBank's board.
• Halyk Bank: Largest universal bank in Kazakhstan with a full brokerage, asset management, and insurance footprint. Directly comparable as a domestic financial-services incumbent competing for the same HNWI and corporate clients, though substantially larger in scale.
• Eurasian Development Bank: Regional development bank serving Kazakhstan and other CIS markets with investment banking, asset management, and capital-markets services. Comparable as a regional financial-services incumbent, though significantly larger and development-mission oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CentrasGroup/playlists
• Facebookfacebook.com/profile.php?id=61555613570262&sk=about
• Instagraminstagram.com/centras.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centras Capital