What Upper Murray Family Care does

Upper Murray Family Care Limited (UMFC) is a registered non-government, community-managed charity founded in 1979, headquartered at 27-29 Stanley Street, Wodonga, Victoria, and operating across North-East Victoria and the Upper Murray region of Southern NSW. The organization delivers an integrated portfolio of eight social service programs including Care Services (Foster Care, Kinship Care), Family Relationship Services, Child and Family Services, Carer and Disability Services, the Hume Riverina Community Legal Service, The Orange Door child wellbeing program, Financial Counselling and Capability, and Alliance/Network coordination. UMFC also operates sub-brands including Trust in Kids, UMFC Alchemy Chorus, and the Family Law Pathways Network.

UMFC serves vulnerable children and young people, families experiencing separation or family violence, foster and kinship carers, people living with disability, individuals experiencing financial hardship, and people unable to access legal services due to disadvantage. The organization does not develop proprietary technology and delivers services through at least 8 physical offices across Wodonga, Wangaratta, and Albury, supported by phone, video, and outreach delivery channels. Clinical practice is anchored in trauma-informed, evidence-based approaches including the Sanctuary Model, for which an Executive Director serves as Executive Sponsor.

Revenue is generated primarily through government contracts with the Victorian, NSW, and Australian Governments for child protection, family services, and community support programs, supplemented by donations and philanthropic giving through programs such as Trust in Kids and the Give a Gift Appeal. Go-to-market is community-led: clients are reached via government and community partner referrals, direct community contact, information sessions, and partnerships with allied organizations. A modest paid training vertical exists (e.g., Professional Development courses at $310 per participant plus GST). UMFC is governed by a Board of Directors chaired by Tracy McCrohan (from May 2026) and led by CEO Tom Mulvaney.

Name

Upper Murray Family Care

Legal name

Upper Murray Family Care Limited

Website

https://umfc.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Upper Murray Family Care is a not-for-profit charity founded in 1979 that delivers foster care, family relationship services, child and family services, disability support, community legal aid, and financial counselling to vulnerable children, families, and individuals across North-East Victoria and Southern NSW.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Foster care services
• Community family services
• Disability support services
• Financial counselling
• Family relationship services

Headquarters

HQ city

Wodonga

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: Primary funding from Victorian, NSW, and Australian Government departments for child protection, family services, and community support programs.
2. Donations and Philanthropy: Accepts donations from individuals, businesses, and community groups including regular donations, bequests, and gift appeals such as Trust in Kids and Give a Gift Appeal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Upper Murray Family Care (UMFC) is a not-for-profit community services organization that delivers foster care, kinship care, family relationship services, child and family support, carer and disability services, community legal assistance, financial counselling, and child wellbeing programs to vulnerable children, families, individuals, and carers across North-East Victoria and Southern NSW. Services are funded by government departments and supplemented by community donations, and are delivered through multiple physical offices and outreach programs.

Product overview

Upper Murray Family Care operates a portfolio of 8 distinct social and community service programs delivered as an integrated ecosystem rather than a platform-plus-modules architecture. The services include Care Services (Foster Care and Kinship Care), Family Relationship Services (Family Relationship Centre, Parenting Orders Program, Children's Contact Service), Child and Family Services (Family Services, Qspace, Victorian Family Preservation and Reunification Response, Preschool Field Officers, Family Violence Child Safety Team), Carer and Disability Services (Support for Carers, Interchange, UMFC Alchemy Chorus), Hume Riverina Community Legal Service, Child Wellbeing – The Orange Door, Financial Counselling and Capability, and Alliance/Networks. These services work together to provide holistic, coordinated support to children, young people, individuals and families across North-East Victoria and Southern NSW.

Differentiator

Problem solved

Functional benefit

Brands

• Trust In Kids: A donations program that provides support to the most vulnerable children and young people in the local community. Every donation is spent on local kids and is tax deductible.
• Hume Riverina Community Legal Service
• The Orange Door
• UMFC Alchemy Chorus

Products and services

• Care Services Ensures appropriate care for vulnerable children through Foster Care and Kinship Care programs, providing safe, stable care placements and support for children and young people to reach their full potential.
• Family Relationship Services Provides impartial and objective assistance to families impacted by separation and/or divorce through the Family Relationship Centre, Parenting Orders Program, and Children's Contact Service.
• Child and Family Services Oversees specialized programs including Family Services, Qspace, Victorian Family Preservation and Reunification Response, VAFPRR Community Connector, Preschool Field Officers, and Family Violence Child Safety Team.
• Carer and Disability Services Provides short-term, flexible support for carers and people living with disability through Support for Carers, Interchange, Volunteer programs, and UMFC Alchemy Chorus.
• Hume Riverina Community Legal Service Provides free legal assistance to people in the region experiencing financial disadvantage who may not otherwise be able to access legal services.
• Child Wellbeing – The Orange Door Provides help and support for family violence and the wellbeing of children through The Orange Door service, offering a safe door for children, individuals and families.
• Financial Counselling and Capability Builds financial confidence and manages money goals through free and confidential services including budgeting strategies, debt management, hardship agreements, and referrals to emergency relief.
• Alliance/Networks Coordination Facilitates government-funded Alliances and Networks coordinating referral pathways and information across a broad range of services for children and families in the local area, including Family Law Pathways Network and Ovens Murray Child and Family Services Alliance.

Quantifiable outcome

• 618+ children supported through Give a Gift Appeal in 2025
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Victorian State GovernmentcoreOthersPrimary funder and regulatory partner for child protection, family services, and community support programs in Victoria.
• NSW GovernmentcoreOthersPrimary funder and regulatory partner for services delivered in Southern NSW region.
• Australian GovernmentcoreOthersFederal government funding partner supporting national child safety and family support initiatives.
• Centre Against Violence (CAV)majorStrategic or Co-development PartnerJoint appeal partner for the 2025 Give a Gift Appeal, collaborating to support more people in need across the region during cost-of-living pressures.
• Gateway HealthmajorStrategic or Co-development PartnerJoint appeal partner for the 2025 Give a Gift Appeal, with donation drop-off points at Gateway Health locations in Wodonga and Wangaratta.
• Ovens Murray Child and Family Services AlliancecoreStrategic or Co-development PartnerUMFC facilitates this government-funded Alliance that coordinates services for children and families in the local area, including research on social needs.
• Family Law Pathways NetworkminorStrategic or Co-development PartnerNetwork alliance providing referral pathways and information across family law services.
• Hume BankminorGTM or Marketing PartnerDonation drop-off point for Give a Gift Appeal at Hume Bank branches.
• Oak FMminorGTM or Marketing PartnerCommunity radio partner in Wangaratta serving as donation drop-off point for Give a Gift Appeal.
• Toyworld WangarattaminorGTM or Marketing PartnerHost for Bill's Giving Tree at Toyworld Ovens Street, Wangaratta - gift donation collection point.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barnardos Australia: Major national child welfare organization operating foster care, kinship care, and family support programs across multiple Australian states — directly comparable in service mix and government-funded delivery model.
• OzChild: Victorian child welfare organization specializing in foster care, kinship care, and intensive family support — directly comparable to UMFC's Care Services and VAFPRR programs.
• Berry Street: Victorian-based family services organization providing foster care, family violence, and child and family services — directly comparable regional/State peer with similar service breadth.
• Relationships Australia: National federation providing Family Relationship Centres, mediation, and family law services across Australia — directly comparable to UMFC's Family Relationship Services and Children's Contact Service programs.
• Anglicare Victoria: Large Victorian community services organization providing foster care, family services, financial counselling, and youth services — directly comparable in scope and Victorian government funding relationships.
• MacKillop Family Services: Catholic agency providing out-of-home care, foster care, kinship care, and family services across Victoria and NSW — directly comparable to UMFC's Care Services and Child and Family Services portfolio.

Broad incumbents

• Save the Children Australia: International NGO with Australian operations delivering child and family support programs including child protection and family services — broad incumbent with national scale and similar program mix.
• Mission Australia: Major national community services organization delivering family support, housing, and financial counselling programs — broad incumbent with national scale and government relationships across all jurisdictions UMFC serves.
• Uniting (Victoria and Tasmania): Large multi-service community organization providing family services, foster care, disability, and financial counselling across Victoria and NSW — broader incumbent with overlapping capabilities and stronger scale.

Emerging players

• Australian Childhood Foundation: Specialist organization focused on child trauma, therapeutic services, and professional training in the child and family services sector — comparable training program offering (UMFC also provides professional development).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umfc
• Facebookfacebook.com/UpperMurrayFamilyCare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Murray Family Care